Gmid associates services offerings in analytics

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description

Business solutions using high end econometric, statistical and quantitative techniques. Business Analytics unravelled.

Transcript of Gmid associates services offerings in analytics

Page 1: Gmid associates  services offerings in analytics
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Clarity on constantlyevolving Business Dynamics

The Power of Analytics…The Power of Analytics…

Data backed decisionsare more contemplativeand thus wiser

Data Disabled Decisions

Data Enabled Decisions2Copyright © Gmid Associates.

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AgendaAgenda

About the Company

Capabilities Data Mining & Cleansing Descriptive Analytics Solutions Predictive Analytics Solutions MIS / Executive Dashboard/ Simulation Tools

Service Offerings (by industry)

Case Studies

Clientele

Contact Details

About the Company

Capabilities Data Mining & Cleansing Descriptive Analytics Solutions Predictive Analytics Solutions MIS / Executive Dashboard/ Simulation Tools

Service Offerings (by industry)

Case Studies

Clientele

Contact Details

3Copyright © Gmid Associates.

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Gmid Associates combines industry knowledge, advanced analytics, and technology to

deliver solutions that enable our clients take better business decisions. Using

techniques in statistics, econometrics, and operations research we help embed Data

Driven capabilities into the decision making processes of our customers.

Some of the benefits of associating with us are -

In-depth domain expertise across industries Superior product and service quality Highly qualified and experienced team Significantly less turnaround time Price advantage over established players

About the CompanyAbout the Company

Gmid Associates combines industry knowledge, advanced analytics, and technology to

deliver solutions that enable our clients take better business decisions. Using

techniques in statistics, econometrics, and operations research we help embed Data

Driven capabilities into the decision making processes of our customers.

Some of the benefits of associating with us are -

In-depth domain expertise across industries Superior product and service quality Highly qualified and experienced team Significantly less turnaround time Price advantage over established players

4Copyright © Gmid Associates.

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About the CompanyAbout the Company

Experienced Team –Professionals with a decade of

International Experience

Delivery Across theGlobe – Analytics Partner

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Best Talent –Graduates from IITs and IIMs

Industry Knowhow –Complete Lifecycle of Industry

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Not just Support, WE are a part of YOUNot just Support, WE are a part of YOU

• Prompt ClientCommunication

• Round The clockDelivery

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• Round The clockDelivery

• Strict Quality ControlMechanisms

• Process-Oriented WorkEnvironment

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Gmid Associates has a global footprintGmid Associates has a global footprint

London

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HQ

Gmid Rep office

Tie ups/networks

CaliforniaGermany

Australia

Delhi

MumbaiBangalore

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CapabilitiesCapabilities

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•We help organizations transform and combine disparate data, remove inaccuracies,standardize on common values, parse values and cleanse dirty data to create consistent,reliable information

Data Cleansing and Enrichment

•Your customer contact numbers are buried in a dataset that has all sorts of text entries.This makes contactability on those datasets very difficult

•We have tools that dig valid phone numbers from deep into the text data, intelligentenough to complete incomplete numbers (i.e. adding STD codes)

•Tools can be customized to suit your business requirements

Contactability Improvement Tools

Capabilities: Data Mining &Capabilities: Data Mining & Data CleansingData Cleansing

•Your customer contact numbers are buried in a dataset that has all sorts of text entries.This makes contactability on those datasets very difficult

•We have tools that dig valid phone numbers from deep into the text data, intelligentenough to complete incomplete numbers (i.e. adding STD codes)

•Tools can be customized to suit your business requirements

•We have proven tools and expertise to run customer de-duplication algorithms on data,identifying unique customers/ households/ relationships and establishing mappingsamongst them

•This helps you understand your customer data, draw critical conclusions and makemeaningful business decisions

Data De-duplication Solutions

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•Our Data Audit service provides you with a comprehensive analysis of your database,highlighting inaccuracies or incomplete data. It helps you understand the finer details ofthe information available within your data.

• It saves on the operations time, reduces load and speeds up processes, and delivers richintelligence and control on your business

Data Audit

Historical Data Analyses

Capabilities:Capabilities: Descriptive Analytics SolutionsDescriptive Analytics Solutions

•We have the skill set and domain knowledge required to dive deep into your historical dataand come up with trends and patterns that empower you to run your business moreefficiently and proactively

•It provides you a single point of view into the diverse data through implementation of datamining and data analytics techniques such as pattern identification, trend analysis,segmentation, discriminate analysis etc.

•We use advanced statistical and econometric techniques and overlay them on yourbusiness knowledge to segregate sets of customers that behave similarly. We help youmake business plans at segment level

Segmentation and Clustering solutions

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A Scorecard is a statistical model developed using historical data to predict the propensity ofoccurrence of a certain future ‘event’

Maximize the divergence betweenthe distributions of good and bad

accounts

Estimate the unknown populationcharacteristics based on sample

information

Analyze consumer preferences andbehavior to study the efficiency of

processes and strategies

Identify trends , sub-groups and docustomer profiling using multivariate

statistics

Use scores to calculate probability ofdefault, expected loss, unexpectedloss etc to help perform effective

portfolio management

Develop score based strategies thatare simple and result oriented

Capabilities:Capabilities: Predictive AnalyticsPredictive Analytics

Propensity Scorecards

Maximize the divergence betweenthe distributions of good and bad

accounts

Estimate the unknown populationcharacteristics based on sample

information

Analyze consumer preferences andbehavior to study the efficiency of

processes and strategies

Identify trends , sub-groups and docustomer profiling using multivariate

statistics

Use scores to calculate probability ofdefault, expected loss, unexpectedloss etc to help perform effective

portfolio management

Develop score based strategies thatare simple and result oriented

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Forecasting Solutions

Gmid Associates supports companies across various industry verticals to better understand andmanage demand by providing world class forecasting and planning capabilities taking into accountindustry specific challenges. its advanced collaboration functionality allows for coherent process toobtain a single realistic view of demand.Key Services: Demand forecasting, Inventory management, Optimal sales order recommendations

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Capabilities:Capabilities: MIS/ Dashboards/ Simulation ToolsMIS/ Dashboards/ Simulation Tools

We use advanced Analytical techniques to make sure that thetechniques which best captures the business problem is used. The

outcome algorithm is built into scenario analyzer tools.

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Measure efficiencies/inefficiencies

Ability to identify and correct negative trends

Ability to generate new business opportunities

Align strategies and organizational goals

Save time over running multiple reports

Gain total visibility of all systems instantly

Enables better decisionsmaking by buildingmonitoring systems that are :• Real time,• Correct, and• Efficient

Ability to make more informed decisions based oncollected business intelligence

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ServicesServices

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Solutions by Industry: Financial ServicesSolutions by Industry: Financial Services

RelationshipManagement

• Cross-sell Strategy Design (with productsequencing)

• Multi Media Campaign Design• New/Inline Product Forecasts

Lead generation and fulfillment tracking Fulfillment Process Improvement Campaign Design and Tracking Segmentation and Targeting Sales Performance Management Incentive Plan Design and Implementation

CustomerAcquisition

Collections/ Recovery

• Collections Propensity Scorecard• Recovery Scorecard• Target Planning• Portfolio Value Assessment

Inbound Marketing

Collection /Retention

Cross-Sell/ Up-Sell

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Reporting, Dashboarding & Visualization

Data Mining and Data Cleansing

Model Development and Recalibration

Lead generation and fulfillment tracking Fulfillment Process Improvement Campaign Design and Tracking Segmentation and Targeting Sales Performance Management Incentive Plan Design and Implementation

• Collections Propensity Scorecard• Recovery Scorecard• Target Planning• Portfolio Value Assessment

Retention/ Revival

• Retention Prediction Scorecard andSegmentation

• Revival prediction scorecard andSegmentation

• Capacity Planning

Marketing Channel Analytics

Channel Effectiveness Optimization Multi media Acquisition Campaign Design

and Optimization

Lifetime Value Analytics

• Customer Segmentation• Customer Satisfaction Analysis• Customer reach-out Multi Media programs

Designs• Sales Forecasting Model• Spend Analytics

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Solutions by Industry: Banking & InsuranceSolutions by Industry: Banking & Insurance

Identification

Validation

Authentication

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Validation

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Solutions by Industry: TelecomSolutions by Industry: Telecom

Pre-Paid

Cross Sell/Up-Sell

ApplicationFraud/Bad

Debt Scorecard

Credit RiskManagement

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21 354 687 90* #

Pre-Paid

Post-Paid

MarketBasket

Analysis

CustomerSegmentation

CampaignManagement

Lifetime Valueof customer

Churn/Retention

Analysis

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Solutions by Industry: Retail & FMCGSolutions by Industry: Retail & FMCG

Analytics in Retail

Descriptive Analysis

Sales AnalysisCategory TrendsBrand Dynamics

Out of Stock AnalysisPromotional Effectiveness

Benchmarking Analysis

Sales AnalysisCategory TrendsBrand Dynamics

Out of Stock AnalysisPromotional Effectiveness

Benchmarking Analysis

Predictive Analysis

Customer profilingDemand Forecasting

Lifetime Value AnalysisChurn Analysis

Market Basket AnalysisResponse Modeling

Customer profilingDemand Forecasting

Lifetime Value AnalysisChurn Analysis

Market Basket AnalysisResponse Modeling

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Sales AnalysisCategory TrendsBrand Dynamics

Out of Stock AnalysisPromotional Effectiveness

Benchmarking Analysis

Sales AnalysisCategory TrendsBrand Dynamics

Out of Stock AnalysisPromotional Effectiveness

Benchmarking Analysis

Customer profilingDemand Forecasting

Lifetime Value AnalysisChurn Analysis

Market Basket AnalysisResponse Modeling

Customer profilingDemand Forecasting

Lifetime Value AnalysisChurn Analysis

Market Basket AnalysisResponse Modeling

* Targeting customers more effectively for campaigns* Improving response time to market changes

* Increasing employee productivity, and* Improving customer service at stores.

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Solutions by Industry:Solutions by Industry: Market Research AnalyticsMarket Research Analytics

Research Data Processing & Analytics Services

Data Processing is a systematic process that transfers raw data to intelligent data and requiresthe application of an integrated process. Gmid can bring life to your data by transforming itinto meaningful insights that will drive positive and enduring results.Key Services: Verbatim Coding, Survey Data Entry, Tabulations, Banners Creation, Charting

Statistical Data Analytics Solutions

From Standard Statistical tools to high end decision focused multivariate statistical techniques;Gmid provides you a one stop solution for all your Data Analytics and decision supportrequirements.Key Services: Cross-tab, Banner tables, Clustering, Segmentation, Regression, Max DifferentialAnalysis, Key Driver Analysis etc.

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From Standard Statistical tools to high end decision focused multivariate statistical techniques;Gmid provides you a one stop solution for all your Data Analytics and decision supportrequirements.Key Services: Cross-tab, Banner tables, Clustering, Segmentation, Regression, Max DifferentialAnalysis, Key Driver Analysis etc.

Data Posting, Charting, Analytics & Reporting Solutions

We prepare customized presentations for our clients that drive the message across to thelistener. Our team goes beyond presenting chunks of data to ensuring it reflects the brand in apositive manner to the end user. We love to keep presentations simple but direct.Key Services: Presentation including quantitative and descriptive summaries, charts fromtabulated data, automated dashboards

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Solutions by Industry: Travel and HospitalitySolutions by Industry: Travel and Hospitality

Efficient Customer AcquisitionWe offer help with inbound marketing services for businesses so they can get found on the internet through thecreation of a comprehensive inbound marketing strategy. Our services enable small businesses improve the returnon investment (ROI) for their marketing dollars.Key Services: Online PPC campaign management, Social media optimization, Cross-sell models

Deeper Guest Knowledge through Effective SegmentationGmid Associates uses analytical techniques like Recency, Frequency, and Monetary Value (RFM) Analysis (using guesthistory data), Basket Analysis are used as starting points to assess customer lifetime value and help estimate theprofitability and revenue potential of segments.

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Gmid Associates uses analytical techniques like Recency, Frequency, and Monetary Value (RFM) Analysis (using guesthistory data), Basket Analysis are used as starting points to assess customer lifetime value and help estimate theprofitability and revenue potential of segments.

Cluster:Segment byDemographics,Guest Behavior,Occasions

Cluster:Segment byDemographics,Guest Behavior,Occasions

Analyze:Identify GuestSegments who aresimilar

Analyze:Identify GuestSegments who aresimilar

Profile:Define segmentsbased on waysuseful for targetmarketing

Profile:Define segmentsbased on waysuseful for targetmarketing

Size:Estimate segmentsize by revenuepotential, Crosssell other services

Size:Estimate segmentsize by revenuepotential, Crosssell other services

Maximize Revenue through Yield ManagementYield management maximizes profits from the sale of perishable assets such as hotel rooms or airline seats bycontrolling price and inventory and differentiating product and service. Unique customer segments, based onbehavior, price sensitivity, usage pattern, etc are identified. Appropriate products are then created along withtargeted price and service levels.

Segment:Define Segmentsbased onbehavior, usage,price

Segment:Define Segmentsbased onbehavior, usage,price

Offer:Create Seasonalpricing calendars& targeted pricing

Offer:Create Seasonalpricing calendars& targeted pricing

Forecast:Forecast demandbased on trends,seasonal patterns,mkt.

Forecast:Forecast demandbased on trends,seasonal patterns,mkt.

Plan:Allocate capacityto varioussegments tomaximize revenue

Plan:Allocate capacityto varioussegments tomaximize revenue

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Solutions by Industry: eSolutions by Industry: e--CommerceCommerce

ChannelManagement

Lead generation and fulfillment tracking Fulfillment Process Improvement Campaign Design and Tracking Segmentation and Targeting Sales Performance Management Incentive Plan Design and Implementation

RevenueMaximization

Customer Service

• Managing customer requests, buildingbetter processes for fulfillment requests

• Identification of key pain points ofcustomers

• Early warning churn prediction model

New Customer Acquisition Marketing Channel Analytics

Supply Vendors Selection and Management Supply Chain effectiveness Improvement

and Vendor Satisfaction Indexing Channel Effectiveness Optimization Multi media Acquisition Campaign Design

and Optimization

Strategic Planning& Customer Service

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Reporting, Dashboarding & Visualization

Data Mining and Data Cleansing

Demand Forecasting and Inventory Planning

• Cross-sell Strategy Design (with productsequencing)

• Multi Media Campaign Design• New/Inline Product Forecasts

Lead generation and fulfillment tracking Fulfillment Process Improvement Campaign Design and Tracking Segmentation and Targeting Sales Performance Management Incentive Plan Design and Implementation

• Managing customer requests, buildingbetter processes for fulfillment requests

• Identification of key pain points ofcustomers

• Early warning churn prediction model

Product Planning

• Demand, Supply, and Target Planning• Product Value Assessment• New Products Identification• Capacity Planning

Supply Vendors Selection and Management Supply Chain effectiveness Improvement

and Vendor Satisfaction Indexing Channel Effectiveness Optimization Multi media Acquisition Campaign Design

and Optimization

Cross-Sell/ Up-Sell Lifetime Value Analytics

• Customer Segmentation• Customer Satisfaction Analysis• Customer reach-out Multi Media programs

Designs• Sales Forecasting Model• Spend Analytics

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Case StudiesCase Studies

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Outline BenefitsProject Description

A 100 year old leading vehicle finance company from US with a sub primeportfolio wanted to make scientific and optimal collection strategies.

We developed an early warning delinquency predictor scorecard on theportfolio and implemented the same on the client’s system. The scorecardruns on the last day of every month and gives scores to all the accountsbased on their propensity to default on the payments in the next month. Italso categories the accounts into risk segments, using which the companycan make effective, targeted collection strategies

‘Bad’ ApplicationPrediction system forUS Auto Loan company

Early Write off losseshave gone down by 12%within 4 months ofmodel implementation

A leading auto finance company from Texas wanted to devise effectivestrategies to separate good applications from bad ones to improve theportfolio quality and minimize future credit losses

We developed two predictive scorecards- write off prediction and early payoff prediction. Since both of these were loss making scenarios for thebusiness, we clubbed them together and devised “high/ Medium/Low” riskbands. Every application is given scores and risk segment and businessmakes effective acquisition strategies

Case Studies: Predictive AnalyticsCase Studies: Predictive Analytics

Monthly defaultprediction modelsfor active Auto Loanportfolio

After implementing themodel, the monthlydefault rates are down by16%

A 100 year old leading vehicle finance company from US with a sub primeportfolio wanted to make scientific and optimal collection strategies.

We developed an early warning delinquency predictor scorecard on theportfolio and implemented the same on the client’s system. The scorecardruns on the last day of every month and gives scores to all the accountsbased on their propensity to default on the payments in the next month. Italso categories the accounts into risk segments, using which the companycan make effective, targeted collection strategies

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Cross-sell Strategies ona diversified financialportfolio

Cross-sell penetrationincreased from ~1% to~4% on a base of2,50,000 accounts in 8months time afterimplementation

A global financial services firm needed to develop effective and easilyimplementable cross-sell strategies on a diversified portfolio containingmutual funds, life insurance, general insurance and mortgage loans

Developed multiple statistical models and used clustering techniques,overlaid with business rules to design efficient cross-sell strategies

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Outline BenefitsProject Description

Case Studies: Predictive AnalyticsCase Studies: Predictive Analytics

Sales Forecast Modelfor one of the fastestgrowing TextileCompany of UK

80% accurate forecastfigures within 3 monthsof model deployment

Increased service level byabout 41%

The client, a large textile manufacturer in UK, wanted to build a reliablemodel that complements or takes over their in house traditional approach toforecasting primarily driven by gut instinct.

Developed a multi variable time series forecasting model for all of theproduct categories. The model uncovered patterns caused by seasonalvariations, lead times, minimum quantities, re-order quantities,extraordinary usage (special orders) etc.

Marketing-SalesLinking Model for anOnline Retailer

The company was ableto make target basedmarketing plans andhence manage theirmarketing efforts in abetter manner

A global online retailer which did all their marketing through Facebookwanted to link their Facebook Fan growth to their sales trends. They neededthis to understand how their marketing efforts translated into sales

Developed non-linear models predicting sales as a function of Fan growth Developed a tool which, on giving sales targets as input, would give Fan

growth needed in the coming weeks to achieve the targets

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Reduced the storagecost by 30% whileincreasing the servicelevels by 15%

A global retail company had problems in optimizing the inventory levels inthe warehouses so as to not missing out on demand while avoidingcannibalization

Prepared a smart order processing and inventory management system toidentify alert stock levels, place and track orders automatically ensuring highservice level with low overall storage cost.

InventoryManagement Systemfor a Leading MultiNational Retail Player

Marketing-SalesLinking Model for anOnline Retailer

The company was ableto make target basedmarketing plans andhence manage theirmarketing efforts in abetter manner

A global online retailer which did all their marketing through Facebookwanted to link their Facebook Fan growth to their sales trends. They neededthis to understand how their marketing efforts translated into sales

Developed non-linear models predicting sales as a function of Fan growth Developed a tool which, on giving sales targets as input, would give Fan

growth needed in the coming weeks to achieve the targets

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Outline BenefitsProject Description

Data Cleansing on aLife Insuranceportfolio database

• As a result of improvedcontactability, cross-sellswent up by 11% in ayear’s time

Our client, a leading Insurer needed to increase phone numbercontactability on their database. The phone numbers were not in machinedialable format s hence dialer machines could not be used directly forcustomer reach out/ cross-sell/ renewal campaigns.

Developed an algorithm which picks correct phone numbers from textstrings and modifies them into machine dialable format (adds std code onlandlines, if required). Automated it in an excel tool to be used onincremental data.

Case Studies: Data Mining & CleansingCase Studies: Data Mining & Cleansing

De-duplication ofRecords on a MultiProduct FinancialPortfolio

The client was able toknow exactly how manycustomers it had

As a result of customer-to-account mapping, theyare able to make betterinformed business plans

A leading private sector Insurer was having troubles managing their datawarehouse (DW) because there was no unique identifier at client level. Everynew acquisition was a new relationship at DW level.

Developed a de-dup algorithm by using matching algorithms like levenshteindistance, soundex, metaphone etc. Created a new client level UID.

IntensityOptimization for aCards CollectionsCampaign

• The collections unit wasable to reduce theircosts by 15% for thesame collectionrevenues.

A multinational bank’s cards collection business needed help to identifyoptimum reach out intensity/ channel at bucket and segment levels.

Using statistical and econometrics techniques on historical data, we devisedoptimum channels and intensities at bucket and segment levels.

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CaseCase Studies: MIS/ DashboardsStudies: MIS/ Dashboards

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ClienteleClientele

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Our Partners

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Mudit ChandraSales and Marketing HeadGmid Associates

Mobile Number+91-98107-96148

[email protected]

Webwww.thegmid.com

Thank You

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