Link building plan blueprint
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www.practicalseo.org Practical SEO Link Building Plan Blueprint
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Advanced insight into creating a link building plan and implementing it successfully. Phases include research, content creation and preparation, action, analysis.
Transcript of Link building plan blueprint
www.practicalseo.org
Practical SEO
Deciding on Keywords and Landing Pages
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Practical SEO- Find top competitors and check their backlinks (export to CSV)
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Practical SEO- Cross examine/compare competitor backlink profiles
Something Fishy?
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Practical SEO- Find minimum, maximum and average number of links
Really Fishy!
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Practical SEO- Examine types of sites linking inUnfortunately there is no tool to help you with this, some try but they are worthless, so manual process is the way to go, possible breakdown can include:
Breakdown A
Free
Negotiated
Paid (yes, paid)
Relationship
Uncategorized
Categorization by Dan Petrovic
Breakdown B
Content (blog posts, news, mentions)
Directories/Profiles
Low Level (comments, signatures)
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Practical SEO
Source: http://www.seomoz.org/blog/link-building-management
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Practical SEO- Prioritize keywords by traffic gain and probability of achieving ranks (long term, medium, easy win)
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Practical SEO
Phrase Potential Calculator
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Practical SEO- Plan the numbers and types of links (according to competitor research)
x links of type a needed x links of type b need x links of type c needed
total: 1st place x links5th place x links10th place x links
Note: Don’t mistake this with actual links and work that is
needed to achieve your goals, things will change as time passes,
competition will not stand still, authority is not an easy thing to
come by.
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Practical SEO-Strategic link building, opportunity based for your brand:
•Link Consolidation•Branded profiles, corporate associations, directories•Brand alerts, mentions, syndications, citations•Blogging, internal linking, authority building•Competition 404 pages•Guest blogging and offsite content creation•Events and Sponsorships•Promotions and Viral content (implement the high quality content you created before)
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Practical SEO- Social media presence (increasing your reach)
Source: http://socialmediablend.com/2008/09/24/social-media-reach-sphere-of-influence/
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Practical SEO
Source: http://www.lithium.com
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Practical SEO- Refocus and modify the campaignDeciding on
Keywords and Landing Pages
Competitor Research
Content Creation
Link Building Strategy
Analyze and modify
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Practical SEO
By Žarko Živković Practical SEO
Dejan SEOhttps://twitter.com/ZarkoCompare
https://plus.google.com/115828659778797893697
