Web 2.0, Social Media and HR

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Overview of the reasons why HR Professionals should learn about Web 2.0 and Social Media.

Transcript of Web 2.0, Social Media and HR

  • Web 2.0, Social Media and HR Presented by [email_address] 2009
  • Do HR Professionals need to understand and use Web 2.0 and Social Media technologies?
  • Yes for HR Professionals to add value, they need to understand demographic, technological and social changes.
    • Web 2.0 and Social Media are now well established as major trends, which are changing the social dynamics of communities.
  • As well as charisma, etc.........Barack Obama used:
    • a web site with voter generated content
    • voter segmentation by profiles on a large number of sites (Facebook, MySpace, Eons (boomer), Black Planet, MiGente, GLEE (Gays, Lesbian and Everyone), AAPIS (Asians, Americans and Pacific Islanders), LinkedIn
    • Twitter
    • customised content for each site
    • targeted 18 25 year olds
    • donation widgets across all of his platforms (with capacity to copy these on to personal Web sites)
    • use of audio visual media
    • HR Professionals need to respond to the social and communication changes that wide community usage of these tools bring to the workplace.
    • HR professionals in Australia are now embracing the trend of using Social Media and Web 2.0 to enhance people management strategies.
    • These tools can be used to drive cultural change and enhance productivity and social connectivity.
  • becoming more relevant by giving up control
  • Examples of Web 2.0 in HR
    • using RSS feeds and social bookmarking to collect relevant information and to share with peers
    • Wiki for policy development
    • alumni social networks for ex-employees
    • using social networks to establish relationships with potential employees, to advertise positions, and seek referrals
    • external and internal Blogging
    • You Tube channels and cool recruitment videos, job podcasts
    • Virtual Worlds for training and career fairs, Webinars
    • Twitter for conference questions and updates
    • Slideshare for accessing conference presentations
  • More advanced companies:
    • facilitating global teams, knowledge sharing, encouraging innovation and connecting employees and external partners
    • the intranet is a wiki
    • general culture all about Web 2.0 where all employees are encouraged to blog
    • using Web 2.0 to increase informal learning
    • upgrading policies so employees understand any limits/issues associated with social media usage
    • Web 2.0 will continue to grow and Web 3.0 (more mobile, more semantic) is here.
  • Why?
    • natural progression of web technology (harnessing innovation and richer user experiences)
    • digital generation (born to be mobile and connected)
    • aggregate phenomenon of ambient awareness
    • ROI when managed as part of a broader business strategy
    • There are concerns and challenges in embracing Web 2.0.
  • Challenges:
    • expertise
    • network infrastructure, capacity and security
    • company reputation and secrets
    • employee distraction and misuse
    • liabilities associated with on-line participation
    • public perception
    • digital divide
    • manipulation
    • accessibility (disability) issues
    • Rather than being novel, Web 2.0 will become expected - both for external clients, and internal employee use.
  • Ways for HR Practitioners to get Web 2.0 savvy:
    • Try it out - hard to understand until you have experienced it.
    • Dummies Guides and on-line help
    • beginners workshops (camillsconsulting.com) or e-books
    • conferences and detailed on-line training programs, webinars
    • Thank you
    • This presentation can be found on SlideShare CAMILLS 59 or www.camillsconsulting.com