How to generate leads in 2017
-
Upload
dalibor-dedacek -
Category
Marketing
-
view
44 -
download
1
Transcript of How to generate leads in 2017
GENERATING DIGITAL LEADS WITHIN BRICK & MORTAR RETAIL
CASE STUDY
STORE VISITENGAGEMENT
DATA
DIGITALCOMMUNICATION
NEXT VISIT
How do your customers feel?
Exit Store
Use technology to gain knowledge & collect data
Engage customers & gather data
Purchase and Exit
Invite to next visits
Customer’s interests in Retailer:
New productsCatalogues
Warranty and next questions before pruchase
DiscountsCompetitions
Vouchers
Retailer’s interests in Customer:
Contact dataCustomer’s engagement
SatisfactionOpinions and preferences
Price sensibilityNext marketing testing
ONE HANDSHAKE – ONE TECHNOLOGICAL SOLUTION
Client’s brief
BudgetMinimal (few hnds. €)
Idea to delivery10 days
#1 Digital signup to retailer’s Clubcard loyalty program in a visually attractive way. Radically increase signup rate.
#2 Use store opening to increase number of customer interactions, customer engagement and store return visit rate.
CASE STUDY: DIGITAL CLUBCARD SIGNUP
Example of digital execution:
Interactive branded imagesProducts / brand presentationClubcard / competition benefit introductionRegistration form with data collectionCustomer engagement survey / market researchThank you page with first gift
Unlimited use of marketing visuals and variable input forms:
Example of In-store execution:
Hostesses trained to improve customer
experience by personal dialogue, attractive visuals and honest
interest in customer’s viewsUsing tablet:
• Enhancing experience• Short and effective
• Collecting data• Customer reward: small symbolic gift (branded bag)
Measurable Results:1-2 hostesess
1 iPad
Approached 30-40 customers/hourClubcard signup + opinion poll 15-20 customers/hour
Your customers are signed up…What next?
FOLLOW UP
Natural integration into customer shopping experience:• Enables integration of SMS / Email marketing to remind about visit
(thank you note, promo winner announcement, deal for next purchase)• Repeated customer visit time limited offer
Email invitation
SMS invitation
FURTHER POSSIBILITIES TO IMPROVE CUSTOMER’S FLOW
CSV export – statistics, analytics, marketing knowledge
CRM data integration – do we need more personal data? All presentation forms and exports are adjustable
SMS marketing (next visit, promo, card collection, eshop link with customized promo)
Email marketing (same as SMS + activation link, newsletter)
Remarketing options (Google, Facebook)
MREPLY CAN ALSO BE USED FOR
EXTERNAL COMMUNICATION(with customers):
New collection introduction Event invitation Customer testing A/B testing Communication testing Store/staff satisfaction testing
INTERNAL COMMUNICATION(with employees):
Staff trainings: sales techniques modeling, training
New team member introduction New tools introduction Internal brand/product trainings
MReply brings benefits of:
#1 connectivity with customers, marketing tests, promo deals and clubcard signups
#2 staff trainings and internal communication
Do you want to learn more about digital data collection?
↓MReply.com
+421 917 227 [email protected]
CALL US