imc campaign Le panga (pro kabbadi)
-
Upload
deepshikha-gupta -
Category
Entertainment & Humor
-
view
358 -
download
1
Transcript of imc campaign Le panga (pro kabbadi)
![Page 1: imc campaign Le panga (pro kabbadi)](https://reader035.fdocuments.net/reader035/viewer/2022062412/58e5fd041a28ab09478b5bb5/html5/thumbnails/1.jpg)
Under the initiative ofMashal Sports
![Page 2: imc campaign Le panga (pro kabbadi)](https://reader035.fdocuments.net/reader035/viewer/2022062412/58e5fd041a28ab09478b5bb5/html5/thumbnails/2.jpg)
Campaign Objective To inspire people to
overcome personal limitations and barriers, endearingly portrays life situations
NURTURE AND GROWTH.
![Page 3: imc campaign Le panga (pro kabbadi)](https://reader035.fdocuments.net/reader035/viewer/2022062412/58e5fd041a28ab09478b5bb5/html5/thumbnails/3.jpg)
Panga is that spirited act where passion and courage trump conventional logic and enables one to overcome seemingly impossible challenges.
TO GET THE CRICKET CRAZY AND FOOTBALL LOVING INDIA TO WARM UP A PROF. KABADDI LEAGUE
![Page 4: imc campaign Le panga (pro kabbadi)](https://reader035.fdocuments.net/reader035/viewer/2022062412/58e5fd041a28ab09478b5bb5/html5/thumbnails/4.jpg)
When every one wants to watch first comes in mind :
kabaddi was already known to the world , but people are more interested in watching other games
With investment of $13m to $17m a year.
![Page 5: imc campaign Le panga (pro kabbadi)](https://reader035.fdocuments.net/reader035/viewer/2022062412/58e5fd041a28ab09478b5bb5/html5/thumbnails/5.jpg)
Received wide range of celeb attention
![Page 6: imc campaign Le panga (pro kabbadi)](https://reader035.fdocuments.net/reader035/viewer/2022062412/58e5fd041a28ab09478b5bb5/html5/thumbnails/6.jpg)
SPONSORS
![Page 7: imc campaign Le panga (pro kabbadi)](https://reader035.fdocuments.net/reader035/viewer/2022062412/58e5fd041a28ab09478b5bb5/html5/thumbnails/7.jpg)
REFREEPARTNER
BROADCASTPARTNER
MANAGED BY RADIO PARTNER
![Page 8: imc campaign Le panga (pro kabbadi)](https://reader035.fdocuments.net/reader035/viewer/2022062412/58e5fd041a28ab09478b5bb5/html5/thumbnails/8.jpg)
strategyGeared up to grab eyeballs
big event “LE PANGA”.The first film of the series,
with the radio jockey Malishka.
Ad-film revolves around an ambitious female police officer.
![Page 9: imc campaign Le panga (pro kabbadi)](https://reader035.fdocuments.net/reader035/viewer/2022062412/58e5fd041a28ab09478b5bb5/html5/thumbnails/9.jpg)
INTEGRATED MARKETING CAMPAIGN
TWITTER HANDEL
PRINT MEDIA COVERAGE
TV ADS
ONLINE MEDIA
FIELD GAMESFACEBOOK
PAGE
![Page 10: imc campaign Le panga (pro kabbadi)](https://reader035.fdocuments.net/reader035/viewer/2022062412/58e5fd041a28ab09478b5bb5/html5/thumbnails/10.jpg)
CHALLENGES LACK OF SCALE IN
CATEGORY SENCE OF PATRIOTISM EXPECTANCY CREATED BY
MAUKA ADSTHE CAMPAIGN , # LE
PANGA CITES REAL LIFE SITUTION
![Page 11: imc campaign Le panga (pro kabbadi)](https://reader035.fdocuments.net/reader035/viewer/2022062412/58e5fd041a28ab09478b5bb5/html5/thumbnails/11.jpg)
outcomes
Ratings 56 per cent Revenue generated Rs 50-55 crores approx.Viewership grew 15 times.The MAUKA – MAUKA Campaign went viral
and generated positive conversation on social media.
![Page 12: imc campaign Le panga (pro kabbadi)](https://reader035.fdocuments.net/reader035/viewer/2022062412/58e5fd041a28ab09478b5bb5/html5/thumbnails/12.jpg)
![Page 13: imc campaign Le panga (pro kabbadi)](https://reader035.fdocuments.net/reader035/viewer/2022062412/58e5fd041a28ab09478b5bb5/html5/thumbnails/13.jpg)
SUBMITTED BY-: DEEPSHIKHA GUPTA SACHIN CHAUDHARY HANSIKA NEHA KUMARI SAKSHI SHIKHAWAT SHWETA PARIK