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Transcript of dmexco SDL

  • 1.
  • 2. Wichtige TrendsVorschau
    MobilerDatenverkehrwirdsteigen, um 4.000% bis 2014
    MehrBenutzerwerdenmitmobilenEngerten ins Internet gehen, anstellemitdem PC [ bis 2014]
    Morgan Stanley
    41 % der befragtenRetailkunden
    sagen, PersonalisierungfhrtzuhhererKundenzufriedenheit, hherenBestellsummenund mehrKundentreue.
    Aberdeen
    60% aller Online Besuchererwarten, dassSieberihreVorliebenfrProdukteBescheidwissen,
    • auch, ob SieeinneueroderwiederkehrenderBesuchersind..
    • 3. Forrester
    In Behavioral Targeting werden die Investitionensteigenum 468% in USA bis 2012
    Sales & Marketing Magazine
    EineguteKundenerfahrungfhrtdazu, dassKundenwiederkommen und SiealsAnbieterweiterempfelhlen.
    Top business driver : 41% of businesses surveyed Improve Customer Experience
    Forrester
    Anwender von Location Based Serviceswerden global ansteigen auf mehrals 526 Millionenbis 2012
    Mobile Advertising wirderwartungsgemsteigen von $530.2 million (2008) auf $7.5 billion in 2012.
    Gartner
    Best-in-Class Organisationenerhhenihr Budget frmehrpersonalisiertesCross-selling, up-selling und Wiederholungskufe in 2010
    Aberdeen
    Everywhere
    Anytime
    Any Channel
    Relevancy
    Drives
    Conversion
    Engage
    The
    Audience
  • 4. About SDL
    ENGAGE
    Publically traded on London Stock Exchange
    50 offices across 30 countries
    Nearly 700 customers in 5 continents
    12+ years of WCM experience
    Highest Analyst rating for WCM
    24/7 Support Centers in Netherlands, Belgium,US and Japan
    Web Content Management
    eCommerce
    Structured Content
    Language Services
    Language Technologies
    CONNECT
  • 5. RA Web 1.0 ?
    Content
  • 6. Heute:
    Kundenerfahrung
    Search
    DAM
    WCM
    Archiving
    CRM
    Analytics
    DocumentOutput Mgmt
    Applications
  • 7. Visitor Aware InteractionBringtalleszusammen:
    Visitor Intelligence Gateway
    Ambient Data Framework
    Your Ecosystem
    Visitor Aware Interaction
    CRM
    Social
    Geo location
    Ambient Knowledge
    Gather Information
    Leverage Eco System
    Utilize in all channels
    Transactions
    Behavior
    Any 3rd party
    Environment
    CRM System
    Support System
    Analytics System
  • 8. Maintenance alsSchlsselfaktorAutomatisiertePersonalisierungbringtEffizienz in Zeit
    Page based
    systems
    +340%
    Productivity
    +569%
    Productivity
    10 x
    Faster time
    to market
    Effort
    No. of personalized pages
    Copyright 2010 SDL, Inc
  • 9. Toys R Us Counts OnMaximize Promotions
    We automatically select the best items to display on all our pages. Saving us the manual labor we now use our time to fine tune our rising success.
    INCREASED:
    Cross Sales + 250%
    Same Customer Sales + 25%
    Conversion + 40%
    Leading International Toy Reseller
  • 10. Die GrundlagenEffizienz des Contents
    Globalization/Localization
    Re-use assets
    Inherit applications
    Multi-Channel Localization
    End to End Translation
  • 11. Kontaktdaten
    Simone Zahn | Business Development Executive D/A/CH |SDL| Web Content Management Solutions |(t) +49 711 78060 287|(m) +49 176 320 21073|email: szahn@sdl.com | www.sdl.com
  • 12. Engage The Audience
    Everywhere, Anytime, Any Channel
    Relevancy Driven Conversion
  • 13.
  • 14. Emirates Maximizes Conversion Globally with SDL
    Our WCM efficiently structures enterprise-wide processes for the creation, management, distribution and delivery of business critical content across multiple Web sites, portals, e-applications and paper-based publications
    80 Web Sites including :
    Chinese, Japanese and Arabic (*double-byte characters)
    15 Different Brands
    Accelerated Time to Market Simultaneously across multiple brands and channels
    Maximized Cross-Sell
    Automated Promotions
    based on unfulfilled capacity
  • 15. KLM Royal Dutch AirlinesDrives Customer Engagement with SDL
    Central Brand Control But Local Flexibility
    Speed To Market
    Low Cost Per Channel
    Significant Cost Reductions
    Maximizing Campaigns
    We only need to develop our campaigns and promotions once
    We roll-out marketing campaigns and sales promotions to more than sixty countries in the local language in just a few days
  • 16. HP reduced content globalization costs by $100 million over 5 years 140+ Billion page views per year
    Gilbane Research 2009
  • 17. We needed to develop more than 30 regional multilingual sites SDL Tridion has helped us achieve our goals via its unique BluePrinting technology,
    Mike Simon, Senior VP
    Corporate Communications , Emirates Group
  • 18. The number of bookings we received through the mobile site surpassed our expectations. The investment we made was returned within two months.
    Christoph Oberli
    VP eCommerce & Interactive
    Mandarin Oriental Hotel Group
  • 19. We roll-out marketing campaigns and sales promotions to more than sixty countries in the local language in just a few days
    Alexander Mul, E-marketing Director at KLM