Social Media Report – September 14, 2016

Social Media Report

14 sept 2016 – 15 sept 2016WHEN & WHAT

With retweetsFilters

dmexco OR @dmexco OR dmexco16 OR #dmexco OR #dmexco16 OR #roadtodmexco OR roadtodmexco

Queries

September 14, 2016 - September 15, 2016Period

14 sept 2016 – 15 sept 2016

Radarly by Tool

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14 sept 2016 – 15 sept 2016DMEXCO: A HUGE ONLINE AUDIENCE

22M

Estimated reach

273M

Impression

41,4K

Volume of publications

4

14 sept 2016 – 15 sept 2016TWO BIG PEAKS

Evolution of publications hour by hour

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First day: 59% of publications

Second day: 41% of publications

14 sept: 6,3k posts (11 h – 13 h)Shane Smith, Vice and LEGO are on stage

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15 sept:1,9k posts (10 h – 11 h)Jack Dorsey is having a conversation with Sir Martin Sorrell

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14 sept 2016 – 15 sept 2016THE BUZZ MAINLY HAPPENED ON TWITTER…

Blog : 0.16% Dailymotion : 0% Youtube : 0% Website : 2.74% Forum : 0.04% Twitter : 88.14%

Media : 0.72% Instagram : 5.06% Gplus : 0% Facebook : 3.12% Comments : 0%

40969 publicati

ons

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14 sept 2016 – 15 sept 2016…AND GATHERED AN INTERNATIONAL CROWD

14k

7,3k

2,8k

1,1k

French1% Spanish

1%

German29%

English63%

Others5%

Geolocalised posts

Languages

14 sept 2016 – 15 sept 2016DMEXCO AUDIENCE: YOUNG & HAPPY

7

Sentiment

Gender

Negative : 2.01% Neutral : 74.28% Mixed : 0.23% Positive : 23.47%

Based on the total amount of posts published during the selected period (40969 posts)

Demographics

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14 sept 2016 – 15 sept 2016WHAT IT WAS ALL ABOUT: TOP KEYWORDS & TOPICS

Based on the total amount of posts published during the selected period (40969 posts)

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14 sept 2016 – 15 sept 2016EMOJI ANALYSIS: FEELINGS, PRIDE, INNOVATION AND… PARTY!

Celebration

Positive feelings

Trending startups

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14 sept 2016 – 15 sept 2016TOPS INFLUENCEURS

DEDE1640140Agentur Frau Wenk+++@Wenk_PR

DEAT-1313155Meltwater DACH@MeltwaterDACH

ENCH-12010164Redaktion acquisa@acquisa

ENMale348517Milan@milan_1997_

DEXX-15744819Adobe Marketing Cloud

ENXX-1472717dmexco

LanguageCountryAuthor's Gender

FansPostsAccount

14 sept 2016 – 15 sept 2016TOP PUBLICATIONS ON FACEBOOK

Impressions : 2278142 | Estimated Reach : 159469 Permalink

Better ad targeting and new ad formats

TechCrunch 09/14/20162278142 subscribers

Impressions : 16729116 | Estimated Reach : 1171038Permalink

Bundesweite Reichweite, lokale Wirkung – Das ist unser Motto für die diesjährige Dmexco in Köln. Falls Ihr da seid, freuen wir uns natürlich...

Groupon 09/15/201616729116 subscribers

Impressions : 5887334 | Estimated Reach : 412113 Permalink

Jack Dorsey is a big Elon Musk fan.

Business Inside... 09/15/20165887334 subscribers

11

14 sept 2016 – 15 sept 2016TOP PUBLICATIONS ON TWITTER

Impressions : 2154673 | Estimated Reach : 172373 Permalink

RT @TwitterAdsDACH: Ab 10.00 Uhr: @jack im Gespräch mit @WPP CEO Sir Martin Sorrell in der Conference Hall. #dmexco https://t.co/HkLhud3VH3

Twitter Deutsch... 09/15/2016@TwitterDE - 2154676 followers

Impressions : 7817439 | Estimated Reach : 625395Permalink

Don’t miss this #DMEXCO panel, @invoker will be sharing digital transformation predictions: https://t.co/NeUbbHlZhP https://t.co/67JAIk8l0R

Hootsuite 09/15/2016@hootsuite - 7816536 followers

Impressions : 2154676 | Estimated Reach : 172374 Permalink

RT @TwitterAdsDACH: .@jack at #dmexco: Really excited about the launch of Twitter on TV apps - bringing the live conversation and live vide…

Twitter Deutsch... 09/15/2016@TwitterDE - 2154676 followers

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14 sept 2016 – 15 sept 2016TOP PUBLICATIONS ON INSTAGRAM

Impressions : 34780 | Estimated Reach : 5217 Permalink

At dmexco ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

i⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀n s ta gr a m ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

@instagra⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀m @instagra...

09/14/2016@_shirkhan_ - 34780 subscribers

Impressions : 60502 | Estimated Reach : 9075 Permalink

Hallo ihr Lieben habt ihr schon mein ☺️aktuelles YouTube Video gesehen? #linkinbio :)) Ich bin grade auf dem Weg nach Köln. @Phiaka und Ich...

ROXI ?? ROXANA ... 09/14/2016@roxisecke - 60502 subscribers

Impressions : 35485 | Estimated Reach : 5322 Permalink

#dmexco #dmexco2016 #2016 #udg #united #digital #group #performance #marketing #affiliate #performancemarketing #social #socialmedia #united...

Maximilian Mend... 09/15/2016@maximilianme - 35485 subscribers

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14 sept 2016 – 15 sept 2016INDEX

Author’s genderRepresents the gender of the author who published the post. If the data is not available, it is automatically detected. Possible values: Female, Male.

ImpressionsGlobal audience, maximum number of users that can see the post at the time of publication.

LanguagesThe language of the post is automatically detected. Only the top 5 languages are displayed in the chart.

Most recurring keywordsThe list of the 20 most recurring keywords within the posts matching the query.

PlatformThe platform displays the source of each post. Possible values are: Facebook, Twitter, Instagram, Google+, Youtube, Dailymotion, Blog, Website, Media, Forum, Reviews, Comment, Off-line press.

Estimated reachEstimated number of users exposed to the post when it was published.

Estimated reach of a post = impressions of the post x platform reach ratio

SentimentSentiment analysis consists in attributing a tonality to a post. This tonality represents the overall sentiment expressed in the post and can have one of the following values : positive, negative, mixed or neutral.

Top CitiesRepresent the city where the post was published. Geolocation can be provided from the original source or inferred automatically. The chart displays the top 5 cities.

Top CountriesRepresent the country where the post was published. Geolocation can be provided from the original source or inferred automatically based on the author location. The chart displays the top 5 cities.

VolumeThe volume is the number of posts.

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