LookToon
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Transcript of LookToon
BEAUTY MATE :: Kangeun Lee :: Hyebin Zhang :: Sohyun Bae
CONTENTS
1. Background
2. Idea and Solution
3. Concept Video
4. Testing and Insights
5. Final Prototype
6. Business and Revenue Model
BACKGROUND
TARGET USERS
Teenagers (ages 13-19) interested in styling themselves or seeing how others style themselves.
PROBLEM
Korean teenagers are under a lot of stress from schooling.
They do not have a lot of opportunities to escape this reality and freely express themselves in a
non-study way.
TRENDS
Interviewed 5 Middle/High School Girls:
1. Popularity of Eoljjang’s
(얼짱: ordinary people who are pretty)
2. Common hobbies include webtoons and games
SOLUTION
Eoljjang wannabe trend Hobbies of spending time on Webtoon/Game
MOTIVATION = “Look”‘I can be an eoljjang too’
METHOD = “Toon”‘feeling entertainment’
“Social Media App: Create & Share PHOTO TOONs with their FASHION LOOKs”
IDEA
CREATE SELF-EXPRESS ENJOY
CORE VALUES
LOOKTOON as a new peer culture among teenagers.
COMPETITIVE ADVANTAGE
Styleshare
• SNS platform for sharing photos of individual fashion style
• Like Instagram for fashion
LookToon• Allow for deeper story/contents creation
through comic form• Teens at age where they want to
express their imagination through original materials (writing, drawing, etc.)
TESTING
1. Blue-green tones
2. Browse/upload-focused
1ST DRAFT
TESTING
1. Bakmun Middle School
2. 8 participants (female, ages 14~16)
INSIGHTS
1. Navigation difficulties
2. Prefer warmer colors (pink), cuteness (logo/character)
3. Want more information of items: brand, price, store, promotion/sale period
4. Sharing (Facebook, Instagram, Kakao Story)
FINAL PROTOTYPE
LOGO1. Camera lens or eyes
2. Toonlike
COLORS1. Warm
2. Cheerful
3. Pink
CHARACTERS1. “Looky” and “Toony”
2. Fashionable Cameras
1. Icon
2. Loading Page
SCREENS
1. Navigation
2. Browsing Page
o “Weekly Contest Theme”
o Thumbnails of LookToons
SCREENS
1. Toon
1. “Before” Look
2. Fashion Items
SCREENS
1. Toon
1. Face Shot
2. Full-body Shot
SCREENS
1. Toon
1. Funny Photo Shot
2. Vote/Share/Request Tutorial
SCREENS
1. Items Used
2. Item Information and Toons
SCREENS
1. Album
2. Decorate
SCREENS
1. Summary
2. Upload Page
SCREENS
CONCEPT VIDEO
Advertising FeeProducts for Top Uploaders’ Tutorials
Tutorial PlatformSponsored Products
Webtoon Platform
Contents(Webtoons)Feedbacks among users
*Consideration of sharing ad revenue(like YouTube)
TOP UPLOADERS
GENERAL USERSADVERTISERS
BUSINESS MODEL
Advertising PlatformAdvertising page
in between webtoon cuts
Requests and
Feedbacks
1. Token system
a. Collect “petals” (KRW100 per 1 “petal ”, minimum KRW500 to buy an item)
b. Exchange for items to decorate LookToons with
i. Stickers, BGM, camera filters, etc.
2. Premium account
a. Pay to use app without seeing advertisements
b. Promotions in obtaining petals
REVENUE MODEL
EXHIBITION
THE END