How to amplify your social media on Twitter: CASE-NAIS 2013

How to Amplify Your School’s Social Media Beyond the Basics

The Social Media Playbook

Sunday, January 13, 13

Twi?er is an online social networking service and micro-‐blogging service that enables its users to send and

read text-‐based messages of up to 140 characters, known as "tweets.”

-‐ Wikipedia

A Basic DefiniBon of Twi?er


(i.e., What Should You Know How To Do?)

What Are the Basic FuncBons of Twi?er?


(i.e., What Should You Know How To Do?)

• How to set up an account• How to set up a profile• How to Tweet• How to follow others

To learn the basics, refer to Mashable’s “TwiGer Guidebook” at hGp://on.mash.to/EQU82 or blogger Brendan Schneider.

What Are the Basic FuncBons of Twi?er?


http://on.mash.to/EQU82






“Don’t think of picking the right tool, but pay a?enBon to what kind of interacBon the tool enables or magnifies.”

-‐ Liz Allen (from Currents Magazine, April 2012)

An Idea of Twi?er Beyond the Basics


How do we go beyond the basics?


The Basics• broadcasXng news and updates from your school



The Basics• broadcasXng news and updates

Beyond the Basics• having conversaXons (begin by listening)• making connecXons (get outside of your community)

• engaging followers (promoXon is easy)

• building relaXonships (ask for and offer help and feedback)



Great Examples of Schools That Go Beyond the Basics with Twi?er


Use TwiGer to BROADCAST BASIC NEWS AND UPDATES



Gould AcademyBethel, ME@gouldacademy

• Good mix of the every-‐day, arXcles, photos, video, news stories

• Tucker Kimball, Director of CommunicaXons @tuckerkimball



Windward SchoolLos Angeles, CA@windwardschool

• Put a widget on your homepage

• Low-‐cost involvement, users don’t have to log in or subscribe


Use TwiGer in TIMES of EMERGENCY


Bay Ridge Preparatory SchoolBrooklyn, NY@bayridgeprep

• Used TwiGer to communicate about Sandy related closings, fundraisers, etc.

• On TwiGer since 2009

• Tweets family-‐related and educaXon-‐related arXcles and resources

Use TwiGer in TIMES of EMERGENCY


Use TwiGer to BUILD AN ATHLETICS COMMUNITY


Harvard-‐Westlake School Los Angeles, CA@hwathleXcs

• 2,400 followers

• Avenue of communicaXon and info for parents

• Put link on all team pages

• Post all U/S scores and highlights

• Reaches reporters (LA Times)

• Live-‐tweet big away games so community can follow

• AthleXc Director Vince Orlando

Use TwiGer to BUILD AN ATHLETICS COMMUNITY


Use TwiGer to GET YOUR HEAD OF SCHOOL to GO SOCIAL


• 1422 followers, main

• 318 followers, HOS

Loomis Chafee SchoolWindsor, CT@loomischaffee@SCulbertLC

Use TwiGer to GET YOUR HEAD OF SCHOOL to GO SOCIAL


Windward School Los Angeles, CA#wwhc13/socialHomecoming Project

• Drove folks to the /social• mash page and WW

website

• Used our Social Ecosystem (FB, TW, blog, photos, video) to create awareness and excitement

hGp://bit.ly/UOhg5W

Use TwiGer to CREATE SPECIAL EVENTS (use hashtags)


http://bit.ly/UOhg5W

http://bit.ly/UOhg5W

Use TwiGer to BUILD PROFESSIONAL RELATIONSHIPS



Dr. Leshin’s visit to campus in fall 2012



Two months later . . .

Our RoboXcs team does well at Vex CompeXXon, so . . .



@VexRoboXcs retweets and Vex and Dr. Leshin now follow us. We have a TwiGer RELATIONSHIP! (Ooooo!)


Windward School Los Angeles, CA

• RT’ed by @rpinews: 2,124 followers

• RT’ed by @rpiscidean and NASA scienXst Laurie Leshin, 436

• WW sent future tweets re science/roboXcs – a relaXonship!

• NEW STORY! @VexRoboXcs retweeted, nearly 5,000 folowers.

• Using handles, built connecXons with influencers and friends




Next step for Windward CommunicaBons:

Geong key faculty to tweet professionally using @WindwardSchool and using handles and hashtags of our partners.


Use TwiGer to ENERGIZE YOUR COMMUNITY


University of Wisconsin-‐MadisonMadison, WI#Uwrightnow: 24 Hours in the Life of UW

• 1,018 stories, photos and videos, tweets posted – crowd-‐sourced

• 14,000 unique visitors in 24 hours

• Visitors from 50 states and 95 countries

• Visitors spent five minutes on the site on average

• 20% of visits happened on mobile devices

• 8,000 shares on Facebook and TwiGer

hGp://bit.ly/TamWdo

Use TwiGer to ENERGIZE YOUR COMMUNITY


http://bit.ly/TamWdo

http://bit.ly/TamWdo

Use TwiGer to ENGAGE YOUR ALUMNI to GIVE


University of Wisconsin-‐MadisonMadison, WIThe Bucky Challenge@uwmadison, @buckybadger#4bucky

• An alum family offered to give $1 for every new Facebook and TwiGer follower to UW-‐Madison and WAA

• Result: 20,000 new likes/follows; $20,000 raised for scholarship fund

• The future of social in educaXon: beyond building community to making conversions (raising money, etc.)

hGp://bit.ly/Ubr6SehGp://youtu.be/PEPteGL1xzk

Use TwiGer to ENGAGE YOUR ALUMNI to GIVE


http://bit.ly/Ubr6Se




http://youtu.be/PEPteGL1xzk

http://youtu.be/PEPteGL1xzk

15 Minutes a Day

• 5 minutes replying• 5 minutes re-‐tweeXng• 5 minutes promoXng yourself

-‐ via SEOmoz

How to Find the Time to Tweet?


• Get retweeted (make great content, use hashtags, use quotes)

• Make it easier to share content (buGons on website)

• Add links (through bitly)

• Tweet short smartphone photos/vids

• Direct traffic to your site with links to important arXcles, photos, and donor pages

• Use direct appeal: “Please RT,” “Share this on TwiGer,” “Tell a friend!”

• Put your handle on all advancement and admissions materials and on all faculty/staff email signatures (branding)

• Figure out the best Xmes to tweet and automate (Tweriod, Hootsuite)

Other Twi?er Tips and Tricks


• @edsocialmedia• @schneiderb – Brendan Schneider• @cassdull – Cassie Dull• @wsXtes – Willliam SXtes• @lizallen-‐ Liz Allen• @lorriej – Lorrie Jackson• @tuckerkimball – Tucker Kimball• @TravisWarren – Travis Warren, Whipplehill• @SEOMoz• @meetcontent

• good universiXes (UW-‐Madison, USC, BU, Tuvs, Harvard)

Follow some of the best


Stephen Johnson@burma999

[email protected]

Thank you!


How to amplify your social media on Twitter: CASE-NAIS 2013

Education

Transcript of How to amplify your social media on Twitter: CASE-NAIS 2013