Web 2.0, Social Media and HR
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Overview of the reasons why HR Professionals should learn about Web 2.0 and Social Media.
Transcript of Web 2.0, Social Media and HR
- Web 2.0, Social Media and HR Presented by [email_address] 2009
- Do HR Professionals need to understand and use Web 2.0 and Social Media technologies?
- Yes for HR Professionals to add value, they need to understand demographic, technological and social changes.
- Web 2.0 and Social Media are now well established as major trends, which are changing the social dynamics of communities.
- As well as charisma, etc.........Barack Obama used:
- a web site with voter generated content
- voter segmentation by profiles on a large number of sites (Facebook, MySpace, Eons (boomer), Black Planet, MiGente, GLEE (Gays, Lesbian and Everyone), AAPIS (Asians, Americans and Pacific Islanders), LinkedIn
- customised content for each site
- targeted 18 25 year olds
- donation widgets across all of his platforms (with capacity to copy these on to personal Web sites)
- use of audio visual media
- HR Professionals need to respond to the social and communication changes that wide community usage of these tools bring to the workplace.
- HR professionals in Australia are now embracing the trend of using Social Media and Web 2.0 to enhance people management strategies.
- These tools can be used to drive cultural change and enhance productivity and social connectivity.
- becoming more relevant by giving up control
- Examples of Web 2.0 in HR
- using RSS feeds and social bookmarking to collect relevant information and to share with peers
- Wiki for policy development
- alumni social networks for ex-employees
- using social networks to establish relationships with potential employees, to advertise positions, and seek referrals
- external and internal Blogging
- You Tube channels and cool recruitment videos, job podcasts
- Virtual Worlds for training and career fairs, Webinars
- Twitter for conference questions and updates
- Slideshare for accessing conference presentations
- More advanced companies:
- facilitating global teams, knowledge sharing, encouraging innovation and connecting employees and external partners
- the intranet is a wiki
- general culture all about Web 2.0 where all employees are encouraged to blog
- using Web 2.0 to increase informal learning
- upgrading policies so employees understand any limits/issues associated with social media usage
- Web 2.0 will continue to grow and Web 3.0 (more mobile, more semantic) is here.
- natural progression of web technology (harnessing innovation and richer user experiences)
- digital generation (born to be mobile and connected)
- aggregate phenomenon of ambient awareness
- ROI when managed as part of a broader business strategy
- There are concerns and challenges in embracing Web 2.0.
- network infrastructure, capacity and security
- company reputation and secrets
- employee distraction and misuse
- liabilities associated with on-line participation
- public perception
- digital divide
- accessibility (disability) issues
- Rather than being novel, Web 2.0 will become expected - both for external clients, and internal employee use.
- Ways for HR Practitioners to get Web 2.0 savvy:
- Try it out - hard to understand until you have experienced it.
- Dummies Guides and on-line help
- beginners workshops (camillsconsulting.com) or e-books
- conferences and detailed on-line training programs, webinars
- Thank you
- This presentation can be found on SlideShare CAMILLS 59 or www.camillsconsulting.com