Acquisition 101 - Julien Le Coupanec, Growth Hacker chez TheFamily

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BEFORE WE START VOILANORBERT.COM

Transcript of Acquisition 101 - Julien Le Coupanec, Growth Hacker chez TheFamily

BEFORE WE STARTVOILANORBERT.COM

ACQUIRE LIQUIDITY BITCHHACK YOUR ACQUISITION

THE TALK PLAN

#1. Growing on the back of someone else.

#2. Growing from your existing user base.

#1GROWING ON THE BACK

OF SOMEONE ELSE

TARGET, INTERACT & DRIVETHE GROWTH HACKER MINDSET

THE FACEBOOK GRAPHTHE MOST AWESOME PLACE TO TARGET B2C USERS

Dentists who like texas chainsaw and who live in the United States

Places visited by Andy Tseng

Art galleries near Paris

Movies liked by Oussama Ammar (or Music)

Married people who work at Twitter

People who are not my friends and go to HETIC

SOME INTERESTING QUERIESWE LIVE IN A WONDERFUL TIME

ALL PLACES ARE AVAILABLE ATFACEBOOK.COM/PLACES

Groups joined by people who like TheFamily(and we contact them with Facebook Messenger)

Favorite interests of people who like mcdonald'sFavorite interests of Come Courteault

Pages liked by people who like AFROSTREAM(Contact the owners and make them share a post)

SOME INTERESTING QUERIESYES, WE DEFINITELY LIVE IN A WONDERFUL TIME :)

THE LINKEDIN BRIDGEPLAYING WITH TWO OPN

FACEBOOK GRAPHQUERIES

USE BING TO FIND LINKEDIN PROFILES

DELEGATE TO FREELANCER

OR ADD THEM AS A CONNECTION

SO NOW WE CAN USEYET ANOTHER MAIL MERGE

DO IT MANUALLY FIRSTAND THEN YOU CAN THINK ABOUT AUTOMATION

FIND MANUALLYWHAT DRIVE GROWTH

SEMI-AUTOMATE THE PROCESS WITH IMACROS

TO VALIDATE YOUR ASSUMPTIONS

FULLY AUTOMATE THE PROCESS WITH

PHANTOMJS

THE PAID MESSAGE ON FACEBOOKIT MAY BE INTERESTING FOR CERTAIN CASES

HOW TO GET AN EMAIL AT THE RIGHT TIMETHE FAKE LEBONCOIN POST

OFFLINE ACQUISITIONALLORESTO AND ITS PIZZA BOXES

CREATE A HABITTHE PINTEREST WIDGET

MASS FAVORITING ON TWITTERIT WORKS AND THIS IS EFFICIENT

INTEGRATION MARKETINGGOOGLE APPS, SALESFORCE, STRIKINGLY...

DATANYZE + WHOISHOW YOU CAN GET EVERY WORDPRESS EMAIL

HOW CAN I GET THE EMAIL FOR EVERY APP FOUNDER?

DON’T FORGET SLACKYOU CAN GET SOMEONE’S EMAIL AND NUMBER

FOR BLOGGERSDISQUS ALSO GIVES YOU THE EMAIL

REDDIT IS A CHEAP WAY TO GET ENGLISH-SPEAKING USERS

(AND FROM THE UNITED STATES)

GOOGLE ANALYTICSCHECK WHERE YOUR TRAFFIC IS COMING

A WORDABOUT PARTNERSHIP

#2GROWING FROM YOUR

EXISTING USER BASE

SHARE THAT POSTINCENTIVE : PROMO CODE OR CONTENT

FORWARD THAT EMAIL TO ONLY ONE PERSON THAT MAY BE

INTERESTED BY OUR SERVICE.(REDUCE THE FRICTION)

LAST PEOPLE WHO LIKED YOUR PAGESEND THEM AN EMAIL AND ASK FOR FEEDBACK

PEOPLE WHO FOLLOW YOU (TWITTER)FOLLOW BACK AND SEND THEM A DIRECT MESSAGE

THE MIXPANEL BADGEBECOME A PARTNER AND GET MORE DATA POINTS

AIRBNB REFERRAL LANDING PAGESINSTALLING THE APP THROUGH AN INVITATION

WE LIVE IN A WONDERFUL TIME.EVERYONE IS CONNECTED

AND IT’S JUST THE BEGINNING.

QUESTIONS?