ContentDefence is a broad-circulation e-newsletter from Flightglobal emailed every two weeks to professionals in the military sector. Every fortnight the group’s research arm, Flightglobal Insight, brings together the latest news highlights, analysis and opinion from across www.flightglobal.com, the world’s leading aviation media site. In addition, there is a host of key metrics, data, images, jobs, events and more.

AudienceActive respondents: 8,263 (Sept 2010 - YTD average)

Frequency: Fortnightly (Wednesday)

Target Readership: Defence forces, governmental procurement and intelligence agencies and military equipment manufacturers.

Source: Flight International readership, premium data and online services plus web and e-newsletter sign-ups.

Flightglobal e-newsletters:

DefenceAnnuAl Schedule 2011

DAtE DAy05-JAn WEDnEsDAy

19-JAn WEDnEsDAy

02-FEb WEDnEsDAy

16-FEb WEDnEsDAy

02-MAr WEDnEsDAy

16-MAr WEDnEsDAy

30-MAr WEDnEsDAy

13-Apr WEDnEsDAy

27-Apr WEDnEsDAy

11-MAy WEDnEsDAy

25-MAy WEDnEsDAy

08-Jun WEDnEsDAy

22-Jun WEDnEsDAy

06-Jul WEDnEsDAy

20-Jul WEDnEsDAy

03-Aug WEDnEsDAy

17-Aug WEDnEsDAy

31-Aug WEDnEsDAy

14-sEp WEDnEsDAy

28-sEp WEDnEsDAy

12-OCt WEDnEsDAy

26-OCt WEDnEsDAy

09-nOv WEDnEsDAy

23-nOv WEDnEsDAy

07-DEC WEDnEsDAy

21-DEC WEDnEsDAy

sales contact information

Worldwideteresa Cunnett +44 (20) 8652 4765 teresa.cunnett@flightglobal.com

north Americasteven Kulikowski +1 630 288 8034 steven.kulikowski@flightglobal.com

Asia-pacificCory Mathews +65 6780 4315 cory.mathews@flightglobal.com

Online ad productionMark bundle +44 (20) 8652 8158 enewsletters.copy@rbi.co.uk

All advertisements are accepted subject to rbI’s standard terms & conditions.

Advertising opportunitiesThere are three standard display advertising positions available on all e-newsletters: Top Banner; Skyscraper; and either Mid Banner or Mid MPU. Volume discount rates are shown below.

Solus positionsAdvertisers may take all three display positions giving solus sponsorship on one or more e-newsletters. Other promotional opportunities may also be possible subject to availability.

Information slotsEach e-newsletter includes two opportunities for advertisers to present links to their latest news, research and profiles.

Information panel: A branded response-oriented panel, providing opportunities to promote products and services. The panel includes: your corporate logo; an eight-word headline; 50 words of text; and an eight-word link to your website.

Information links: Up to three eight-word links are availabile, linking through to latest advertiser news, research etc. Solus positions may be available.

Advertising production requirementsAll advertising copy must be submitted at least five business days in advance to: enewsletters.copy@rbi.co.uk.

GIF, animated-GIF and JPEG images are accepted but flash and rich media files are not. File sizes should not exceed 30Kb. All ads should be accompanied by a text equivalent (up to 200 characters) so that they can be displayed on all devices.

Copy should be sent to James Leakey Tel: +44 (20) 8652 8158 enewsletters.copy@rbi.co.uk

Advertising rAtes per insertion 2011 – Usd$

PEr InSErTIOn: 1 2 3 4 5 10 15 20 30

1. TOP BAnnEr 1,700 1,620 1,580 1,550 1,480 1,420 1,360 1,310 1,260

2. SKySCrAPEr 1,700 1,620 1,580 1,550 1,480 1,420 1,360 1,310 1,260

3. MId BAnnEr 1,280 1,220 1,190 1,160 1,110 1,070 1,020 980 950

4. MId MPU 1,280 1,220 1,190 1,160 1,110 1,070 1,020 980 950

soLUs 4,250 4,050 3,960 3,860 3,700 3,540 3,400 3,270 3,150

5. InFOrMATIOn PAnEL 1,700 1,620 1,580 1,550 1,480 1,420 1,360 1,310 1,260

6. InFOrMATIOn LInKS 260 260 260 260 260 260 260 260 260

AdVErTISInG dIMEnSIOn

Ad UnIT SIzE (Px)

1. TOP BAnnEr 468 x 60

2. SKySCrAPEr 120 x 600

3. MId BAnnEr 468 x 60

4. MId MPU 300 x 250

SOLUS all ad slots

5. InFOrMATIOn PAnEL

6. InFOrMATIOn LInKS

Rate card: usd$

All advertisements are accepted subject to rBI’s standard terms, visit: www.reedbusiness.co.uk/adtermsandconditions

E-NEWSLETTER PUBLISHER'S CIRCULATION STATEMENTFOR THE PERIOD ENDED: SEPTEMBER 2010The information contained in this report has been prepared from the circulation data collectedby Flightglobal, a unit of Reed Business Information Ltd, which publishes this e-newsletter.

Published by Flightglobal Insight, the research unit of Flightglobal: For further information on this and other Flightglobal Insight e-newsletters includingFlightglobal Insight examples and sign-up information please visit the e-newsletters homepage at:Reed Business InformationQuadrant House, The QuadrantSutton, Surrey SM2 5AS, UK For rate card data, publishing schedules and other media enquiries please visit:Tel: +44 20 8652 8725e-mail: insight@flightglobal.com

Audience by key job area

Key job functions Key job statusManagement/corporate Manager/executiveFlight Operations CEO/president/chairmanEngineering/aerospace Pilot/captainSales & marketing Vice presidentAnalyst/consultant Director/executive VPFinance Aerospace engineerEngineering/MRO MD/general manager

NOTE: This listing represents only a sample of the audience fromthat element of the circulation for which audited figures are available.Military ranks are not included in this analysis

Audience by key organisationsKey recipient organisations

Forces Air forces BoeingNavy/Coast Guard HoneywellArmy/defence forces Rolls-Royce

Govt. Defence ministries/agencies Pratt and WhitneyCivil aviation agencies/ministries GEForeign ministries/embassies AirbusGeneral govt ministries/agencies Embraer

Colleges Universities/colleges EADSFlying colleges/schools Thales

Industry BAE Systems Goodrich

NOTE: This listing represents only a sample of the audience fromthat element of the circulation for which audited figures are available.

e-newsletter monthly audience data and annual averages NOTES & DEFINITIONSYear Month Recipients Opened Sign-ups Pass alongs Recipients = e-newsletters that were registered as reaching their recipient2010 April 6,794 2,981 261 59 CTOR% = click through open rate represents the percentage of opened2010 May 6,394 2,983 204 58 e-newsletters that resulted in a traceable click through to the website.2010 June 7,371 1,480 203 60 Sign-ups = new sign-ups to the e-newsletter via the flightglobal.com website2010 July 7,132 3,203 429 64 Pass alongs = e-newsletters that were registered as being shared with a colleague.2010 August 10,566 3,197 234 77 Demographic data is based on recipients who have provided full details through a2010 September 12,358 3,064 224 52 direct web sign-up or as part of an audited magazine circulation or subscriber to a

premium subscription service, who has indicated permission to receive relevant mailings. 2009 average 13,523 3,241 273 193 Changes to e-newsletter circulation2010 YTD average 8,263 2,934 301 79 From 2010 our email newsletters have been sent to active audiences only. We no longer send

them to people who have not opened or clicked on them in the last 180 days. This does not affect the number of newsletters that are opened or the number of clicks, it will simply encourage improved open and click-through rates.

NOTE: Circulation changes were introduced during 2010, see Notes & Definitions for more information.

102%85%

82%96%

98%92%72%86%

Defence e-newsletter

www.flightglobal.com/staticpages/emailnewsletters.htm

http://www.flightglobal.com/mediapack/flightglobal-enewsletters/

CTOR %

Defence e-newsletter audience by organisation type

Aviation services

4%

Media3%

Finance & professional

6%

Training & education

12% Defence & security/Govt

12%

MRO2%

Aerospace41%

Airline20%

Organisation type based on analysis of 1,310 recipients for whom full demographic data was available

Flightglobal e-newsletter circulation: Defence

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Total clicks Opened Sign Ups

Flightglobal e-newsletter by region: Defence

Africa/Middle East6%

North America

19%

Latin America4%

Asia-Pacific18%

Europe53%

Analysis based on 2,745 recipients for whom full demographic data was available