Green Light Credentials
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Credentials 2009 1
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A brief introduction to what we do at Green Light and how we might be able to help your business.
Transcript of Green Light Credentials
Credentials2009
1
green light | summary
Qualitative boutiqueEstablished 1998London basedInternational network20 years qual experienceIn-house viewing facilitySaros – respondent recruitment
green light | who we are
Green Light is a leading independent qualitative research agency, immersed in understanding people, and experts in interpreting this understanding to inform brand strategy
We pride ourselves in uncovering the ‘so what’ factor
green light | who we are
Established in 1998, we are a senior team of enthusiastic, creative and dedicated researchers, experienced in both consumer and B2B research across the UK and throughout the world
green light | what we offer
We work closely with clients on a range of studies, including:
brand studiesconcept testsproduct launchesnew packagingmarketing and communications evaluation
… and how these fit with the needs of target audiences and their lifestyles
green light | what we offer
Our bespoke approach ranges from the well-known, such as group discussions, depth interviews, accompanied shops and voxpops, to immersion sessions, longitudinal studies, and interactive forums
green light | what we offer
range of discussionformats
accompanied shops
in-home ethnographic interviews
emotional monitoring projective techniques blogs & SMS
immersion/ role reversal
interactive longitudinal studies
video diaries, webcams, voxpops
custom panels field visitsinteractive
message boards
home trial pre-tasks ideation workshops
green light | what we offer
international networkquality
recruitmentcreativity
experiencemarket
understanding
flexibility context
partnering approach
green light | what we offer
quality recruitment
experience
flexibility
international network
partnering approach
creativity
market understanding
context
providing you with tailored solutions to meetyour objectives efficiently
and cost-effectively
green light | international experience
Austria
North America
UK PolandChina
India
Australia
UAEMexico
Kenya
FranceGermany
Spain Greece
Brazil
Venezuela
Colombia
Chile
El Salvador
Argentina
Peru
Italy
NorwaySweden Finland
Slovak Rep.
Ukraine
Czech Rep.Russian Federation
Hungary Taiwan
Philippines
JapanThailand
Israel LebanonRomania
Denmark
Egypt
Austria
Singapore
HK
Canada
South Africa
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green light | international experience
Austria
North America
UK PolandChina
India
Australia
UAEMexico
Kenya
FranceGermany
Spain Greece
Brazil
Venezuela
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Chile
Colombia
El Salvador
Argentina
Peru
Italy
NorwaySweden Finland
Slovak Rep.
Ukraine
Czech Rep.Russian Federation
Hungary Taiwan
Philippines
JapanThailand
South Africa
Israel LebanonRomania
Denmark
Egypt
Austria
Singapore
HK
Canadastrong & close relationships
central coordinationlocal briefings
internal workshopslocal market insights
multi-lingual researchers
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green light | Saros recruitment
In 2000 we established the qualitative recruitment agency, Saros
This pioneering initiative grew out of an industry need for better quality recruitment and proved to be a market leader in this field, winning awards for innovation
Specialising in UK recruitment, we have access to 165,000 respondents solely for the purpose of conducting qualitative research
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green light | Saros recruitment
Saros allows us to offer our clients:Niche targetingRecontactsProprietary qualitative panelsQuality controlFast turnaroundCost-effectiveness
green light | the meadow
We have our own in-house viewing facility, the meadow, in Central London
It offers a comfortable environment for respondents and clients, with a viewing facility, audio visual equipment, and video streaming … and ultimately, it means a cost saving for our clients 14
green light | what our clients say...
Clients have described us as being different for…being personable and flexibleoffering tailored solutions, an innovative approach, and fresh thinkinghaving the ability to decipher complexity and deliver impressive debriefsdelivering actionable insights and clear direction
“Working with Green Light is like having another member of the team on-board. They live and breathe our brand during a project so that they can understand the issues we are facing, challenge our strategy and build on our solutions. More than just a "researcher" or an "insight gatherer", what's great about Green Light is that they go that extra mile to help you to think about the implications of what they have discovered and what actions you could and should take as a result. When you start a project with Green Light, you know
that it's going somewhere!” Mark Whiting, Consumer & Shopper Knowledge Manager, Hennessy
green light | the team
strong process skills analyticalglobal
experience
category expertise
solutions-based thinking
flexible creative
attention to detailwilling to challenge
enthusiastic
green light | in summary
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Green Light means seeing things differently...
…from a fresh perspective...
…and going much deeper…
…to provide the understanding you need...
