Green Light Business Plan

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Green Light Magazine

Princeton Business Proposal

What is Green Light?

Green Light Magazine, produced entirely by Princeton undergraduates, will encourage reflec-tion on the unique Princeton experience. Moving conversation out of precepts and taprooms, out of stereotypes and complacency, Green Light will provoke campus-wide dialogue and invigorate a more active engagement with the important issues facing the Princeton community.

Why another Princeton publication?

Existing campus publications report daily events at Princeton or offer political insights on the world at large, but Princeton life deserves a more thoughtful and critical examination. Green Light will explore the components of Princeton life in a fresh, incisive, and personal way.

How will Green Light accomplish this goal?

Green Light will accomplish its goals by weaving together five types of writing: introspective op-ed articles, perceptive investigative journalism, faculty/alumni essays, creative writing, and critical reviews of cultural activities at Princeton. Green Light will also accept art and poetry by submission. See “table of contents” for how these elements are structured together.

Editorial Opinion Pieces

“Up-Campus, Down-Campus” will include a series of opinion pieces written by undergraduates that focus on topical campus issues. Ranging from the serious to the comic in tone, these articles will highlight each writer’s unique perspective, while aiming to initiate campus-wide discussion.

Investigative Journalism

Investigative journalism, written by Green Light’s staff writers and other undergraduates, will explore the history and inner-workings of various clubs, people, and organizations that play major roles in the campus community. By striving to challenge many of the campus’ most commonly-held stereotypes and assumptions, these articles will offer a more dynamic look at some of Princeton’s most famous (and infamous) groups and institutions.

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Faculty and Alumni Articles

Green Light will include articles and essays for both faculty and alumni contributors. This feature not only taps into the rich insights of the men and women who have shaped Princeton’s unique culture, but it also provides the current Princeton student body with a sense of its own participation in the ever-evolving legacy of the University.

Creative Writing, Poetry, and Art Submission

By publishing creative writing, art, and poetry, Green Light brings the voices of Princeton’s talented writers and artists into our examination of Princeton culture.

Printing and Distribution

Green Light will be fourty-four pages in length, printed in full color, and issued four times during its inaugural year.

Approximately 10,000 copies of each issue will be printed: enough to reach every dorm room and faculty mailbox on Princeton’s campus as well as the residences of over 4,000 alumni.

In the long run, paid subscriptions will be mailed to all interested alumni.

Green Light will also be available in its entirety on the internet.

Financials

To ensure the first full year of production, we are looking for $60,000 of start-up capital.

Green Light will solicit advertisements from both local businesses and national corporations.

Advertising

With guidance from Shape magazine’s publisher Diane Newman, New York Magazine’s former Editor-in-Chief Caroline Miller, and New York Magazine’s deputy editor Jonathan Gluck, Green Light is currently creating a start-up Media Kit in order to solicit advertisements.

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STAFF

Publisher: Andrew Perlmutter ‘06

Editors-in-Chief: Andrew Perlmutter ‘06, Jeff Miller ‘06

Art Editor: Emily Thornton ‘05

Literary Review Board: Avery McGraw ‘08, Erin Ebbel ‘06, David Marcovitz ‘06

Alumni Relations Director: Natalie Fletcher ‘06

Finance Director: Tim Weil GS ‘08, Ilya Boroditsky ‘06

Advertising Director: Jen Ragus ‘06

Grant Funding Coordinators: Adrian Ross ‘08, Avery McGraw ‘08

Layout Staff: Jason Yen ‘06, Kelly Sanabria ’06

Features Editors: Allison Berliner ‘06, David Levine ‘07, Elliot Ratzman GS ‘06

Copy Editor: Julia Frydman ‘08

Webmaster: Dimitri Laskoski GS ‘07

Art Staff: Rachel Lyon ‘05, Emmet Truxes ‘06, Claire Meyer ‘06,

Jessica Inocencio ‘05, Liz Rutledge ‘06

Advertising Staff: Diane Chang ‘06, Elissa Devos ‘07, Mandy Mazur ‘08,

Ryan Foss ‘06

Alumni Relations Staff: Dasha Koroleva ‘07, Jarryd Levine ‘07, Joanna Roth ‘07

Staff Writers: Lindsay Tintenfass ‘06, Chris Berger ‘06, Avril David ‘05,

Leslie Bernard-Joseph ‘06, Rob Buerki ‘06,

Jennifer Mickel ‘07, Aileen Nielsen ‘05, Ezdean Fassassi ‘06,

Amy Sennett ‘06, Branden Jacobs-Jenkins ‘06,

Chana Landes ‘06, Hal Parker ‘07, Veronica Thew ‘08

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Contributing Faculty Members

Su Friedrich: Filmmaker; Member of the Council of the Humanities; Professor of Visual Arts.

Carol Sanger: Woodrow Wilson School of Public Policy Visiting Research Scholar; Barbara Aronstein Black Professor of Law at Columbia Law School.

Jordan Ellenberg: Assistant Professor of Mathematics; contributor for Slate Magazine.

Robert George: Director of the James Madison Program in American Ideals and Institutions; Professor of Politics.

Deborah Nord: Member of the Women and Gender Studies Committee; Professor of English.

Evan Thomas: Visiting Professor of Journalism; Assistant Managing Editor of Newsweek.

Cornel West: Class of 1943 University Professor of Religion.

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Writers

Sasha Joseph ‘06 Mimi Chubb ‘06 Brandan Jacobs Jenkins ‘06 Molly Gulland ‘04 Tim Weil GS Margaret Johnson ‘05

Poets Maggie Goodman ‘04 Sasha Shusteff ‘04 Maggie Dillon ‘06 Silas Reiner ‘06 Brandon Lafving ‘05 Mike Judd ‘05

Artists

Clare Huang ‘05 Andrew Jordan ‘05 Anne White ‘05 David Driscoll ‘04 Jessica Inocencio ‘05 Giselle Levy-Loubriel ‘04 Macdonald Halsey ‘05 Adam Gitlin ‘05 Alex Bueno ‘06

Creative Writers, Poets, and Artists

Powerful & Prestigious

Affect the individuals who shape society


Princeton The Reader

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Princeton Prestige

For the past 4 years, Princeton University has been ranked the #1 undergraduate university in the country by US News and World Report. As

such, advertisement in, or sponsorship of a Princeton University publication immediately connects you to that legacy of academic excellence.

Top 10 Undergraduate Universities for 2004 (U.S. News and World Report)

1. Princeton University Harvard University3. Yale University4. Massachusetts Institute of Technology5. California Institute of Technology Duke University Stanford University University of Pennsylvania9. Dartmouth College Washington University in St. Louis

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Princeton

With 9 Nobel Lauraetes and 19 Macarthur fellows, the Princeton University faculty is one of the most highly revered and

well- respected University faculty in the nation.

Princeton Nobel Laureate Professors

Philip W. Anderson physics 1977

Val L. Fitch physics 1980

Toni Morrison literature 1993

Dean of Faculty Joseph H. Taylor

and Russell A. Hulse shared physics 1993

John F. Nash economic sciences 1994

Eric F. Wieschaus medicine 1995

Daniel C. Tsui physics 1998

Daniel Kahneman economic sciences 2002

Faculty

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Princeton

Princeton alumni gave $36 million to the University. Leading the country with 61% participation, they are

dedicated to their alma mater.

Alumni Giving Participation 2004(U.S. News and World Report)

Alumni

Princeton Harvard

61%

49%

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Princeton Famous Alumni

Initially, Green Light Magazine will be mailed to a select group of 5,000 alumni, all of whom possess a significant amount of power,

prestige, and influence in their communities. Included among these are:

Elected politicians• Bill Bradley A.B. 1965 - Former U.S. Senator, former basketball star, member of the Basketball Hall of Fame • Bill Frist A.B. 1974 - Senate Majority Leader • Jim Leach A.B. 1964 - US Congressman • Paul Sarbanes A.B. 1954 - US Senator • Eliot Spitzer A.B. 1981 - NY State Attorney General

Government / Law / Public policy• James Baker A.B. 1952 - Secretary of State under George H. W. Bush • Frank Carlucci A.B. 1952 - Secretary of Defense under Ronald Reagan • William Colby A.B. 1940 - director of the CIA under Presidents Richard M. Nixon and Gerald Ford • Ralph Nader A.B. 1955 - Consumer advocate, Green Party presidential candidate • Richard Perle M.A. 1967 - neo-conservative policy expert • Donald Rumsfeld A.B. 1954 - Secretary of Defense under Gerald Ford and George W. Bush • George Shultz A.B. 1942 - Secretary of State under Ronald Reagan

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Princeton

Business• Jeff Bezos B.S.E. 1986 - founder of Amazon.com • Steve Forbes A.B. 1970 - Businessman and publisher of Forbes magazine • Meg Whitman A.B. 1977 - CEO of eBay

Economics• Gary Becker A.B. 1951 - Nobel laureate in Economics 1992 • Alan Blinder A.B. 1967 - Economics professor, member of the Federal Reserve during the Clinton Administration• James Heckman Ph.D 1971 - Nobel laureate in Economics 2000 • Michael Spence A.B.1966- Nobel laureate in Economics 2001

Mathematics/Science • John Nash, PhD 1950 - Winner of the 1994 Nobel Prize in economics for the Nash equilibrium. • Richard Smalley Ph.D 1974 - Nobel laureate in Chemistry 1996 • Steven Weinberg Ph,D 1957 - Nobel laureate in Physics 1979

Engineering/Technology• Hal Abelson, A.B. 1969 - directed implementation of the Logo programming language for the Apple II, Professor of Electrical Engineering and Computer Science at MIT • Charles “Pete” Conrad, B.S.E. 1953 - astronaut, third man to walk on the moon

Famous Alumni

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Princeton

Engineering/Technology continued• Brian Kernighan Ph.D 1969, electrical engineering. Professor, computer science. Co-inventor of the awk programming language, and co-author of the textbook, The C Programming Language. • Robert Tarjan - computer scientist, inventor of many algorithms related to graph theory. Winner of the 1986 Turing award

Literature• Ian Caldwell A.B. 1998 - co-authored the recent book The Rule of Four, set on the Princeton campus. • Frederick Buechner A.B. 1947 - Pulitzer Prize-nominated author • David Remnick A.B. 1981 - New Yorker Magazine editor

Entertainment• Dean Cain A.B. 1988 - actor, played Superman in the television series Lois and Clark: The New Adventures of Superman. • David Duchovny A.B. 1982 - actor best known for his role in The X- Files • Charlie Gibson A.B. 1965 - TV morning show host • Brooke Shields A.B. 1987 - actress

Other • Neil Rudenstein A.B. 1955 - former president of Harvard • George Rupp A.B. 1964 - former president of Columbia University • Ruth J. Simmons Hon. 1998 - first black president of an Ivy League school and first female president of Brown University

Famous Alumni

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Princeton Graduates

With an average out of college income that is 40% higher than the national average, recent Princeton graduates have more disposible

income than the majority of their peers.

Salary by Major

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ry in

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lars

MajorCom

puter S

cience

Mec

hanica

l Engi

neerin

g

Civil E

nginee

ring

Politics

Psych

ology

Econim

ics

Biolo

gy

English

Hist

ory

70

60

50

40

30

20

10

0

Princeton

National Average

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Princeton Graduates

Among Princeton Graduates, the most popular fields of employment include investment banking,

consulting, education, and computer software.

Average Salary by Industry

Aver

age

Sala

ry in

Tho

usan

ds o

f Dol

lars

IndustryCom

munica

tions

Energy

Finan

cial S

ervic

es

Govern

men

t

Man

ufact

uring

Non-Pro

fit

Servic

es

70

60

50

40

30

20

10

0

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Princeton Diversity

Hailing from all 50 states and 60 foreign countries, Princeton undergraduates will bring their spending habits

across the entire world.

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Princeton 2004 Rate Card

4/Color 1x 3x 6x

Full Page $5500 $4950 $4125

1/2 Page $3575 $3217.5 $2681.25

Black & White 1x 3x 6x

Full Page $4400 $3960 $3300

1/2 Page $2860 $2574 $2145

Covers 1x 3x 6x

Cover 2 $6875 $6187.5 $5156.25

Cover 3 $6600 $5940 $4950

Cover 4 $7700 $6930 $5775

Bleed Charge: 10%

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Princeton Terms and Conditions

1. Publisher reserves right to decline or cancel any advertisement at any time.

2. Advertisers assume all responsibility and liability for content of all advertisements printed and claims against the publisher.

3. Publisher is not responsible for printing key errors.

4. Publisher is not liable for failure to publish or circulate any issue in the event of circum-stances beyond publisher’s control.

5. Publisher reserves right to change rates, schedules, and production data stipulated on this rate card.

6. All advertising contract position clauses are considered requests.

7. For more information contact Andrew Perlmutter at [email protected]

Green Light MagazineRoom 406

48 University PlacePrinceton, NJ 08544

PHONE: 412.370.1885FAX: 412.692.5946

EMAIL: [email protected]

GREEN LIGHT MAGAZINE IS A STUDENT ORGANIZATION AT PRINCETON UNIVERSITY

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Princeton Specifications

Digital Electronic Files

Our production department requests that ads be supplied as electronic files. Electronic file requirements are as follows:

• Microsoft Windows-Based files

• Adobe InDesign CSCollect for output include all art, photo, and font files used by document

• Adobe Photoshop CS

• Adobe Illustrator CS

• File sent via disk - Zip Disk or CD Rom in Windows format

• Fonts - Use postscript fonts, not True Type fonts. Submit on disk all screen and printer fonts used in art, logos, and layout

• Artwork - must be supplied at 300 dpi or higher TIFF or PDF image. Use CMYK colors (not Pantone or RGB)

• Photos* - must be CMYK color, tiff or pdf format- 300 dpi or higher.

* We are not responsible for color correc-tion of photos supplied digitally.

Image Areas for SubmittedDigital Elecronic File Ads

Full Page bleed .............. 8- 3/4” W x 11- 1/4” H

Full Page non-bleed ..... 8-1/4” W x 10-3/4” H

1/3 Pg. non-bleed ........ 2-5/8” W x 10-3/4” H

1/2 pg. non-bleed ............... 4” W x 10-3/4” H

1/2 pg. non-bleed ........ 8-1/4” W x 5-1/4” H

Mail files on Windows Zip disk or CD to:

Green Light MagazineRoom 406, 48 University Place

Princeton, NJ 08544

phone (412)370-1885fax (412)692-5946

email: [email protected]

Green Light Business Plan

Documents

Transcript of Green Light Business Plan