w e l c o m e t o

Opportunities & Challenges for e-tourism in Africa, what is Jovago’s strategy

Jovago is an Africa focused hotel booking portal

We take hotels online via our website• Gives hotels access to millions of potential

customers• Simplifies the booking process for hoteliers

We allow customers to find African hotels from anywhere in the world• Featured on Google through online

marketing• Easy to use search and filter features

We allow customers to quickly finalize their booking• Real time availability information• Great promotions• Various payment methods: at the hotel,

online (credit card) or via mpesa Soon:

10,000+ african

hotels on board

Customers from

all over the world

Very convenient

Jovago is part of Africa Internet Holding

Supported by great investors

AIH

Proven track record with 9 companies in 22 countries

• 10+ years of building successful online ventures

• 100+ companies around the world• 20,000+ employees

• Africa’s biggest mobile network• Presence in 10+ countries

• Owner of the Tigo mobile network• Experience from America as well as Africa

• No.1 online retailer in Nigeria and Kenya

• 60M app downloads• Operations in 45 cities

• No. 1 food delivery in 9 countries

• 15,000 property listings in Kenya

• No.1 P2P lending platform

• No. 1 online fashion retailer in South Africa

• No. 1 market place in Nigeria

• Vehicle listings in Africa, Asia and South America

A growing market:

• According to WTO: 55.7M international tourist arrivals to Africa in 2013

• Countries are marketing their tourism potentials to diversify their economy

• Growing regional/domestic business and leisure travels

Opportunities for e-tourism in Africa

Leapfrog opportunity

• Lack of Information about hotels

• Difficult to contact the hotel

• Limited payment options

Internet sheds light on fantastic

unknown destinations & facilitates

an informed booking process

Challenges for e-tourism in Africa

Misperception of Africa

Perception of Africa as a whole > the Ebola crisis example

Fear of the unknown: preference for travel arrangements via a travel agency

Hotel Management weaknesses

Paper based booking management and finance processes

Rapid turn over of hotel managers and limited embracement of technology

Limited trust in online services : Prove you are real business !!

Jovago’s local approach

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Strong partnerships with hotel managers• Meet with all hotels‘ decision maker• Regular communications with the hotel management• Understanding of local challenges

Accurate hotel information and transparency• Each hotel visited by one of our Account Managers• Recent pictures of all hotels• Feedback/reviews from customers, best hotel shines

Close to our customers• Local languages• Help with local advise, distances from attractions, etc...• Adapt to local needs

JOVAGO.com opens up Africa‘s tourism industry for business

Great for customers Great for hotel owners Great for Africa

Questions & Answers

See you soon on www.Jovago.com