GripTough
Transcript of GripTough
The Many Problems of Cell Phone Mounts− Poor Quality
Most are not repairable Most mounts do not last very long
− Poor Design Magnet / Vent mounts not strong enough Suction mounts lose their suction and gums up window Vent mounts block your vent, using the heater overheats
your phone Many are ugly
− Block your vision Suction mounts block your field of view through the
windshield Most mounts block your view of your instrumentation
− May be illegal Blocking your vision in many states is illegal and you could
be fined for using them
Outlook / Stats of the Cell Phone Accessory Market ..
2015 Revenues Total $81.5 Billion and forecasting $125 Billion by 2025 Protective Case Segment accounts 20.5% Share Online Store Segment will reach 31.9% by 2025 Asia Pacific Excluding Japan (APEJ) dominated the mobile phone accessories market with
47.4% market share in 2014
Competitors for cell phone mounts are primarily Asian Brands with odd names such as WizGear, Arkon, iOttie, TaoTronics, Zilu, Avantek, Koomus and IPOW
Many are the same product with a different brand name stamped on it! The Cell Phone Mounting System Segment is a NICHE MARKET!