Doing a SWOT Analysis in Passport GMID
A short tutorial
Welcome
• Welcome to the Library's tutorial on doing a SWOT analysis in Passport GMID
SWOT
• What is a SWOT analysis?
SWOT analysis
SWOT stands for:
• S - strengths• W - weaknesses• O - opportunities• T - threats
Why SWOT analysis?
Why do you need one?
A SWOT analysis looks at a company's weaknesses and strengths and helps evaluate strategy and performance
How do you do a SWOT analysis?
So how do we do a SWOT analysis?
We can use a database called Passport GMID
Passport GMID is a global market research database
Library home page
Click on Articles & Databases
Articles & Databases by Title
Click on Articles & Databases
by title
Articles & Databases by Title: P-RClick on
the P-R tab
Passport GMID
Click on Passport
GMID
Passport GMID - Login
You will need to login with your Lakehead email and username password even while
on campus
Passport GMID - Agreement
Click on Accept to agree to
the license
Passport GMID - Search
In the upper right corner, type in your search.
For example, Starbucks and click on the search icon
Passport GMID – Company Profile
Click on Company Profiles
Passport GMID – ResultClick on the first result
Passport GMID – SWOT
Click on SWOT
Passport GMID – SWOT Analysis
Note
• Please note that SWOT analyses are not available for every company.
Passport GMID – SWOT Analysis
• What can you do now?
Save your document as a PDF PRINT
Save your document as a POWERPOINT
presentation
SAVE TO MY RESEARCH
(You will need to create an account)
The End
• This is the end of our tutorial.• Please let us know if you have any questions!