Is Your Job Ad Telling the Right Story?
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Is Your Job Ad Telling the Right Story ERE April 10, 2014
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14-Sep-2014 -
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Are your job ads and descriptions falling short on delivering results? Find yourself thinking that job boards just don’t work? Whoa – hold on a minute! Join Paul DeBettignies, the “Minnesota Headhunter”, for this complimentary one hour webinar, sponsored by BirdDog, and he will show you how to take your blasé copy and turn it into a winning job ad, how to maximize the tools job boards offer, how to measure your results, and much more. Whether you recruit in a highly competitive arena, like IT or healthcare, or a super small niche, Paul’s going to share tidbits that will improve your recruiting results. Stop creating lackluster job ads! After spending an hour with Paul, you’ll understand the importance of adding video – and how to do it – along with many more tips to take right back to your desk to immediately improve results. Sign up now!
Transcript of Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story
EREApril 10, 2014
• 16+ years as an IT Recruiter• Author of Minnesota Headhunter blog• Frequent local and national speaker on Recruiting/HR, Career
and Social Media topics• Co-Founder and Advisory Board of Minnesota Recruiters• Active in the Minneapolis & St Paul technology, marketing and
social media community as a sponsor, volunteer & mentor
#erewebinar
@ere_net
@MNHeadhunter
Think about your internal job posts…
And your external job ads…
Do you like them?
Or do they suck?
What story are you telling?
Action, comedy, drama…
documentary…
Boring?
Do some competitive research…
Google Analytics: career page visits, job post views, applications
How many seconds is someone looking at your job post?
Have a conversation with your Hiring Managers
Do you need Superman… Clark Kent… Jimmy Olson?
Have your staff, those doing the job look at the post
A/B Testing
Sr Talent Acquisition Partner III
Or
Senior Recruiter
Sftw Mgr #214501
The legal stuff… 20 lbs, sit, stand
Internal Job Post vs External Ad
Video, photos and infographics
Digi-Key
Are the job boards dead?
