cea Radiant generate qualified leads. Utilize Facebook, Instagram and Twitter to target specific...

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    18-Jul-2020
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Transcript of cea Radiant generate qualified leads. Utilize Facebook, Instagram and Twitter to target specific...

  • Driving the Gator Bowl to become the #2 Bowl Game in Florida in total likes and followers on Facebook (ranking higher than Rose Bowl and the Outback Bowl - woohoo!).

    CASESTUDY GATOR BOWL

    Challenge Solution Services Create a campaign to increase university students’ awareness and involvement in the Gator Bowl, increase brand awareness and generate qualified leads.

    Utilize Facebook, Instagram and Twitter to target specific demographics and generate leads.

    • Campaign Strategy • Social Media Strategy • Lead Generation • Facebook • Instagram • Twitter

    • Over 3,500 mentions on Twitter to increase 242% in 2 weeks

    • Over 9,800 page views and 5,796 unique visits on the website

    • Mentioned by ESPN for effective use of social media

    Over 5,100 website visits and 7,000 page views

    Results

    Not just “likes” but lead generation

    The Taxslayer Player Rapid Fire

    Contest - Created to promote bowl and grow awareness of the event across SEC and Big Ten schools. Registration required first and last name, email address and zip code (phone number optional). Over 2,400 emails were collected and given to the client to use for future marketing.

    Patches Pick - Facebook Tab created to promote 10 Weekly Featured Games. Visitors could register to vote for game winners. The person with the best record each week would receive branded prizes. All emails are sent to client to use again for marketing purposes.

    -ologycea Radiant results

    82% Increase

    Over 3,000 new Facebook likes & 2.5 million impressions

    70% Increase

    2400 new connections made

    on Twitter

    500+ New Followers

    0 to 559 Instagram followers

    in one month

    Social Media