Social does not startwith software adoption

26 oct. 2012

Hello !

Bertrand Duperrin

Social Business Consulting Director

http://www.nextmodernity.com

My blog : http://www.duperrin.com

Twitter : @bduperrin

Knowledge sharing

Networking, membership,

community-ship

Coordination, process execution

Communication, engagement

We built it…No one showed up

Please adopt me !

Adoption by (HR) People

Adoption by the HR function

≠

Changing the way HR people work

Changing the way the Mission of HR is fulfilled

≠

More efficient HRteam

Better HR

≠ Value of getting better at

executing a flawed system ?

Hacking one’s personal work is easy

Hacking a legally and socially sensitivesystem is harder

Learning

Compensation & Benefits

Performance review

Talent management

Mobility

In Bêta

?

Dual system ?

Part of HR value is a by-product of adoption

in operations

Use tools or serve them ?

Great tools make no sense if they don’t fit

in the system

Social media is technology used to engage three or more people

Social learning is participating with others to make sense of new ideas

What’s new is how powerfully they work together

Marcia Conner – “The new social learning”

If you had to rebuilt your HR department for scratch today, would you make it look exactly as it is today ?

No ?

Will the right ones see the sign and take the

exit ?

Are you sure the knowledge you need is

all there ?

Learning or getting prepared for learning ?

(digital) workplace design matters

What behaviors should be promoted in the

workplace ?

What kind of rewards do you need ?

Talent shortage or unability to identify and leverage them ?

Talent mobility and / or flexible marketplace

What do they really expect ?

The most successful companies are those that think jointly technological change, work design and the changes in internal social

relationshipsAntoine Riboud (Former CEO – Danone)

Start with a vision

Know what will makes you successful and how

to sustain it

Start with actual behaviors, with real

people IRL

Tools do not trigger behavioral change but make its effect scale

Learning is a P2P mechanism

Reinvent the role of intermediaries

Smart technologies blend channels

Old metrics wont light where change happens

Social techs won’t trigger behaviors that make no sense or run processes that don’t

exist

Don’t serve tools.

Leverage them.

Thank you