LAUNCH YOUR STARTUP IN 48 HOURS

YOU SHOULD LAUNCH NOW

WHY NOT? Too young? Too inexperienced? Don’t

know how to proceed? Afraid?This is all bullshit

YOUR BIGGEST RISK IS TIME

THINK OF AN MVP* *Minimum viable product

THE feature that will make a difference

FAKE IT.UNTIL YOU MAKE IT.

SELL FIRST Make sure people are interested

in what you do: reach a product/market fit!

COMMUNITY VS. INTENT

OPTION 1

BUILDING A COMMUNITY

BLOG-FIRST STARTUP See how people react to one article you postStart to talk to potential customers with a full blog

TOOLS medium.com for one posttumblr.com, wordpress.com, (with SumoMe.com for virality)

LAUNCH A NEWSLETTER Aggregate your community around your newsletterCreate a habit amongst your early fans

TOOL mailchimp.com

CHECK IT OUT programmingformarketers.com

SET UP A FACEBOOK GROUP Engage a communityMake people talk between them

TOOL Facebook Groups

CHECK IT OUT Menu Next Door, Wanted Paris

OPTION 2

LEAD GENERATION

BUILDING A LANDING PAGE Everything start with your value propositionHave a demo of your product (video, images…)And a clear, visible and understandable call-to-action

TOOL kickofflabs.com

VIRAL LOOPS Collect leads (emails) and ask them to shareIncentivise sharing: leaderboard or skip the waiting line

EXAMPLE paris.agricool.co

DRIP CAMPAIGNS Store your leads to contact them laterSequence emails according to pre-defined user flows

TOOLS mailchimp.com Be sure to customise the opt-in process

OPTION 3

SELL ONLINE

SELL ONLINE Build your own e-commerce storeStart with just a few products (even one), to measure customer adoption

TOOLS squarespace.com, shopify.com (more advanced)+ marketplaces like etsy.com

HANDLING TRANSACTIONS Use a payment processor - don’t go to your bank! (yet)Automate your invoicing and shipping

TOOLS stripe.com octobat.com

TOOLS, TIPS & TRICKS

PROVIDE VALUE People don’t come for you,

they come for them! And make sure they get what

value you have to offer.

IMAGES Please, never EVER use stock pics.Find great pictures: unsplash.com, thenounproject.com, 500px.com

VIDEO It’s relatively easy to craft a video

Use your favorite films, screencasts of your product (with QuickTime on Mac)

DO THINGS MANUALLY Use your phone to start selling right away!

Collect user input with tools like typeform.com Automate what you can with zapier.com

STARTUP = GROWTH

Initial traction

YOUR FIRST 1,000 FANS

Start with friends and familyTry to contact your target users manually, just to see if it works

BUILD YOUR EXPERTISE

Create content to show your knowledgeIt’s 20% creation, 80% distribution

Find freelancers: textbroker.comInspiration: copyhackers.com

EMAIL IS YOUR BEST FRIEND

Try to reach out people directly, start a conversation on LinkedIn…

DATA-DRIVEN GROWTH

No data = no knowledgeUse Google Analytics + mixpanel.com or

amplitude.com to track your users

AUTOMATING ACQUISITION

Once you have your value proposition, your target and an addictive product, start automating!Find which channels work better (liquidity?

conversion? cost?) & double down

NOTHING IS FREE

Either you spend moneyEither you spend time

SEE YOU SOON!

LOU@THEFAMILY.CO@_THEFAMILY

WWW.THEFAMILY.CO