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Changing Dimensions of RetailFor SMEs

&

Value addition by

Online

Retailing

Retailing1

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Retailing then

Collection/Inventory

Availability of latest in trend

Seasonal / Occasional Need based

Store Format

Segregated User/ Customer Base

Product Selection What Retailer Wants? Convenience & TRUST

Convenience& Trust

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Retailing now

All year round

What Consumer Wants!

MALLS/ SUPER STORE FORMATS Part of Lifestyle

Experience

Deals & offers

Better service All of the above

Convenience& Trust

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Role of Online Retailing4

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Competing

OR

Complementing

Online Retailing5

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Complementing

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On the principle of modern retailing

It helps you extend window shopping

Zero Inventory cost

Zero Marketing cost

Zero customer Acquisition cost

Serve better to NRI Customers Company may target national presence

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Essentially

It is aGame of

Marginal Cost

Marginal Cost=

In place of

Spending100 to earn 120Spend 101 to earn 130

Additional Rs 1 earns

50% more Profit

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Complementing

This template is formattedwith a 16:9 widescreen

aspect ratio. Its a great wayto take advantage oflaptops, televisions andprojectors equipped withwidescreen displays.

Even if you do not have awidescreen display, you can

still create and present 16:9slides. PowerPoints SlideShow always resizes yourslides to fit any screen.

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Widescreen Advantages

Side by side material fitsmore naturally.

Widescreen adds drama

to graphics and images.

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Widescreen Graphics

Even a single

graphic, suchas a chart,

can be

presented

more

dramatically

in widescreen. 20.427.4

90

20.4

30.6

38.634.6

31.6

45.9 46.9 45 43.9

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East West North

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Pictures can also be presented more dramatically in widescreen.Widescreen Pictures

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Creating 16:9 Presentations

Important: Always start with your slide size

set to the aspect ratio you intend to use. If youchange the slide size after youve createdsome slides, your pictures and other graphicswill be resized. This could potentially distorttheir appearance.

To setup a widescreen presentation,do one of the following:

Start with this template. Simply deletethe example slides and add your owncontent.

Or, go to the Design tab and openthe Page Setup Dialog. Click the SlideSize dropdown and pick On-screenShow (16:9)(Note: we also support16:10, which is a common widescreen

laptop resolution. )

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Slide Show Tips

To present in true widescreen, youll need acomputer and, optionally, a projector or flatpanel that can output widescreen

resolutions. Common computer widescreen resolutions

are 1280 x 800 and 1440 x 900. (Theseare 16:10 aspect ratio, but will work wellwith 16:9 projectors and screens.)

Standard high definition televisionsresolutions are1280 x 720 and 1920 x

1080. Use the Test Pattern on the next slide to

verify your slide show settings.

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Widescreen Test Pattern (16:9)

Aspect Ratio Test

(Should appear

circular)

16x9

4x3

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