Embrace the Known: Predictions for the Future of Personalization
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EMBRACE THE KNOWN What Won't Change This Decade And How Personalization Can Help You Capitalize
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Transcript of Embrace the Known: Predictions for the Future of Personalization
EMBRACE THE KNOWNWhat Won't Change This Decade And How Personalization Can Help You Capitalize
THREE INDUSTRIES FACE MASSIVE DISRUPTION
HERE'S WHAT WILL REMAIN CONSTANT
MEDIA
RETAIL
TRAVEL
PREDICTION RETAIL
Brick and mortar stores will not significantly improve in-store experience, amplifying the need for highly personalized websites
WE’RE STILL SHOPPING LIKE IT’S 2006For all the hoopla around Amazon Go, it well may be the only grand brick and mortar concept store to appear this year. Most in-store experiences don’t feel markedly different than they did a decade ago.
RETAIL
THE GREATEST OPPORTUNITY LIES IN MOBILEAnalysts expect mobile eCommerce revenue to reach $169 billion in 2017.
RETAIL
SOLUTIONCLOSE THE MOBILE CONVERSION GAP
Experiences must be mobile-first but cohesive across platforms. Craft mobile web sessions that immediately bring users back to context of previous visits, inspire serendipity and eliminate checkout barriers.
RETAIL
PREDICTION MEDIA
Advertising based media will continue to dominate. No new business models will gain significant traction
ONLINE ADVERTISING WILL RAKE IN $77 BILLION IN 2017For all of it’s flaws, online ads will soon overtake television.The model isn’t fundamentally broken, publishers are just stuck selling traffic instead of audience specifics.
MEDIA
SOLUTIONEMBRACE HIGHLY PERSONALIZED CONTENTAs savvy marketers finally start paying more attention to the quality of eyeballs visiting your website and their level of infatuation with your content, personalization will pay off.
MEDIA
PREDICTION TRAVEL
Lack of brand loyalty will endure, particularly among millennials
CREDIT CARDS AND LOYALTY PROGRAMS HAVE STRUGGLEDLoyalty to one airline or hotel brand is waning but there is more to travel audiences than meets the eye
TRAVEL
SOLUTIONSEGMENT YOUR AUDIENCESDon’t get caught up in the race to the bottom. Not all travelers are motivated solely by price, segment audiences to separate bargain hunters from those who value leg room.
TRAVEL
PERSONALIZE YOUR ONSITE EXPERIENCE TODAY
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