Doing a SWOT Analysis in Passport GMID

A short tutorial

Welcome

• Welcome to the Library's tutorial on doing a SWOT analysis in Passport GMID

SWOT

• What is a SWOT analysis?

SWOT analysis

SWOT stands for:

• S - strengths• W - weaknesses• O - opportunities• T - threats

Why SWOT analysis?

Why do you need one?

A SWOT analysis looks at a company's weaknesses and strengths and helps evaluate strategy and performance

How do you do a SWOT analysis?

So how do we do a SWOT analysis?

We can use a database called Passport GMID

Passport GMID is a global market research database

Library home page

Click on Articles & Databases

Articles & Databases by Title

Click on Articles & Databases

by title

Articles & Databases by Title: P-RClick on

the P-R tab

Passport GMID

Click on Passport

GMID

Passport GMID - Login

You will need to login with your Lakehead email and username password even while

on campus

Passport GMID - Agreement

Click on Accept to agree to

the license

Passport GMID - Search

In the upper right corner, type in your search.

For example, Starbucks and click on the search icon

Passport GMID – Company Profile

Click on Company Profiles

Passport GMID – ResultClick on the first result

Passport GMID – SWOT

Click on SWOT

Passport GMID – SWOT Analysis

Note

• Please note that SWOT analyses are not available for every company.

Passport GMID – SWOT Analysis

• What can you do now?

Save your document as a PDF PRINT

Save your document as a POWERPOINT

presentation

SAVE TO MY RESEARCH

(You will need to create an account)

The End

• This is the end of our tutorial.• Please let us know if you have any questions!

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