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Agenda

Who we are Editorial Added value Special Features Demographics Advertising Opportunities Our Proposal GQxKeurig Results Questions

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Who We Are Premier Mens Style & Culture Magazine

Owned by Cond Nast

Global brand with 8 world editions

Editor-in-chief: Jim Nelson

Publisher: Howard Mittman

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Editorial Sections GQ Report

Gives subscribers and readers reports of the people, parties, and latest styles

GQHQ (GQ HeadQuarters) About the contributors of and readers responses to GQ

Manual- Look Sharp, Live Smart Committed to bring the most drool-worthy gear, gadgets,

style and goodies (ex. best stuff of the year, gift guide) GQ Intelligence

Facts that cover the most trending topics (ex. gay marriage) and information readers may be interested in (ex. technology, infamous people, women of the year)

GQXX Interviews of famous people that are currently hot topics

(ex. Barack Obama, Steph Curry, Donald Trump)

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More Than Just a Magazine

GQ.com is Refreshed, Refined and Rebooted

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More Than Just a Magazine

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2.2 Million Followers

1.8 Million Likes

773 Thousand Followers

Special Features

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The Gentlemans BallMen of the Year Awards GQ Gift Guide

Demographics

Gender: Male/Female 72% / 28%

Median Age 36

Median Household Income

$84,144

College Education 80%

Employment Status- Professional / Managerial

28%

Marital Status- Married / Single

65% / 35% 8

The GQ Reader vs. The Keurig Drinker

High- Incomers Tech Savvy Eager to be the first on

current trends Young to middle aged males Heavy consumers of

alcoholic beverages

High- Incomers Tech Savvy & Innovative Early adopters Frequent travelers Avid social media users Heavy consumers of cold

beverages

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Brand Positioning

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MenWomen

High income

Low income

Circulation

2015 Rate Base: 925,000 Paid Subscriptions: 860,019 Single Copy: 93,301 Total Circulation: 953,320 Total Audience: 7,000,000 Official Instagram Account

Followers: 2.2 M Official Twitter Account

Followers: 773 K

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Strong Digital Edition

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Advertising Opportunities

We offer several dimensions for advertisers wanting to partner with us. The following are some specific rates for specific dimensions.

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Our Proposal

Branded Content- Lets place Keurig Kold in a context where it is relevant

1. Sweepstake- Win a Keurig Kold2. Reportage- Advertorial written by our journalists3. Digital on video.gq.com- Video demonstration of

the product 4. Strategically Placed Ads- We offer several relevant

sections for Keurig Kold

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Our Proposal

1. 20 Days of giveaway with #GQxKeurig- A contest will be held each day 20 days before

christmas by using #GQxKeurig on Instagram- The winner receives a Keurig Kold- Goal: Generate Buzz

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Our Proposal

2. Ad

- A print ad will be strategically placed e.g. by our gadget section, our gift guide or intelligence section

- Goal: To link all promotions together and have people get interested in what we advertise (have them go to gq.com and video.gq.com for more information)

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Our Proposal

3. Advertorial- How to Entertain Like a Man with Keurig Kold

- Fold out ad showing how Keurig Kold can assist you in making the perfect cocktail

- Incorporate GQ profiles- Goal: Create a need and a want for the product

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Our Proposal

4. Digital Content- Tutorial using Keurig Kold

- A How To video posted on Video.GQ.com - Feature celebrity spokesperson- Created by using GQs resources- Goal: Brand Keurig Kold with GQs coveted style

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Pricing Bundle

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$175,000Print Ads in November, December, & January Issues

Fold Out Ad in December Issue

Keurig Kold Giveaway & Promotional Video

Future With

Sponsorship opportunities with events such as GQ Gentlemens Ball and Men of the Year Awards

Gentlemans Manual Continued Advertorials Coupon inserts

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Executive summary

GQ is the leading media platform for influential (gentle)men that are most likely to buy gadgets and technology to impress others

Keurig will reach an audience of 7MM GQ offers an unmatched opportunity to

position Keurig Kold in a sophisticated way GQ is one of the leading media vehicle to

drive blogger influence for gadgets

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Questions?

Look Sharp,Live Smart Drink Kold.

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Contact Information

Sarah Yunhye Park ypark75@illinois.edu / 217-552-8021

Caitlin Stachura cstachu2@illinois.edu / 815-474-2232

Grace Cody graceacody@gmail.com / 708-250-6249

Mary Licata mlicata2@illinois.edu / 170-8267-1309

Malcolm Hill mahill5@illinois.edu / 618-580-333

Josefina Welin josefina.welin@gmail.com / 872-202-0656

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mailto:ypark75@illinois.edumailto:ypark75@illinois.edumailto:cstachu2@illinois.edumailto:cstachu2@illinois.edumailto:graceacody@gmail.commailto:graceacody@gmail.commailto:mlicata2@illinois.edumailto:mlicata2@illinois.edumailto:mahill5@illinois.edumailto:mahill5@illinois.edumailto:josefina.welin@gmail.commailto:josefina.welin@gmail.com

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