Personalization .

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• Personalization https://store.theartofservice.com/the-personalization- toolkit.html

Transcript of Personalization .

Page 1: Personalization .

• Personalization

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Empathy - Depersonalization

1 Lieutenant Colonel Dave Grossman, in his book On Killing, suggests that military training artificially creates

depersonalization in soldiers, suppressing empathy and making it easier for them to kill other human

beings.

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Pseudoscience - Personalization of issues

1 Tight social groups and authoritarian personality, suppression of dissent,

and groupthink can enhance the adoption of beliefs that have no rational basis. In attempting to

confirm their beliefs, the group tends to identify their critics as enemies.

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Pseudoscience - Personalization of issues

1 Assertion of claims of a conspiracy on the part of the scientific community to suppress

the results

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Pseudoscience - Personalization of issues

1 Attacking the motives or character of anyone who questions the claims (see Ad hominem

fallacy)

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Apple ID - OS X & iOS personalization

1 Apple IDs contain user personal information and settings. When an

Apple ID is used to log in to an Apple device, such as Apple iPhone or Apple iPod Touch, the device will

automatically roam the user's settings associated to the Apple ID.

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Apple ID - OS X & iOS personalization

1 Apple ID also speeds up the process of setting up a new OS X computer or iOS device

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Mobile banking - Personalization

1 It would be expected from the Mobile Application to support personalization such as

:

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Mobile banking - Personalization

1 # Default transactions

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Google Friend Connect - Personalization

1 Personalisation can be achieved through gadgets. Gadgets such as

'Interests', allows third-party sites to send out newsletters to those subscribed to the site and to

customise newsletters based on user responses.

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Google Friend Connect - Personalization

1 Google Friend Connect uses a personalized content gadget that

sends customised links from the third party site to match the specific

interests of users.

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Google Friend Connect - Personalization

1 Google Friend Connect has an 'AdSense' feature that lets Google advertise based

on site content and the user interests that are publicly shared by the user.(2009) Google Friend Connect, now

more personalised. In Social Web Blog. Available:

http://googlesocialweb.blogspot.com/2009/11/google-friend-connect-now-

more.html. Last accessed: 19/04/2011https://store.theartofservice.com/the-personalization-toolkit.html

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Aupeo - Listener Personalization

1 The listener is able to develop a personalized radio station either by

selecting a genre of music, an existing station with a pre-defined theme, or by typing in the name of

an artist

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Depersonalization disorder

1 Providing an accurate description through investigation has proved challenging due to the subjective nature of depersonalization, the

ambiguity of the language used to describe episodes of

depersonalization and because the experiences of depersonalization

overlap with those of derealization, which are two separate disorders.

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Depersonalization disorder

1 Depersonalization disorder is thought to be largely caused by severe traumatic

lifetime events including childhood abuse, accidents, war, torture, panic

attacks and bad drug experiences. It is unclear whether genetics play a role;

however, there are many neurochemical and hormonal changes in individuals

suffering with depersonalization disorder.

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Depersonalization disorder

1 Although the disorder is an alteration in the subjective experience of reality, it is not

related to psychosis, as sufferers maintain the ability to distinguish between their own

internal experiences and the objective reality of the outside world. During episodic and

continuous depersonalization, sufferers are able to distinguish between reality and

fantasy, and their grasp on reality remains stable at all times.Simeon and Abugel p. 32

133

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Depersonalization disorder

1 While depersonalization disorder was once considered rare among the

general population, lifetime experiences with the disorder are common in about 1%-2% of the general populace. While these

numbers may seem small, depersonalization experiences were frequently described by a majority of

the population but in varying intensities.

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Depersonalization disorder

1 Depersonalization disorder is associated with cognitive disruptions in early perceptual and attentional

processes.

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Depersonalization disorder - Symptoms

1 The core symptom of depersonalization disorder is the

subjective experience of unreality in one's sense of self, and as such there

are no clinical signs. Patients who suffer from depersonalization also

experience an almost uncontrollable urge to question and think about the

nature of reality and existence as well as other deeply philosophical

questions. https://store.theartofservice.com/the-personalization-toolkit.html

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Depersonalization disorder - Symptoms

1 Individuals who experience depersonalization can feel divorced from their own personal physicality by sensing their body sensations, feelings, emotions

and behaviors as not belonging to the same person or identity. Also, a

recognition of self breaks down (hence the name). Depersonalization can result in very high anxiety levels, which can

intensify these perceptions even further.

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Depersonalization disorder - Symptoms

1 Patients suffering from depersonalization disorder have also certain visual stimulations such as

hallucinations and rapid fluctuations in lighting

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Depersonalization disorder - Symptoms

1 Factors that tend to diminish symptoms are comforting

interpersonal interactions, intense physical or emotional stimulation, and relaxation. Some factors are identified as relieving symptom

severity such as diet or exercise; alcohol and fatigue are listed by others as worsening symptoms.

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Depersonalization disorder - Symptoms

1 First experiences with depersonalization may be frightening, with patients fearing loss of control, dissociation from the rest of society and functional impairment. The majority of patients suffering from depersonalization

disorder misinterpret the symptoms, thinking that they are signs of serious mental illness

or brain dysfunction. This commonly leads to an increase of anxiety experienced by the

patient which contributes to the worsening of symptoms.

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Depersonalization disorder - Symptoms

1 Occasional moments of mild depersonalization are

normal;Simeon, D., Abugel, J. (2006). Feeling Unreal:

Depersonalization Disorder and the Loss of the Self. New York, NY: Oxford

University Press. (p. 3) strong, severe, persistent, or recurrent

feelings are not.

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Depersonalization disorder - Assessment

1 No laboratory test for depersonalization disorder currently exists.Depersonalization Disorder,

([http://www.psychiatryonline.com/content.aspx?aID=9816 DSM-IV 300.6, Diagnostic and Statistical Manual of Mental Disorders, Fourth Edition])

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Depersonalization disorder - Assessment

1 The diagnosis of DPD can be made with the use of the following interviews and scales:

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Depersonalization disorder - Assessment

1 The Structured Clinical Interview for DSM-IV Dissociative Disorders (SCID-D) is widely used, especially in research settings. This interview takes about 30 minutes to 1.5

hours, depending on individual's experiences.Steinberg M:

[http://www.appi.org/set.cfm?id=8862 Interviewers Guide to the Structured Clinical Interview for DSM-IV Dissociative Disorders

(SCID-D)]. Washington, DC, American Psychiatric Press, 1994.

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Depersonalization disorder - Assessment

1 The Dissociative Experiences Scale (DES) is a simple, quick, self-

administered questionnaire that has been widely used to measure

dissociative symptoms. It has been used in hundreds of dissociative

studies, and can detect depersonalization and derealization experiences.Simeon and Abugel p.

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Depersonalization disorder - Assessment

1 The Dissociative Disorders Interview Schedule (DDIS) is a highly

structured interview which makes DSM-IV diagnoses of somatization

disorder, borderline personality disorder and major depressive

disorder, as well as all the dissociative disorders

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Depersonalization disorder - Assessment

1 The project was conducted in the hope that it would stimulate further

scientific investigations into depersonalization disorder.

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Depersonalization disorder - Diagnosis

1 Depersonalization disorder is classified differently in the DSM-IV-TR and in the

ICD-10: In the DSM-IV-TR this disorder it is seen as a dissociative disorder; in the

ICD-10 as an independent neurotic disorder. Whether depersonalization

disorder should be characterized as a dissociative disorder can be discussed; it relies very much upon how dissociative

is being described.

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Depersonalization disorder - DSM-IV-TR

1 The diagnostic criteria defined in section 300.6 of the Diagnostic and

Statistical Manual of Mental Disorders are as follows:

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Depersonalization disorder - DSM-IV-TR

1 # Longstanding or recurring feelings of being detached from one's mental

processes or body, as if one is observing them from the outside or

in a dream.

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Depersonalization disorder - DSM-IV-TR

1 # Reality testing is unimpaired during depersonalization

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Depersonalization disorder - DSM-IV-TR

1 # Depersonalization causes significant difficulties or distress at work, or social and other important

areas of life functioning.

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Depersonalization disorder - DSM-IV-TR

1 # Depersonalization does not only occur while the individual is experiencing another mental

disorder, and is not associated with substance use or a medical illness.

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Depersonalization disorder - DSM-IV-TR

1 The DSM-IV-TR specifically recognizes three possible additional features of

depersonalization disorder:

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Depersonalization disorder - DSM-IV-TR

1 # Derealization, experiencing the external world as strange or unreal.

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Depersonalization disorder - DSM-IV-TR

1 # A sense that other people seem unfamiliar or mechanical.

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Depersonalization disorder - DSM-IV-TR

1 Dissociation is defined as a disruption in the usually integrated functions of consciousness, memory, identity and perception, leading to a

fragmentation of the coherence, unity and continuity of the sense of self. Depersonalisation

is a particular type of dissociation involving a disrupted integration of self-perceptions with

the sense of self, so that individuals experiencing depersonalisation are in a

subjective state of feeling estranged, detached or disconnected from their own being.

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Depersonalization disorder - ICD-10

1 :* depersonalization symptoms, i.e. the individual feels that his or her feelings and/or experiences are

detached, distant, etc.

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Depersonalization disorder - ICD-10

1 :* derealization symptoms, i.e. objects, people, and/or surroundings

seem unreal, distant, artificial, colourless, lifeless, etc.

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Depersonalization disorder - ICD-10

1 :2. an acceptance that this is a subjective and spontaneous change,

not imposed by outside forces or other people (i.e. insight)

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Depersonalization disorder - ICD-10

1 The diagnosis should not be given in certain specified conditions, for

instance when intoxicated by alcohol or drugs, or together with

schizophrenia, mood disorders and anxiety

disorders.http://www.who.int/classifications/icd/en/GRNBOOK.pdf

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Depersonalization disorder - Causes

1 People who live in highly individualistic cultures may be more vulnerable to depersonalization, due

to threat hypersensitivity and an external locus of control.

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Depersonalization disorder - Causes

1 One cognitive behavioral conceptualization is that

misinterpreting normally transient dissociative symptoms as an

indication of severe mental illness or neurological impairment leads to the development of the chronic disorder.

This leads to a vicious cycle of heightened anxiety and symptoms of depersonalization and derealization.

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Depersonalization disorder - Causes

1 In a similar test of emotional memory, depersonalization disorder patients did not process emotionally salient material in the same way as

did healthy controls

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Depersonalization disorder - Causes

1 Depersonalization disorder may be associated with dysregulation of the hypothalamic-pituitary-adrenal axis, the area of the brain involved in the

fight-or-flight response. Patients demonstrate abnormal cortisol levels and basal activity. Studies found that

patients with DPD could be distinguished from patients with

clinical depression and posttraumatic stress disorder.

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Depersonalization disorder - Causes

1 The symptoms are sometimes described by sufferers from

neurological organic diseases, such as amyotrophic lateral sclerosis,

Alzheimer's, multiple sclerosis (MS), neuroborreliosis (Lyme disease), etc.,

that directly affect brain tissue.

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Depersonalization disorder - Causes

1 It has been thought that depersonalization has been caused

by a biological response to dangerous or life-threatening

situations which causes heightened senses and emotional neutrality. If this response is applied in real life,

non-threatening situations, the result can be shocking to the individual.

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Depersonalization disorder - Causes

1 In some cases, the Effects of cannabis|use of cannabis can lead to dissociation (psychology)|dissociative states such as depersonalization and

derealization.

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Depersonalization disorder - Prevalence

1 Depersonalization can begin episodically, and later become

continuous at constant or varying intensity.

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Depersonalization disorder - Prevalence

1 Patients with drug-induced depersonalization do not appear to be a clinically separate group from those with a non-drug precipitant.

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Depersonalization disorder - Relation to other psychiatric disorders

1 Researchers at the Institute of Psychiatry in London, England

suggest depersonalization disorder be placed with anxiety and mood

disorders, as in the ICD-10, instead of with dissociative disorders as in the

DSM-IV-TR.

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Depersonalization disorder - Treatment

1 A variety of psychotherapy|psychotherapeutic techniques have been used to treat depersonalization

disorder, such as cognitive behavioral therapy

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Depersonalization disorder - Cognitive behavior therapy

1 An open study of cognitive behavior therapy has aimed to help patients

reinterpret their symptoms in a nonthreatening way, leading to an

improvement on several standardized measures

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Depersonalization disorder - Medications

1 In a retrospective report of 117 subjects with DPD, 18 of 35

benzodiazepine subjects reported slight or definite improvement with benzodiazepines and clonazepam in particular. Benzodiazepines are not

known to reduce Dissociation (psychology)|dissociative symptoms;

however, they do target the often comorbid anxiety and stress

experienced by those with DPD and, thus, lead to global improvement. To date, no clinical trials have studied

the effectiveness of benzodiazepines.

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Depersonalization disorder - Medications

1 A series of small studies have suggested a possible role of selective

serotonin reuptake inhibitors in treating primary depersonalization

disorder

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Depersonalization disorder - Medications

1 Three individuals were very much improved, another one was much improved, and on average a 30%

decrease in depersonalization symptoms was reported

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Depersonalization disorder - Medications

1 As noted above, clonazepam itself is a potential treatment for

depersonalization, and hydroxyzine has been shown to be an effective

anxiolytic

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Depersonalization disorder - Medications

1 Modafinil used alone has been reported to be effective in a subgroup of individuals with

depersonalization disorder; the subgroup of people with

depersonalization disorder most likely to respond are those who have

attentional impairments, under-arousal and hypersomnia. However,

clinical trials have not been conducted. Dr. Evan Torch calls a

combination of an SSRI and Modafinil the hidden pearl that can really help

depersonalization disorder.

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Depersonalization disorder - Transcranial magnetic stimulation

1 A 2011 study has shown positive effects from transcranial magnetic

stimulation (TMS) to treat depersonalization disorder. Currently, however, the FDA has not approved

TMS to treat depersonalization disorder.

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Depersonalization disorder - History

1 The word depersonalization itself was first used by Henri Frédéric Amiel in The Journal Intime. The July 8, 1880

entry reads:

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Depersonalization disorder - History

1 I find myself regarding existence as though from beyond the tomb, from another world; all is strange to me; I am, as it were, outside my own body

and individuality; I am depersonalized, detached, cut adrift.

Is this madness?[http://www.gutenberg.org/

dirs/etext05/8ajrn10.txt Henri Frédéric Amiel's The Journal Intime]

Retrieved June 2, 2007 https://store.theartofservice.com/the-personalization-toolkit.html

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Depersonalization disorder - History

1 Depersonalization was first used as a clinical term by Ludovic Dugas in 1898 to refer to a state in which

there is the feeling or sensation that thoughts and acts elude the self and become strange; there is an Social

alienation|alienation of personality – in other words a depersonalization.

This description refers to personalization as a psychical

synthesis of attribution of states to the self.

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Depersonalization disorder - History

1 Pierre Janet approached the theory by pointing out his patients with clear sensory pathology did not

complain of symptoms of unreality, and that those who suffered from

depersonalization were normal from a sensory viewpoint.

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Depersonalization disorder - History

1 On depersonalization

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Depersonalization disorder - History

1 Freudian theory is the basis for the description of depersonalization as a dissociative reaction, placed within

the category of psychoneurotic disorders, in the first two editions of the Diagnostic and Statistical Manual

of Mental Disorders.Simeon and Abugel p. 12 58

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Depersonalization disorder - History

1 The problem with properly defining depersonalization also lies within the

understanding of what reality actually is

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Depersonalization disorder - Depersonalization and meditation

1 The outcome of one study on meditation and depersonalization concluded the following

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Depersonalization disorder - Depersonalization and meditation

1 * The meditator's understanding and meaning regarding the experience of

depersonalization will greatly determine whether anxiety is present

as part of the experience

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Depersonalization disorder - Depersonalization and meditation

1 * The meditator's social or occupational functioning as a result of depersonalization need not have significant anxiety or impairment

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Depersonalization disorder - Depersonalization and meditation

1 * The meditator's depersonalized state can become a permanent mode of functioning

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Depersonalization disorder - Depersonalization and meditation

1 * People who wish to reduce Depersonalization Disorder may be treated by changing the meanings

associated with depersonalization in the mind of the patient, thereby reducing anxiety and functional

impairmentR. Castillo, Depersonalization and Meditation,

Psychiatry_, Vol. 53, May 1990, pages 158–167

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Depersonalization disorder - Society and culture

1 The song Is Happiness Just A Word? by Hip-Hop artist and rapper Vinnie

Paz describes his struggle with Depersonalization disorder.

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Personalization

1 'Personalization' involves using technology to accommodate the differences between

individuals.

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Personalization - Definition

1 Personalization technology enables the dynamic insertion, customization

or suggestion of content in any format that is relevant to the

individual user, based on the user’s implicit behaviour and preferences,

and explicitly given details.

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Personalization - Definition

1 – personalization doesn’t just have to be product recommendations: it

can also include inserting any content like images or text (e.g.

displaying a golf-orientated banner for a returning golf supplies buyer),

or customizing content that is already there (e.g. “Hi Joe, we’ve got

some great movie suggestions for you!”).

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Personalization - Definition

1 '“…in any format”' – it isn’t restricted to the web. It can be implemented

for any medium or touchpoint, such as emails, apps, instore kiosks, etc.

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Personalization - Definition

1 '“…that is relevant to the individual user, based on the user’s implicit behaviour and preferences, and

explicitly given details”' – finally, the most important part. Personalization

uses both implicit and explicit information, derived in two ways. Firstly, a visitor might explicitly

declare some information, such as their gender or date of birth.

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Personalization - Web pages

1 Web pages are personalized based on the characteristics (interests, social category, context, ...) of an individual. Personalization implies

that the changes are based on implicit data, such as items

purchased or pages viewed. The term customization is used instead

when the site only uses explicit data such as ratings or preferences.

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Personalization - Web pages

1 On an intranet or B2E Web portal#Enterprise Web portals|

Enterprise Web portals, 'personalization' is often based on

user attributes such as department, functional area, or role. The term

'customization' in this context refers to the ability of users to modify the page layout or specify what content

should be displayed.https://store.theartofservice.com/the-personalization-toolkit.html

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Personalization - Web pages

1 # Profile / Group based

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Personalization - Web pages

1 # Behaviour based (also known as Wisdom of the Crowds)

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Personalization - Web pages

1 Web personalization models include Logic programming|rules-based

filtering, based on if this, then that rules processing, and collaborative

filtering, which serves relevant material to customers by combining their own personal preferences with

the preferences of like-minded others

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Personalization - Web pages

1 With implicit personalization the personalization is performed by the web page (or information system) based on the different categories mentioned above. With explicit

personalization, the web page (or information system) is changed by

the user using the features provided by the system.

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Personalization - Web pages

1 Many companies offer services for web recommendation and email

recommendation that are based on personalization or anonymously

collected user behaviors.[http://online.wsj.com/article/SB1000142405274870329490457

5385532109190198.html?mod=googlenews_wsj Wall Street

Journal, “On the Web's Cutting Edge, Anonymity in Name Only”], August 4,

2010

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Personalization - Web pages

1 Web personalization is closely linked to the notion of 'Adaptive

hypermedia' (AH). The main difference is that the former would usually work on what is considered an Open Corpus Hypermedia, whilst the latter would traditionally work on

Closed Corpus Hypermedia. However, recent research directions in the AH domain take both closed

and open corpus into account. Thus, the two fields are closely inter-

related.

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Personalization - Web pages

1 It uses personalization as a tool that supports modern forms of TV usage, by allowing users to create different

profiles for each family member, personalized menu structures and

fingerprint recognition.[http://www.digitaltveurope.net/news_articles/mar_10/23_mar

_10/ruwido_wins_virgin_media_contract,_announces_new_voco_apps Ruwido

Wins Virgin Media Contract, Announces New Voco App]

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Personalization - Web pages

1 Internet activist Eli Pariser has documented that search engines like Google and Yahoo

News give different results to different people (even when logged out). He also points out social media site Facebook changes user's

friend feeds based on what it thinks they want to see. Pariser warns that these algorithms

can create a filter bubble that prevents people from encountering a diversity of viewpoints

beyond their own, or which only presents facts which confirm their existing views.

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Personalization - Digital media

1 Another aspect of personalization is the increasing prevalence of open data on the Web. Many companies

make their data available on the Web via APIs, web services, and open data

standards. Ordnance Survey Open Data This data is structured to allow it to be inter-connected and re-used

by third parties.

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Personalization - Digital media

1 Data available from a user’s personal social graph can be accessed by

third-party application software to be suited to fit the personalized web

page or information appliance.

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Personalization - Digital media

1 Current open data standards on the Web

include:

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Personalization - Digital media

1 # Attention Profiling Mark-up Language

(APML)

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Personalization - Mobile phones

1 Over time mobile phones have seen an increased emphasis placed on user

personalization

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Personalization - Television

1 Personalization on the TV can occur on TV apps or on the set top box user

interface. Most forms of personalization occur with

recommendations. For instance, a TV app may recommend certain TV

shows based on user behaviour or collaborative filtering.

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Personalization - Print media

1 In print media, ranging from magazines to admail|promotional publications, personalization uses databases of individual recipients’

information. Not only does the written document address itself by

name to the reader, but the advertising is targeted to the

recipient’s demographics or interests using fields within the database, such as first name, last name, company,

etc.

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Personalization - Print media

1 The term personalization should not be confused with variable data, which is a much more granular

method of marketing that leverages both images and text with the

medium, not just fields within a database. Although personalized children's books are created by companies who are using and leveraging all the strengths of

variable data printing| variable data printing (VDP). This allows for full image and text variability within a

printed book.

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Personalization - Print media

1 With the advent of online 3D printing services such as Shapeways and

Ponoko we are seeing personalization enter into the realms of product

design.

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Personalization - Promotional merchandise

1 Promotional items (mugs, T-shirts, keychains, balls etc.) are regularly

personalized. Personalized children’s storybooks — wherein the child

becomes the protagonist, with the name and image of the child

personalized — are also popular. Personalized CDs for children also exist. With the advent of digital

printing, personalized calendars that start in any month, birthday cards, cards, e-cards, posters and photo

books can also be obtained.

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Personalization - Mass personalization

1 The main difference between mass customization and mass

personalization is that customization is the ability for a company to give

its customers an opportunity to create and choose product to certain

specifications, but does have limits.Haag et al., Management

Information Systems for the Information Age, 3rd edition, 2006,

page 331https://store.theartofservice.com/the-personalization-toolkit.html

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Personalization - Mass personalization

1 A website knowing a user's location, and buying habits, will present offers and

suggestions tailored to the user's demographics; this is an example of mass personalization. The personalization is not

individual but rather the user is first classified and then the personalization is

based on the group they belong to. http://www.telegraph.co.uk/foodanddrink/9808015/How-supermarkets-prop-up-our-class-

system.htmlhttps://store.theartofservice.com/the-personalization-toolkit.html

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Personalization - Predictive personalization

1 Predictive personalization is defined as the ability to predict customer

behavior, needs or wants - and tailor offers and communications very

precisely. Social data is one source of providing this predictive analysis,

particularly social data that is structured. Predictive

personalization is a much more recent means of personalization and can be used well to augment current

personalization offerings.

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CRM WebClient UI - Personalization

1 Most of the functions to personalize the CRM WebClient UI are

conveniently accessible on the central personalization page. The

central personalization page can be started by clicking Personalize in the

header area of CRM WebClient UI.

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Cross-media marketing - Real Time Personalization and Variable Data Printing

1 After a real time personalization search, a business plan is created to fit each potential

customer

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Cross-media marketing - Real Time Personalization and Variable Data Printing

1 Variable Data Printing (VDP) constantly modernizes and enhances the communication between the marketing comppopany and their

customers. In addition, if a campaign is personalized and directed to a specific

audience, then more customers will typically buy the product. Therefore, VDP creates a cycle

of increases profitability, raising brand awareness, and gaining prospective sales. All of

these elements are needed to enhance the marketing of products.Michelson Managing

Partnet, p. 2.https://store.theartofservice.com/the-personalization-toolkit.html

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Pseudoscientific - Personalization of issues

1 * Tight social groups and authoritarian personality,

suppression of dissent, and groupthink can enhance the adoption of beliefs that have no rational basis. In attempting to confirm their beliefs,

the group tends to identify their critics as enemies.

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Pseudoscientific - Personalization of issues

1 * Assertion of claims of a conspiracy on the part of the scientific community to suppress the

resultse.g. [http://archivefreedom.org/

archivefreedom.org] which claims that The list of suppressed scientists

even includes Nobel Laureates!

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Pseudoscientific - Personalization of issues

1 * Attacking the motives or character of anyone who questions the claims

(see ad hominem|Ad hominem fallacy)Devilly (2005) op cit. e.g.

[http://philosophy.lander.edu/logic/person.html Philosophy 103:

Introduction to Logic Argumentum Ad Hominem].

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Schizoid personality - Depersonalization

1 It is experienced most profoundly when anxieties seem overwhelming

and is a more extreme form of loss of affect: whereas the loss of affect is a

more chronic state in schizoid personality disorder,

depersonalization is an acute defense against more immediate

experiences of overwhelming anxiety or danger.

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Personalized - Mass personalization

1 International Journal of Collaborative Engineering, 1(2): 152-167 The main

difference between mass customization and mass personalization is that customization

is the ability for a company to give its customers an opportunity to create and

choose product to certain specifications, but does have limits.Haag et al., Management Information Systems for the Information

Age, 3rd edition, 2006, page 331

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List of features removed in Windows 8 - Appearance and personalization

1 * The Windows Aero#Aero Glass theme|Aero Glass theme is replaced by a new theme with a flatter visual

appearance in line with Metro (design language)|Metro design language.

This is intended to prevent skeuomorphism. Aside from the

taskbar, the new theme uses fewer transparency effects than the

previous Glass theme. https://store.theartofservice.com/the-personalization-toolkit.html

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List of features removed in Windows 8 - Appearance and personalization

1 * The Windows XP themes#Windows Classic|Windows Classic theme is removed. High-contrast themes

(which previously used the Classic appearance) are modified to use

visual styles.

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List of features removed in Windows 8 - Appearance and personalization

1 * Advanced appearance settings..., once found in Personalization\

Window Color and Appearance part of Control Panel is removed.

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List of features removed in Windows 8 - Appearance and personalization

1 * Sample pictures, sample music clips, sample video clip and preset user account pictures (a form of

Avatar (computing)|avatar) are no longer available.

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List of features removed in Windows 8 - Appearance and personalization

1 * The sound schemes that were first included with Windows 7: Afternoon, Calligraphy, Characters, Cityscape, Delta, Festival, Garden, Heritage,

Landscape, Quirky, Raga, Savanna and Sonata are all no longer

available; only the folders remain in C:\Windows\Media, and they are

empty.

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List of features removed in Windows 7 - Personalization

1 * In the Personalization control panel, it is not possible to save changes to an existing theme. Changes made after choosing a theme must be

saved again and the original theme deleted to prevent duplication. In previous versions of Windows, a

theme file could be overwritten with the modified theme.

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List of features removed in Windows 7 - Personalization

1 * It is no longer possible to change a theme's visual style, like from

Windows Aero to Windows Classic, directly.

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List of features removed in Windows 7 - Personalization

1 * The Aurora, Windows Energy and Windows Logo screensavers and most of the Computer wallpaper|

wallpapers that shipped with Windows Vista were removed.

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List of features removed in Windows 7 - Personalization

1 * The 3D-Bronze, 3D-White, Conductor, Dinosaur, Hands 1, Hands 2, Variations and Windows Animated

cursor schemes are no longer available.

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List of features removed in Windows 7 - Personalization

1 * ClearType cannot be turned off entirely in order for the user interface font, Segoe UI, to

maintain optimal design for certain shell components and Windows

Explorer.[http://blogs.msdn.com/e7/archive/2009/06/23/engineering-changes-to-

cleartype-in-windows-7.aspx Engineering Changes to ClearType in Windows 7] Parts of the user interface (such as the start menu and Explorer) still use ClearType regardless

of setting.

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Browser cookies - Personalization

1 Cookies may be used to remember the information about the user who

has visited a website in order to show relevant content in the future.

For example a web server might send a cookie containing the username

last used to log into a website so that it may be filled in for future visits.

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Browser cookies - Personalization

1 Many websites use cookies for personalization based on users'

preferences

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Naltrexone - Depersonalization disorder

1 Most of the efforts in studying naltrexone for depersonalization thus far have been directed

by Dr

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Endorphins - Depersonalization disorder

1 Endorphins are known to play a role in depersonalization disorder. The opioid

antagonists naloxone and naltrexone have both been proven to be successful in treating

depersonalization. To quote a 2001 naloxone study, In three of 14 patients, depersonalization

symptoms disappeared entirely and seven patients showed a marked improvement. The

therapeutic effect of naloxone provides evidence for the role of the endogenous opioid

system in the pathogenesis of depersonalization.

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Opioid antagonist - Depersonalization disorder

1 The more dramatic result of naloxone versus naltrexone is

suspected to be due to different endogenous opioid receptor

selectivity in naloxone, which is better suited to individuals suffering

from depersonalization disorder.

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Empathic - Depersonalization

1 Lieutenant Colonel Dave Grossman (author)|Dave Grossman, in his book On Killing: The Psychological Cost of

Learning to Kill in War and Society|On Killing, suggests that military training artificially creates depersonalization in soldiers, suppressing empathy and making it easier for them to kill other

human beings.

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Depersonalization

1 Chronic depersonalization refers to depersonalization disorder, which is

classified by the DSM-IV as a dissociative disorder

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Depersonalization

1 Depersonalization-derealization is the single most important symptom

in the spectrum of dissociative disorders, including dissociative identity disorder and dissociative

disorder not otherwise specified (DD-NOS)

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Depersonalization

1 In social psychology, and in particular self-categorization theory,

the term Self-categorization theory#Depersonalization|

depersonalization has a different meaning and refers to the

stereotypical perception of the self as an example of some defining social

category.

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Depersonalization - Description

1 Individuals who experience depersonalization feel divorced from

their own personal physicality by sensing their body sensations,

feelings, emotions and behaviors as not belonging to the same person or

identity. Often a person who has experienced depersonalization claims that things seem unreal or hazy. Also,

a recognition of self breaks down (hence the name). Depersonalization can result in very high anxiety levels,

which further increase these perceptions.

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Depersonalization - Description

1 Individuals with depersonalization often find it hard to remember

anything they saw or experienced while in third person.

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Depersonalization - Description

1 Depersonalization is a subjective experience of unreality in one's

sense of self, while derealization is unreality of the outside world.

Although most authors currently regard depersonalization (self) and

derealization (surroundings) as independent constructs, many do not want to separate derealization from

depersonalization.https://store.theartofservice.com/the-personalization-toolkit.html

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Depersonalization - Prevalence

1 Interoceptive exposure is a non-pharmacological method that can be

used to induce depersonalization.

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Depersonalization - Prevalence

1 A similar and overlapping concept called ipseity disturbance (ipse is Latin for “self” or “itself”) may be

part of the core process of schizophrenia spectrum disorders

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Depersonalization - Prevalence

1 A study of undergraduate students found that individuals high on the depersonalization/derealization

subscale of the Dissociative Experiences Scale exhibited a more

pronounced cortisol response. Individuals high on the absorption

subscale, which measures a subject's experiences of concentration to the

exclusion of awareness of other events, showed weaker cortisol

responses.

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Depersonalization - Pharmacological and situational causes

1 Depersonalization has been described by some as a desirable

state, particularly by those that have experienced it under the influence of mood-altering recreational drugs. It is

an effect of dissociative drug|dissociatives and psychedelics, as

well as possible side effect of caffeine, alcohol, amphetamine, Cannabis (drug)|cannabis, and minocycline. It is a classic Drug withdrawal|withdrawal symptom

from many drugs.

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Depersonalization - Pharmacological and situational causes

1 Benzodiazepine dependence, which can occur with long term use of

benzodiazepines, can induce chronic depersonalization symptomatology

and perceptual disturbances in some people, even in those who are taking a stable daily dosage, and it can also become a protracted feature of the

benzodiazepine withdrawal syndrome.

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Depersonalization - Treatment

1 For those suffering from depersonalization with migraine,

tricyclic antidepressants are often prescribed.

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Depersonalization - Treatment

1 If depersonalization is a symptom of psychological causes such as

developmental trauma, treatment depends on the diagnosis

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Depersonalization - Treatment

1 A recently completed study at Columbia University in New York City

has shown positive effects from transcranial magnetic stimulation (TMS) to treat depersonalization disorder. Currently, however, the

Food and Drug Administration|FDA has not approved TMS to treat DP.

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Depersonalization - Treatment

1 A 2001 Russian study showed that naloxone, a drug used to reverse the intoxicating

effects of opioid drugs, can successfully treat depersonalization disorder. According to the

study: In three of 14 patients, depersonalization symptoms disappeared

entirely and seven patients showed a marked improvement. The therapeutic effect of

naloxone provides evidence for the role of the endogenous opioid system in the

pathogenesis of depersonalization.

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Depersonalization - Research

1 The Depersonalisation Research Unit at the Institute of Psychiatry in London is a world

leader in research in depersonalization disorder.[http://www.iop.kcl.ac.uk/iopweb/d

epartments/home/?locator=911context=main

Depersonalisation Research Unit - Institute of Psychiatry, London] Researchers there

use the acronym DPAFU (Depersonalisation and Feelings of Unreality) as a shortened

label for the disorder.https://store.theartofservice.com/the-personalization-toolkit.html

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List of features removed in Windows XP - Personalization

1 * With the Desktop Themes utility in 2000 becoming the Themes tab in Display Properties in XP, the Rotate theme monthly option in Desktop Themes, which was introduced in

Microsoft Plus! 98 and later included in Windows 2000, and both the options to select what parts of a

theme to apply and the previews for parts of a theme were removed.

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List of features removed in Windows XP - Personalization

1 * It is no longer possible to save or delete schemes under the Appearance tab of Display

Properties.

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List of features removed in Windows XP - Personalization

1 * The option to select a Pattern under the Background (2000)/Desktop (XP)

tab of Display Properties was removed.

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List of features removed in Windows XP - Personalization

1 * The 3D Maze (possibly due to the Microsoft Windows|Windows logo

having been changed, although the Wingdings font with the old Windows

logo is still present) and Channel Screen Saver screensavers were

removed. The 3D Pipes teapot Easter egg (media)|easter egg also no longer works on Windows XP.

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