Facebook Statistics & Demographic Data

Using the “Facebook Audience Targeting” Tool to Get Fun

Statistics

1EMERGENCE-MEDIA

The Outline of Presentation

• How to access Facebook’s Demographic Data

• Presentation of some Key Demographic Data– Top Countries on Facebook– Educational Background– Age Groups– Facebook Users by Largest US Cities– Facebook Users by Top Tech Companies

(Forbes)– And a few other interesting graphs

2EMERGENCE-MEDIA

How to Access Facebook’s Demographic Data

• Click on “Advertising” on the bottom of the Facebook Page

• Select “Get Started”• Type in your

company’s URL and click “Next”

• You’ll be presented with the “Choose Audience” Tool

EMERGENCE-MEDIA 3

• “Choose Audience” tools can segment by:– 30 Countries,

States, Cities– Sex and Age Range– Keywords in Profile:

• Music, Movies, Hobbies

– Educational Status– Workplace Networks– Political Views– Relationship States

What Audience Targeting Looks Like

EMERGENCE-MEDIA 4

Use Audience Targeting for Gathering Custom Demographic Information

120 People:• California• Male• Conservative• In

Relationship• Liked

“Clockwork Orange”

EMERGENCE-MEDIA 5

Get Your Own Data on Facebook Users

• Product, Interests & Brand-type Research:“How many Facebook Users prefer Madonna over the Rolling Stones”

• Psychographics and Lifestyles:“How many Facebook Users are conservative, married women in Florida?”

• Particular Segments for Recruitment:“Googlers Living in San Francisco”

EMERGENCE-MEDIA 6

FACEBOOK USER STATISTICSApplying the Audience Targeting Tool to find User Demographic Data

EMERGENCE-MEDIA 7

Top 15 Countries on Facebook (in thousands)

EMERGENCE-MEDIA 8

US Facebook Educational Background

EMERGENCE-MEDIA 9

US Facebook Users by Age Group

EMERGENCE-MEDIA 10

Top US Cities and Facebook Users

EMERGENCE-MEDIA 11

Facebook Users by Wired’s Top Tech Town (in Thousands)

EMERGENCE-MEDIA 12

Top US Users from the Search Engine Companies

EMERGENCE-MEDIA 13

Top Software Companies (Forbes) &

US Facebook Users

EMERGENCE-MEDIA 14

Relevant Resources

• Charlene Li of Forrester’s“Big Brands & Facebook”URL: http://www.slideshare.net/mediapolis/big-brands-facebook-demographics-case-studies-best-practices3037

EMERGENCE-MEDIA 15

About Daniel & Emergence Media

Daniel Riveongmail@emergence-media.com

• Blogging since 2004• Head of Search

Marketing at e-Storm International, San Francisco, California

• Emphasizes an integrated approach to SEO, PPC, Social Media marketing

• Over 10 years in the online marketing industry

Emergence-Mediahttp://emergence-media.com

• Began in 2006• Focuses on the

interaction between Search Marketing and Word-of-Mouth

• Syndicated by 9Rules and Social Media Today

EMERGENCE-MEDIA 16