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Transcript of media Sources: Google Analytics August 2016, Facebook demographics last 30 days - July 2016...

  • media kit ADVERTISING OPPORTUNITIES WITH METSERVICE

    2016/2017

  • MetService MetService is New Zealand’s trusted weather authority. The website metservice.com is one of the most popular websites in New Zealand and is where people come to help them plan their day, whether that’s doing something active outdoors, hanging out the washing, building a deck or moving the livestock – New Zealanders love the outdoors!

    MetService products are continuously being updated with new information and features to ensure they offer continued value to visitors. At MetService we’re always open to new advertising ideas and trying something different. We’re committed to ensuring metservice.com is a great place for our visitors and advertisers.

    Sources: Google Analytics August 2016, Facebook demographics last 30 days - July 2016 (Education)

    Education Age

    GenderWeekly breakdown of PI’s & UB’s

    Audience & demographics

    Rates $$$21.5M 6.6M1.5M 728KMONTHLY PI’S MONTHLY PI’SMONTHLY UB’S MONTHLY UB’S METSERVICE.COM M.METSERVICE.COM

    68.99% of total sessions

    30%

    22%

    15%

    8%

    0% 18-24 25-34 35-44 45-54 55-64 65+

    High School College (Undergraduate/Bachelor degree)

    Grad School (Masters/Doctorite degree)

    73%

    100%

    50%

    0%

    8%

    20%

    21-27 August 2016 metservice.com m.metservice.com

    Section UB’s PI’s UB’s PI’s

    Towns & Cities 445,115 2,789,952 178,353 707,348

    Maps & Radar 129,629 625,146 21,673 197,649

    Homepage 184,103 485,639 67,552 134,031

    Rural 57,140 209,918 27,239 83,138

    Ski & Mountain 50,896 165,947 25,296 96,177

    Marine & Surf 48,825 132,828 19,352 62,828

    Video 5,578 16,190 - -

    Australia 2,483 5,500 - -

    71.34% of total sessions

    malefemale

    47.9% 52.1%

  • Towns & Cities The Towns and Cities section is where people get their local forecasts. Visitors to this section are highly educated. There is a slightly higher female skew and there is a higher than average representation in the 25-64 age range.

    There are a number of ways to customise your advertising on this section. We have the ability to integrate live weather information into your online advertisements, or show different creative based on the weather*. You can choose to advertise on specific locations to limit your advertising to those regions which are relevant to your business. There are also opportunities on the MetService mobile website which is a fast growing and popular channel – particularly over long weekends and holidays.

    Sources: Google Analytics March 2016, iTunes Connect March 2016

    13.2M 3.2M3.3M1.2M 210K530K MONTHLY PI’S MONTHLY PI’SMONTHLY PI’SMONTHLY UB’S DOWNLOADSMONTHLY UB’S

    METSERVICE.COM IPAD APP (FREE)M.METSERVICE.COM

    Towns audience

    Towns advertising opportunities • Billboard, big banner and mrec advertisements • Full page takeovers • Sponsorships • Expandables • Mobile website advertising • iPad app advertising • Weather-targeted advertising • Geo-targeted advertising

    *Customised integration requires advanced booking, and may incur additional charges if requiring developer time.

  • Maps & Radars

    Rain and wind information is very important to New Zealanders and people love seeing things visually. Maps & Radars is our second most popular section after Towns and Cities.

    From knowing what to wear, to whether essential jobs can be done or deciding on weekend activities, rain is often the determining factor, which explains why this section is more popular than the Homepage!

    Sources: Google Analytics August 2016

    Audience

    Rates $$$2.7M 596K369K 88KMONTHLY PI’S MONTHLY PI’SMONTHLY UB’S MONTHLY UB’S METSERVICE.COM M.METSERVICE.COM

    Maps advertising opportunities

    •  Billboard, big banner and mrec advertisements •  Full page takeovers •  Mobile website advertising

  • Homepage The Homepage of metservice.com is the entry page for a lot of people and it attracts a wide variety of people needing to check different types of forecasts for their daily activities. Some of our most creative campaigns happen on the home page, as the map of New Zealand and the ocean/sky can create a great canvas for advertising ideas.

    Sources: Google Analytics August 2016

    Audience

    Homepage advertising opportunities

    •  Billboard, big banner and mrec advertisements •  Expandable banner •  Homepage takeover •  Weather-targeting •  Mobile interstitial and banner advertising

    Rates $$$2.3M 585K570K 218KMONTHLY PI’S MONTHLY PI’SMONTHLY UB’S MONTHLY UB’S METSERVICE.COM M.METSERVICE.COM

  • Rural advertising opportunities

    #1 Rural Website in New Zealand Metservice.com is the most preferred website for rural content. There’s no doubt that weather is a top concern for farmers needing to manage risk to land, livestock and machinery.

    The Nielsen Rural Survey 2014 revealed visitors to the Rural section are: 65% Farm Owners, 9% Farm Managers, 8% Sharemilker/Contract Milker.

    Sources: Google Analytics August 2016, Nielsen 2014 Rural Survey

    985K 386K206K 105K MONTHLY PI’S MONTHLY PI’SMONTHLY UB’S MONTHLY UB’S

    METSERVICE.COM M.METSERVICE.COM

    Rural audience

    • Billboard, big banner and mrec advertisements • Full page takeovers • Sponsorships • Monthly Outlook Email advertising • Expandables • Mobile website advertising • Geo-targeted advertising

    •  52% beef •  36% sheep •  36% dairy

    •  20% other livestock •  17% horticulture •  11% cropping/arable

    Types of stock:

    29% have an annual turnover of over $500k.

  • #1 Snow Website in New Zealand From skiers and snowboarders to trampers and day walkers, this section is popular with adventure seekers who like to get outdoors in what can sometimes be a harsh environment. The audience are highly educated, highly represented in the 35-64 age group and there is an equal gender ratio.

    The MetService Snow App is one of our most popular apps with over 180,000 downloads.

    Sources: Google Analytics July 2016, iTunes Connect August 2016*, Google Play Store August 2016*. Facebook Insights August 2016.

    Snow audience (winter months)

    Snow advertising opportunities •  Billboard, big banner and mrec advertisements •  Sponsorships •  Full page takeovers •  Email advertising •  Expandables •  Mobile website advertising •  Mobile app advertising and sponsorship •  Geo-targeted advertising

    712K 375K377K133K 181K*67K MONTHLY PI’S MONTHLY PI’SMONTHLY PI’SMONTHLY UB’S DOWNLOADSMONTHLY UB’S

    METSERVICE.COM MOBILE APPSM.METSERVICE.COM

  • #1 Marine Website in NZ This is a popular section for boaties, fishing enthusiasts, surfers and those who participate in other water sports. Recreational fishing is the 5th most popular recreation activity for adult New Zealanders and it’s estimated trip related spending equates to over $352M per annum, nationally. This section is particularly popular from October to April.

    Sources: Google Analytics January 2016, iTunes Connect August 2016*, Google Play Store August 2016*, NZ Marine Research Foundation, NZ Fishing Economic Report 2016

    Marine audience (summer months)

    Marine advertising opportunities •  Billboard, big banner and mrec advertisements •  Full page takeovers •  Sponsorships •  Expandables •  Mobile website advertising •  Mobile app advertising and sponsorship

    1.8M 284K377K292K 165K*87K MONTHLY PI’S MONTHLY PI’SMONTHLY PI’SMONTHLY UB’S DOWNLOADSMONTHLY UB’S

    METSERVICE.COM MOBILE APPSM.METSERVICE.COM

  • MetService TV There are a lot of opportunities to get involved with MetService TV from sponsored shows, to pre-roll advertising and advertising on the website pages, we are flexible with incorporating new ideas too. Our presenter, Chester Lampkin is a qualified meteorologist and TV weather presenter. We produce the following forecast shows: National, Auckland, Wellington, Christchurch, Hamilton, Tauranga, Nelson, Dunedin, Rural, Marine, Pacific, Australia, Snow (winter) and Severe Weather videos when applicable.

    Sources: Google Analytics March 2016

    TV audience

    71K 38,44924K MONTHLY PI’S MONTHLY PLAYSMONTHLY UB’S

    METSERVICE.COM VIDEO STREAMS

    TV advertising opportunities •  Billboard, big banner and mrec advertisements •  Video pre-rolls •  Sponsorships •  Geo-targeted advertising

  • Australia This is one of our newest sections and is targeted at people travelling to Australia for a holiday. The design of these pages is bright and fresh and is almost a website within a website. Advertisers have 100% share of voice on this section.

    Sources: Google Analytics August 2016

    Audience

    22K 8.3K MONTHLY PI’S MONTHLY UB’S

    METSERVICE.COM

    Australia advertising opportunities •  Billboard, big banner and mrec advertisements •  Sponsorships

  • Updated: 5th September 2016

    Chloe Thompson (Wellington) Interactive Account Manager Mobile 027 518 5426 Direct +64 4 470 0735 Email Chloe.Thompson@metservice.com

    Nicki Lambert (Auckland) Interactive Key Account