China International Gold, Jewellery & Gem Fair Shanghai...

China International

Gold, Jewellery & Gem

Fair – Shanghai 2016

Exhibitor Survey Report

SHJ16 Exhibitor Survey Report 2

Survey Summary

Total number of exhibitors 260Total number of collected onsite survey 120

Onsite survey response rate 46% [120/260]

Total number of online survey successfully sent out 195Total number of collected online survey 12

Online survey response rate 6% [12/195]

Total number of collected survey (onsite + online) 132Overall response rate 51% [132/260]


Exhibitors’ nature of business(es)

2016 Number of Respondents: 121 Number of Respondents: 2222015

• The key exhibitors are Manufacturer/Supplier, Wholesaler, Exporter, Importer and Retailer.• It records a large increase in the number of Manufacturer/Supplier.

0% 10% 20% 30% 40% 50% 60% 70%

Jewellery Association/ Institute

Department / Chain Store

Mail Order-House / E-Tailer

Gift Shop

Gem Laboratory / Gemologist

Buying Agent

Private Jewellery Collector

Jewellery Designer

Importer

Retailer

Exporter

Wholesaler

Manufacturer/Supplier

0%

1%

1%

2%

2%

3%

4%

11%

17%

17%

21%

49%

64%

3%

1%

1%

1%

3%

2%

4%

13%

14%

26%

23%

63%

55%

2015 2016


Is your company a first-time participant in this exhibition?

Number of Respondents: 104

2016


2015

• The Shanghai Fair attracts a great proportion of new exhibitors every year.

49% (51)51% (53)

First time Repeated

32.5% (69)

67.5%

(143)

First time Repeated


How did you learn about this exhibition?


• “Organiser’s email” and “advertisement” are the most important channel.• “WOM/ Referral” remained as the second important channel in spreading the goodwill.• Organiser’s website increased significantly as the third important channel.

12%

0%

0%

0%

20%

15%

26%

21%

27%

6%

11%

14%

16%

17%

22%

23%

28%

28%

0% 5% 10% 15% 20% 25% 30%

At other exhibitions

Search engine

Others

Social media platform

Organiser’s printed mail

Organiser’s website

Word of mouth / Referral from industry friend

Advertisement

Organiser’s email

2016 2015



[Based on exhibitors who learnt about the fair from

advertisement]


• Same as previous years, most of the exhibitors learnt the Shanghai Fair from trade publications. However, “Mass Media” has increased significantly in 2016.

24%

32%

48%

20%

45%

50%

0% 10% 20% 30% 40% 50% 60%

Outdoor

Mass Media

Trade publication

2016 2015



[Based on exhibitors who learnt about the fair from search

engine]

2016 Number of Respondents: 13 Number of Respondents: N/A2015

• Google is the dominant search engine among respondents.

0%

15%

15%

23%

54%

0% 10% 20% 30% 40% 50% 60%

Sogou

Yahoo

Baidu

Bing

Google

2016



[Based on exhibitors who learnt about the fair from social media

platform]

2016 Number of Respondents:12 Number of Respondents: N/A2015

• WeChat is the dominant social media platform among respondents.

0%

8%

8%

8%

33%

50%

0% 10% 20% 30% 40% 50% 60%

Weibo

Twitter

LinkedIn

Google

Facebook

WeChat

2016


Which market(s) your company is focus on?

2016 Number of Respondents: 109

Distribution between mainland China and overseas markets[Based on exhibitors who focus on both mainland China and overseas markets]

37% (40)

11% (12)

52% (57)

Domestic China Market

Overseas market (Other than

mainland China)

Both (Domestic market & Oversea

market)

6%

29%

18%

24%

35%

24%

24%

24%

18%

0%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

The percentage for domestic China market

The percentage for oversea market

≤ 20% 21-40% 41-60% 61-80% ≥ 81


Which are your current (geographical) and new target

(geographical) in Domestic China market?


Current Target


New Target

• Shanghai, Beijing and Shenzhen ranked top 3 current in both current and new target. These three

traditional jewellery markets are still active among the domestic China markets.


Which are your current (geographical) and new target

(geographical) in Overseas (Other than mainland China)

market?


Current Target


New Target

• The United States, Hong Kong and Japan ranked top three in current target.

• The United States, Japan and Australia ranked top three in new target.


To what extent have your objectives for exhibiting in this

exhibition have been achieved?

(N/A ; 1 = Did not achieve at all ; 5 = Fully achieved)


Response

Count

165

168

171

167

175

157

181

0% 20% 40% 60% 80% 100%

Find new buyers

Find franchisers partners / agents

Explore new markets

Launch new products

Brand-building

Collect market information

Consolidate contacts with buyers/ business partners

3%

13%

7%

6%

5%

4%

5%

23%

31%

27%

24%

22%

18%

16%

28%

12%

15%

14%

20%

17%

15%

24%

14%

23%

24%

18%

25%

23%

20%

24%

11%

21%

19%

21%

16%

3%

6%

17%

11%

15%

15%

23%

0(N/A) 1(Did not achieve) 2 3 4 5(Fully achieved)

• Exhibitors has consolidated contacts with buyer/business partners at largest extent among the listed

objectives and followed by Collect market information and Brand building.


To what extent are you satisfied with the exhibition in the

following aspects?

(N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied)


Response

Count

92

88

96

96

98

99

96

98

98

• Exhibitors are satisfied with Move-in & move-out arrangement the most, followed by Official forwarding

agents, Onsite service of organiser and Pre-show service of organiser.

23%

38%

16%

3%

6%

7%

13%

6%

4%

18%

16%

17%

16%

13%

10%

10%

11%

10%

27%

19%

24%

30%

30%

33%

27%

23%

28%

21%

18%

24%

31%

32%

31%

30%

30%

33%

5%

4%

15%

15%

14%

14%

15%

19%

20%

5%

4%

5%

4%

5%

4%

5%

11%

5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Business opportunities

Visitor traffic

Visitor quality

Pre-show service of organiser

Onsite service of organiser

Facilities and services of the exhibition centre

Official stand contractor(s)

Official forwarding agent(s)

Move-in and move-out arrangement

1 2 3 4 5 N/A


Please select the exhibition in China that you rate most important

for your company. (Please tick only one)


• The China Int’l Gold, Jewelry & Gem Fair (Shanghai) ranked the second.

5%

8%

9%

15%

17%

42%

6%

8%

13%

16%

26%

31%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Other exhibition

Jewelry Shanghai

Shenzhen International Jewelry Fair

China International Gold, Jewellery & Gem Fair –

Shenzhen

China International Gold, Jewellery & Gem Fair –

Shanghai

China International Jewelry Fair (Beijing)

2016 2015


Please select the exhibition that you rate most important for your

company. (Please tick only one)


• The September HK Jewellery & Gem Fair remains the most influential one among others.

0%

0%

0%

0%

0%

1%

2%

3%

0%

2%

8%

3%

19%

61%

0%

0%

1%

1%

1%

2%

2%

4%

4%

4%

7%

8%

22%

44%

0% 10% 20% 30% 40% 50% 60% 70%

Istanbul Jewellery Show (Mar)

Hyderabad Jewellery, Pearl & Gem Fair (Jun)

Bangkok Gems & Jewelry Fair (Sep)

Delhi Jewellery & Gem Fair (Sep)

Istanbul Jewellery Show (Oct)

BaselWorld Fair (Mar)

Other exhibitions

Vicenzaoro Winter (Jan)

Gem & Jewellery India International Exhibition (Mar)

JCK Las Vegas Show (May)

June Hong Kong Jewellery & Gem Fair (Jun)

Japan Jewellery Fair (Aug)

Hong Kong International Jewellery Show (Mar)

September Hong Kong Jewellery & Gem Fair (Sept)

2016 2015


What are your plans for participating in this exhibition next year?

Preferences between booth sizes[Based on exhibitors who will participate the next edition]



• It indicates that exhibitors still considers the Fair in their year-round calendar.

• The choices of “Will participate” increased in 2016.

• Nearly 90% of respondents will/may participate in this exhibition next year.


Are you interested in other UBM Asia’s jewellery exhibitions?


Respondents’ choices[Based on exhibitors who interested in other UBM Asia’s jewellery exhibitions]

5%

6%

7%

7%

7%

8%

9%

10%

13%

14%

17%

20%

25%

43%

58%

0% 10% 20% 30% 40% 50% 60% 70%

Delhi Jewellery & Gem Fair – Sep 2017

JUNWEX St. Petersburg – Feb 2017

Gem & Jewellery India International Exhibition – Mar 2017

JUNWEX New Russian Style – May 2017

Kolkata Jewellery & Gem Fair – Dec 2017

Hyderabad Jewellery, Pearl & Gem Fair – Jun 2017

Istanbul Jewelry Show – Mar 2017

Istanbul Jewelry Show – Oct 2017

JUNWEX Moscow – Sep 2017

Japan Jewellery Fair – Aug 2017

Taiwan Jewellery & Gem Fair – Nov 2017

Singapore Jewellery & Gem Fair – Oct 2017

China International Gold, Jewellery & Gem Fair – Shenzhen - Apr 2017

June Hong Kong Jewellery & Gem Fair – Jun 2017

September Hong Kong Jewellery & Gem Fair – Sep 2017

95%

69%

5%

31%

0% 20% 40% 60% 80% 100%

2016

2015

Interested Not interested

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