Intro for HR on Blogs & Web 2.0
55
Web 2.0, Blogs, Social Networks The good the bad and the ugly Michael Specht
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19-Oct-2014 -
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A few slides on Web 2.0 for HR. I have used lots of cartoons from gapingvoid as Hugh's cartoons describe the new world.
Transcript of Intro for HR on Blogs & Web 2.0
Web 2.0, Blogs, Social NetworksThe good the bad and the ugly
Michael Specht
Who Am I
The Cluetrain Manifesto
CC: Attribution-NoDerivs-NonCommercial 1.0
What is Web 2.0?
Sharing Transparency
Openness
Data not locked in
AJAX
Collaboration
User Generated Content
Bottom up
Less Command & Control Social
Mashup
What is Web 2.0?
Sharing Transparency
Openness
Data not locked in
AJAX
Collaboration
User Generated Content
Bottom up
Less Command & Control Social
The web is a platform
Mashup
Social Network Software
6 degrees of separation
Business networking
Self Expression
Share interestsProducer
Communication
Betweenness
Friends
Social
RSS
http://www.commoncraft.com/rss_show
BLOGS
http://www.corporateblogging.info/2004/11/free-corporate-blogging-primer.asp
WIKIS
http://www.commoncraft.com/video-wikis-plain-english
SOCIAL NETWORKS
http://www.commoncraft.com/video-social-networking
SOCIAL BOOKMARKS
&TAGS
http://www.commoncraft.com/bookmarking-plain-english
EVERYTHING ELSE
http://en.wikipedia.org/wiki/Main_Page
Can you Ignore all
this?
Blog Growth
http://www.sifry.com/alerts/archives/000493.html
Source: http://mashable.com/2007/07/10/facebook-users-2/
User Growth Jun 2006 - Jun 2007% Change
MySpace 72Facebook 270Hi5 56Friendster 65Orkut 78Bebo 172Tagged 774
Social Networking Growth
http://www.comscore.com/press/release.asp?press=1555
Getting Dooced
http://www.supermanhomepage.com/multimedia/wallpaper.php
DISCLAIMER: SUPERMAN and all related elements are the property of DC Comics. TM & © 2007
From The Cluetrain Manifesto
http://www.corante.com/flackster/archives/2004/11/09/faustian_bargain.php
84. We know some people from your company. They're pretty cool online. Do you have any more like that you're hiding? Can they come
out and play?
85. When we have questions we turn to each other for answers. If
you didn't have such a tight rein on "your people" maybe they'd be among the people we'd turn to.
86. When we're not busy being your "target market," many of us are your people. We'd rather be
talking to friends online than watching the clock. That would get your name around better than your entire million dollar web site. But
you tell us speaking to the market is Marketing's job.
Are there Safeguards?
Ban Everything!
Build a Policy
At Microsoft it is simple
“Be Smart”
More Policy Thoughts
5 way to help employees
1. Stop and think.
3. You can disclaim, but you can’t hide.
2. Use your loaf.
5. Respect the channels4. Keep it real.
http://www.corante.com/flackster/archives/2004/11/09/faustian_bargain.php
Do these tools work
Internally?
Why Blog, WIKI,
network Internally?
http://www.gapingvoid.com/Moveable_Type/archives/001607.html
Can HR help to implement
Enterprise 2.0?
What good is all this to HR?
Policy Links• IBM
– http://www.snellspace.com/IBM_Blogging_Policy_and_Guidelines.pdf
• Sun– http://www.sun.com/aboutsun/media/blogs/BloggingGuidelines.pdf– http://www.sun.com/aboutsun/media/blogs/policy.html
• Plaxo– http://blog.plaxoed.com/?p=41
• Thomas Nelson– http://michaelhyatt.blogs.com/workingsmart/2005/03/corporate_blogg_1.html
• Workforce Management Magazine– http://www.workforce.com/archive/article/23/96/90.php
• Corante– http://betweenlawyers.corante.com/archives/2005/06/07/
a_survey_of_corporate_blogging_policies.php• Free Corporate Blogging Guide
– http://www.corporateblogging.info/2004/11/free-corporate-blogging-primer.asp
• CorporateBlogging.info– http://www.corporateblogging.info/2005/06/policies-compared-todays-corporate.asp
Extra Links• Need a blog :: http://wordpress.com• See what people are saying online :: http://technorati.com• Social Bookmarking :: http://del.icio.us
• http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html• http://www.corante.com/flackster/archives/2004/11/09/faustian_bargain.php• http://www.commoncraft.com/rss_show• http://www.commoncraft.com/bookmarking-plain-english• http://www.commoncraft.com/video-social-networking• http://www.commoncraft.com/video-wikis-plain-english• http://www.corporateblogging.info/2004/11/free-corporate-blogging-primer.asp • http://www.cio.com/article/101614/3#5• http://www.youtube.com/watch?v=nsa5ZTRJQ5w• http://www.squidoo.com/introtoweb20/• http://www.slideshare.net/slgavin/meet-charlie-what-is-enterprise20• http://www.thisisgoingtobebig.com/2007/04/top_ten_reasons.html• http://news.zdnet.com/2036-2_22-6103931.html• http://www.andybudd.com/presentations/dcontruct05/• http://www.comscore.com/press/release.asp?press=1555• http://www.sifry.com/alerts/archives/000493.html• http://www.zoliblog.com/2007/08/03/the-wikipedia-enterprise-20-debate-again/• http://fredcavazza.net/2007/07/27/what-is-enterprise-20/• http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/the_three_trends_underlying_enterprise_20/• http://www.boxesandarrows.com/view/a_web_2_0_tour_• http://www.smartcompany.com.au/Premium-Articles/Top-Story/Social-networks-Time-wasters-or-brilliant-business-tools
-.html• http://www.annezelenka.com/2007/08/do-you-have-to-define-a-niche-for-your-blog
