online retailer

BY- UTKARSH SENGAR

ALL ABOUT IT

‘Our App is simplicity with power! I have used this to capture customer info on visiting the shop and given every customer a poster to download the app. I then send them special offers to keep them coming back! It’s simple, effective and really does work!”

App Features Used

Offers Links to E-Store Gallery coupons Click to Call

Impact on Business Increase in sales Increase in repeat business Increase in higher customer spend

offers

Communicate special offers direct customers Increase customer spend Attract prospective customers with great offers

Link to E- SHOP

Communicate your fantastic special offers Link to website, Then allow customers to directly purchase through your e-

store! Generate revenue directly through the app!

objective

Provide with the best deals.

Access with the variety of offers to the products and manage to invite the friend to achieve two more coupons.

By coupons companies will get to know about the actual interest so that they can manage to make product according to them.

market overview

Customers using android phones and customers in the mall are the target customers.

customers who loves to shop can get exciting deals.

Collaborated with the local dealers of sports, clothes, jewellery ,restaurants.

The biggest opportunity for the customers who love to shop through these coupon by answering simple questions.

Goal The goal of this app is to give our customers

a chance to grab there favorite wish through these coupons and achieve what they want. But here some main points which customer need to see to believe in us:

Easy and quick to implement. Easy to track. Increased customer acquisition. Increased conversions. Increased customer loyalty.

Target marketing strategy The main collaborators will be, TV channels and

radio partners and social media. These collaborators will help in expanding the market and help with the establishment of the app in every horizons.

Great offers and discounts will be offered to the customers and find niche with individual needs. Also create a more fun atmosphere in the app and offer excellent service to the customers.

Similar competitors are coupandunia.in and cashkaro.com are really for resatraunts and other food stuffs but they do not offer a great deal to jewelleries and sports equipment's ,gift cards and cash back will be given.

Economic analysis Economic downturns and booms can

effect the business positively and negatively. Prices have to be kept very low in order to gain the market.

Since it is online coupon store there should be more exciting and great deals to the customers which will be more and profit will increase with increasing number of people.

Technological analysis

Technological advancement can create excellent opportunities and threats since their is numbers of competitors with similar concept. But having an exciting offers may create your opportunities.

Marketing for the app is easy with the help of internet and social media and through TV’s.

Through technology customers who are far away from these resources can get into our touch and can grab great deals.

Product and service This app basically provides customers an

great deal and offers to any of the thing they needed by signing them in and answering some questions.

This app will contains coupons regarding sports equipment's , jewelleries, restaurants, clothing etc.

As I said for getting these coupons you need to login and answer some questions.

The questions will be regarding any thing but it will be simple.

Brand The title of the app is online retailer

Online retailer

Pricing

The app will have two versions: FREE PREMIUM The free version will be for the first

month of signing up and the premium version will be after 1 month. The price for the premium version will be $1.1-$1.5

Incentives

Their will be a wallet for the app which will contain cash back. If a person invites his friend then he will get two more extra coupons regarding his choice to his friend by signing up and his friend will get one coupon with his own choice by signing up.

This app will contain others discounts and offers by answering some questions regarding your life.

This app will collaborate with other shopping brands ,jewelry shops and other sports complexes to provide good services too our customers.

Communication

The app will use various ways for advertising such as:

1. Social media 2. Internet 3. Newspaper 4. Television

The incentives, product, brand, etc. Will be communicated to the target customers also through the Radio’s. The collaborators will help in marketing of the app and encourage the customers to download the app.

Infrastructure Web development team Analysis team Coupon managing team Advertising team

These teams are the important part of our app management. The collaborators will help the advertising team for marketing of the app.

Process First of all major process to start this app is to have an web

development team which will create the app and maintain it and continuously update with new features.

The team will always be working on creating the app more attractive and customer friendly

Analysis team will analyse the product input cost and profit and generate coupons to maximize company’s profit.

Advertising team will implement new promotion strategies for marketing an app. They will conduct campaigns in the malls advertise in social media , TV’s and radios.

Coupon managing team will manage the offers for which coupon will be given.

Schedule

The web development team will start their work on 12 /2016 app and finish it till 15 /2016

Analysis team will analyze the product input cost and profit and generate coupons to maximize company profit on 13/2016

Advertising team will start advertising their product on 14 /2016 on malls ,radio, TV and social media.

scheduleCoupon managing team will start collaborating with local dealers and start their work on 15/2016