"Comment construire un process Growth pour les startups early-stage" par Julien Le Coupanec
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Transcript of "Comment construire un process Growth pour les startups early-stage" par Julien Le Coupanec
#1 - THE BACKLOG
Brainstorm about experimental ideas to grow your startup.
LET’S START STEP BY STEPWITH A BACKLOG TO MONITOR YOUR IDEAS
HOW TO ORGANIZE YOUR BACKLOG?
#1. The experiment name.#2. The details of your experiment.#3. The channel(s) you will play in.#4. The performance tracking.#5. The main metrics.#6. Who is/are in charge of the
experiment.#7. The pipeline. (the priority order)
#1 - THE BACKLOG
Brainstorm about experimental ideas to grow your startup.
YOUR BACKLOG WILL GROW OVER TIMEUSE A PIPELINE FIELD TO PRIORITIZE YOUR ACTIONS
#2 - THE PIPELINE
You must define an order to prioritize your experiments.
#3 - IMPLEMENT & TEST
That’s the exciting part.
#1 - THE BACKLOG
Brainstorm about experimental ideas to grow your startup.
IMPLEMENT, TEST AND ANALYZE
#2 - THE PIPELINE
You must define an order to prioritize your experiments.
#4 - ANALYZE
Is your experimental idea efficient?
THE EXPERIMENT DOCUMENTKEEP UP-TO-DATE A DOCUMENT FOR EACH EXPERIMENT
#1. The primary objective.#2. The hypothesis.#3. The experiment design.#4. The results.#5. The learnings.
#3 - IMPLEMENT & TEST
That’s the exciting part.
#1 - THE BACKLOG
Brainstorm about experimental ideas to grow
your startup. #2 - THE PIPELINE
You must define an order to prioritize your
experiments.
#4 - ANALYZE
Is your experimental idea successful?
THE LAST PART: SYSTEMIZE
#5 - SYSTEMIZE
If efficient, productize or write a step-by-step
playbook.
IT’S EASIER TO FIND FURTHER GROWTH IN A CHANNEL THAT IS
ALREADY WORKING FOR YOUTHAN IT IS IN A COMPLETELY NEW
ACQUISITION CHANNEL.
NOW YOU KNOW WHAT TO DOAND PLEASE, DO NOT DELEGATE
YOUR GROWTH TO SOMEONE ELSE,IT’S A MATTER OF SURVIVAL.