Facebook Demographics

10 Largest Countries

1. United States 156,820,080

2. India 45,796,460

3. Brazil 44,622,060

4. Indonesia 42,684,840

5. Mexico 33,088,000

6. Turkey 30,991,820

7. United Kingdom 30,538,320

8. Philippines 27,331,380

9. France 24,144,640

10. Germany 23,409,180

• 54% tweet through their phone

• 36% tweet at least once per day

• Average time on Twitter: 12 minutes per visit

• Grab the attention of Tweeters

Demographics:

• 15% Income over $75,000• 18% Ages 18-29 years old• 14% 30-49 years old• 15% College degree or higher

“Facebook and Twitter Demographics Explain Marketers’ Social Media Demand”Wed, 13 Apr 2011 | By Lara O'Reilly

United States Top Cities using Tumblr:• Los Angeles• New York

Demographics

• Facebook purchasing Instagram for $1 billion• Mobile applications• Instagram’s expansion and publicity

• Facebook: 2012: 794,564,900 users• Twitter 2012: 140,000,000 users• Tumblr: February 2012: 46,200,000 blogs• Instagram: March 2012: 27,000,000 users

Overall Social Media for

Social Media Calendar

Quarterly

Monthly

Weekly

Daily

Hourly

Cross Messaging

6

Sunday7

Monday8

Tuesday9

Wednesday10

Thursday11

Friday12

Saturday

HealthUpcoming Events

Jewelry Design and Clothing for Healthy Living

Zen or Feng Shui Interior Decorating, Importance of Healthy Living

Lifestyle Choices of the Past, Healthy vs. Non

Health Book Authors, advice

Ambient Music, Music for Peace and Serenity

Great Health Conscious Restaurants in Chicago

January 2013

Upcoming Fashion, Home & Dance, Novelists, Music SocailitesEvents Jewelry, Garden, Geneology Film, History Interior Design Floral Design

• Online Social Networking Service

• Used to reach a Varied Demographic

• 845 million active users

• Free Marketing tool

• Used to promote TalksChic by

spreading awareness of upcoming

events

Facebook

• Used as a conduit to reach a youthful social media consumer.

• To focus on upcoming events through entries that talk about what TalksChic is promoting each week.

• Providing visuals and Marketing through information about upcoming events.

• Online social networking service

• Communication tool that lets one person connect with another

• Over 140 million active users as of 2012

• Follow industry leaders

• Questions and answers

• Links to websites

• Events

• Speaker Quotes

• Linked with Facebook Calendar

What Do People Tweet About?

• Ultimate microblogging platform • Allows TalksChic to post multimedia

and other content to a "tumblelog."

• Other social network sites such as Twitter will be linked to page

• Posts are controlled and updated via dashboard

• Facilitates with media, photo, and more.

• Content appears on dashboard for followers to interact and respond to

• Adding followers: Add others via Tumblr based on hashtags, content, and keywords

• Reblog: Allow others' content to be visible on dashboard (in this case, speakers)

• Likes: Asses which content reaches more people and gives an idea of what readers are looking for

Additional Functions:

Instagram

• Free photo sharing

• Launched October 2012

• Allows users to take photos apply a digital filter to it, and then share it on a variety of social networking services.

• Originally only available for iOS

platforms

• April 2012, Android camera phones

support

Instagram

Instagram

Instagram

Instagram

Users by Date:

• Oct 13 2010: 100,000

• Oct 31 2011: 12 million

• Mar 11 2012: 27 million