Info Mgmt Presentation
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![Page 1: Info Mgmt Presentation](https://reader033.fdocuments.net/reader033/viewer/2022061106/54462db4afaf9f65178b458d/html5/thumbnails/1.jpg)
Analysis of the New Zealand Fitness
IndustryJune ‘09
By Cherelle FrueanPrestege Investments
![Page 2: Info Mgmt Presentation](https://reader033.fdocuments.net/reader033/viewer/2022061106/54462db4afaf9f65178b458d/html5/thumbnails/2.jpg)
Prepared for Bill and Shirley Armstrong
of Fit ‘ n’ Well Australia
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THE CURRENT TRENDS
MyMy research has shown a fluctuating trend in the
current NZ Fitness Industry but this year shows promise for potential fitness centers.
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MAIN COMPETITION
Originated in the 1980’s
Turns over $100 million per
year
Branched out to over 70
independent countries
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PROFITABILITY Offering lower prices then main competitors could
increase your customer base
and overall increase
profitability.
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GLOBALISATION Branching out
to New Zealand will begin the process of globalization for Fit ‘n’ Well.
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RECOMMENDATIONS
Advertise Fit ‘n’ Well before it’s
opening. This will keep customers
curious.
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To attract the younger demographic
, feature a New Zealand celebrity in a
Fit ‘ n’ Well promotion or advertiseme
nt.
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To attract the older demographic (50 & over), provide a special
program to cater to their individual fitness capabilities.
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Research prices of other fitness centers and advertise lower prices & better deals.
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OVERALL My research has shown that
this year (2009) would be ideal for Fit ‘ n’ Well to
branch out into the New Zealand fitness industry.
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REFERENCESThe images of this presentation were obtained from
the following websites:
http://media.photobucket.com/image/les+mills/anthill24/LMPanora.jpg?o=12
http://www.combattrolden.dk/Billeder/LesMills-lrg(L).jpg http://www.teagasc.ie/publications/2003/conferences/nationaltillage
/nationaltillage05fig01.gif http://www.lesmills.co.nz/gfi_photos/Les_mills_logo%C2%A0green1.jpg http://www.virtuscommunications.co.nz/img4/les_mills_2004_01.jpg http://www.bbc.co.uk/schools/gcsebitesize/business/images/profit.jpg http://imagecache01a.allposters.com/images/pic/PTGPOD/159466e-FB
~World-Globe-North-America-Posters.jpg http://www.alexandermobile.com/images/coming_soon_icon.png http://static.stuff.co.nz/1233108507/003/388003.jpg http://content.contentthatworks.com/images/
health_20081008_elderlydiet_banner.jpg http://farm3.static.flickr.com/2138/2333437120_9097392726.jpg http://upload.wikimedia.org/wikipedia/commons/thumb/5/56/
NewZealandPopulationDensity.png/300px-NewZealandPopulationDensity.png
http://www.southernxcleaning.com.au/Portals/0/images/Safety%20Photos/Green%20Tick.jpg