BUSINESS PLAN

PRESENTATIONBY MADISON LAWRENCE-TRIPP, DAMARIS

VILLALOBOS, VALERIA REGALADO-VALLES AND

MIGUEL A. JIMENEZ

OUR BUSINESS• SERVE AUTHENTIC INTERNATIONAL COFFEE WHILE PROVIDING A INVITING

ATMOSPHERE TO SOCIALIZE, WORK AND DRINK A QUALITY CUP OF COFFEE.

• OFFERINGS: PREPARED COFFEE AND TEA FROM DIFFERENT COUNTRIES, WHINE, PASTRIES AND MISCELLANEOUS PRODUCTS FROM THE REGIONS WE OBTAIN OUR COFFEE BEANS FROM.

• ASSOCIATION WITH SPECIALTY COFFEE ASSOCIATION OF AMERICA

THE NEED• “INSTEAD OF GIVING A CUSTOMER A RUSHED EXPERIENCE WE CREATE AN

OASIS FOR THEM TO ESCAPE WHILE SIPPING AN EXOTIC BEVERAGE THAT BRINGS THEM TO PARADISE OF FOREIGN DELIGHT.”

OUR CUSTOMERS• STUDENTS (COLLEGE LEVEL)

• WORKFORCE (PARENTS, PROFESSIONALS WORKERS)

• 18-45

OUR MARKET• EASTERN IRVINE

• STUDENTS AND WORKFORCE WHO LIKE TO SOCIALIZE WHILE HAVING A PRODUCTIVE & STIMULATING ENVIRONMENT.

COMPETITION• NATIONAL BRANDS:

• STARBUCKS

• COFFEE BEAN AND TEA LEAF

• PETE’S COFFEE AND TEAS

• PARADISE PERKS

• MARKET CAFÉ

• COMPETITIVE ADVANTAGE:

• PRODUCT KNOWLEDGE

• ATMOSPHERE

• TECHNOLOGY

MARKETING• LAUNCH: MARCH 2014

• GOAL: CREATING A CONNECTION THAT WILL PROVIDE A UNIQUE EXPERIENCE FOR OUR CUSTOMERS.

• EVENTS: ART EXHIBITIONS, ART AUCTIONS, OPEN MIC NIGHTS & BOOK SIGNINGS

• STUDENT AND SENIOR DISCOUNT

• PROMOTIONAL ITEMS

• PHILANTROPY- WITH THE PURCHASE OF OUR BAGGED COFFEE, A PORTION OF THE PROCEEDS WILL GO TO KIDS IN THAT COUNTRY THAT NEED EDUCATION