MONEY IS TALKINGRETARGET LIKE A PRO

THE TALK PLAN

#1. About Retargeting and the Power Editor.

#2. Introducing Perfect Audience.

#3. Hack your Retargeting with Content Marketing.

GLOSSARY

REAL-TIME BIDDING: a real-time auction process where people bid against thousands of platforms to win an individual impression.

RETARGETING is REMARKETING.

OCPM: Optimized Cost per mille.

ONE LITTLE STORY

#1ABOUT RETARGETING AND

THE POWER EDITOR

WHAT IS RETARGETING

TOP OF THE FUNNEL (TOFU)

People who visit pages related to content rather than your product.

SEGMENT VISITORS BY FUNNEL STAGEFROM THE TOP TO THE BOTTOM

MIDDLE OF THE FUNNEL (MOFU)

People who visit pages related to your product but only at a high-level.

BOTTOM OF THE FUNNEL (BOFU)

People who visit pages related to decision making, such as case studies and a pricing page

EBOOK(LEAD)

CASE STUDIES

REQUESTDEMO

facebook.com/ads/manage/powereditor

RETARGET YOUR WEBSITE VISITORSWITH A CUSTOM AUDIENCE ON FACEBOOK

#1. Go to the audience tab and create a custom audience. Select Website Traffic.

#2. Insert the pixel code on your website.

#3. Target your website traffic and name your audience.

THE IMPORTANCE OF TIMING

RELEVANCE IS THE KEY TO CRAZY ROI ON FACEBOOK

TRACKING PERFORMANCECREATE A CUSTOM PIXEL AND USE IT IN YOUR ADD

SAVE TIME WITH BULK EDITINGHOLD DOWN THE SHIFT KEY AND UPDATE THE SETTINGS ONCE

SCRAPPING AND TARGETING WITH FBIDTHERE IS MULTIPLE PLACES WHERE YOU CAN FIND AN FBID

RETARGET YOUR MAILCHIMP LISTSHOW TO CREATE AN AUDIENCE FROM A MAILCHIMP LIST

CONTENT MARKETINGCAN BE A TERRIFIC WAY TO KNOW WHEN TO RETARGET

YOU CAN ONLY DO PAGEVIEW-BASED RETARGETING, NOT EVENT-

BASED RETARGETING.

#2INTRODUCING PERFECT

AUDIENCE

PERFECT AUDIENCETRACK USERS BASED ON PAGE VIEWED AND ACTION FIRED

#1. Reach lost customers everywhere with Easy Cross-Device Retargeting.

#2. Team up with marketers you know to retarget each other's visitors and acquire new customers.

#3. Get more sales with Perfect Product Retargeting Bring back lost shoppers by showing them ads featuring the actual products they viewed.

RETARGET ON TWITTERGET MORE SALES BY RETARGETING LOST VISITORS ON TWITTER

ON DESKTOP AND MOBILE

RETARGET ON DISPLAY LETS YOU RETARGET LOST CUSTOMERS ACROSS ALL MAJOR

DISPLAY EXCHANGES WITH EASE

#1. INSTALL THE SITE TRACKING TAG.

#2. CREATE A RETARGETING LIST.

#3. CREATE A CONVERSION GOAL.

#4. CREATE SOME ADS.

#5. CREATE A RETARGETING CAMPAIGN.

HOW TO CREATE A FACEBOOK ADWITH PERFECT AUDIENCE

#1. MANAGE >> CREATE AD.

#2. SELECT THE FACEBOOK AD TAB.

#3. FILL THE FORM AND WAIT FOR REVIEW.

HOW TO CREATE A NEWSFEED CAMPAIGNWITH PERFECT AUDIENCE

#1. CONNECT YOUR FACEBOOK PAGE.

#2. CREATE A NEWSFEED AD.

#3. SUBMIT AND WAIT FOR THE AD TO BE REVIEWED.

HOW TO CREATE A BANNER DISPLAY ADWITH PERFECT AUDIENCE

#1. MANAGE >> CREATE AD.

#2. SELECT THE BANNER TAB.

#3. FILL THE FORM AND WAIT FOR REVIEW.

NOW YOU CAN CREATE A CAMPAIGNWITH PERFECT AUDIENCE

CONNECT YOUR GOOGLE MERCHANT ACCOUNTWITH PERFECT AUDIENCE

THE PERFECT AUDIENCE APITRACK USERS BASED ON TIME ON PAGE

$(document).ready(function() {

window._pq = window._pq || [];

var delayLength = 3000;

setTimeout(function(){

_pq.push(["track", "User visited"]);

}, delayLength);

});

THE PERFECT AUDIENCE APITRACK USERS WHO HOVER OVER SPECIFIC PAGE ELEMENTS

$(document).ready(function() {

window._pq = window._pq || [];

$('.demo2a').one('mouseenter', function() {

_pq.push(["track", "User hovered"]);

});

});

THE PERFECT AUDIENCE APITRACK USERS WHO CLICK SPECIFIC PAGE ELEMENTS

$(document).ready(function() {

window._pq = window._pq || [];

$('.demo3a').one('click', function() {

_pq.push(["track", "User clicked"]);

});

});

THE PERFECT AUDIENCE APITRACK USERS BASED ON REFERRER

$(document).ready(function() {

window._pq = window._pq || [];

if (document.referrer !== "") {

var referringURL = document.referrer;

if (referringURL.match(/^https?:\/\/([^\/]+\.)?google\.com(\/|$)/i)) {

_pq.push(["track", "Came from Google"]);

}

}

});

CREATE YOUR DYNAMIC ADSWITH PERFECT AUDIENCE

RETARGETING BEST PRACTICESWITH PERFECT AUDIENCE

#1. A/B TESTS YOUR ADS. (CTR AND CONVERSIONS)

#2. KEEP YOUR ADS UP TO DATE. (SOCIALLY RELEVANT AND KEEP HOLIDAYS AND SPECIAL EVENT IN MIND)

#3. FOR YOUR CAMPAIGNS, USE AT LEAST 2-3 ADS, REVIEW THEM EVERY 7-10 DAYS AND REPLACE THE NON PERFORMING ONES.

#4. TARGET / EXCLUDE CORRECTLY TO AVOID TO LOSE MONEY.

#5. KNOW YOUR SALE CYCLE ESPECIALLY FOR E-COMMERCE STORES.

#6. TRY 21 DAY TARGETING WINDOWS.

#7. SEGMENT EVERY PAGE OF YOUR SITE. (LIKE CATEGORIES)

#8. GEOTARGET EFFICIENTLY. (IF YOU HAVE LARGE LIST)

#9. DON’T SPAM PEOPLE. (NO MORE THAN 14 TO 18 IMPRESSIONS PER USER PER MONTH)

#9. CREATE A “SHOPPING CART LIST” AND AN “ORDER COMPLETE LIST” TO RETARGET PEOPLE WHO ADDED SOMETHING TO THEIR SHOPPING CART AND THEN BOUNCED. (+ FREE SHIPPING)

BLOCK INEFFICIENT DOMAINSTHAT ARE NOT PERFORMING WELL FOR DISPLAY ADS

SOME IDEAS ABOUT RETARGETINGYOU CAN DO WITH PERFECT AUDIENCE

#1. ABOUT PAGE -> 15-minute, one-on-one consultation.

#2. PRODUCT PAGE -> Countdown, available stock.

#3. TESTIMONIES -> See what other companies are saying about us or strategies to upsell.

#4. DOCUMENTATION -> Hey developer, this feature is going to save so much of your time.

RETARGETING ADS ARE EXTREMELY EFFECTIVE, BUT ONLY IF YOU’RE

DEDICATED TO CONSTANTLY IMPROVING THEM.

USE ONLY ONE RETARGETING VENDOR PER RETARGETING

CHANNEL SO THAT YOU DON’T COMPETE AGAINST YOURSELF AND

ARTIFICIALLY DRIVE UP YOUR COSTS.

ONE LAST THING, YOU CAN ALSO RETARGET BY EMAIL.

AND REMEMBER THE MOST IMPORTANT QUESTION, WHAT IS

THE TRUE COST OF ACQUIRING ONE CUSTOMER?

perfectaudience.com/tutorials

TO LEARN MORE, CHECK EPISODE 8 ON GROWTH HACKER TV WITH

BRAD FLORA

MORE MARKETERS NOW DEDICATE OVER HALF OF DIGITAL BUDGETS TO

RETARGETING

#3HACK YOUR RETARGETING WITH CONTENT MARKETING

INCREASE THE RELEVANCE OF YOUR ADS BY KNOWING WHAT YOUR USERS

ARE INTERESTED ABOUT.

EXAMPLE WITH ROADSTRRETARGETING PEOPLE BASED ON THE BRAND THE LIKE

WRITE AN ARTICLE ABOUT THE BEST FORD

MUSTANG

VISITORS INTERESTED BY THIS BRAND READ

THE ARTICLE

RETARGET THEM WITH A ROADSTR PORSCHE AD

ON FACEBOOK(BASED ON TIME ON PAGE)

IF EFFICIENT, AUTOMATE THE LOOP

THANK YOUQUESTIONS?