June Hong Kong Jewellery & Gem Fair 2016 Website/Survey... · 6JG16 Exhibitor Survey Report 2...
Transcript of June Hong Kong Jewellery & Gem Fair 2016 Website/Survey... · 6JG16 Exhibitor Survey Report 2...
6JG16 Exhibitor Survey Report 2
Survey Summary
Total number of exhibitors 2,210Total number of collected onsite survey 1,436
Onsite survey response rate 65% [1,436/2,210]
Total number of online survey successfully sent out 2,133
Total number of collected online survey: 193
Online survey response rate: 9.05% [193/2,133]
Total number of collected survey (onsite + online) 1,629
Overall response rate: 73.7% [1629/2,210]
6JG16 Exhibitor Survey Report 3
Exhibitors in Theme Pavilions or Group Pavilions
2016 Number of Respondents: 922
26%
20%
18%
8%
7%
5%
4%
3%
3%
2%
2%
1%
1%
1%
0%
60%
0% 20% 40% 60% 80%
Diamond Pavilion
Gemstone Pavilion
Fine Jewellery Pavilion
Fine Design Pavilion & Fine Gem Pavilion
Pearl Pavilion
Fashion Jewellery Pavillion
Silver Jewellery Pavilion
Jewellery Accessories, Packaging, Tools & Equipment
Hong Kong Premier Pavilion
Antique & Vintage Jewellery Pavilion
Mounting Jewellery Pavilion
Fei Cui Gallery
Designer Arena Pavillion
Coral Pavilion
Stainless Steel Jewellery Pavillion
Other Country Pavilion
• Respondents of this exhibitor survey are mainly exhibiting in Diamond, Gemstones and Fine Jewellery
Pavilions.
6JG16 Exhibitor Survey Report 4
Exhibitors in Theme Pavilions or Group Pavilions[Based on feedback of Other Country Pavilions]
2016 Number of Respondents: 555
20%
18%
13%
8%
6%
5%
5%
5%
4%
3%
3%
2%
2%
2%
2%
1%
1%
1%
0% 10% 20% 30%
Thailand
Japan
Mainland China
Italy
Taiwan
AWDC
Hong Kong
India
Germany
Israel
Turkey
Brazil
Korea
ICA
Sri Lanka
USA
Colombia
Publication, Association, Gem Lab & Institute
• Respondents of this exhibitor survey are mainly exhibiting in Thailand, Japan and Mainland China Pavilions.
6JG16 Exhibitor Survey Report 5
Exhibitors’ nature of business(es)
2016 Number of Respondents: 1597 Number of Respondents: 1455 2015
67%
58%
46%
28%
13%
6%
2%
1%
1%
1%
0%
0%
65%
57%
45%
24%
9%
5%
2%
1%
0%
1%
0%
0%
0% 20% 40% 60% 80%
Manufacturer/Supplier
Wholesaler
Exporter
Importer
Retailer
Jewellery Designer
Buying Agent
Jewellery Trade Association
Private Jewellery Collector
Gem Laboratory / Gemologist
Gift Shop
Publication
2016
2015
• Manufacturer/Supplier, Wholesaler and Exporter are three major natures of businesses of the exhibitors.
• Respondents may carry more than one business natures, therefore the overall percentage exceed 100%.
6JG16 Exhibitor Survey Report 6
Are you a first-time participant in this exhibition?
2016 Number of Respondents: 1491 Number of Respondents: 1391 2015
12%
[175]
88%
[1,316]
First-time Repeated
13%
[181]
87%
[1,210]
First-time Repeated
• Around 90% of the exhibitors are repeated ones. It could be a result of its long history and good reputation in
the industry.
6JG16 Exhibitor Survey Report 7
Overall, how would you rate your satisfaction with your experience at June Hong Kong Jewellery & Gem Fair?(0 = Extremely dissatisfied, 10 = Extremely satisfied)
2016 Number of Respondents: 1598
Number of Skipped: 31
Number of Respondents: 1424
Number of Skipped: 83
2015
4% [70]6% [90]
7% [108]
11% [183]
10% [164]
20% [323]
12% [189]
12% [199]
10% [154]
3% [54]4% [64]
4% [51]4% [63]
7% [94]
11% [160]
10% [143]
23% [323]
13% [180]
13% [181]
10% [139]
3% [42]3% [48]
0%
10%
20%
30%
0 1 2 3 4 5 6 7 8 9 10
2016
2015
• 29% of the respondents gave a rating 7 or above, which is same as 2015.
6JG16 Exhibitor Survey Report 8
Overall, how would you rate your satisfaction with your experience at June Hong Kong Jewellery & Gem Fair?(Breakdown of responses between First-time and repeated exhibitors)
CSAT 2016
[First-time exhibitors]
CSAT 2016
[Repeated exhibitors]
Response Count: 172 Response Count: 1300
6% [11]
3% [5]
6% [10]
11% [19] 9% [16]
20% [34]
11% [19]
13% [22]
9% [15] 6% [10] 6% [11]
4% [52]
6% [75]7% [90]
12% [151] 10% [131]
20% [257]
12% [161]
13% [166]
10% [130]
3% [40] 4% [47]0%
10%
20%
30%
0 1 2 3 4 5 6 7 8 9 10
First-time exhibitor
Repeated exhibitor
6JG16 Exhibitor Survey Report 9
How likely would you be to participate June Hong Kong Jewellery & Gem Fair again in the future?(0 = Not at all likely, 10 = Extremely likely)
2016 Number of Respondents: 1592
Number of Skipped: 37
Number of Respondents: 1417
Number of Skipped: 90
2015
2% [31]2% [33]
4% [56]
5% [82]
5% [75]
18% [286]
9% [151]
11% [174]14% [218]
9% [140]
22% [346]
1% [14]2% [33]
3% [39]
5% [65]
5% [66]
17% [242]
9% [123]
13% [178]13% [191]
8% [112]
25% [354]
0%
10%
20%
30%
0 1 2 3 4 5 6 7 8 9 10
2016
2015
• 55% of the respondent gave a rating of 7 or above.
6JG16 Exhibitor Survey Report 10
How likely would you be to participate June Hong Kong Jewellery & Gem Fair again in the future?(Breakdown of responses between First-time and repeated exhibitors)
Loyalty score 2016
[First-time exhibitor]
Loyalty score 2016
[Repeated exhibitor]
Response Count: 171 Response Count: 1295
• Repeated exhibitors gave a higher rating – 6.84 than that of first-time exhibitors – 6.53. It indicates that the
organiser has built long-term relationship with those “old” clients.
5%[8]
2%[4]4%[6]
5%[9]
2%[4]
16%[28] 15%[26]
10%[17]9%[16]
9%[16]
22%[37]
1%[18]
2%[26]3%[42]
5%[63]
5%[63]
18%[229]
9%[113]
11%[148]
14%[186]
9%[111]
23%[296]
0%
10%
20%
30%
0 1 2 3 4 5 6 7 8 9 10
First-time exhibitor
Repeated exhibitor
6JG16 Exhibitor Survey Report 11
How did you learn about this exhibition?
2016 Number of Respondents: 1471 Number of Respondents: 12032015
34%
26%
22%
21%
16%
8%
4%
2%
11%
29%
27%
17%
20%
20%
8%
9%
0% 10% 20% 30% 40%
Organiser’s email
Word of mouth / Referral from industry friend
Advertisement
Organiser’s website
Organiser’s printed mail
At other exhibitions
Search Engine
Social Media
Other
2016
2015
• Organiser’s email is again the main source of fair information. A suitable email promotion plan and
comprehensive database might help in enhance the Fair awareness.
• Search Engine and Social Media are new questions in 2016.
6JG16 Exhibitor Survey Report 12
How did you learn about this exhibition?[Based on exhibitors who learnt about the fair from advertisement]
2016 Number of Respondents: 218 Number of Respondents: 572015
77%
27%
13%
81%
30%
0%
0% 20% 40% 60% 80% 100%
Trade publications
Mass media
Outdoor
2016
2015
• Trade publication is again the main advertising channel for a trade fair.
• “Outdoor” is a new choice in 2016.
6JG16 Exhibitor Survey Report 13
How did you learn about this exhibition?[Based on exhibitors who learnt about the fair from search engine]
2016 Number of Respondents: 58
0%
0%
12%
12%
86%
0% 20% 40% 60% 80% 100%
Bing
Sogou
Yahoo
Baidu
2016
• Most of the exhibitors learned the Fair from Google, as it is the most popular search engine among others.
6JG16 Exhibitor Survey Report 14
How did you learn about this exhibition?[Based on exhibitors who learnt about the fair from social media]
2016 Number of Respondents: 26
0%
8%
8%
23%
50%
54%
0% 20% 40% 60%
Linkedln
Google+
2016
• WeChat ranked number one among the social media vehicles as it is popular in China, while Facebook
ranked the second.
6JG16 Exhibitor Survey Report 15
Did you use the fairs’ mobile app “Mobile Buyer Guide”?
2016 Number of Respondents: 1535 Number of Respondents: 13072015
20%
[308]
80%
[1227]
User Non-user
13%
[176]
87%
[1131]
User Non-user
How well did the MOBILE APP meet your needs
9% [27]
13% [38]
43% [128]
18% [53] 17% [51]
12% [27]12% [28]
42% [96]
17% [39] 17% [40]
0%
20%
40%
60%
1 2 3 4 5
2016
2015
How likely would you be to recommend this MOBILE APP to other attendees of the event?
9% [26]
14% [41]
45% [137]
19% [57] 14% [41]13% [31]
9% [22]
43% [103]
20% [47]15% [37]
0%
20%
40%
60%
1 2 3 4 5
2016
2015
• Percentage of Mobile Buyer Guide user increased from 13% to 20%, in which 32% of the users gave a rating
4 or above to the mobile app.
• Features exhibitors like most: search engine, wall post function
• Features should be added: business matching
6JG16 Exhibitor Survey Report 16
My top 3 markets (countries/regions) currently are:
2016 Number of Respondents: 993
69%
39% 38%
17% 15% 13%8% 7% 6% 6% 5% 4% 4% 4% 4% 3% 3% 3% 2% 2%
0%
20%
40%
60%
80%
Top 20 out of 64
• Mainland China, Hong Kong and the United States are the top three markets of the exhibitors.
6JG16 Exhibitor Survey Report 17
My target 3 markets (countries/regions) currently are:
2016 Number of Respondents: 781
Top 20 out of 55
64%
31%
24%
11%7% 7% 6% 6% 5% 4% 4% 3% 3% 3% 3% 3% 2% 2% 2% 2%
0%
20%
40%
60%
80%
• Despite the slowdown of Mainland China’s jewellery market, it remains the number one targeted market
among exhibitors.
6JG16 Exhibitor Survey Report 18
To what extent have your objectives for exhibiting in this
exhibition have been achieved?(N/A ; 1 = Did not achieve at all ; 5 = Fully achieved)
2016 Number of Respondents: 1478Response
Count
1462
1288
1336
1302
1276
1304
1280
27%
28%
28%
17%
16%
13%
13%
27%
17%
24%
23%
20%
21%
21%
28%
19%
28%
30%
30%
37%
35%
10%
3%
8%
11%
13%
18%
17%
5%
2%
3%
4%
5%
6%
7%
3%
31%
9%
15%
16%
5%
8%
0% 20% 40% 60% 80% 100%
Find new buyers
Find franchisers partners / agent
Explore new markets
Launch new products
Brand-building
Collect market information
Consolidate contacts with
buyers/ business partners
1 2 3 4 5 N/A
• The percentage of rating “4+5” for Collect market information (24%), Consolidate contacts with buyers/
business partners (24%) and Brand-building (18%) ranked top three. It shows that exhibitors’ objectives on
these three aspects are relatively well-achieved to others.
• 31% of the respondents expressed that they are not ready to find franchisers partners or agents through
the fair. It seems that it is not popular in jewellery industry yet.
6JG16 Exhibitor Survey Report 19
Q9.1. To what extent have your objectives for exhibiting in this
exhibition have been achieved?(N/A ; 1 = Did not achieve at all ; 5 = Fully achieved)
2016 Number of Respondents: 14782016 Number of Respondents: 1478 Number of Respondents: 13552015
24%
24%
18%
15%
15%
11%
5%
21%
24%
17%
16%
16%
12%
9%
0% 10% 20% 30%
Collect market information
Consolidate contacts with
buyers/ business partners
Brand-building
Find new buyers
Launch new products
Explore new markets
Find franchisers partners / agent
2016
2015
Comparison of combining responses of “Rating 4” and “Rating 5”
• In aspects of “Collect market information” and “Brand-building” more exhibitors gave rating 4 and 5 in
2016 than in 2015.
6JG16 Exhibitor Survey Report 20
To what extent are you satisfied with the fair in the following
aspect?(N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied)
2016 Number of Respondents: 1481Response
Count
1426
1442
1430
1417
1399
1405
1391
1339
1387
19%
31%
19%
6%
5%
5%
5%
4%
4%
26%
28%
27%
14%
14%
14%
13%
10%
13%
35%
27%
36%
40%
37%
39%
38%
35%
40%
12%
9%
12%
27%
29%
29%
28%
24%
28%
5%
3%
4%
10%
11%
10%
10%
10%
11%
2%
2%
2%
4%
4%
3%
7%
18%
5%
0% 20% 40% 60% 80% 100%
Business opportunities
Visitor traffic
Visitor quality
Pre-show service of organiser
Onsite service of organiser
Facilities and services of the exhibition centre
Official stand contractor(s)
Official forwarding agent(s)
Move-in and move-out arrangement
1 2 3 4 5 N/A
• The percentage of rating “4+5” on aspects of Onsite service of organiser (40%), Facilities and services of
the exhibition centre (39%) and Move-in and move-out arrangement (39%) ranked top three. These are
aspects that exhibitors satisfied most.
6JG16 Exhibitor Survey Report 21
To what extent are you satisfied with the fair in the following
aspect?(N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied)
2016 Number of Respondents: 1481 Number of Respondents: 13292015
Comparison of combining responses of “Rating 4” and “Rating 5”
40%
39%
39%
38%
37%
34%
17%
17%
12%
37%
36%
34%
33%
34%
31%
17%
17%
13%
0% 10% 20% 30% 40% 50%
Onsite service of organiser
Facilities and services of the exhibition centre
Move-in and move-out arrangement
Official stand contractor(s)
Pre-show service of organiser
Official forwarding agent(s)
Business opportunities
Visitor quality
Visitor traffic
2016
2015
• Satisfactory level on most of the aspects are higher than last year.
• Improvement in aspects of “Move-in and move-out arrangement” and “Official stand contractor(s)” are
most significant, 5% higher than 2015.
6JG16 Exhibitor Survey Report 22
June Hong Kong Jewellery & Gem Fair and Mineral, Gem & Fossil Asia are
held in HKCEC concurrently this year. Do you think such arrangement is
beneficial for your company?
2016 Number of Respondents: 1401
27%
[374]
20%
[279]
53%
[748]
Beneficial Not beneficial No Comment
• Most of the exhibitors (53%) are neutral to having the mineral show to be held concurrently at HKCEC.
6JG16 Exhibitor Survey Report 23
Please select the exhibition that you rate most important for your
company. (Please tick only ONE)
2016 Number of Respondents: 930 Number of Respondents: 12892015
63%
17%
5%
3%
3%
2%
2%
2%
0%
0%
0%
0%
0%
2%
47%
30%
7%
3%
2%
1%
2%
4%
2%
1%
0%
0%
0%
1%
0% 20% 40% 60% 80%
September Hong Kong Jewellery & Gem Fair (Sep)
Hong Kong International Jewellery Show (Mar)
June Hong Kong Jewellery & Gem Fair (Jun)
JCK Las Vegas Show (May)
BaselWorld Fair (Mar)
Japan Jewellery Fair (Sep)
Bangkok Gems & Jewelry Fair (Sep)
Vicenzaoro Winter (Jan)
Gem & Jewellery India International Exhibition (Mar)
Istanbul Jewellery Show (Mar)
Delhi Jewellery & Gem Fair (Sep)
Hyderabad Jewellery, Pearl & Gem Fair (Jun)
Istanbul Jewellery Show (Oct)
Other exhibition
2016
2015
• 63% of the respondents rated the September Fair the most important fair to them, up from 47% in 2015.
• The expectation of the September Fair this year is much higher, as the market is rather slow from the
beginning of the year. Most of the exhibitors are looking forward to the number one jewellery event to find
business opportunities.
• Drop of importance of March Fair may reflect “short lead” order , e.g. X’mas and New Year, is more
important now.
6JG16 Exhibitor Survey Report 24
What are your plans for participating in this exhibition next
year?
2016 Number of Respondents: 1422 Number of Respondents: 10432015
80%
77%
17%
20%
3%
3%
0% 20% 40% 60% 80% 100%
2016
2015
Will participate
May participate
Will not participate
Preferences between booth sizes[Based on exhibitors who will participate the next edition]
15%
78%
7%
20%
75%
5%
0%
20%
40%
60%
80%
100%
Larger booth size Same booth size Smaller booth size
2016
2015
• 80% of the respondents will participate
again in next edition.
• Most of the respondents (78%) are looking
for a booth of same size as 2016. It reflects
most of the exhibitors keep “wait and see”
attitude in the September Fair.