Fundraising and Sponsorship Opportunities Mike Wilhelm, P.E., M.ASCE Truckee Meadows Branch...
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Fundraising and Sponsorship Opportunities Mike Wilhelm, P.E., M.ASCE Truckee Meadows Branch Past-President Region 8 Governor-Elect Presidents and Governors Forum Reston, Va. September 24, 2012
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Transcript of Fundraising and Sponsorship Opportunities Mike Wilhelm, P.E., M.ASCE Truckee Meadows Branch...
Fundraising and SponsorshipOpportunities
Mike Wilhelm, P.E., M.ASCETruckee Meadows Branch Past-President
Region 8 Governor-Elect
Presidents and Governors ForumReston, Va.
September 24, 2012
Introduction
Background
Marketing Approaches
Additional Opportunities
Sponsorship Timeline
Develop Your Sponsorship Program
Best Practices Summary
Questions & Answers
Overview
Introduction
Nevada Section founded in 1963
Large geographic area (110,560± sq mi; 7th largest state)
Relatively isolated population centers (2/3 of population in Las Vegas Area)
3 Branches Truckee Meadows (Reno)
450 members Capital (Carson City)
100 members Southern Nevada (Las Vegas)
660 members
Truckee Meadows Branch Sponsorship Program Corporate Sponsor
Benefits Visibility in monthly newsletter and on website
Business card sized logo provided by firm Free “Help Wanted” ads
Rate $100/yr
Background
Truckee Meadows Branch Sponsorship Program Silver Sponsor
Benefits Corporate Sponsor plus…
Firm profile in a monthly newsletter Marketing loop at a monthly luncheon meeting Appreciation Plaque
Rate $300/yr
Only 10 available Creates sense of urgency
Background
Background
Background
Passive Marketing Ran Annual Sponsorship Forms in monthly newsletter
Waited for responses Worked well when times were good Sold out every year
Great Recession in Nevada Unemployment peaked at nearly 15% (December 2010)
1 in 6 private sector jobs lost Nearly 2 of every 3 in the Construction Sector
Detrimental effect on our profession and Section Membership Passive Approach was no longer effective
Only sold 5 Silver Sponsorships in 2009
Marketing Approaches
Active Marketing is Personal “Engineering is about relationships.” Remember that people give to people
Build Target List of Potential Annual Sponsors Northern Nevada Business Weekly publishes list of area Engineering Firms Maintain information for Contact Individual at each firm
Firm, Principal or Contact Name, Address, Phone No., E-mail
Reach Out to Sponsors Divide list among Branch Officers
Active Marketing
Develop Relationships Make personal phone calls
Say thank you for last year’s support Make “The Ask”
Sponsorship Request Letter from Branch President Include Sponsorship Form with letter
“Thank You” Personal ASCE notecards in a timely manner
Recognize Sponsors at Events
More work, but definitely worth it in the end Immediate success All 10 Silver Sponsorships were sold in 2010
Active Marketing
Special Event(s) Annual Awards and Student Recognition Banquet
Combined two events to create a Gala Event Local “Celebrity” for Keynote Speaker New fundraising opportunity
Table Sponsorships Benefits
• Table of 8• 6 from firm (staff + clients)• 2 students
Rate• $400
Raffle Prize Donations
Additional Opportunities
Additional Opportunities
Moving Forward Add additional level(s) “Silver Sponsor since…” Expand Prospect List Ideas?
Additional Opportunities
September and October Luncheons General announcement “Annual Sponsorship Season is Coming”
Last week of October Sponsorship Form distributed in November newsletter
November Phone calls Personal Sponsorship Invitation Letters with Sponsorship Forms included
December Sponsorships due
Timeline
January Personal Thank You Notes “Save the Date” for Annual Awards and Student Recognition Banquet
February Banquet Sponsorship Invitations distributed
March Banquet Sponsorships Due
April Banquet
Timeline
Year-round Sponsor Recognition at monthly luncheon
Silver Sponsor Appreciation Plaque General Thank You to all Sponsors in opening remarks Continue to make the case
ASCE is a volunteer organization Your financial support enables the Branch to…
Fund University of Nevada student scholarships Support the Concrete Canoe Team Support the College of Engineering Fall BBQ and Spring Banquet Advocate for infrastructure Put on K-12 Outreach events Put on our monthly lunches and Annual Banquet Etc.
Timeline
Develop Your Sponsorship Program What/Why? Who? How? When?
Sponsorship Program Outline
Sponsorship Committee
Sponsorship Levels
Prospect List
Assign Tasks
Promote Value
Thank Yous
Follow-up
Sponsorship Program Outline
Who is responsible?
What worked well?
What did not?
Off the wall
Administration
Follow-up
Always
Never
Outcome
Best Practices Summary
“Engineering is about Relationships.”
Remember…
Contact Information
Mike Wilhelm, P.E., M.ASCE
Past-President, Truckee Meadows Branch (Reno, Nev.)
Region 8 Governor-Elect
www.ascetruckeemeadows.org
[P] 775-750-7866
Questions and Answers
