reseller questionnaire 01

general information name of

company:

address:

country:

contact details:

year of foundation:

position:

main field of business:

contact name(s):

Which other products and brands do you represent?

reseller questionnaire 02

general information

(continued)

number of employees:

internal employees:

external employees:

external agents:

Do you have any exclusive or limitation agreements we should know about which

might limit your ability to represent us effectively?

internal agents:

How is your company structured around which markets / sectors?

reseller questionnaire 03

general information

(continued)

Who are your main customers, and what proportion of your business comes from

the top 3?

What are your expectations of sales with Impero within year 1 and 2?

What capacity do you have to take our brand, how will you resource selling it on top

of existing commitments?

reseller questionnaire 04

your marketing

Which Trade shows do you exhibit at and attend?

What direct marketing activity do you undertake within your market?

What Events do you undertake?

reseller questionnaire 05

your marketing (continued)

What other marketing activity do you undertake?

How many customer visits does you company undertake per month:

Which sectors do you target in particular and what percentage of your business comes

from each?

target audience

reseller questionnaire 06

target audience

(continued)

educational institutions

primary schools

secondary schools

universities and colleges

other:

Specific Educational sectors (or equivalent):

Geographical sectors:

What type of businesses have you worked with and delivered software solutions to?

your workplaces

Which type of customer do you focus on? Give a details of size, characteristics of your customers?

reseller questionnaire 07

the market

How is your market structured, who are the main players within your market and what

percentage do they make up of the market?

Do you have any experience with similar products and what software have you / do you sell

into that market?

Who are you main competitors and what do they sell compared to yourself, what do they

focus on and with which type of customer?

reseller questionnaire 08

the market

(continued)

Do you provide any technical service for products you are selling? (Installation, Training,

Maintenance etc.)

Are you part of any trade bodies or network organisations, if so please list:

Do you work with own catalogues or brochures? If yes, kindly send us a copy.

sales & marketing yes no

yes no

list:

telesales internetpersonal visits

other:

What are your preferred sales methods?

reseller questionnaire 09

legal situation

Are you familiar with the respective laws and regulations that apply to our products in your

country?

What impacts does that have with network managed software?

Which standards are generally used in your country?

yes no

european britishamerican

other:

reseller questionnaire 10

business outlook

number of installations:

type of customer:

How do you estimate the potential of our products in your key markets?

What is the basis of the assumptions you have made?

reseller questionnaire 11

additional comments

reseller questionnaire 12

additional comments (continued)

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