general information · PDF file 2020. 6. 16. · target audience. reseller...

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Transcript of general information · PDF file 2020. 6. 16. · target audience. reseller...

  • reseller questionnaire 01

    general information name of




    contact details:

    year of foundation:


    main field of business:

    contact name(s):

    Which other products and brands do you represent?

  • reseller questionnaire 02

    general information


    number of employees:

    internal employees:

    external employees:

    external agents:

    Do you have any exclusive or limitation agreements we should know about which

    might limit your ability to represent us effectively?

    internal agents:

    How is your company structured around which markets / sectors?

  • reseller questionnaire 03

    general information


    Who are your main customers, and what proportion of your business comes from

    the top 3?

    What are your expectations of sales with Impero within year 1 and 2?

    What capacity do you have to take our brand, how will you resource selling it on top

    of existing commitments?

  • reseller questionnaire 04

    your marketing

    Which Trade shows do you exhibit at and attend?

    What direct marketing activity do you undertake within your market?

    What Events do you undertake?

  • reseller questionnaire 05

    your marketing (continued)

    What other marketing activity do you undertake?

    How many customer visits does you company undertake per month:

    Which sectors do you target in particular and what percentage of your business comes

    from each?

    target audience

  • reseller questionnaire 06

    target audience


    educational institutions

    primary schools

    secondary schools

    universities and colleges


    Specific Educational sectors (or equivalent):

    Geographical sectors:

    What type of businesses have you worked with and delivered software solutions to?

    your workplaces

    Which type of customer do you focus on? Give a details of size, characteristics of your customers?

  • reseller questionnaire 07

    the market

    How is your market structured, who are the main players within your market and what

    percentage do they make up of the market?

    Do you have any experience with similar products and what software have you / do you sell

    into that market?

    Who are you main competitors and what do they sell compared to yourself, what do they

    focus on and with which type of customer?

  • reseller questionnaire 08

    the market


    Do you provide any technical service for products you are selling? (Installation, Training,

    Maintenance etc.)

    Are you part of any trade bodies or network organisations, if so please list:

    Do you work with own catalogues or brochures? If yes, kindly send us a copy.

    sales & marketing yes no

    yes no


    telesales internetpersonal visits


    What are your preferred sales methods?

  • reseller questionnaire 09

    legal situation

    Are you familiar with the respective laws and regulations that apply to our products in your


    What impacts does that have with network managed software?

    Which standards are generally used in your country?

    yes no

    european britishamerican


  • reseller questionnaire 10

    business outlook

    number of installations:

    type of customer:

    How do you estimate the potential of our products in your key markets?

    What is the basis of the assumptions you have made?

  • reseller questionnaire 11

    additional comments

  • reseller questionnaire 12

    additional comments (continued)

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