Localization: beyond translation
72
Yoav Farhi Iñtërnâtiônàlizætiønër @yoavf BEYOND TRANSLATION
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Transcript of Localization: beyond translation
Yoav Farhi Iñtërnâtiônàlizætiønër @yoavf
BEYOND TRANSLATION
Yoav Farhi Iñtërnâtiônàlizætiønër @yoavf
BEYOND TRANSLATION
שלום!
BONJOUR!
HELLO!
70%+ OF WEB USERS PRIMARY LANGUAGE IS NOT ENGLISH
70%+
70%+ OF WEB USERS PRIMARY LANGUAGE IS NOT ENGLISH
70%+
INTERNATIONALIZATIONNTERNATIONALIZATIO
IMTERMAT7OMAL7ZAT7ON
I18N
enabling translation of your [product]
INTERNATIONALIZATION
[product]
enabling translation of your [product]
INTERNATIONALIZATION
theme
enabling translation of your [product]
INTERNATIONALIZATION
plugin
enabling translation of your [product]
INTERNATIONALIZATION
website
enabling translation of your [product]
INTERNATIONALIZATION
design of [product] that enables easy localization
INTERNATIONALIZATION
LOCALIZATIONOCALIZATIO
LOCATIZATION
L10N
adaptation of [product] to meet the language, cultural and other requirements of
a specific locale.
LOCALIZATION
LOCALE ≈ LANGUAGE
LOCALE ≠ LANGUAGE
DATE FORMAT - 11/01/12January Eleven, 2012
... DD.MM.YYYY
January Twelve, 2011
... YYYY-MM-DD
November 1st, 2012
MM/DD/YYYY
T
1,000,000.99
1 000 000.99
1 000 000,99
1.000.000,99
1'000'000.99
1,000,000·99
10,00,000.99
1,000,000.99
1 000 000.99
1 000 000,99
1.000.000,99
1'000'000.99
1,000,000·99
10,00,000.99
WEEKDAYS?
Saturday to Wednesday!
Sunday to Friday!
Monday to Saturday!...
Sunday to Thursday?...
PRICING IS COMPLICATED
• Local currency
• Formatting
PRICING & PAYMENTS
• Local currency
• Formatting
PRICING & PAYMENTS
• Price points
• Payment methods
• Local currency
• Formatting
PRICING & PAYMENTS
• Price points
• Payment methods
• What about taxes?
PRICING & PAYMENTS
$9.99 $11.99 (CAD) £7.99 €9.99
$9.99 $9.99 (CAD) £6.39 €7.49
PRICING & PAYMENTS
$9.99 $11.99 (CAD) £7.99 €9.99
$9.99 $9.99 (CAD) £6.39 €7.49
UNIT SYSTEM
AND MORE ...
• Target devices and networks
• Managing user expectations
• Locale detection & switching
AND MORE ...
LOCALE DETECTION
193.147.162.1
Accept-‐Language:he;q=0.8,en-‐us;q=0.6
LOCALE DETECTION
193.147.162.1
Accept-‐Language:he;q=0.8,en-‐us;q=0.6
LOCALE SWITCHING
LOCALE SWITCHING
LOCALE SWITCHING
Days of the week
Number formatting
Visuals and symbols
Locale detection
Locale switching
Currency
Price points
Date formatting
Politics
Customer service
SEO
Unit system
LegalMobile
Translation
Formal/InformalSocial Media
QUESTIONS?
yoav.fr @yoavf
