Comprendre le cold emailing - Julien Le Coupanec, Growth Hacker chez TheFamily
L'état d'esprit d'un growth hacker Partie II - Julien Le Coupanec, Growth Hacker chez TheFamily
24
KOUDETAT GROWTH HACKING WELCOME WEEK
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Transcript of L'état d'esprit d'un growth hacker Partie II - Julien Le Coupanec, Growth Hacker chez TheFamily
KOUDETAT GROWTH HACKING
WELCOME WEEK
HELLO, I’M JULIEN :)
THE PLAN
#1. GROWTH HACKING IS A MINDSET.
#2. 12 IMPORTANT POINTS ABOUT GROWTH HACKERS.
GROWTH HACKINGIS A MINDSET
INCREASE PHONE CONVERSION FOR A REAL ESTATE AGENT
GET FREE TRAFFIC FROM LINKEDIN FOR MY BLOG
USE A GOOGLE DOC TO CREATE A BETTER INTERACTION WITH
HUNDREDS OF TARGETED PEOPLE
12 IMPORTANT POINTSABOUT GROWTH HACKERS
#1. GROWING A COMPANYFROM A GROWTH HACKER ENDPOINT
ON THE BACKOF SOMEONE ELSE
AIRBNB & CRAIGSLIST
FACEBOOK & EMAILING
ZYNGA & FACEBOOK
YOUTUBE & MYSPACE
FROM YOUREXISTING USER BASE
RETARGETING(CONVERT & UPSELL)
REFERRAL(INCLUDING WOM)
AFFILIATION SYSTEM
#2. THEY UNDERSTAND THAT THERE IS A TIME FOR TRACTION AND A TIME FOR
GROWTH
TRACTION & PRODUCT OPTIMIZATIONS
Automated hacks, blog/social posts, link
baiting...
GROWTH
Search, display, social (facebook, linkedin...),viral word of mouth,
sales.
FIND GROWTH EQUATION
& REACH PMF
#3. THEY KNOW THAT MOST GROWTH HACKS HAVE A SHORT LIFECYCLE
#4. THEY DO NOT UNDERESTIMATE PAID ACQUISITION CHANNELS AND LOOK AT
THEM AS A BUSINESS MODEL COMPETITION
#5. THEY KNOW THAT ACQUISITION MATTERS BUT THAT LONG RUN SUCCESSES ARE DRIVEN
BY RETENTION AND ENGAGEMENT
#6. THEY CAN RECOGNIZE GROWTH PATTERNS AND AUTOMATE THEM
QUICKLY
TESTER MANUELLEMENT UNE EXPÉRIENCE POUR
JUGER DE SON EFFICACITÉ.
SEMI-AUTOMATISER POUR EN DÉTERMINER LES
LIMITES.
AUTOMATISER POUR PROFITER AU MAXIMUM
DE SON IMPACT.
#7. THEY USE THEIR USERS’ EMOTIONS AND PSYCHOLOGY TO REACH THEIR
GOALS
#8. THEY TAKE PRODUCT EDUCATION VERY SERIOUSLY
#9. THEY KNOW THAT IT IS EASIER TO BUILD ON A STRENGTH THAN IT IS TO
IMPROVE A WEAKNESS
#10. THEY SPEND COUNTLESS HOURS TO CAPTURE EVENTS AND LOOK AT THEIR
DATA
#11. THEY FOLLOW UP UNTIL THEY GET A RESULT, A YES OR A NO.
#12. THEY DON'T DELEGATE THEIR CUSTOMER SUPPORT.
WWW.GROWTHHACKER.TV
CONTACT ME ON SLACK FOR AN ACCOUNT
E49 - BRIAN BALFOUR, VP OF GROWTH AT HUBSPOT.
E26 - GAGAN BIYANI, CEO OF SPRIG.
E40 - ELLIOT SHMUKLER, FORMER GROWTH HACKER AT LINKEDIN.
MY 3 MUST-WATCH EPISODES
