HOME GIFT BOX MEDIA PACK

In 2013 Ben Michael relocated to the UAE. It took him some time to get adjusted to his new home and neighborhood. He didn’t know where to buy his groceries, what cable provider to subscribe to, which gym to join, nor which bank to bank with. He didn’t know whether he should buy a car or rent a car. His favorite brand of coffee was no longer available to him and he was reluctant to purchase an unfamiliar one. He didn’t want to waste time and money to possibly make the wrong decision while hoping to get lucky and discover something new and better. He looked through blogs and expat forums, but to his dismay, they were all outdated and often full of useless information. His family wanted to send him a care package of his favorite snacks, men’s grooming products, and coffee, but unfortunately he didn’t have a mail box and hadn’t setup a PO Box as of yet. When he finally did, his mail never arrived.

THE PROBLEM

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Ben realized there were a number of problems troubling recent expats as well as brands. Brands didn’t have direct access to a rapidly growing consumer base, and recent expats were unfamiliar of local rules & regulations, and goods & services available to them attheir time of entry. The average expat stays in the UAE for 3-5 years and changes homes within the first 14-18 months. If only he had a trusted friend to give him some good advice, point him in the right direction, and introduce him to the right brands at the right time.

THE EPIPHANY

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HGB is a direct Business to Consumer advertising platform that introduces and connects UAE new comers to brands, goods, and nearby services within the first month of moving into their homes. We are introduced to the consumer by friends, employers, or real estate and relocation companies, to help them get settled at their time of arrival. We provide product samples, discount vouchers, exclusive offers, valuable information, and complimentary gifts on behalf of our partners. We do it in a fashion that insures brand visibility and consumer loyalty by providing a personal touch.

“WE MOVE IN WITH YOU”

#THE SOLUTION

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• POPULATION 2.47MILLION• AVG. HH SIZE IS 4.2• 2014-2015 POP ^ 113,000• 2015-2016 POP ^ 127,600

• HAND COURIERED HOME ACCESS TO NEW CONSUMERS WITHIN THE FIRST MONTH OF THEIR ARRIVAL• AUDIENCE SEGMENTATION: NEW COMERS, RELOCATORS, INCOME TARGETING• EXCLUSIVE PLACEMENT/NO DIRECT COMPETITORS• BOX SPONSORSHIP FOR ADDITIONAL RESIDUAL BRANDING• GUARANTEED IMPRESSIONS WITH EACH BOX• RESIDUAL BRANDING WITH PROMO GOODS• SMS DIRECT RESPONSE CAMPAIGNS• EMAIL & SM CAMPAIGNS

• CURRENTLY GAINING ACCESS TO 2,000 HOMES PER MONTH• 5,000 HOMES PER MONTH BY THE END OF YEAR• 25,000+ EMAIL DISTRIBUTION LIST• 10,000+ FACEBOOK FOLLOWERS

DUBAI STATISTICS VALUE PROPOSITION

DISTRIBUTION

www.homegiftbox.ae

www.homegiftbox.ae

MOVE IN

BOX ARRIVED

SMS DELIVERYTEXT

LITERATURE ISREAD AND OFFERS

ARE REDEEMED

CUSTOMIZED SMS

(DIRECT RESPONSE CAMPAIGN)

ACTION INITIATES

EMAIL CAMPAIGNWITH CALL-TO-ACTION

OFFER

SHARED WITH FRIENDSAND FAMILY

NEW CUSTOMERESTABLISHED

ADVERTISING OPTIONS

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BE IN THE BOX BE THE BOX• SAMPLES• VOUCHERS• EXCLUSIVE OFFERS• GIFTS

• FULLY BRANDED BOX• TAILOR THE CONTENTS• CUSTOMIZED PROMO ITEMS• BRANDED WELCOME LETTER

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SERVICES & FEATURES

GEO TARGETING - WE CAN PUT SPECIFIC OFFERS AND INFORMATION IN EACH BOX ACCORDING TO NEIGHBORHOOD WHICH WILL SPEAK TO A CERTAIN HOUSEHOLD INCOME RANGE

AUDIENCE SEGMENTATION - WE CAN SEGMENT THE AUDIENCES BY NEW COMERS TO THE UAE AND THOSE MOVING WITHIN THE UAE. FOR THE NEW COMERS WE WILL BE ABLE TO SEGMENT FURTHER BY COUNTRY OF ORIGIN.

SMS CAMPAIGN - WE TYPICALLY SEND OUT A TEXT TO SCHEDULE DELIVERY. THIS TEXT CAN INCLUDE A WELCOME MESSAGE AND A CALL TO ACTION LINK TO DRIVE CONSUMER TO YOUR LANDING PAGE WHERE THEY CAN BE PROMPTED TO FILL IN PERSONAL DATA AS A LEAD GENERATION CAMPAIGN. THERE WILL BE ONE TEXT SENT PER BOX TO BE DELIVERED.

EMAIL CAMPAIGN - WE CAN EMAIL OUR EXISTING DATABASE WITH A SPECIFIC OFFER OR INFORMATION FROM YOUR COPANY, OR WE CAN FEATURE YOU IN OUR WEEKLY NEWSLETTER.

SOCIAL CAMPAIGN - WE WILL SHARE CONTENT OF YOUR CHOICE WITH OUR FACEBOOK AUDIENCE AND BOOSTS POSTS TO REACH A MINIMUM NUMBER OF USERS WITH SPECIFIC INTERESTS IN OUR TARGET GEOGRAPHICAL MARKET

SERVICES DETAILED ARE PART OF SPECIFIC PACKAGES.

www.homegiftbox.ae

www.homegiftbox.ae

• TIMING - Getting in front of the consumer within the first month of arrival into their new home. This is a very vulnerable time when a consumer is inclined to buy into the brands that are offering deals, vouchers, samples, and subscription packages.

• RESIDENT LIFE CYCLE - We know how long a resident will be living in a home and can target sms campaigns effectively. (We do not talk to tourists, only people that are in dubai for a minimum of 12 months)

• GUARANTEED IMPRESSIONS - For every advertisement that is sent out, there willbe at least one pair of eyes that views and interacts with it. It will also be viewed by other membersof the household, friends and family as they visit the home.

• ENDORSED - When a brand is being introduced by a trusted friend,real estate/relocation company, or employer, the consumer has a higher propensityto purchase from the brand. As a result, the brand acquires a new loyal customer.

• PERSONALIZED- Hand couriered delivery to the consumer’s frontdoor. Each box is individually addressed with gifts, and a letter welcoming theconsumer into their new home. It is a gift from the endorsee.

• TARGETING- The ability to tailor advertisements to specificdemographics.

• RESIDUAL BRANDING - When an advertisement leavesa lasting effect by remaining in the home or office thus increasingimpressions or number of viewers. When it is observed by multiplepeople the first time it is seen or heard.

• REACH- The ability to reach a widerange of consumers across variousdemographics.

COMPETITIVE ANALYSIS TERMS

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HGB PRINT OUTDOOR TV RADIO DIGITAL

TIMING

ENDORSED

PERSONALIZED

TARGETING

REACH

RESIDENT LIFE CYCLE

GURANTEEDIMPRESSIONS

RESIDUALBRANDING

COMPETITIVE ANALYSIS WHAT SETS US APART FROM THE COMPETITION

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DEMOGRAPHIC BASED ON A SURVEY OF 5,000 BOXES

SEX

39%61%

AGE

26%

51%

23%

20 - 34

35 - 49

50+

33.8%

15.3%

71% NEW COMERS

29% HOME MOVERS

19% OF HOMES

HAVE CHILDREN

86% RENTERS

14% HOME OWNERS

11.4%

17.2%

12.7%

9.6%

HOUSEHOLD INCOME TOP DISTRIBUTION AREAS NATIONALITY

600K - 800K 1. DUBAI MARINA

2. PALM JUMEIRAH

3. JLT

4. JUMEIRAH

5. THE SPRINGS

6. ARABIAN RANCHES

7. DOWNTOWN DUBAI

8. JBR

9. BUSINESS BAY

10. DIFC

29%8%4%

24%5%

22%8%

EUROPE

NORTH AMERICA

SOUTH AMERICA

ASIA

AUSTRALIA

MIDDLE EAST

AFRICA

800K - 1MM

1MM- 1.5MM

400K - 600K

200K - 400K

1.5MM - 3MM+

HGB RATE CARD

IN THE BOX

PRODUCTS & SERVICES• 15,000 AED - SAMPLE• 24,000 AED - SAMPLE W/ VOUCHER• 24,000 AED - SAMPLE W/ LITERATURE• 30,000 AED - SAMPLE W/ LITERATURE, GIFT & VOUCHER• 15,000 AED - VOUCHER• 24,000 AED - VOUCHER W/ GIFT

SUBSCRIPTIONS & MAJOR PURCHASES• 30,000 AED - OFFER, VOUCHER, OR COUPON• 45,000 AED - OFFER W/ GIFT

*SMS CAMPAIGN: 3 AED/RECIPIENT*SOCIAL CAMPAIGN: 750 AED/POST (TARGETING 15,000+ FB USERS)*EMAIL CAMPAIGN: 1 AED/RECIPIENT

*CAMPAIGNS ARE FEATURED AD-ONS FOR BOX RATE CARD OPTIONS. MINIMUM ORDER OF 3,000 UNITS.

SPONSORED BOX

150,000AED• 1 BRANDED PANEL ON THE GIFT BOX• GEO TARGETING• AUDIENCE SEGMENTATION• 1 BRANDED PROMOTIONAL ITEM & LITERATURE• CALL TO ACTION OFFERS• FEATURE IN OUR NEWS LETTER FOR CAMPAIGN DURATION• SOCIAL CAMPAIGN TARGETING 5,000+ FACEBOOK USERS WEEKLY

BE THE BOX

300,000 AED• FULLY BRANDED BO• AUDIENCE SEGMENTATION• 2 OR MORE PROMO ITEMS & LITERATURE• CALL TO ACTION OFFERS• SMS CAMPAIGNS• EMAIL CAMPAIGN TO OUR ENTIRE DATABASE TWICE MONTHLY FOR CAMPAIGN DURATION• SOCIAL CAMPAIGN TARGETING 10,000+ FACEBOOK USERS WEEKLY

www.homegiftbox.ae

(BASED ON MINIMUM ORDER OF 3,000)

501, RADISSON BLUE HOTELDOWNTOWN DUBAI,

DUBAI, UNITED ARAB EMIRATES

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