How to Generate Leads in 2014
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Transcript of How to Generate Leads in 2014
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HOW TO GENERATE LEADS IN 2014 ?
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IN THE END, ITS ALL ABOUT BUSINESS AND HOW TO GET NEW CUSTOMERS
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MOBILE, TABLET, HTML5, BIG DATA, RESPONSIVE, PREDICTIVE, ..
ALL THESE BIG WORDS WILL MEAN NOTHING IF THEY CAN’T HELP YOU BUILD YOUR BUSINESS.
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SO, HOW CAN YOU GET NEW CUSTOMERS?
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BANNER ADS, PPC, RETARGETING, SOCIAL ADS, SPONSORED POST, MOBILE ADS,
PROMOTED TWEETS ???
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ADS ARE NOT ONLY OLD SCHOOL, THEY ARE ALSO BAD SCHOOL.
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LETS LOOK AT FACTS !!!
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Source: relaborate.com/blog
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CONTENT MARKETING IS THE ONLY STRATEGY THAT WILL PREVAIL IN 2014.
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HOW CAN YOU GET STARTED WITH CONTENT MARKETING?
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GOOD QUESTION.
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IT MEANS YOU ARE CONVINCED! LETS MOVE AHEAD.
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GRAB YOUR NOTEPAD AND JOT DOWN THESE POINTS
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NOW, WEAR A HAT OF A PUBLISHER!
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REMINDER: HAVE YOU GOT YOUR NOTEBOOK BY YOUR SIDE?
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IN 2014, EVERY COMPANY IS GOING TO BE A MEDIA COMPANY.
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SO, YOU SHOULD HAVE AN EDITORIAL TEAM IN PLACE.
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BEFORE WE GET INTO THE DETAILS, LETS UNDERSTAND
THE ANATOMY OF CONTENT MARKETING.
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Source: Kunocreative
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Source: http://www.contentmarketingexperience.com
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NOW LETS UNDERSTAND HOW TO CREATE RIGHT CONTENT. HOPING YOU HAVE YOUR NOTEBOOK BY YOUR SIDE.
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1. WHO ARE YOU WRITING FOR? GET YOUR TARGET AUDIENCE IN YOUR MIND.
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2. WHAT IS YOUR CUSTOMER’S PERSONA?
SKETCH OUT YOUR CUSTOMER’S PROFILE IN DETAIL.
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3. WHAT COMMON PROBLEMS YOUR CUSTOMERS HAVE?
MAKE A LIST OF FAQS FROM CUSTOMERS.
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4. HOW CAN YOU KEEP YOUR CUSTOMER ENGAGED?
LEARN TO TELL A STORY.
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5. DO YOU HAVE A STRONG CALL TO ACTION?
DON’T CREATE CONTENT WITHOUT A PURPOSE.
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AWESOME, NOW YOU ARE ON YOUR PATH TO BECOMING A CONTENT NINJA.
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IF YOU HAVEN’T STARTED NOTING THE POINTS IN YOUR NOTEBOOK, WE SUGGEST YOU SHOULD.
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BUT, THERE IS ONE MORE THING.
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HOW CAN YOU SCALE YOUR STRATEGY?
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CREATING ONE PIECE OF CONTENT IS NOT ENOUGH, YOU NEED A PROCESS.
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DO YOU KNOW WHO GETS IT RIGHT EVERY TIME?
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MEDIA COMPANY!!!
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THEY HAVE ALREADY MASTERED THE ART OF STORY TELLING.
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SO THE BEST THING TO DO IS LEARN THEIR METHODS AND DEVELOP YOUR OWN. J
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SO WHAT’S THEIR SECRETS?
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EDITORIAL CALENDAR WITH STRICT TIMELINE !
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MEDIA HOUSES HAVE A YEAR LONG CALENDAR WITH EVERY THEME PREDEFINED.
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CREATING A CALENDAR REQUIRES EXPERIENCE AND UNDERSTANDING OF YOUR INDUSTRY.
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GET YOUR EDITORIAL TEAM TO RESEARCH ON THE TRENDS AND GET YOURSELF A CALENDAR.
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STICK TO YOUR CALENDAR PLAN AND THE DEADLINES FOR EVERY CONTENT.
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THERE ARE LOTS OF TEMPLATES FOR A GOOD CONTENT EDITORIAL SHEET.
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SO LETS REVIEW WHAT WE LEARNT.
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NOTEBOOK !!!
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1. HAVE A CLEAR AGENDA FOR YOUR CONTENT STRATEGY.
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2. ASK YOUR CUSTOMER BASE ON REGULAR BASIS FOR FEEDBACK.
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3. LOOK AT OTHER COMPETITOR’S STORIES AND LEARN WHAT THEY ARE DOING.
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4. REVIEW YOUR CONTENT STRATEGY EVERY MONTH AND ITERATE.
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THERE IS ONE MORE QUESTION TO BE ANSWERED BEFORE WE FINISH.
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HOW CAN YOU MEASURE YOUR SUCCESS?
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HERE ARE SOME BASIC AND MOST IMPORTANT KPIS FOR YOUR CONTENT.
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1. HOW MANY PEOPLE ARE SHARING YOUR CONTENT.
(SHARES, LIKES, TWEET, RETWEET, REBLOG ETC)
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2. HOW MANY PEOPLE ARE ENGAGED WITH YOUR CONTENT.
(COMMENTS, REFERENCES)
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3. WHAT IS THE TOTAL REACH OF YOUR CONTENT. (IMPRESSIONS,
VIEWS, READS ETC)
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4. WHAT IS THE TRAFFIC YOUR CONTENT IS DRIVING TO YOUR LANDING PAGES.
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5. NUMBER OF LEADS COLLECTED FROM YOUR LANDING PAGES.
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IN ADDITION TO THIS, YOU CAN QUALITATIVELY CHECK THE QUALITY OF LEADS AND JUDGE YOUR
CONTENT STRENGTH.
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JUST TO PROVE THAT AT SIMPLIFY360 WE EAT OUR OWN DOG FOOD. :D
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WE HAVE A DEDICATED CONTENT TEAM WHO WORK ON THE CALENDAR.
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THATS WHY WE ALWAYS HAVE LIST OF EBOOKS, PRESENTATIONS AND BLOGS ALWAYS IN THE PIPELINE
TO BE DISTRIBUTED.
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WE ALSO SURVEY OUR USER BASE REGULARLY FOR THEIR FEEDBACK.
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HERE IS A SAMPLE OF ONE OF OUR SURVEY WHICH SHOWED INTERESTING INSIGHT FOR OUR CONTENT TEAM.
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Our subscribers read more ebooks on Laptops then
on Tablets.
Our subscribers read more on Saturdays and
Mondays.
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PDF is the most popular format.
Case Studies is the most read type of
content.
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THERE IS ONE MORE SECRET TO SUCCESS OF SIMPLIFY360 :P THE BIGGEST SECRET I WOULD SAY
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WE USE OUR OWN TOOL SIMPLIFY360 TO MANAGE OUR CONTENT AND CAPTURE LEADS.
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THE BEST PART IS THAT EVERY LEAD CAPTURED CAN BE EASILY ASSIGNED TO OUR SALES TEAM.
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WE CAN EVEN TRANSFER LEADS TO SALES-FORCE FROM THE TOOL ITSELF.
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AWESOME ISN’T IT.
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BUT THAT’S JUST THE TIP OF THE ICEBERG.
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WE EVEN USE THE TOOL TO BENCHMARK OUR CONTENT’S PERFORMANCE EVERYDAY WITH THE
ANALYTICS ENGINE OF SIMPLIFY360.
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KNOW MORE ABOUT SIMPLIFY360. REQUEST FOR A DEMO.
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IN CASE YOU HAVE ANY DOUBT ABOUT US…
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Global clients & partners use Simplify360
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Not really bragging but ya, FROST & SULLIVAN and NASSCOM has recognized us as a leader in Social Media Analytics.
Read more about it
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THANK YOU CONNECT WITH US
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Image References : http://www.morguefile.com Content Reference: http://www.forbes.com/sites/jaysondemers/2013/08/14/how-to-become-a-great-brand-journalist-to-augment-your-content-marketing-strategy/ http://searchenginewatch.com/article/2297429/How-to-Build-Your-First-Content-Marketing-Strategy