Exhibitor Survey Report June Hong Kong Jewellery & Gem Fair 2012.
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Transcript of Exhibitor Survey Report June Hong Kong Jewellery & Gem Fair 2012.
Exhibitor Survey Report
June Hong Kong Jewellery & Gem Fair 2012
6JG12 Exhibitor Survey Report 2
Survey Summary
Total number of visitors: 1,790 Onsite survey Collected: 939Onsite survey response rate: 52.5% [939 / 1,790]
Invited online survey: 1,790Online survey collected: 186Online survey response rate: 10.4% [186 / 1,790]
Total number of collected survey: 1,125Overall response rate: 62.8% [1,125 / 1,790]
6JG12 Exhibitor Survey Report 3
If you are exhibiting in group or themed pavilions, please tick: | No. of response: 720|
Antique & Vintage Jewellery Pavilion
Fine Gem Pavilion
Jadeite Gallery
Mounting Jewellery and Jewellery Accessories Pavilion
Packaging, Tools & Equipment
Fine Design Pavilion
Hong Kong Premier Pavilion
Fine Jewellery Pavilion
Silver and Stainless Steel Jewellery Pavilion
Pearls Pavilion
Gemstones Pavilion
Diamonds Pavilion
Other Country Pavilion
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
2%
1%
1%
2%
2%
2%
2%
5%
5%
8%
12%
18%
41%
6JG12 Exhibitor Survey Report 4
If you are exhibiting in group or themed pavilions, please tick:- base: exhibitors who are in group pavilion
| No. of response: 294|Belgium
Brazil
China
France
Germany
ICA
India
Israel
Italy
Japan
Korea
Sri Lanka
Taiwan
Thailand
USA
0% 5% 10% 15% 20% 25%
5%
2%
12%
0%
8%
2%
2%
5%
3%
18%
4%
1%
12%
21%
4%
6JG12 Exhibitor Survey Report 5
Nature of business(es) of exhibitors
| No. of response: 1,064|
Manufacturer/Supplier
Importer
Exporter
Wholesaler
Buying Agent
Retailer
Jewellery Designer
Department / Chain Store
Mail Order House / E-Tailer
Gift Shop
Gem Laboratory / Gemologist
Jewellery Trade Association
Private Jewellery Collector
Publication
0% 10% 20% 30% 40% 50% 60% 70%
64%
23%
46%
60%
4%
12%
6%
0%
1%
0%
1%
1%
0%
0%
6JG12 Exhibitor Survey Report 6
Are you a first-time participant in this exhibition?
| No. of response: 918|
Re-peated
ex-hibitors
798 (87%)
First-time ex-
hibitors 120
(13%)
2011
Repeated exhibitors980 (91%)
First-time exhibitors
99 (9%)
| No. of response: 1,079|2012
• High ratio of repeated exhibitors to first-time exhibitors recognised the June Fair’s significance in jewellery industry.
6JG12 Exhibitor Survey Report 7
How did you learn about this exhibition?| No. of response in 2011: 883|| No. of response in 2012: 1,047|
Advertisement
At other UBM Asia's jewellery exhibition
Direct mail
Electronic promotion
Regular Exhibitor of June Fair
Website
Word of mouth
At other exhibitions
0% 10% 20% 30% 40% 50% 60%
21%
50%
8%
4%
59%
6%
10%
4%
25%
49%
8%
6%
56%
6%
11%
2%
20112012
• Though regular June Fair exhibitors is the largest group, the result confirms that promoting the Fair in other UBM Asia’s jewellery exhibitions is an effective way to enhance the June Fair awareness.
6JG12 Exhibitor Survey Report 8
| No. of response in 2011: 182|| No. of response in 2012: 184|
Mass media
Outdoor advertising
Trade publications
0% 10% 20% 30% 40% 50% 60% 70% 80%
34%
11%
71%
40%
9%
73%
20112012
How did you learn about this exhibition?- Base: visitors who learnt the Fair from advertisement
6JG12 Exhibitor Survey Report 9
How did you learn about this exhibition?- analysis of the answers under “UBM Asia’s jewellery exhibitions”
| No. of response: 523|
China International Gold, Jewellery & Gem Fair – Shanghai
China International Gold, Jewellery & Gem Fair – Shenzhen
September Hong Kong Jewellery & Gem Fair
Treasures Hangzhou
0% 20% 40% 60% 80% 100%
8%
4%
99%
1%
6JG12 Exhibitor Survey Report 10
What is your major product category? If your business involves in more than one category, please indicate. | No. of response: 1,091|
Diamonds
Fine Jewellery
Finished Jewellery
Gemstones
Mounting Jewellery and Jewellery Accessories
Packaging & Technology
Pearls
Silver & Stainless Steel Jewellery
0% 10% 20% 30% 40%
24%
23%
37%
24%
5%
2%
15%
14%
6JG12 Exhibitor Survey Report 11
Which are your current (geographical) markets?
| No. of response: 1,090|
Asia (exclude mainland China & Hong Kong region)
Central & South America
Eastern Europe
Hong Kong region
Mainland China
Middle East
North America
Western Europe
Others
0% 10% 20% 30% 40% 50% 60% 70%
65%
24%
31%
51%
44%
29%
43%
43%
6%
6JG12 Exhibitor Survey Report 12
Which are your new target (geographical) markets?
| No. of response: 1,005|
Asia (exclude mainland China & Hong Kong region)
Central & South America
Eastern Europe
Hong Kong region
Mainland China
Middle East
North America
Western Europe
Others
0% 10% 20% 30% 40% 50%
42%
25%
29%
28%
50%
29%
25%
28%
5%
• Mainland China as well as other Asian markets rank top of the new targeting markets for most exhibitors.
6JG12 Exhibitor Survey Report 13
June Hong Kong Jewellery & Gem Fair and the June edition of the Asia’s Fashion Jewellery & Accessories Fair are held concurrently at HKCEC this time. Do you think this arrangement is beneficial for your company?
| No. of response in 2011: 912| | No. of response in 2012: 1,061|No159
(15%)
No Comment499
(47%)
Yes 403
(38%)
Yes 379 (42%)
No 116
(12%)No
Comment 417 (46%
)
6JG12 Exhibitor Survey Report 14
To what extent do you think your objectives for exhibiting in this exhibition have been achieved?
| No. of response: 1,067|
Brand-building
Collect market information
Consolidate contacts with buyers/ business partners
Explore new markets
Launch new products
Look for new buyers
Seek franchisers partners / agents
0% 20% 40% 60% 80% 100%
4%
4%
6%
3%
4%
4%
2%
33%
45%
45%
27%
32%
32%
16%
32%
33%
33%
44%
36%
44%
29%
13%
12%
10%
21%
13%
19%
21%
18%
6%
6%
5%
16%
1%
32%
Fully achieved Fairly well achieved Not quite achieved Did not achieve at all Not applicable
6JG12 Exhibitor Survey Report 15
To what extent do you think your objectives for exhibiting in this exhibition have been achieved?(comparison of 2011 & 2012: “Fully achieved” + “Fairly well achieved”)
| No. of response in 2011: 921|| No. of response in 2012: 1,067|
Brand-building
Collect market information
Consolidate contacts with buyers/ business partners
Explore new markets
Launch new products
Look for new buyers
Seek franchisers partners / agents
0% 10% 20% 30% 40% 50% 60% 70%
37%
49%
51%
30%
36%
36%
18%
43%
55%
61%
39%
45%
50%
22%
20112012
6JG12 Exhibitor Survey Report 16
In case you also exhibited at the June Hong Kong Jewellery & Gem Fair 2011, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year?
| No. of response: 869|
Over 20% more this year47 (5%)Between 0 - 20% more this year
76 (9%)
Around the same this
year as last year265
(31%)
Between 0 - 20% less this year194 (22%)
Over 20% less this year287
(33%)
6JG12 Exhibitor Survey Report 17
To what extent are you satisfied with the exhibition on the following?
| No. of response: 1,049|
Business opportunities
Facilities and services of the exhibition centre
Move-in and move-out arrangement
Official forwarding agent(s)
Official stand contractor(s)
Service of our staff onsite
Service of our staff pre-show
Visitor quality
Visitor traffic
0% 20% 40% 60% 80% 100%
6%
13%
10%
11%
11%
13%
14%
5%
4%
45%
71%
72%
71%
70%
73%
73%
50%
35%
39%
13%
14%
14%
14%
11%
10%
37%
44%
9%
3%
4%
5%
5%
3%
3%
9%
17%
Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all
6JG12 Exhibitor Survey Report 18
To what extent are you satisfied with the exhibition on the following? (comparison of 2011 & 2012: “Extremely satisfied” + “Quite satisfied”)
| No. of response in 2011: 904|| No. of response in 2012: 1,049|
Business opportunities
Facilities and services of the exhibition centre
Move-in and move-out arrangement
Official forwarding agent(s)
Official stand contractor(s)
Service of our staff onsite
Service of our staff pre-show
Visitor quality
Visitor traffic
0% 20% 40% 60% 80% 100%
51%
84%
82%
82%
81%
86%
87%
55%
39%
60%
83%
84%
84%
83%
88%
88%
61%
49%
20112012
6JG12 Exhibitor Survey Report 19
Please give an overall rating for your participation in this exhibition.(10=Excellent; 1=Very poor)
| No. of response in 2011: 900|| No. of response in 2012: 1,047|
1 (very poor) 2345678910 (Excellent) 0%
5%
10%
15%
20%
25%
4%4%
7%8%
19%
21%20%
11%
3%3%2%2%
4%
6%
17%
23%22%
16%
6%
2%
20122011
Average rating (2012): 5.67
Average rating (2011): 6.20
6JG12 Exhibitor Survey Report 20
How useful are the following free marketing materials / channels provided by the organiser in promoting your presence at the exhibition?
| No. of response: 996|
e-Invitation
Listing of your company on the website of this exhibition
Printed invitation
Special invitation to your VIP buyers on your behalf
0% 20% 40% 60% 80% 100%
11%
14%
11%
11%
52%
56%
52%
50%
29%
24%
29%
30%
8%
5%
8%
9%
Extremely useful Quite useful Not quite useful Not useful at all
6JG12 Exhibitor Survey Report 21
How useful are the following free marketing materials / channels provided by the organiser in promoting your presence at the exhibition?(comparison of 2011 & 2012: “Extremely useful” + “Quite useful”)
| No. of response in 2011: 883 || No. of response in 2012: 996|
e-Invitation
Listing of your company on the website of this exhibition
Printed invitation
Special invitation to your VIP buyers on your behalf
0% 20% 40% 60% 80%
63%
70%
63%
61%
66%
73%
66%
66%
20112012
6JG12 Exhibitor Survey Report 22
If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are.
Invite buyers by emails
Invite buyers by mail
Invite buyers with phone calls
On-site advertising
Run advertisements prior to the exhibition
0% 20% 40% 60% 80% 100%
11%
8%
15%
7%
7%
58%
42%
43%
36%
39%
23%
30%
24%
29%
29%
3%
5%
4%
6%
5%
5%
14%
13%
22%
20%
Extremely effective Quite effective Not quite effective Not effective at all Not applicable
| No. of response: 995|
6JG12 Exhibitor Survey Report 23
If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are.(comparison of 2011 & 2012: “Extremely effective” + “Quite effective”)
| No. of response in 2011: 867 || No. of response in 2012: 995|
Invite buyers by emails
Invite buyers by mail
Invite buyers with phone calls
On-site advertising
Run advertisements prior to the exhibition
0% 20% 40% 60% 80%
69%
50%
58%
43%
46%
73%
55%
59%
47%
52%
20112012
6JG12 Exhibitor Survey Report 24
How often do you make use of the following marketing channels to promote your business?
| No. of response: 973|
Professional print publications
Professional websites
Sales representatives/agents
Trade exhibitions
0% 20% 40% 60% 80% 100%
6%
13%
16%
30%
30%
35%
36%
50%
17%
16%
14%
3%
47%
36%
34%
16%
All the time Most of the time Not at all Seldom
6JG12 Exhibitor Survey Report 25
How often do you make use of the following marketing channels to promote your business?(comparison of 2011 & 2012: “All the time” + “Most of the time”)
| No. of response in 2011: 843 || No. of response in 2012: 973|
Professional print publications
Professional websites
Sales representatives/agents
Trade exhibitions
0% 20% 40% 60% 80% 100%
36%
48%
52%
80%
41%
51%
57%
84%
20112012
6JG12 Exhibitor Survey Report 26
Please tick the jewellery exhibition you rate most important for your company.
| No. of response: 990|Bangkok Jewellery & Gem Fair (Feb)
BaselWorld Fair (Mar)
Delhi Jewellery & Gem Fair (Sept)
Gem & Jewellery India International Fair - Chennai (Feb)
Hong Kong International Jewellery Show (Mar)
Hyderabad Jewellery, Pearl & Gem Fair (Jun)
Istanbul Jewellery Show (Mar)
Istanbul Jewellery Show (Oct)
Japan Jewellery Fair (Aug)
JCK Las Vegas Show (Jun)
June Hong Kong Jewellery & Gem Fair (Jun)
Mumbai Jewellery & Gem Fair (Jan)
September Hong Kong Jewellery & Gem Fair (Sept)
Vicenza Italy (Jan)
Other exhibition
0% 10% 20% 30% 40% 50% 60% 70% 80%
5%
9%
0%
1%
37%
0%
2%
1%
2%
12%
20%
2%
74%
5%
4%
6JG12 Exhibitor Survey Report 27
What are your plans for participating in this exhibition next year?
May participate 122 (12%)
Will not
partic-ipate
12 (1%)
Will partic-ipate 852
(87%)
| No. of response: 869|2011 | No. of response: 986|2012
May participate 87 (10%)
Will not
partic-ipate
12 (1%)
Will participate 770 (89%)
6JG12 Exhibitor Survey Report 28
What are your plans for participating in this exhibition next year?Base: exhibitors who will participate next year | No. of response in 2011: 661 |
| No. of response in 2012: 781|
A booth same size as this time
A larger booth
A smaller booth
0% 20% 40% 60% 80%
79%
19%
2%
78%
19%
3%
20112012