The three questions smart retailer are asking

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    23-Aug-2014
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Perhaps no category has undergone a more radical transformation than retail in recent years. However, despite the surge in online shopping, a recent U.S. Census report put e-commerce at less than six percent of overall sales. The in-store experience is as important as ever. Learn more about multi-site development: http://bit.ly/1qbLGjb

Transcript of The three questions smart retailer are asking

  • When it comes to the customer experience,

    renovation is inevitable

  • questions

    SMART retailers

    are asking themselves

  • less than 6% of retail sales occur online

    95% occur in-store!

    nearly

  • inevitable

    what does this mean for you?

    renovation is

  • omni- are we offering

    an

    experience? channel

    1.

  • Allowing your customer to view a product

    and to pick it up

    then to purchase it

    on their desktop

    on their phone

    in-store

    omni-channel:

  • the goal:

    feels

    the

    same

    The look and feel of

    every channel visited

  • right

    are we leveraging the

    technology?

    2.

  • goodbye say

    to boring layouts

    hello say

    to interactive and

    engaging experiences

  • stepping it up Virtual changing rooms

    Augmented reality

    Virtual product displays

    simple

    technology integrations can include:

    Taking payments from customers anywhere in the store

    Demonstrating product features

    Encouraging social sharing

  • The in-store

    experience is

    interactive, engaging

    and powerful

    the goal:

  • are we

    collecting

    actionable

    to help personalize the

    customer experience?

    data

    3.

  • 9 out of 10 marketers plan

    on investing in

    data solutions

    in 2014

  • data must be gathered

    Loyalty programs

    Point of sale (POS) data

    Online browser behavior

    Customer behavior

    Buying history

    Demographics

    Dynamic web pages

    Customized displays

    Personalized

    recommendations

    Shopper-specific

    promotions

    Retailers

    must track:

    In order to

    implement:

    Methods of

    collection include:

  • The customer

    feels like their

    experience was

    tailored and

    unique

    the goal:

  • whether you answered yes to

    none or all 3 questions

    one

    answer

    is clear

  • is renovation

    inevitable

  • are you doing

    all you can

  • see how AMCs renovations led to

    more

    tickets

    sold Get a front row seat!

    http://www.us.jll.com/united-states/en-us/services/corporates/project-development-services/amc?utm_source=pds&utm_medium=slideshare&utm_campaign=retailreno
  • COPYRIGHT JONES LANG LASALLE IP, INC. 2014

    Click here to learn more about our multi-

    site project and development services

    Steve Jones

    Managing Director

    +1 404 995 2126

    steve.jones@am.jll.com

    www.us.jll.com/pds

    http://www.us.jll.com/united-states/en-us/services/corporates/project-development-services/retail-multi-site-programs?utm_source=pds&utm_medium=slideshare&utm_campaign=retailrenohttp://www.us.jll.com/united-states/en-us/services/corporates/project-development-services/retail-multi-site-programs?utm_source=pds&utm_medium=slideshare&utm_campaign=retailrenohttp://www.us.jll.com/united-states/en-us/services/corporates/project-development-services/retail-multi-site-programs?utm_source=pds&utm_medium=slideshare&utm_campaign=retailrenohttp://www.us.jll.com/united-states/en-us/services/corporates/project-development-services/retail-multi-site-programs?utm_source=pds&utm_medium=slideshare&utm_campaign=retailrenomailto:steve.jones@am.jll.comhttp://www.us.jll.com/pds