UCN Library, Porthusgade, Bente Thorup Andersen

16.03.2012, Updated 17. Oktober 2014 by Anders Damsgaard

GMID Guide

User Guide: Global

Market Information

Database /

EUROMONITOR

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GMID – Global Market Information Database

Note: Also known as Passport GMID or just Euromonitor (which is the name of the provider).

ACCESS

Via the UCN network: http://www.portal.euromonitor.com/portal/server.pt

Remote access: http://www.portal.euromonitor.com.ez-scv.statsbiblioteket.dk:2048/portal/server.pt

Switch to English and point out ’University College Nordjylland’ as your institution. You get access

via your UCN user-id: ucn\user-id + the matching password.

If asked to approve the “Terms and conditions” you must approve to continue to the site.

Please note the list of E-Resources at http://ucnlib.dk. Here you will allways find updated links and

login information.

CONTENT

Market analysis reports and statistics within the consumer and service markets.

Company information on large companies, information on market shares and brands.

Consumer Lifestyle Reports, information on consumer behaviour in more than 50 countries.

Macroeconomic and demografic data on countries worldwide. It is possible to choose from

different parameters and define your own table.

MINI-GUIDE

How to find market analysis reports and statistics

Select Search in the top menu, and then select Menu Search:

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Select the relevant industry in the Category Tree. Subcategories can be chosen by clicking on the +

sign.

Next step is Now Choose Geographies in the button of the screen:

Select one or more countries. Also here the + sign is used to find the specific countries within the

relevant continent. Then choose Run Search:

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The result list contains both statistics, market analysis, company profiles, and news articles:

Please note the small icons: = statistics, = analysis, report or article, = Datagraphic or pod-

cast

How to download a market analysis report

Select the required report, e.g. Beer in Germany:

- Then choose between printing the report directly from the screen or saving it in pdf-format:

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How to use the statistics in GMID

The statistics in GMID can be adjusted, and the different possibilities are shown in the fields to the

left, Convert Data, Change Time Series etc.:

In this example we want to compare the consumption of beer in two countries, Denmark and Ger-

many. To do so the difference in population in the two countries has to be taken into account. There-

fore, select Convert Data and choose Per Capita /household, to get the consumption for each person

or household.

You can change the time series shown in the table, and choose specific years or get a forecast (un-

der Change Time Series):

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Please note the possibility for download in either Excel- or Pdf-format:

How to find company information

Select Search in the top menu and then Companies or Brands. Enter a company name in the search

field, and as you write different options of company names or brands are shown:

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Mark your selection in the check box to the left of the company name, and press Now Choose Cate-

gories:

Now you can choose between the different industries, that the specific company operates within.

More industries can be chosen at a time. Then press Now Choose Geographies:

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Select countries in Geography Tree:

- and finally press Run Search:

The result list contains both statistics (here market shares) and market analysis:

How to find Consumer Lifestyle Reports

Select Countries & Consumers in the top menu and then Countries and consumers:

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Then select Country Reports and country under Analysis Finder and press Go:

The result is a detailed report on consumers and their habits in the country concerned:

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How to find statistics on one or more countries

Besides the market related statistics GMID contains statistics on economy, finance, demographics,

consumer expenditure, foreign trade, income, housing, savings and much more.

The statistics is harmonized, which means that different methods of calculation and collection of da-

ta from e.g. national statistics are taken into consideration. A big advantage when you want to com-

pare two or more countries.

Select Menu Search and then the category Countries & Consumers:

Select e.g. Annual Disposable Income and then press Now Choose Geographies:

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Choose one or more countries and press Run search to start the search:

Change the tab to Statistics for get an overview. Now the search result has to be modified:

When comparing economic conditions in two or more countries at least two things must be taken in-

to account:

1. It has to be the same currency and not, as here, Dkr and Euro. Select Convert Data → Currency

Conversions, and choose e.g. Euro:

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2. Differences in population in the two countries have to be taken into account, as GMID as default

shows the total for the whole country. Select either Per Capita or Per Household:

This makes the numbers comparable, and you will be able to download the table in Excel or pdf:

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Please note!

This is just one of more ways to search the GMID database. The database is very complex and offers

several possibilities to get from one search to another. This means that you will be able to find the

same information in several ways.

Furthermore, there are more options to find market information and customize statistics in the

GMID database than mentioned in this guide.

If you have any questions regarding this database please contact the UCN Library in Porthusgade at

bibliotek-ph@ucn.dk, and we will do our best to help you.