Hospital Adoption Of Medicine 2.0
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Transcript of Hospital Adoption Of Medicine 2.0
HOSPITAL ADOPTION OF MEDICINE 2.0
A Culture Change
Introduction
Blog: ehealth.johnwsharp.com Twitter: @JohnSharp Links:
delicious.com/johnsharp/ClevelandClinic Department:
lerner.ccf.org/qhs/informatics Email: [email protected]
Industry Relationships
Member of the Advisory BoardWithin3.com – private social network for physicians
Cleveland Clinic
1000 bed hospital and medical center 1800 physician group practice 3.3 million total visits and more than
50,000 hospital admissions Locations: Cleveland, Ohio; Fort
Lauderdale, FL; Toronto, CA; Abu Dhabi, UAE; Las Vegas, NV
Cleveland Clinic Electronic Medical Record
Epic Systems 2,000,000 patients In hospital, outpatient clinics and
suburban health centers CPOE implemented Now being used for
quality reporting and research
eHealth Initiatives
Personal Health Record – tethered to EMR
Online Second Opinion
Google Health partnership
Microsoft HealthVault – remote monitoring
Leadership in Healthcare Reform Outcomes Booklets – reported annually Cited as model of care efficiency President Obama’s visit to discuss
reform Physicians on salary – remove motivation
for fee for service
Web 2.0 as a Disruptive Force
Web 2.0 Beginnings
Unofficial Blogs – Clinical Cases and Images
Unofficial Wiki – AskDrWiki.com Social Networking in Medical School Google Gadget – Walk for Good Live physician chats Google Health partnership Transition – CEO blog
Web 2.0 Beginnings
The Transition
Website Redesign – consumer research - 2008
YouTube channel – repurposing news videosCleveland Clinic News Service - 2007
Facebook page, Twitter for CME, then news - 2009
Chief of Medical Staff – Blog for medical staff with anonymous comments allowed - 2009
Wikis in several departments CMO presents strategy to Board and
Trustees
Website Redesign
YouTube Channel
Focus : health news and wellness recommendations
Wellness Focus
Twitter - CME
Will be Tweeting from our Medical Innovation SummitOct 5-7
What Enabled this Change
An institution which encourages innovation
Leadership willing to look at successes in other industries for new strategies
New emphasis on patient engagement – Office of Patient Experience
National/International strategy to recruit new patients
Chief Marketing Office as a champion
Future
Physician Social Networking Expand Twitter presence Employee polices Enterprise 2.0 – early stages Integration with eHealth tools Facebook gadgets
Physician Social Networking
•Private – must be a licensed physician•No advertising•Profile including Clinical trials and publications•Alumni groups, clinical trial communication, etc.
Policies in Place
Website user agreement Employee policy Emphasis on avoiding harassment,
defamation, profanity “play nice” and then your participation is
acceptable Employees warned about personal
health information
Conclusions
How to change the culture? The healthcare organization must have a
willingness encourage innovation to solve the health care crisis
Organizations need to be willing to engage patients through social media
Need an institutional champion Risks can be identified and controlled Experimentation and partnerships should be
encouraged
Contact
Blog: ehealth.johnwsharp.com Twitter: @JohnSharp Links:
delicious.com/johnsharp/ClevelandClinic Department:
lerner.ccf.org/qhs/informatics Email: [email protected]