CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN...

41
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT CV BOOK 2017 22 ND ANNIVERSARY YEAR

Transcript of CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN...

Page 1: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

CV BOOK 201722ND ANNIVERSARY YEAR

Page 2: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

2

ESSEC Business School, The Pioneering Spirit

CREATED IN 1907, ESSEC BUSINESS SCHOOL IS AN ACADEMIC INSTITUTION OF EXCELLENCE WHICH THROUGHOUT ITS HISTORY HAS BEEN CHARACTERIZED BY ITS PIONEERING SPIRIT.

In both full-time education and executive education, ESSEC proposes a wide range of programs to all those wanting to obtain an extraordinary learning experience, strengthen their talent, express their leadership and become truly high-level managers. A centennial institution with a wide network of academic and corporate partners throughout the world, ESSEC has opted to focus its strategic development on three principles: innovation, involvement and internationalization which compose the three axes of the ESSEC 3i strategy that will be implemented from here until 2020.

An institution nourished by research and committed to an ambitious development of alliances with leading institutions, ESSEC constantly strives to bring its students face to face with cutting-edge knowledge at the crossroads of discipline and to provide them with the latest technologies.

Hallmarked by a profound humanistic tradition, ESSEC has succeeded not only in making the link between business and society a major subject of research, but it is also one of the fundamental components in the training of responsible managers. ESSEC thereby affirms the necessity of putting innovation, knowledge and the creation of value at the service of the wider community.

With students coming from 96 different countries, a largely international faculty body and a campus in the Asia-Pacific region since 2005, ESSEC is both an international and multicultural institution. This internationalization has been strengthened by the building of a new campus in Singapore, a presence in Rabat, Morocco, as well as development projects in Africa and Latin America.

These three axes – innovation, involvement and internationalization – forge ESSEC’s learning philosophy that is common to all its programs: accompany our students throughout a learning journey aimed at opening them up to new, unthought-of opportunities. Studying at ESSEC means creating your own path towards the future and joining a supportive community of 47,000 graduates worldwide!

Welcome to ESSEC!

721

28158

centers of excellence

corporate chairs

permanent faculty of 36 nationalities

including 19 emeriti professors

double degreeprograms

(23 international, 5 national)

5,000managers in executive education

+700partner companies in education and recruitment

5,330students in full-time undergraduate

and graduate programs

31%international

students

96nationalities represented

+100student

organizations

47,000graduates worldwide

4campuses in Cergy,

Paris-La Défense, Singapore and Rabat

2,000degrees awarded

each year, including 1,600 at graduate level

182 partner universities in 45 countries

International RankingsBusiness Education 2016-2017

#3 Master of Science in Management

#3 Master in Finance

#18 Executive Education Programs

Page 3: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Introduction2017 marks a very special year for us, as we are celebrating the 22nd Anniversary of ESSEC’s MBA in International Luxury Brand Management.

Launched in 1995 and regarded by some with a certain degree of scepticism because at that time specialized MBA’s just did not exist, with 17 students in the first class, the numbers have steadily risen over the years with 33 students in this year’s class graduating in September 2017 and over 650 alumni around the globe.

We are particularly proud that this program, still the only one of its kind, has become a reference in terms of international luxury brand management both within the educational field and within the luxury industry itself and that over the years we have been able to fulfil our initial goal to “train the Managers of Tomorrow”, with a number of our alumni now holding key positions in the industry worldwide.

Every year the program attracts participants from as many as 20 different nationalities with an average of 7 years international professional experience. This one year program provides an intensive and demanding learning experience in fashion & accessories, jewellery & watches, fragrances & cosmetics, wines & spirits and retail. Students are exposed to all the major players in the industry through CEO & HR conferences, site visits, case studies, field projects and mentors thus enabling them to constitute a huge diversity of expertise and an invaluable network of industry professionals.

The MBA Program also provides ongoing career orientation and support to participants to help them find suitable positions upon graduation. Individual counselling, seminars on job search techniques, interview simulation exercises, recruitment sessions and CV Book distribution are some of the ways we assist participants and keep them in contact with job market realities during their studies.

Please feel free to directly contact those participants whose profile may be of specific interest to you.

The CV Book is also available on www.essec.edu under MBA Luxe.

Anthea DavisDirector of Corporate Relations and Career Development Tel.: 33 (0) 1 34 43 31 68

Page 4: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Examples of Global Projects

Accessories Analysis of customer service in boutiques

Watches Brand extension into jewelry

Leather Goods An audit of brand image in travel retail

Fashion Brand extension for a women’s fashion brand into the male market

Retail Development and implementation of a merchandising system for retail operations

Cosmetics 1) Developing the male cosmetics market in the USA.

2) The importance of luxury service on the Chinese market

Wines and Spirits Building brand communication

Jewelry Developing and launching male jewelry

Cars Developing a business plan for a luxury car company

MBA Participants’ Profile

Average Age 30 years

Age Range 25-36 years

Average work experience 7 years

Academic background 14% Marketing, 14% Finance/Accounting, 24% Economics/Business,

12% Science/Engineering, 19% Social Sciences, 10% Design, 7% Law

International participants over 92% of students are non-French, representing around 20 countries each year Class size range around 35/40 participants

Brief description of the MBA ProgramThe MBA in International Luxury Brand Management program is a one-year intensive program, delivered in English at the ESSEC Campus, on the outskirts of Paris.

It is structured to provide maximum exposure to the luxury and prestige goods industry.In addition to the studies and projects focusing on the sector, participants also gain practical experience and in-depth knowledge of the industry through Boutique Internships, International Field Trips, and Global Field Projects.

Boutique InternshipsThe luxury and prestige sector is one where retail is the ultimate battleground. Therefore all MBA participants spend at least 1 week working in a boutique. At the end of the internship, both MBA participants and host companies write an evaluation report.

International Field TripsThree field trips are organized to major international destinations, which either have an established luxury sector or have an emerging market in the luxury sector. Through company presentations and site visits, MBA participants are able to better understand these markets and gain a deeper insight into the company from an international perspective. Field trips this year are to Hong Kong, Dubai and Milan/Florence.

Global Field ProjectsParticipants are required to carry out specific consultancy projects for luxury and prestige companies to give them maximum exposure to real life situations within the industry. The Global Field Project is carried out in teams of 3/4 between May and July. It concerns a business issue within a company (for example, business plan for a new activity, feasibility study for activity expansion abroad) and is monitored by an MBA Professor and by a company executive.

Page 5: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Nationality Work Experience Years

Position before MBA Country Position

after MBA Country

Brazilian 8 Project Manager, ITA Constructions Brazil Business Development Manager,

Lancel Hong Kong

Chinese 5 Creative Director,Reflexasia China Merchandising Executive,

Stella McCartney China

Japanese 8 Global Production Controller, Nissan Japan Travel Retail Area Manager,

Elizabeth Arden Japan

American 11 V.P. Brand Practice, Ketchum USA Snr VP Fragrances,

Lancôme USA

Indian 8 Global Product Marketing Manager, Hewlett Packard India Marketing Manager,

Remy Cointreau India

French 4 Office Manager, Dalumni France Buyer/Product Manager

Accessories, Printemps France

Canadian 5 Lead Category Analyst, Canadian Tyre Corp. Canada Trainee Store Manager,

Louis Vuitton China

Sectors of Activity in which 2016 graduates are working Positions 2016 Graduates Hold

9%Retail Operations

31%Business

Development/Wholesale

3%Merchandising

6%Founder

11%Consulting

17% CRM/Digital Marketing/Social Media

20%Operational

MarketingBusiness

3%Product

development

Alumni newsThe MBA now has over 650 graduates working in leading positions in over 30 countries around the world.

Whilst the positions our alumni occupy once they have graduated will depend on prior work experience, nationality and personal competencies, the following gives some examples of career paths before and after the ESSEC MBA in International Luxury Brand Management.

12%Jewelry & Watches

12% Consulting

3% Wines & Spirits

6% Own Start-up

3% Interior Design

34%Fragrances

& Cosmetics

30% Fashion &

Accessories

Page 6: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Synergies between the MBA and IndustryEach year the program continues to build an active network with the luxury industry. Companies present on campus, or organise site visits. They are also involved in Scholarships, Selection Juries, the Mentor Program, Boutique Internships, Case Studies, Field Projects and Field Trips.Our sincere thanks to L’OREAL, FIRMENICH, and EDMOND SARAN for providing scholarships last year.Here is an overview of the companies recently involved in the program.

Current Partners and Contributors include

Audemars Piguet

Armani Hotel Dubaï

BeThe1

Boodles

Burberry

Calvin Klein

Chalhoub

Champagne Collet

Chanel

Chanel Parfums

Château de Versailles

Christian Louboutin

Clarins

Ermenegildo Zegna

Estée Lauder Companies- Bobby Brown- Clinique- Estée Lauder- Jo Malone- La Mer- Mac Cosmetics- Tom Ford Beauty

Firmenich

Floriane de Saint Pierre

Fondazione Altagamma

Hermès

Jimmy Choo

Kering- Balenciaga- Bottega Veneta- Gucci- Saint Laurent

L’Oréal Luxe- Biotherm- Giorgio Armani Parfums- Kiehls- Lancôme- Viktor & Rolf- YSL Beauté

LVMH Group- Acqua di Parma- Bulgari- Christian Dior Couture- Christian Dior Parfums- D.F.S.- Emilio Pucci- Fendi- Guerlain- Guerlain- Krug Vins Fins de Champagne- Loro Piana- Louis Vuitton- Moët et Chandon- Moët Hennessy- Sephora

Naars Cosmetics

Paraffection Group

Pernod Ricard Luxury- Royal Salute- Martell- Perrier Jouet

Le Printemps

Richemont- Cartier- Chloé- Montblanc- Vacheron Constantin- Van Cleef & Arpels

S.T. Dupont

Salvatore Ferragamo

The Swatch Group- Tissot

Tiffany & Co

Tod’s Group- Hogan- Roger Vivier- Tod’s

Valentino

Visoanska

Yoox Net-a-Porter Group

Page 7: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Curriculum Vitæ

Page 8: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

1

Tariqah ADAMS

[email protected] Nationality: American CAREER OBJECTIVE A role in product development or merchandising/buying in fashion and accessories

PROFESSIONAL EXPERIENCE

2017 Christian Louboutin, Paris, France – ESSEC Field Project/Consulting Mission (2,5 months) Defining a digitalization plan for special orders March 2017 Hogan Faubourg Saint-Honoré, Paris, France – ESSEC Retail Internship (1 week) Learnt the fundamental elements of running a luxury shoe store 2007 - 2016 Linklaters LLP, New York, NY, USA (International corporate law firm) 2014 - 2016 Legal Secretary, Banking Group Provided support to NY marketing and CR partner, three associates and one paralegal

Managed matter openings and billings with attorneys, risk team, finance team and clients Managed client relations, CRM database and meeting and travel arrangements Drafted and edited documentation; managed files; troubleshot IT issues

2007 - 2014 Examiner, Document Center Copyedited legal agreements, briefs, offering circulars and other corporate documents 2011 - 2014 Adams Tariqah Renée Co., New York, NY, USA (Luxury womenswear fashion company) Founder and Designer Developed innovative patternmaking technique inspired by zero-waste technology

Presented collection to press and buyers at NY Fashion Week (Fall ‘12) Dressed artists and musicians for public events and publicity materials Designed and built website; managed all financial aspects of business operations

2009 - 2011 Catherine Malandrino, New York, NY, USA (Luxury womenswear fashion company) Design Intern (part time) Created mock-ups of innovative design details and sewing and knitting techniques

Assisted design teams with preparation of technical packages Helped prepare and execute NY Fashion Week presentations (Fall ‘10, Spring ‘11, Fall ‘11) Assisted at fittings and helped prepare and ship prototypes to factories for corrections

2005 - 2006 City Futures, New York, NY, USA (Investigative journalism magazine and think tank) Administrative Assistant Supervised interns and IT volunteers; managed internship program

Assisted in planning of annual benefit gala; updated website and monitored development work; handled day-to-day operations of business office

Pitched and wrote articles; proofread magazine, policy reports, online news stories 1999 - 2004 NOVA in Osaka, Japan; KLL in Izumi-shi, Japan; ESCS in Krakow, Poland English Teacher Taught conversational English, grammar, reading, writing and listening skills

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management

2007 - 2011 Fashion Institute of Technology, New York, NY, USA Certificate in Draping Techniques (2009); Certificate in Haute Couture (2011)

1995 - 1999 Cornell University, Ithaca, NY, USA Bachelor of Arts in English Literature

LANGUAGES AND TECHNOLOGY Languages English: native, French: advanced, Japanese: beginner Computer skills Microsoft Office, Illustrator, Photoshop, HTML, InterAction CRM, QuickBooks

INTERESTS

Travel (have visited 14 countries), Iyengar yoga, French literature and film, cooking

Tariqah ADAMS

[email protected] Nationality: American CAREER OBJECTIVE A role in product development or merchandising/buying in fashion and accessories

PROFESSIONAL EXPERIENCE

2017 Christian Louboutin, Paris, France – ESSEC Field Project/Consulting Mission (2,5 months) Defining a digitalization plan for special orders March 2017 Hogan Faubourg Saint-Honoré, Paris, France – ESSEC Retail Internship (1 week) Learnt the fundamental elements of running a luxury shoe store 2007 - 2016 Linklaters LLP, New York, NY, USA (International corporate law firm) 2014 - 2016 Legal Secretary, Banking Group Provided support to NY marketing and CR partner, three associates and one paralegal

Managed matter openings and billings with attorneys, risk team, finance team and clients Managed client relations, CRM database and meeting and travel arrangements Drafted and edited documentation; managed files; troubleshot IT issues

2007 - 2014 Examiner, Document Center Copyedited legal agreements, briefs, offering circulars and other corporate documents 2011 - 2014 Adams Tariqah Renée Co., New York, NY, USA (Luxury womenswear fashion company) Founder and Designer Developed innovative patternmaking technique inspired by zero-waste technology

Presented collection to press and buyers at NY Fashion Week (Fall ‘12) Dressed artists and musicians for public events and publicity materials Designed and built website; managed all financial aspects of business operations

2009 - 2011 Catherine Malandrino, New York, NY, USA (Luxury womenswear fashion company) Design Intern (part time) Created mock-ups of innovative design details and sewing and knitting techniques

Assisted design teams with preparation of technical packages Helped prepare and execute NY Fashion Week presentations (Fall ‘10, Spring ‘11, Fall ‘11) Assisted at fittings and helped prepare and ship prototypes to factories for corrections

2005 - 2006 City Futures, New York, NY, USA (Investigative journalism magazine and think tank) Administrative Assistant Supervised interns and IT volunteers; managed internship program

Assisted in planning of annual benefit gala; updated website and monitored development work; handled day-to-day operations of business office

Pitched and wrote articles; proofread magazine, policy reports, online news stories 1999 - 2004 NOVA in Osaka, Japan; KLL in Izumi-shi, Japan; ESCS in Krakow, Poland English Teacher Taught conversational English, grammar, reading, writing and listening skills

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management

2007 - 2011 Fashion Institute of Technology, New York, NY, USA Certificate in Draping Techniques (2009); Certificate in Haute Couture (2011)

1995 - 1999 Cornell University, Ithaca, NY, USA Bachelor of Arts in English Literature

LANGUAGES AND TECHNOLOGY Languages English: native, French: advanced, Japanese: beginner Computer skills Microsoft Office, Illustrator, Photoshop, HTML, InterAction CRM, QuickBooks

INTERESTS

Travel (have visited 14 countries), Iyengar yoga, French literature and film, cooking

Tariqah ADAMS

[email protected] Nationality: American CAREER OBJECTIVE A role in product development or merchandising/buying in fashion and accessories

PROFESSIONAL EXPERIENCE

2017 Christian Louboutin, Paris, France – ESSEC Field Project/Consulting Mission (2,5 months) Defining a digitalization plan for special orders March 2017 Hogan Faubourg Saint-Honoré, Paris, France – ESSEC Retail Internship (1 week) Learnt the fundamental elements of running a luxury shoe store 2007 - 2016 Linklaters LLP, New York, NY, USA (International corporate law firm) 2014 - 2016 Legal Secretary, Banking Group Provided support to NY marketing and CR partner, three associates and one paralegal

Managed matter openings and billings with attorneys, risk team, finance team and clients Managed client relations, CRM database and meeting and travel arrangements Drafted and edited documentation; managed files; troubleshot IT issues

2007 - 2014 Examiner, Document Center Copyedited legal agreements, briefs, offering circulars and other corporate documents 2011 - 2014 Adams Tariqah Renée Co., New York, NY, USA (Luxury womenswear fashion company) Founder and Designer Developed innovative patternmaking technique inspired by zero-waste technology

Presented collection to press and buyers at NY Fashion Week (Fall ‘12) Dressed artists and musicians for public events and publicity materials Designed and built website; managed all financial aspects of business operations

2009 - 2011 Catherine Malandrino, New York, NY, USA (Luxury womenswear fashion company) Design Intern (part time) Created mock-ups of innovative design details and sewing and knitting techniques

Assisted design teams with preparation of technical packages Helped prepare and execute NY Fashion Week presentations (Fall ‘10, Spring ‘11, Fall ‘11) Assisted at fittings and helped prepare and ship prototypes to factories for corrections

2005 - 2006 City Futures, New York, NY, USA (Investigative journalism magazine and think tank) Administrative Assistant Supervised interns and IT volunteers; managed internship program

Assisted in planning of annual benefit gala; updated website and monitored development work; handled day-to-day operations of business office

Pitched and wrote articles; proofread magazine, policy reports, online news stories 1999 - 2004 NOVA in Osaka, Japan; KLL in Izumi-shi, Japan; ESCS in Krakow, Poland English Teacher Taught conversational English, grammar, reading, writing and listening skills

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management

2007 - 2011 Fashion Institute of Technology, New York, NY, USA Certificate in Draping Techniques (2009); Certificate in Haute Couture (2011)

1995 - 1999 Cornell University, Ithaca, NY, USA Bachelor of Arts in English Literature

LANGUAGES AND TECHNOLOGY Languages English: native, French: advanced, Japanese: beginner Computer skills Microsoft Office, Illustrator, Photoshop, HTML, InterAction CRM, QuickBooks

INTERESTS

Travel (have visited 14 countries), Iyengar yoga, French literature and film, cooking

Page 9: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

2

Juncal ALMAZAN GIL

[email protected] Nationality: Spanish CAREER OBJECTIVE

To pursue a career in retail development or merchandising for a luxury fashion & accessories brand

PROFESSIONAL EXPERIENCE

2017 DFS, Paris, France - Essec Field Project/Consulting Mission (2,5 months) Prioritizing options to enhance customer experience in a Parisian department store, based on

comprehensive retail environment benchmark March 2017 Louis Vuitton, Printemps Haussmann, Paris, France - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a different kind of store 2013 - 2016 Céline, Paris, France Sales Associate Flagship store Avenue Montaigne Provided advise for a multi-cultural clientele, carried out merchandising, inventories, stock

management, mystery shopping, followed up KPIs, CRM. Over 1.000.000€/year in individual sales profit

Ambassador for Shoes Department: trained in-store team on new collections, materials, fittings and client benefits, improved sales performance, participated in workshops and factory visits with World in-store Ambassadors (Paris, London, Milan, NY and Tokyo)"

Involved in World Pilot Projects with the objective of increasing the shoe sales performance and maximizing the potential of Céline’s shoe collections

Assisted in the openings of the Flagship in Avenue Montaigne and in the first store in Madrid 2012 - 2013 Commercial Showroom Assistant for Wholesale clients Presented and marketed RTW, leather goods and accessories collections to multi-brand clients during

seasonal sales campaigns Specialized in the Spanish market, dealing with budgets over 120.000€ per client per collection Advised clients regarding their budget, merchandising and previous orders

2011 - 2012 Steffie Christiaens, Paris, France (French luxury brand specialized in RTW, Leather Goods and Accessories)

Production Manager Responsible for the development of the collections with the Design and Commercial teams

Launched and followed up production and QC with suppliers (Belgium, Italy, France, Spain) Budgeted the purchase of fabrics (Première Vision). Negotiated budget and timelines Managed price calculations according to production and competitors Organised showrooms, order confirmations and prospected new clients Responsible for the runway production: castings, fittings, music, venue and invitations

2005 - 2007 America’s Cup Management, Valencia, Spain (Company responsible for the organization of the 32nd America’s Cup) Communication Department Assistant

Organised visits for sponsors, VIPs and foreign visits to the America’s Cup Port Involved in different events, such as Launching Ceremony, Pre-Acts Ceremonies (Louis Vuitton Cup)

and Closing Ceremony EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Inside LVMH candidate / Women@Dior 1st Promotion candidate

2009 - 2010 ELISAVA, Barcelona, Spain Master in Fashion Design. Communication, Production and Brand Management

2003 - 2009 Universitat de Valencia, Valencia, Spain Journalism Degree

LANGUAGES AND TECHNOLOGY Languages Spanish: native, English / French: fluent, Italian: basic Computer skills Mac and Windows Operating Systems, Microsoft Office, Lotus Notes, RetailPro, Wordpress INTERESTS

Art, luxury goods, architecture, interior design, music, photography, travelling and sports (ski and sailing)

Juncal ALMAZAN GIL

[email protected] Nationality: Spanish CAREER OBJECTIVE

To pursue a career in retail development or merchandising for a luxury fashion & accessories brand

PROFESSIONAL EXPERIENCE

2017 DFS, Paris, France - Essec Field Project/Consulting Mission (2,5 months) Prioritizing options to enhance customer experience in a Parisian department store, based on

comprehensive retail environment benchmark March 2017 Louis Vuitton, Printemps Haussmann, Paris, France - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a different kind of store 2013 - 2016 Céline, Paris, France Sales Associate Flagship store Avenue Montaigne Provided advise for a multi-cultural clientele, carried out merchandising, inventories, stock

management, mystery shopping, followed up KPIs, CRM. Over 1.000.000€/year in individual sales profit

Ambassador for Shoes Department: trained in-store team on new collections, materials, fittings and client benefits, improved sales performance, participated in workshops and factory visits with World in-store Ambassadors (Paris, London, Milan, NY and Tokyo)"

Involved in World Pilot Projects with the objective of increasing the shoe sales performance and maximizing the potential of Céline’s shoe collections

Assisted in the openings of the Flagship in Avenue Montaigne and in the first store in Madrid 2012 - 2013 Commercial Showroom Assistant for Wholesale clients Presented and marketed RTW, leather goods and accessories collections to multi-brand clients during

seasonal sales campaigns Specialized in the Spanish market, dealing with budgets over 120.000€ per client per collection Advised clients regarding their budget, merchandising and previous orders

2011 - 2012 Steffie Christiaens, Paris, France (French luxury brand specialized in RTW, Leather Goods and Accessories)

Production Manager Responsible for the development of the collections with the Design and Commercial teams

Launched and followed up production and QC with suppliers (Belgium, Italy, France, Spain) Budgeted the purchase of fabrics (Première Vision). Negotiated budget and timelines Managed price calculations according to production and competitors Organised showrooms, order confirmations and prospected new clients Responsible for the runway production: castings, fittings, music, venue and invitations

2005 - 2007 America’s Cup Management, Valencia, Spain (Company responsible for the organization of the 32nd America’s Cup) Communication Department Assistant

Organised visits for sponsors, VIPs and foreign visits to the America’s Cup Port Involved in different events, such as Launching Ceremony, Pre-Acts Ceremonies (Louis Vuitton Cup)

and Closing Ceremony EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Inside LVMH candidate / Women@Dior 1st Promotion candidate

2009 - 2010 ELISAVA, Barcelona, Spain Master in Fashion Design. Communication, Production and Brand Management

2003 - 2009 Universitat de Valencia, Valencia, Spain Journalism Degree

LANGUAGES AND TECHNOLOGY Languages Spanish: native, English / French: fluent, Italian: basic Computer skills Mac and Windows Operating Systems, Microsoft Office, Lotus Notes, RetailPro, Wordpress INTERESTS

Art, luxury goods, architecture, interior design, music, photography, travelling and sports (ski and sailing)

Juncal ALMAZAN GIL

[email protected] Nationality: Spanish CAREER OBJECTIVE

To pursue a career in retail development or merchandising for a luxury fashion & accessories brand

PROFESSIONAL EXPERIENCE

2017 DFS, Paris, France - Essec Field Project/Consulting Mission (2,5 months) Prioritizing options to enhance customer experience in a Parisian department store, based on

comprehensive retail environment benchmark March 2017 Louis Vuitton, Printemps Haussmann, Paris, France - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a different kind of store 2013 - 2016 Céline, Paris, France Sales Associate Flagship store Avenue Montaigne Provided advise for a multi-cultural clientele, carried out merchandising, inventories, stock

management, mystery shopping, followed up KPIs, CRM. Over 1.000.000€/year in individual sales profit

Ambassador for Shoes Department: trained in-store team on new collections, materials, fittings and client benefits, improved sales performance, participated in workshops and factory visits with World in-store Ambassadors (Paris, London, Milan, NY and Tokyo)"

Involved in World Pilot Projects with the objective of increasing the shoe sales performance and maximizing the potential of Céline’s shoe collections

Assisted in the openings of the Flagship in Avenue Montaigne and in the first store in Madrid 2012 - 2013 Commercial Showroom Assistant for Wholesale clients Presented and marketed RTW, leather goods and accessories collections to multi-brand clients during

seasonal sales campaigns Specialized in the Spanish market, dealing with budgets over 120.000€ per client per collection Advised clients regarding their budget, merchandising and previous orders

2011 - 2012 Steffie Christiaens, Paris, France (French luxury brand specialized in RTW, Leather Goods and Accessories)

Production Manager Responsible for the development of the collections with the Design and Commercial teams

Launched and followed up production and QC with suppliers (Belgium, Italy, France, Spain) Budgeted the purchase of fabrics (Première Vision). Negotiated budget and timelines Managed price calculations according to production and competitors Organised showrooms, order confirmations and prospected new clients Responsible for the runway production: castings, fittings, music, venue and invitations

2005 - 2007 America’s Cup Management, Valencia, Spain (Company responsible for the organization of the 32nd America’s Cup) Communication Department Assistant

Organised visits for sponsors, VIPs and foreign visits to the America’s Cup Port Involved in different events, such as Launching Ceremony, Pre-Acts Ceremonies (Louis Vuitton Cup)

and Closing Ceremony EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Inside LVMH candidate / Women@Dior 1st Promotion candidate

2009 - 2010 ELISAVA, Barcelona, Spain Master in Fashion Design. Communication, Production and Brand Management

2003 - 2009 Universitat de Valencia, Valencia, Spain Journalism Degree

LANGUAGES AND TECHNOLOGY Languages Spanish: native, English / French: fluent, Italian: basic Computer skills Mac and Windows Operating Systems, Microsoft Office, Lotus Notes, RetailPro, Wordpress INTERESTS

Art, luxury goods, architecture, interior design, music, photography, travelling and sports (ski and sailing)

Juncal ALMAZAN GIL

Address until July 2017 26 rue Petrelle 75009. Paris FRANCE

Tel: + 33 (0) 7 60 57 11 59 [email protected] Date of birth: 23/02/1984 Nationality: Spanish CAREER OBJECTIVE

To pursue a career in retail development or merchandising for a luxury fashion & accessories brand

PROFESSIONAL EXPERIENCE

2017 DFS, Paris, France - Essec Field Project/Consulting Mission (2,5 months) Prioritizing options to enhance customer experience in a Parisian department store, based on

comprehensive retail environment benchmark March 2017 Louis Vuitton, Printemps Haussmann, Paris, France - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a different kind of store 2013 - 2016 Céline, Paris, France Sales Associate Flagship store Avenue Montaigne Provided advise for a multi-cultural clientele, carried out merchandising, inventories, stock

management, mystery shopping, followed up KPIs, CRM. Over 1.000.000€/year in individual sales profit

Ambassador for Shoes Department: trained in-store team on new collections, materials, fittings and client benefits, improved sales performance, participated in workshops and factory visits with World in-store Ambassadors (Paris, London, Milan, NY and Tokyo)"

Involved in World Pilot Projects with the objective of increasing the shoe sales performance and maximizing the potential of Céline’s shoe collections

Assisted in the openings of the Flagship in Avenue Montaigne and in the first store in Madrid 2012 - 2013 Commercial Showroom Assistant for Wholesale clients Presented and marketed RTW, leather goods and accessories collections to multi-brand clients

during seasonal sales campaigns Specialized in the Spanish market, dealing with budgets over 120.000€ per client per collection Advised clients regarding their budget, merchandising and previous orders

2011 - 2012 Steffie Christiaens, Paris, France (French luxury brand specialized in RTW, Leather Goods and Accessories)

Production Manager Responsible for the development of the collections with the Design and Commercial teams

Launched and followed up production and QC with suppliers (Belgium, Italy, France, Spain) Budgeted the purchase of fabrics (Première Vision). Negotiated budget and timelines Managed price calculations according to production and competitors Organised showrooms, order confirmations and prospected new clients Responsible for the runway production: castings, fittings, music, venue and invitations

2005 - 2007 America’s Cup Management, Valencia, Spain (Company responsible for the organization of the 32nd America’s Cup) Communication Department Assistant

Organised visits for sponsors, VIPs and foreign visits to the America’s Cup Port Involved in different events, such as Launching Ceremony, Pre-Acts Ceremonies (Louis Vuitton

Cup) and Closing Ceremony EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Inside LVMH candidate / Women@Dior 1st Promotion candidate

2009 - 2010 ELISAVA, Barcelona, Spain Master in Fashion Design. Communication, Production and Brand Management

2003 - 2009 Universitat de Valencia, Valencia, Spain Journalism Degree

LANGUAGES AND TECHNOLOGY Languages Spanish: native, English / French: fluent, Italian: basic Computer skills Mac and Windows Operating Systems, Microsoft Office, Lotus Notes, RetailPro, Wordpress INTERESTS

Art, luxury goods, architecture, interior design, music, photography, travelling and sports (ski and sailing)

Page 10: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

3

Luca BALDIN

[email protected] [email protected]

Nationality: Italian CAREER OBJECTIVE

To pursue a career in international luxury brand management in a strategic position and business development, preferably in fashion and accessories, watches and jewelry

PROFESSIONAL EXPERIENCE

2017 Cartier Joaillerie International SAS, Paris, France (2,5 months) ESSEC Field Project/Consulting Mission

Carrying out a competition benchmark on exceptional high jewellery and the fine jewellery segment

2009 – 2016 PORSCHE Italia, Padova, Italy CFO and Managing Director of Centro Porsche Padova, Porsche Haus and Nardò Technical Center

Developed and managed the overall business in coordination with CEO and other directors Deployed 2018 Strategy and regularly reported to the board meeting (wholesale, retail) Acquired a third company: from due diligence to full integration in Porsche Group (€50 Mio) Acted as Managing Director and board member of Italian dealership Centro Porsche Padova, Porsche

Haus Milano and NTC (Lecce). Defined strategy, sales and retail policy, campaign and performances Deployed retail project “Porsche Business Excellence”, “Porsche Wholesales”, “Customer experience

management” and “Porsche connected car” for the Italian retail’s network Responsible for cash flow of the company and financial services for the Italian dealers’ network Responsible for finance department (team of 20 employees)

2008 – 2009 EUROPEAN COMMISSION, Bruxelles, Belgium Permanent official, DG Regio Responsible for preparing the European Commission’s position on projects co-financed with structural

funds (ERDF, ESF) in Germany, Poland, Hungary, Romania, Bulgaria Focused on the social and economic analysis of the implemented projects (e.g. programs in the field of

job creation, social housing and education, equal opportunities, regional development)

1998 – 2008 KPMG, Bolzano/Frankfurt, Italy/Germany Senior Manager and Consultant in transaction services/ audit Provided transaction services (vendor due diligence, M&A, IAS/IFRS conversion, etc..). Main

operations followed: Armani Group, Hugo Boss, Piombo, Marzotto) Assisted IPO process for industrial companies (Friel Green Power, Valentino Fashion Group) Audited industrial and commercial companies in automotive, consumer market, real estate company,

healthcare sector (BMW, Armani, Marzotto, Valentino Fashion Group etc..) Responsible for Bolzano Office (team of 10-12 employees)

EDUCATION 2016 – 2017 ESSEC Business School, Paris, France - MBA in International Luxury Brand Management:

Case studies include: Brand DNA and identity: Gucci, Chopard, Porsche, Christian Dior, Bvlgari, Cartier, Piaget International strategic marketing: La Martina, Tiffany, Cartier, Rolex, Saint Laurent, Hermes Brand extension: Versailles project, Louis Vuitton, Loro Piana, Giorgio Armani, Ferragamo

2016 – 2019

University of Ferrara and University of Parma, PhD in Business studies, Italy Research area: intellectual capital as strategic growth and innovation

1998 – 2002 Italian Ministry of Justice, Certified Chartered Accountant, Italy

1992 – 1998 University of Trento, Trento, Italy, Master degree in international business studies. Erasmus: University of Wien (Austria)

LANGUAGES AND TECHNOLOGY Languages Italian: mother tongue, English/German: fluent, French: advanced (B2 – Alliance française) Computer skills Microsoft tool (word, excel, powerpoint, outlook), Apple, SAP

INTERESTS

Travelling, arts, luxury goods, wine lifestyle, skiing, exhibitions, volunteering for charities (SOS Villaggi dei Bambini Onlus, UNICEF), Rotary member (Rovigo Club) since 2012 and guest of Rotary Paris

Luca BALDIN

[email protected] [email protected]

Nationality: Italian CAREER OBJECTIVE

To pursue a career in international luxury brand management in a strategic position and business development, preferably in fashion and accessories, watches and jewelry

PROFESSIONAL EXPERIENCE

2017 Cartier Joaillerie International SAS, Paris, France (2,5 months) ESSEC Field Project/Consulting Mission

Carrying out a competition benchmark on exceptional high jewellery and the fine jewellery segment

2009 – 2016 PORSCHE Italia, Padova, Italy CFO and Managing Director of Centro Porsche Padova, Porsche Haus and Nardò Technical Center

Developed and managed the overall business in coordination with CEO and other directors Deployed 2018 Strategy and regularly reported to the board meeting (wholesale, retail) Acquired a third company: from due diligence to full integration in Porsche Group (€50 Mio) Acted as Managing Director and board member of Italian dealership Centro Porsche Padova, Porsche

Haus Milano and NTC (Lecce). Defined strategy, sales and retail policy, campaign and performances Deployed retail project “Porsche Business Excellence”, “Porsche Wholesales”, “Customer experience

management” and “Porsche connected car” for the Italian retail’s network Responsible for cash flow of the company and financial services for the Italian dealers’ network Responsible for finance department (team of 20 employees)

2008 – 2009 EUROPEAN COMMISSION, Bruxelles, Belgium Permanent official, DG Regio Responsible for preparing the European Commission’s position on projects co-financed with structural

funds (ERDF, ESF) in Germany, Poland, Hungary, Romania, Bulgaria Focused on the social and economic analysis of the implemented projects (e.g. programs in the field of

job creation, social housing and education, equal opportunities, regional development)

1998 – 2008 KPMG, Bolzano/Frankfurt, Italy/Germany Senior Manager and Consultant in transaction services/ audit Provided transaction services (vendor due diligence, M&A, IAS/IFRS conversion, etc..). Main

operations followed: Armani Group, Hugo Boss, Piombo, Marzotto) Assisted IPO process for industrial companies (Friel Green Power, Valentino Fashion Group) Audited industrial and commercial companies in automotive, consumer market, real estate company,

healthcare sector (BMW, Armani, Marzotto, Valentino Fashion Group etc..) Responsible for Bolzano Office (team of 10-12 employees)

EDUCATION 2016 – 2017 ESSEC Business School, Paris, France - MBA in International Luxury Brand Management:

Case studies include: Brand DNA and identity: Gucci, Chopard, Porsche, Christian Dior, Bvlgari, Cartier, Piaget International strategic marketing: La Martina, Tiffany, Cartier, Rolex, Saint Laurent, Hermes Brand extension: Versailles project, Louis Vuitton, Loro Piana, Giorgio Armani, Ferragamo

2016 – 2019

University of Ferrara and University of Parma, PhD in Business studies, Italy Research area: intellectual capital as strategic growth and innovation

1998 – 2002 Italian Ministry of Justice, Certified Chartered Accountant, Italy

1992 – 1998 University of Trento, Trento, Italy, Master degree in international business studies. Erasmus: University of Wien (Austria)

LANGUAGES AND TECHNOLOGY Languages Italian: mother tongue, English/German: fluent, French: advanced (B2 – Alliance française) Computer skills Microsoft tool (word, excel, powerpoint, outlook), Apple, SAP

INTERESTS

Travelling, arts, luxury goods, wine lifestyle, skiing, exhibitions, volunteering for charities (SOS Villaggi dei Bambini Onlus, UNICEF), Rotary member (Rovigo Club) since 2012 and guest of Rotary Paris

Luca BALDIN

[email protected] [email protected]

Nationality: Italian CAREER OBJECTIVE

To pursue a career in international luxury brand management in a strategic position and business development, preferably in fashion and accessories, watches and jewelry

PROFESSIONAL EXPERIENCE

2017 Cartier Joaillerie International SAS, Paris, France (2,5 months) ESSEC Field Project/Consulting Mission

Carrying out a competition benchmark on exceptional high jewellery and the fine jewellery segment

2009 – 2016 PORSCHE Italia, Padova, Italy CFO and Managing Director of Centro Porsche Padova, Porsche Haus and Nardò Technical Center

Developed and managed the overall business in coordination with CEO and other directors Deployed 2018 Strategy and regularly reported to the board meeting (wholesale, retail) Acquired a third company: from due diligence to full integration in Porsche Group (€50 Mio) Acted as Managing Director and board member of Italian dealership Centro Porsche Padova, Porsche

Haus Milano and NTC (Lecce). Defined strategy, sales and retail policy, campaign and performances Deployed retail project “Porsche Business Excellence”, “Porsche Wholesales”, “Customer experience

management” and “Porsche connected car” for the Italian retail’s network Responsible for cash flow of the company and financial services for the Italian dealers’ network Responsible for finance department (team of 20 employees)

2008 – 2009 EUROPEAN COMMISSION, Bruxelles, Belgium Permanent official, DG Regio Responsible for preparing the European Commission’s position on projects co-financed with structural

funds (ERDF, ESF) in Germany, Poland, Hungary, Romania, Bulgaria Focused on the social and economic analysis of the implemented projects (e.g. programs in the field of

job creation, social housing and education, equal opportunities, regional development)

1998 – 2008 KPMG, Bolzano/Frankfurt, Italy/Germany Senior Manager and Consultant in transaction services/ audit Provided transaction services (vendor due diligence, M&A, IAS/IFRS conversion, etc..). Main

operations followed: Armani Group, Hugo Boss, Piombo, Marzotto) Assisted IPO process for industrial companies (Friel Green Power, Valentino Fashion Group) Audited industrial and commercial companies in automotive, consumer market, real estate company,

healthcare sector (BMW, Armani, Marzotto, Valentino Fashion Group etc..) Responsible for Bolzano Office (team of 10-12 employees)

EDUCATION 2016 – 2017 ESSEC Business School, Paris, France - MBA in International Luxury Brand Management:

Case studies include: Brand DNA and identity: Gucci, Chopard, Porsche, Christian Dior, Bvlgari, Cartier, Piaget International strategic marketing: La Martina, Tiffany, Cartier, Rolex, Saint Laurent, Hermes Brand extension: Versailles project, Louis Vuitton, Loro Piana, Giorgio Armani, Ferragamo

2016 – 2019

University of Ferrara and University of Parma, PhD in Business studies, Italy Research area: intellectual capital as strategic growth and innovation

1998 – 2002 Italian Ministry of Justice, Certified Chartered Accountant, Italy

1992 – 1998 University of Trento, Trento, Italy, Master degree in international business studies. Erasmus: University of Wien (Austria)

LANGUAGES AND TECHNOLOGY Languages Italian: mother tongue, English/German: fluent, French: advanced (B2 – Alliance française) Computer skills Microsoft tool (word, excel, powerpoint, outlook), Apple, SAP

INTERESTS

Travelling, arts, luxury goods, wine lifestyle, skiing, exhibitions, volunteering for charities (SOS Villaggi dei Bambini Onlus, UNICEF), Rotary member (Rovigo Club) since 2012 and guest of Rotary Paris

Page 11: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

4

Thierry CAZEMAGE-PICOT

[email protected] Nationality: French

CAREER OBJECTIVE

An international Marketing/Communication or Business Development role in fashion/accessories, watches/jewellery

PROFESSIONAL EXPERIENCE

2017 (2,5 months)

Audemars Piguet, Le Brassus, Switzerland – ESSEC Field Project/Consulting Mission Developing new business model specifics in relation to financial services

March 2017 (1 week)

Chanel, Printemps Haussmann, Paris, France – ESSEC Retail Management Internship Learnt the fundamental elements of running a store and assisted international clients

2007 - 2016 2012 - 2016

Société Générale, Paris, France International Communication & Coordination Manager

Carried out global communication for the Business Line and animated Group entities Developed a global offer and promoted current offers Carried out satisfaction surveys and settlement action plans Designed and wrote online Newsletters, external communication & sales materials Organized international client seminars up to 70 participants (Tunis, Prague, Budapest, Paris…)

2011 - 2012 Events Project Manager Managed the induction seminar for high-potential international executives

Supervised local induction events roll-out in the 38 subsidiaries Managed the 2011 & 2012 Parisian event : 1,5 days, 200 participants, 32 countries, 402K€

2007 - 2011 Internal Communication Officer in Sales & Marketing Realized and rolled-out communication tools for the French Network

Negotiated with the different players (products & market teams, subsidiaries, suppliers…) 2002 - 2007 ALD Automotive, Clichy-la-Garenne, France (1st car leasing company in Europe) 2004 - 2007 Senior Product Manager in Marketing Management Launched products and new activities

Elaborated materials (sales pitches, sales points, presentations, information sheets, leaflets…) Responsible for a customer loyalty club and internal & external communication plans

2003 - 2004 Training Product Developer and Team Leader Conceived and animated internal training actions & integrations 2002 - 2003 Product Manager Promoted ALD Automotive product promotion at local / regional level and trained sales

Liaised with banking network and telephone sales team (Operational Marketing actions) 2000 - 2002 LOC-ACTION, Versailles, France (LEASE PLAN ABN AMRO GROUP - Car leasing company) Regional Manager 1998 (8 months)

Baccarat, Paris, France, Product Manager Assistant

EDUCATION 2016 - 2017 ESSEC Business School, Paris, France

MBA in International Luxury Brand Management Selected for INSIDE LVMH event: spent 1 day with LVMH Group Case studies include: Burberry (retail strategy), Aston Martin (collaborations), Tiffany & Co.

(e-commerce), Mauboussin (international developments) and Gucci (internal management) 1998 University of Paris 1 Panthéon-Sorbonne, Paris, France

Master 2 of Marketing Management with honors

LANGUAGES AND TECHNOLOGY Languages French: mother tongue, English: fluent, Italian: basic Computer skills Proficient in Microsoft Office, AreYouNet (satisfaction surveys, invitations)

INTERESTS

Skiing (Competition), fitness, horse riding (7 years), old cars and modernist art enthusiast, voluntary work in 3 charities, tenor in a choir and symphony orchestra (2 years), interior designer and perspective course (1 year)

Thierry CAZEMAGE-PICOT

[email protected] Nationality: French

CAREER OBJECTIVE

An international Marketing/Communication or Business Development role in fashion/accessories, watches/jewellery

PROFESSIONAL EXPERIENCE

2017 (2,5 months)

Audemars Piguet, Le Brassus, Switzerland – ESSEC Field Project/Consulting Mission Developing new business model specifics in relation to financial services

March 2017 (1 week)

Chanel, Printemps Haussmann, Paris, France – ESSEC Retail Management Internship Learnt the fundamental elements of running a store and assisted international clients

2007 - 2016 2012 - 2016

Société Générale, Paris, France International Communication & Coordination Manager

Carried out global communication for the Business Line and animated Group entities Developed a global offer and promoted current offers Carried out satisfaction surveys and settlement action plans Designed and wrote online Newsletters, external communication & sales materials Organized international client seminars up to 70 participants (Tunis, Prague, Budapest, Paris…)

2011 - 2012 Events Project Manager Managed the induction seminar for high-potential international executives

Supervised local induction events roll-out in the 38 subsidiaries Managed the 2011 & 2012 Parisian event : 1,5 days, 200 participants, 32 countries, 402K€

2007 - 2011 Internal Communication Officer in Sales & Marketing Realized and rolled-out communication tools for the French Network

Negotiated with the different players (products & market teams, subsidiaries, suppliers…) 2002 - 2007 ALD Automotive, Clichy-la-Garenne, France (1st car leasing company in Europe) 2004 - 2007 Senior Product Manager in Marketing Management Launched products and new activities

Elaborated materials (sales pitches, sales points, presentations, information sheets, leaflets…) Responsible for a customer loyalty club and internal & external communication plans

2003 - 2004 Training Product Developer and Team Leader Conceived and animated internal training actions & integrations 2002 - 2003 Product Manager Promoted ALD Automotive product promotion at local / regional level and trained sales

Liaised with banking network and telephone sales team (Operational Marketing actions) 2000 - 2002 LOC-ACTION, Versailles, France (LEASE PLAN ABN AMRO GROUP - Car leasing company) Regional Manager 1998 (8 months)

Baccarat, Paris, France, Product Manager Assistant

EDUCATION 2016 - 2017 ESSEC Business School, Paris, France

MBA in International Luxury Brand Management Selected for INSIDE LVMH event: spent 1 day with LVMH Group Case studies include: Burberry (retail strategy), Aston Martin (collaborations), Tiffany & Co.

(e-commerce), Mauboussin (international developments) and Gucci (internal management) 1998 University of Paris 1 Panthéon-Sorbonne, Paris, France

Master 2 of Marketing Management with honors

LANGUAGES AND TECHNOLOGY Languages French: mother tongue, English: fluent, Italian: basic Computer skills Proficient in Microsoft Office, AreYouNet (satisfaction surveys, invitations)

INTERESTS

Skiing (Competition), fitness, horse riding (7 years), old cars and modernist art enthusiast, voluntary work in 3 charities, tenor in a choir and symphony orchestra (2 years), interior designer and perspective course (1 year)

Thierry CAZEMAGE-PICOT

[email protected] Nationality: French

CAREER OBJECTIVE

An international Marketing/Communication or Business Development role in fashion/accessories, watches/jewellery

PROFESSIONAL EXPERIENCE

2017 (2,5 months)

Audemars Piguet, Le Brassus, Switzerland – ESSEC Field Project/Consulting Mission Developing new business model specifics in relation to financial services

March 2017 (1 week)

Chanel, Printemps Haussmann, Paris, France – ESSEC Retail Management Internship Learnt the fundamental elements of running a store and assisted international clients

2007 - 2016 2012 - 2016

Société Générale, Paris, France International Communication & Coordination Manager

Carried out global communication for the Business Line and animated Group entities Developed a global offer and promoted current offers Carried out satisfaction surveys and settlement action plans Designed and wrote online Newsletters, external communication & sales materials Organized international client seminars up to 70 participants (Tunis, Prague, Budapest, Paris…)

2011 - 2012 Events Project Manager Managed the induction seminar for high-potential international executives

Supervised local induction events roll-out in the 38 subsidiaries Managed the 2011 & 2012 Parisian event : 1,5 days, 200 participants, 32 countries, 402K€

2007 - 2011 Internal Communication Officer in Sales & Marketing Realized and rolled-out communication tools for the French Network

Negotiated with the different players (products & market teams, subsidiaries, suppliers…) 2002 - 2007 ALD Automotive, Clichy-la-Garenne, France (1st car leasing company in Europe) 2004 - 2007 Senior Product Manager in Marketing Management Launched products and new activities

Elaborated materials (sales pitches, sales points, presentations, information sheets, leaflets…) Responsible for a customer loyalty club and internal & external communication plans

2003 - 2004 Training Product Developer and Team Leader Conceived and animated internal training actions & integrations 2002 - 2003 Product Manager Promoted ALD Automotive product promotion at local / regional level and trained sales

Liaised with banking network and telephone sales team (Operational Marketing actions) 2000 - 2002 LOC-ACTION, Versailles, France (LEASE PLAN ABN AMRO GROUP - Car leasing company) Regional Manager 1998 (8 months)

Baccarat, Paris, France, Product Manager Assistant

EDUCATION 2016 - 2017 ESSEC Business School, Paris, France

MBA in International Luxury Brand Management Selected for INSIDE LVMH event: spent 1 day with LVMH Group Case studies include: Burberry (retail strategy), Aston Martin (collaborations), Tiffany & Co.

(e-commerce), Mauboussin (international developments) and Gucci (internal management) 1998 University of Paris 1 Panthéon-Sorbonne, Paris, France

Master 2 of Marketing Management with honors

LANGUAGES AND TECHNOLOGY Languages French: mother tongue, English: fluent, Italian: basic Computer skills Proficient in Microsoft Office, AreYouNet (satisfaction surveys, invitations)

INTERESTS

Skiing (Competition), fitness, horse riding (7 years), old cars and modernist art enthusiast, voluntary work in 3 charities, tenor in a choir and symphony orchestra (2 years), interior designer and perspective course (1 year)

Page 12: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

5

Sherry (Hsiao-Ying) CHEN

[email protected] Nationality: Taiwanese

CAREER OBJECTIVE

A Brand Manager position in international marketing or product development in fragrances and cosmetics PROFESSIONAL EXPERIENCE

2017 Viktor & Rolf /L'Oréal Luxe, Paris - ESSEC Field Project / Consulting Mission (2,5 months) Conceiving an action plan to boost SPICEBOMB franchise through an innovative product mix

and 360° plan March 2017 Sisley, Galeries Lafayette, Paris, France – ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2014 - 2016 Chanel, Taipei City, Taiwan - Product Manager, Fashion and Beauty Division Constructed Chanel skincare marketing strategy and new initiative plan

Forecasted new product launches and adapted concept to local market Collaborated with CRM team and trade team to create VIP events concept to combine luxury

customer experience and brand experience Led media strategy and annual planning for different touch points to fit brand’s direction Managed total skincare budget of US$4.4M and controlled annual spending Participated in skincare product development process with global team.

2005 - 2014 Procter & Gamble, Hong Kong & Taiwan 2013 - 2014 Senior Brand Manager, Laundry, Hong Kong & Taiwan Launched a new Japanese laundry brand (Ariel) in TW, involved in product concept

development to retail execution and Japan supply chain collaboration, achieved sales target US$2.5M in year 1.

Responsible for HK and TW laundry P&L and annual business budget and planning 2012 - 2013 Senior Brand Manager, Head & Shoulders, Hong Kong & Taiwan Handled HK and TW annual media strategy and planning for US$10M media budget.

Led multi-functional team with 18 people to deliver local business execution excellence Launched Head and Shoulder Men’s line in HK and TW and over delivered share target in HK

and TW at 2.5%/3% vs. target 2%. 2008 - 2012 Trade Marketing Manager, SK-II, Taiwan Conducted 3 year business plan and budget for SK-II in terms of CRM, in-store events,

customized promotion plan, SK-II men’s line, and SK-II makeup line Developed trade differentiation plan for department stores and travel retail Set up TW travel retail business model and grew travel retail business +72% vs. LY Created CRM program to recruit new user & achieved 15% growth as the result Collaborated with training and marketing team for new product forecasting and training Led Taiwan SK-II counter construction process and visual merchandising execution. Enhanced brand DNA and customer experience on counter via setting up new visual

merchandising principle. 2006 - 2008 Key Account Manager, SK-II, Taiwan Led a 17 beauty advisor retail team and handled US$4M sales in TW biggest department store to

deliver annual sales target Dealt with beauty advisor’s career planning and annual performance evaluation Innovated a store-based CRM and service driven plan to gain customers’ loyalty.

2005 - 2006 Account Manager, Consumer Goods, South Taiwan Managed 15 stores for Procter & Gamble brands among hyper stores and personal stores EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management

LANGUAGES AND TECHNOLOGY Languages Mandarin: native; English: fluent, French: basic INTERESTS

Movies, literature, arts, and travel

Sherry (Hsiao-Ying) CHEN

[email protected] Nationality: Taiwanese

CAREER OBJECTIVE

A Brand Manager position in international marketing or product development in fragrances and cosmetics PROFESSIONAL EXPERIENCE

2017 Viktor & Rolf /L'Oréal Luxe, Paris - ESSEC Field Project / Consulting Mission (2,5 months) Conceiving an action plan to boost SPICEBOMB franchise through an innovative product mix

and 360° plan March 2017 Sisley, Galeries Lafayette, Paris, France – ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2014 - 2016 Chanel, Taipei City, Taiwan - Product Manager, Fashion and Beauty Division Constructed Chanel skincare marketing strategy and new initiative plan

Forecasted new product launches and adapted concept to local market Collaborated with CRM team and trade team to create VIP events concept to combine luxury

customer experience and brand experience Led media strategy and annual planning for different touch points to fit brand’s direction Managed total skincare budget of US$4.4M and controlled annual spending Participated in skincare product development process with global team.

2005 - 2014 Procter & Gamble, Hong Kong & Taiwan 2013 - 2014 Senior Brand Manager, Laundry, Hong Kong & Taiwan Launched a new Japanese laundry brand (Ariel) in TW, involved in product concept

development to retail execution and Japan supply chain collaboration, achieved sales target US$2.5M in year 1.

Responsible for HK and TW laundry P&L and annual business budget and planning 2012 - 2013 Senior Brand Manager, Head & Shoulders, Hong Kong & Taiwan Handled HK and TW annual media strategy and planning for US$10M media budget.

Led multi-functional team with 18 people to deliver local business execution excellence Launched Head and Shoulder Men’s line in HK and TW and over delivered share target in HK

and TW at 2.5%/3% vs. target 2%. 2008 - 2012 Trade Marketing Manager, SK-II, Taiwan Conducted 3 year business plan and budget for SK-II in terms of CRM, in-store events,

customized promotion plan, SK-II men’s line, and SK-II makeup line Developed trade differentiation plan for department stores and travel retail Set up TW travel retail business model and grew travel retail business +72% vs. LY Created CRM program to recruit new user & achieved 15% growth as the result Collaborated with training and marketing team for new product forecasting and training Led Taiwan SK-II counter construction process and visual merchandising execution. Enhanced brand DNA and customer experience on counter via setting up new visual

merchandising principle. 2006 - 2008 Key Account Manager, SK-II, Taiwan Led a 17 beauty advisor retail team and handled US$4M sales in TW biggest department store to

deliver annual sales target Dealt with beauty advisor’s career planning and annual performance evaluation Innovated a store-based CRM and service driven plan to gain customers’ loyalty.

2005 - 2006 Account Manager, Consumer Goods, South Taiwan Managed 15 stores for Procter & Gamble brands among hyper stores and personal stores EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management

LANGUAGES AND TECHNOLOGY Languages Mandarin: native; English: fluent, French: basic INTERESTS

Movies, literature, arts, and travel

Sherry (Hsiao-Ying) CHEN

[email protected] Nationality: Taiwanese

CAREER OBJECTIVE

A Brand Manager position in international marketing or product development in fragrances and cosmetics PROFESSIONAL EXPERIENCE

2017 Viktor & Rolf /L'Oréal Luxe, Paris - ESSEC Field Project / Consulting Mission (2,5 months) Conceiving an action plan to boost SPICEBOMB franchise through an innovative product mix

and 360° plan March 2017 Sisley, Galeries Lafayette, Paris, France – ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2014 - 2016 Chanel, Taipei City, Taiwan - Product Manager, Fashion and Beauty Division Constructed Chanel skincare marketing strategy and new initiative plan

Forecasted new product launches and adapted concept to local market Collaborated with CRM team and trade team to create VIP events concept to combine luxury

customer experience and brand experience Led media strategy and annual planning for different touch points to fit brand’s direction Managed total skincare budget of US$4.4M and controlled annual spending Participated in skincare product development process with global team.

2005 - 2014 Procter & Gamble, Hong Kong & Taiwan 2013 - 2014 Senior Brand Manager, Laundry, Hong Kong & Taiwan Launched a new Japanese laundry brand (Ariel) in TW, involved in product concept

development to retail execution and Japan supply chain collaboration, achieved sales target US$2.5M in year 1.

Responsible for HK and TW laundry P&L and annual business budget and planning 2012 - 2013 Senior Brand Manager, Head & Shoulders, Hong Kong & Taiwan Handled HK and TW annual media strategy and planning for US$10M media budget.

Led multi-functional team with 18 people to deliver local business execution excellence Launched Head and Shoulder Men’s line in HK and TW and over delivered share target in HK

and TW at 2.5%/3% vs. target 2%. 2008 - 2012 Trade Marketing Manager, SK-II, Taiwan Conducted 3 year business plan and budget for SK-II in terms of CRM, in-store events,

customized promotion plan, SK-II men’s line, and SK-II makeup line Developed trade differentiation plan for department stores and travel retail Set up TW travel retail business model and grew travel retail business +72% vs. LY Created CRM program to recruit new user & achieved 15% growth as the result Collaborated with training and marketing team for new product forecasting and training Led Taiwan SK-II counter construction process and visual merchandising execution. Enhanced brand DNA and customer experience on counter via setting up new visual

merchandising principle. 2006 - 2008 Key Account Manager, SK-II, Taiwan Led a 17 beauty advisor retail team and handled US$4M sales in TW biggest department store to

deliver annual sales target Dealt with beauty advisor’s career planning and annual performance evaluation Innovated a store-based CRM and service driven plan to gain customers’ loyalty.

2005 - 2006 Account Manager, Consumer Goods, South Taiwan Managed 15 stores for Procter & Gamble brands among hyper stores and personal stores EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management

LANGUAGES AND TECHNOLOGY Languages Mandarin: native; English: fluent, French: basic INTERESTS

Movies, literature, arts, and travel

Page 13: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

6

Keunhye “Kay” CHOI

[email protected] Nationality: Korean

CAREER OBJECTIVE To pursue a career in an operational marketing or e-commerce in fragrances & cosmetics or fashion & accessories in Asia or Europe. PROFESSIONAL EXPERIENCE 2017 Christian Dior Couture, Paris, France - ESSEC Field Project/Consulting Mission (2,5 months) Developing a new service concept for the future of luxury shopping at Dior March 2017 Sisley, Paris, France - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2015 - 2016 Banco De Oro (BDO), Manila, Philippines

(Largest bank in the Philippines with Net income of USD 517M) Adviser (Relationship Manager) - Korean Accounts Managed a portfolio of 50 corporations and maintained a retention rate of 90% as a result of

increased relationship building and improved customer satisfaction Expanded Korean accounts portfolio by 60% with new business development Professionally represented the bank in formal business gatherings such as Chamber of

Commerce and industry association meetings 2012 – 2015 Lafarge, Manila, Philippines 2014 – 2015 Key Account Manager 2012 – 2014 Key Account Officer Gathered and analyzed market intelligence for opportunities relevant to Korean construction

firms through regular monitoring of current events Spearheaded Philippine Infrastructure Forum in coordination with the Embassy of Republic of

Korea, which was attended by senior executives of Korean construction firms and Secretary/ Minister of Department of Public Works and Highways

Led and managed the process of initial contact, query response, internal coordination and tender strategy for Korean construction firms

Established and developed commercial relationships with Korean key accounts Authored an updated version of company introduction presentation used for initial customer

contact 2011 – 2012 Thomson Reuters, Manila, Philippines Analyst Coordinated capture of clients’ webcasts

Updated the team’s integrated call capture manual Administered the department’s document sharing system for local teams and international

counterparts EDUCATION 2016 - 2017 ESSEC Business School, Paris, France

MBA in International Luxury Brand Management Case studies/ projects include: Kiehl’s – Critical analysis on its online presence; Château de Versailles – creating a high-end, bespoke customer experience both online and offline; Fairmont Hotel – measuring and improving customer satisfaction through CRM

2006 - 2011 University of the Philippines – Diliman, Quezon City, Philippines BA Political Science

2005 International School Manila (ISM), Manila, Philippines International Baccalaureate (IB) Diploma

LANGUAGES AND TECHNOLOGY Languages: English / Korean: fluent, French: basic Computer skills Certificates

Microsoft Word, Excel, Power Point, and Publisher Teaching English to Speakers of Other Languages (TESOL)

INTERESTS

Playing violin, health, interior design, traveling, culinary

Keunhye “Kay” CHOI

[email protected] Nationality: Korean

CAREER OBJECTIVE To pursue a career in an operational marketing or e-commerce in fragrances & cosmetics or fashion & accessories in Asia or Europe. PROFESSIONAL EXPERIENCE 2017 Christian Dior Couture, Paris, France - ESSEC Field Project/Consulting Mission (2,5 months) Developing a new service concept for the future of luxury shopping at Dior March 2017 Sisley, Paris, France - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2015 - 2016 Banco De Oro (BDO), Manila, Philippines

(Largest bank in the Philippines with Net income of USD 517M) Adviser (Relationship Manager) - Korean Accounts Managed a portfolio of 50 corporations and maintained a retention rate of 90% as a result of

increased relationship building and improved customer satisfaction Expanded Korean accounts portfolio by 60% with new business development Professionally represented the bank in formal business gatherings such as Chamber of

Commerce and industry association meetings 2012 – 2015 Lafarge, Manila, Philippines 2014 – 2015 Key Account Manager 2012 – 2014 Key Account Officer Gathered and analyzed market intelligence for opportunities relevant to Korean construction

firms through regular monitoring of current events Spearheaded Philippine Infrastructure Forum in coordination with the Embassy of Republic of

Korea, which was attended by senior executives of Korean construction firms and Secretary/ Minister of Department of Public Works and Highways

Led and managed the process of initial contact, query response, internal coordination and tender strategy for Korean construction firms

Established and developed commercial relationships with Korean key accounts Authored an updated version of company introduction presentation used for initial customer

contact 2011 – 2012 Thomson Reuters, Manila, Philippines Analyst Coordinated capture of clients’ webcasts

Updated the team’s integrated call capture manual Administered the department’s document sharing system for local teams and international

counterparts EDUCATION 2016 - 2017 ESSEC Business School, Paris, France

MBA in International Luxury Brand Management Case studies/ projects include: Kiehl’s – Critical analysis on its online presence; Château de Versailles – creating a high-end, bespoke customer experience both online and offline; Fairmont Hotel – measuring and improving customer satisfaction through CRM

2006 - 2011 University of the Philippines – Diliman, Quezon City, Philippines BA Political Science

2005 International School Manila (ISM), Manila, Philippines International Baccalaureate (IB) Diploma

LANGUAGES AND TECHNOLOGY Languages: English / Korean: fluent, French: basic Computer skills Certificates

Microsoft Word, Excel, Power Point, and Publisher Teaching English to Speakers of Other Languages (TESOL)

INTERESTS

Playing violin, health, interior design, traveling, culinary

Keunhye “Kay” CHOI

[email protected] Nationality: Korean

CAREER OBJECTIVE To pursue a career in an operational marketing or e-commerce in fragrances & cosmetics or fashion & accessories in Asia or Europe. PROFESSIONAL EXPERIENCE 2017 Christian Dior Couture, Paris, France - ESSEC Field Project/Consulting Mission (2,5 months) Developing a new service concept for the future of luxury shopping at Dior March 2017 Sisley, Paris, France - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2015 - 2016 Banco De Oro (BDO), Manila, Philippines

(Largest bank in the Philippines with Net income of USD 517M) Adviser (Relationship Manager) - Korean Accounts Managed a portfolio of 50 corporations and maintained a retention rate of 90% as a result of

increased relationship building and improved customer satisfaction Expanded Korean accounts portfolio by 60% with new business development Professionally represented the bank in formal business gatherings such as Chamber of

Commerce and industry association meetings 2012 – 2015 Lafarge, Manila, Philippines 2014 – 2015 Key Account Manager 2012 – 2014 Key Account Officer Gathered and analyzed market intelligence for opportunities relevant to Korean construction

firms through regular monitoring of current events Spearheaded Philippine Infrastructure Forum in coordination with the Embassy of Republic of

Korea, which was attended by senior executives of Korean construction firms and Secretary/ Minister of Department of Public Works and Highways

Led and managed the process of initial contact, query response, internal coordination and tender strategy for Korean construction firms

Established and developed commercial relationships with Korean key accounts Authored an updated version of company introduction presentation used for initial customer

contact 2011 – 2012 Thomson Reuters, Manila, Philippines Analyst Coordinated capture of clients’ webcasts

Updated the team’s integrated call capture manual Administered the department’s document sharing system for local teams and international

counterparts EDUCATION 2016 - 2017 ESSEC Business School, Paris, France

MBA in International Luxury Brand Management Case studies/ projects include: Kiehl’s – Critical analysis on its online presence; Château de Versailles – creating a high-end, bespoke customer experience both online and offline; Fairmont Hotel – measuring and improving customer satisfaction through CRM

2006 - 2011 University of the Philippines – Diliman, Quezon City, Philippines BA Political Science

2005 International School Manila (ISM), Manila, Philippines International Baccalaureate (IB) Diploma

LANGUAGES AND TECHNOLOGY Languages: English / Korean: fluent, French: basic Computer skills Certificates

Microsoft Word, Excel, Power Point, and Publisher Teaching English to Speakers of Other Languages (TESOL)

INTERESTS

Playing violin, health, interior design, traveling, culinary

Keunhye “Kay” CHOI

Address until Sept 2017 18, rue de l’Exposition 75007 Paris FRANCE

Tel: + 33 (0)6 95 56 55 62 [email protected] Date of birth : 25/06/1986 Nationality: Korean

CAREER OBJECTIVE To pursue a career in an operational marketing in fragrances & cosmetics or fashion & accessories in Asia or Europe. PROFESSIONAL EXPERIENCE 2017 Christian Dior Couture, Paris, France - ESSEC Field Project/Consulting Mission (2,5 months) Developing a new service concept for the future of luxury shopping at Dior March 2017 Sisley, Paris, France - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2015 - 2016 Banco De Oro (BDO), Manila, Philippines

(Largest bank in the Philippines with Net income of USD 517M) Adviser (Relationship Manager) - Korean Accounts Managed a portfolio of 50 corporations and maintained a retention rate of 90% as a result of

increased relationship building and improved customer satisfaction Expanded Korean accounts portfolio by 60% with new business development Professionally represented the bank in formal business gatherings such as Chamber of

Commerce and industry association meetings 2012 – 2015 Lafarge, Manila, Philippines 2014 – 2015 Key Account Manager 2012 – 2014 Key Account Officer Gathered and analyzed market intelligence for opportunities relevant to Korean construction

firms through regular monitoring of current events Spearheaded Philippine Infrastructure Forum in coordination with the Embassy of Republic of

Korea, which was attended by senior executives of Korean construction firms and Secretary/ Minister of Department of Public Works and Highways

Led and managed the process of initial contact, query response, internal coordination and tender strategy for Korean construction firms

Established and developed commercial relationships with Korean key accounts Authored an updated version of company introduction presentation used for initial customer

contact 2011 – 2012 Thomson Reuters, Manila, Philippines Analyst Coordinated capture of clients’ webcasts

Updated the team’s integrated call capture manual Administered the department’s document sharing system for local teams and international

counterparts EDUCATION 2016 - 2017 ESSEC Business School, Paris, France

MBA in International Luxury Brand Management Case studies/ projects include: Kiehl’s – analysis on its online presence; Château de Versailles – creating a high-end, bespoke customer experience; Fairmont Hotel – measuring and improving customer satisfaction

2006 - 2011 University of the Philippines – Diliman, Quezon City, Philippines BA Political Science

2005 International School Manila (ISM), Manila, Philippines International Baccalaureate (IB) Diploma

LANGUAGES AND TECHNOLOGY Languages: English / Korean: fluent, French: basic Computer skills Certificates

Microsoft Word, Excel, Power Point, and Publisher Teaching English to Speakers of Other Languages (TESOL)

INTERESTS

Playing violin, health, interior design, traveling, culinary

Page 14: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

7

Shanice CLARKE

[email protected] Nationality: Canadian CAREER OBJECTIVE

To pursue a career in marketing or business development within the luxury fashion and accessories or fragrance and cosmetics sectors. Preferably in a role inclusive of digital interests.

PROFESSIONAL EXPERIENCE

2017 (2,5 months)

Viktor & Rolf /L'Oréal Luxe, Paris ESSEC Field Project / Consulting Mission

Conceiving an action plan to boost SPICEBOMB franchise through an innovative product mix and 360° plan

2013 - 2016 Super Yachts, Worldwide Stewardess, Interior Oversaw general interior management to the highest standard

Ensured inventory and maintenance of the guests’ wardrobe, china and jewellery Provided luxury customer service and high end hospitality Acted as a liaison between brokers, clients and guests

2011 - 2013 Urbanebloc, Toronto, Canada (Online women’s magazine)

Fashion Editor Created trend reports, fashion stories and interviews with the top designers in Toronto

Created visual assets to accompany posts, while self-publishing on a CMS platform Worked directly with the Managing Editor to optimize traffic

2009 - 2010 Pixelcarve, Toronto, Canada (Luxury Web Design Firm)

Junior Graphic Designer Employed a CS3 platform to create e-blasts, logos, posters etc.

Retouched sourced images for intermediate designers Supported upper management in daily administrative tasks and outgoing communications

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management L’Oreal Luxury Division Scholarship Inside LVMH Participant – Parfums Christian Dior Case studies include: Gucci Group- CRM revitalization and internal restructuring Sand River - rebranding and international expansion Burberry - licensing buyback strategy in Japan

2nd prize in "The Chaumet Challenge" : A europe wide business development & strategy competition

LANGUAGES AND TECHNOLOGY Languages English: native, French: intermediate Computer skills Advanced Competency in Word, Excel, Powerpoint, Adobe Photoshop, Illustrator & InDesign

INTERESTS

World politics, travel, architecture, fine art and nutrition.

Shanice CLARKE

[email protected] Nationality: Canadian CAREER OBJECTIVE

To pursue a career in marketing or business development within the luxury fashion and accessories or fragrance and cosmetics sectors. Preferably in a role inclusive of digital interests.

PROFESSIONAL EXPERIENCE

2017 (2,5 months)

Viktor & Rolf /L'Oréal Luxe, Paris ESSEC Field Project / Consulting Mission

Conceiving an action plan to boost SPICEBOMB franchise through an innovative product mix and 360° plan

2013 - 2016 Super Yachts, Worldwide Stewardess, Interior Oversaw general interior management to the highest standard

Ensured inventory and maintenance of the guests’ wardrobe, china and jewellery Provided luxury customer service and high end hospitality Acted as a liaison between brokers, clients and guests

2011 - 2013 Urbanebloc, Toronto, Canada (Online women’s magazine)

Fashion Editor Created trend reports, fashion stories and interviews with the top designers in Toronto

Created visual assets to accompany posts, while self-publishing on a CMS platform Worked directly with the Managing Editor to optimize traffic

2009 - 2010 Pixelcarve, Toronto, Canada (Luxury Web Design Firm)

Junior Graphic Designer Employed a CS3 platform to create e-blasts, logos, posters etc.

Retouched sourced images for intermediate designers Supported upper management in daily administrative tasks and outgoing communications

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management L’Oreal Luxury Division Scholarship Inside LVMH Participant – Parfums Christian Dior Case studies include: Gucci Group- CRM revitalization and internal restructuring Sand River - rebranding and international expansion Burberry - licensing buyback strategy in Japan

2nd prize in "The Chaumet Challenge" : A europe wide business development & strategy competition

LANGUAGES AND TECHNOLOGY Languages English: native, French: intermediate Computer skills Advanced Competency in Word, Excel, Powerpoint, Adobe Photoshop, Illustrator & InDesign

INTERESTS

World politics, travel, architecture, fine art and nutrition.

Shanice CLARKE

[email protected] Nationality: Canadian CAREER OBJECTIVE

To pursue a career in marketing or business development within the luxury fashion and accessories or fragrance and cosmetics sectors. Preferably in a role inclusive of digital interests.

PROFESSIONAL EXPERIENCE

2017 (2,5 months)

Viktor & Rolf /L'Oréal Luxe, Paris ESSEC Field Project / Consulting Mission

Conceiving an action plan to boost SPICEBOMB franchise through an innovative product mix and 360° plan

2013 - 2016 Super Yachts, Worldwide Stewardess, Interior Oversaw general interior management to the highest standard

Ensured inventory and maintenance of the guests’ wardrobe, china and jewellery Provided luxury customer service and high end hospitality Acted as a liaison between brokers, clients and guests

2011 - 2013 Urbanebloc, Toronto, Canada (Online women’s magazine)

Fashion Editor Created trend reports, fashion stories and interviews with the top designers in Toronto

Created visual assets to accompany posts, while self-publishing on a CMS platform Worked directly with the Managing Editor to optimize traffic

2009 - 2010 Pixelcarve, Toronto, Canada (Luxury Web Design Firm)

Junior Graphic Designer Employed a CS3 platform to create e-blasts, logos, posters etc.

Retouched sourced images for intermediate designers Supported upper management in daily administrative tasks and outgoing communications

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management L’Oreal Luxury Division Scholarship Inside LVMH Participant – Parfums Christian Dior Case studies include: Gucci Group- CRM revitalization and internal restructuring Sand River - rebranding and international expansion Burberry - licensing buyback strategy in Japan

2nd prize in "The Chaumet Challenge" : A europe wide business development & strategy competition

LANGUAGES AND TECHNOLOGY Languages English: native, French: intermediate Computer skills Advanced Competency in Word, Excel, Powerpoint, Adobe Photoshop, Illustrator & InDesign

INTERESTS

World politics, travel, architecture, fine art and nutrition.

Page 15: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Stephanie DAVISON

[email protected] Nationality : USA CAREER OBJECTIVE

A position as product manager in a product development or operational marketing role in cosmetics & fragrances

PROFESSIONAL EXPERIENCE

2017 (2,5 months)

Viktor & Rolf /L'Oréal Luxe, Paris, France ESSEC Field Project / Consulting Mission

Conceiving an action plan to boost SPICEBOMB franchise through an innovative product mix and 360° plan

March 2017 (1 week)

Sisley, Galeries Lafayette, Paris, France ESSEC Retail Internship

Learnt the fundamental elements of managing a luxury beauty boutique

2011 – 2016 Aera Energy LLC, Bakersfield and Ventura, California, USA (Independent upstream oil and gas producer)

Facilities Engineer / Project Manager – Capital Projects Department Effectively managed an annual budget of $3 million dollars, including approximately 5-12

projects at any given time, with majority of projects under budget and on or ahead of schedule Provided engineering associated with project scope, budget, design, and implementation Utilized the MOC (management-of-change) and PHA (process hazard analysis) processes Practiced continuous improvement / lean methodology with cross-functional teams such as

engineering, operations, construction, and purchasing to maximize project schedule and budget Featured in “Latinas in Energy” in the Society of Hispanic Professional Engineers (SHPE)

national magazine Winter 2015 issue http://www.nxtbook.com/nxtbooks/shpe/winter15/ (page 18-20)

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management

FACC (French-American Chamber of Commerce) Scholarship and ESSEC USA Alumni Scholarship recipient

Selected as participant in the Inside LVMH event – analysis of luxury and innovation Case studies include: MAC Cosmetics – analysis of brand distribution and collaborations;

Sephora vs. Ulta – cultural biography of two brands; Kylie Cosmetics – Brand DNA & SWOT analysis; BlueMercury – critical analysis of e-commerce strategy

2007 - 2011 University of Southern California, Los Angeles, California, USA B.S. Chemical Engineering from the Viterbi School of Engineering

LANGUAGES AND TECHNOLOGY Languages English: native, French / Spanish: beginner Computer skills Microsoft Office, MS Project, Visio, Basic AutoCAD, Basic C++, Six Sigma (for process

improvement), Certified Quality Improvement Associate (CQIA) License #: 9166

INTERESTS

Cosmetics & fragrances, beauty conferences such as BeautyCon and IMATS, travel, wine & spirits, beauty blogger, technology

8

Stephanie DAVISON

[email protected] Nationality : USA CAREER OBJECTIVE

A position as product manager in a product development or operational marketing role in cosmetics & fragrances

PROFESSIONAL EXPERIENCE

2017 (2,5 months)

Viktor & Rolf /L'Oréal Luxe, Paris, France ESSEC Field Project / Consulting Mission

Conceiving an action plan to boost SPICEBOMB franchise through an innovative product mix and 360° plan

March 2017 (1 week)

Sisley, Galeries Lafayette, Paris, France ESSEC Retail Internship

Learnt the fundamental elements of managing a luxury beauty boutique

2011 – 2016 Aera Energy LLC, Bakersfield and Ventura, California, USA (Independent upstream oil and gas producer)

Facilities Engineer / Project Manager – Capital Projects Department Effectively managed an annual budget of $3 million dollars, including approximately 5-12

projects at any given time, with majority of projects under budget and on or ahead of schedule Provided engineering associated with project scope, budget, design, and implementation Utilized the MOC (management-of-change) and PHA (process hazard analysis) processes Practiced continuous improvement / lean methodology with cross-functional teams such as

engineering, operations, construction, and purchasing to maximize project schedule and budget Featured in “Latinas in Energy” in the Society of Hispanic Professional Engineers (SHPE)

national magazine Winter 2015 issue http://www.nxtbook.com/nxtbooks/shpe/winter15/ (page 18-20)

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management

FACC (French-American Chamber of Commerce) Scholarship and ESSEC USA Alumni Scholarship recipient

Selected as participant in the Inside LVMH event – analysis of luxury and innovation Case studies include: MAC Cosmetics – analysis of brand distribution and collaborations;

Sephora vs. Ulta – cultural biography of two brands; Kylie Cosmetics – Brand DNA & SWOT analysis; BlueMercury – critical analysis of e-commerce strategy

2007 - 2011 University of Southern California, Los Angeles, California, USA B.S. Chemical Engineering from the Viterbi School of Engineering

LANGUAGES AND TECHNOLOGY Languages English: native, French / Spanish: beginner Computer skills Microsoft Office, MS Project, Visio, Basic AutoCAD, Basic C++, Six Sigma (for process

improvement), Certified Quality Improvement Associate (CQIA) License #: 9166

INTERESTS

Cosmetics & fragrances, beauty conferences such as BeautyCon and IMATS, travel, wine & spirits, beauty blogger, technology

Stephanie DAVISON

[email protected] Nationality : USA CAREER OBJECTIVE

A position as product manager in a product development or operational marketing role in cosmetics & fragrances

PROFESSIONAL EXPERIENCE

2017 (2,5 months)

Viktor & Rolf /L'Oréal Luxe, Paris, France ESSEC Field Project / Consulting Mission

Conceiving an action plan to boost SPICEBOMB franchise through an innovative product mix and 360° plan

March 2017 (1 week)

Sisley, Galeries Lafayette, Paris, France ESSEC Retail Internship

Learnt the fundamental elements of managing a luxury beauty boutique

2011 – 2016 Aera Energy LLC, Bakersfield and Ventura, California, USA (Independent upstream oil and gas producer)

Facilities Engineer / Project Manager – Capital Projects Department Effectively managed an annual budget of $3 million dollars, including approximately 5-12

projects at any given time, with majority of projects under budget and on or ahead of schedule Provided engineering associated with project scope, budget, design, and implementation Utilized the MOC (management-of-change) and PHA (process hazard analysis) processes Practiced continuous improvement / lean methodology with cross-functional teams such as

engineering, operations, construction, and purchasing to maximize project schedule and budget Featured in “Latinas in Energy” in the Society of Hispanic Professional Engineers (SHPE)

national magazine Winter 2015 issue http://www.nxtbook.com/nxtbooks/shpe/winter15/ (page 18-20)

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management

FACC (French-American Chamber of Commerce) Scholarship and ESSEC USA Alumni Scholarship recipient

Selected as participant in the Inside LVMH event – analysis of luxury and innovation Case studies include: MAC Cosmetics – analysis of brand distribution and collaborations;

Sephora vs. Ulta – cultural biography of two brands; Kylie Cosmetics – Brand DNA & SWOT analysis; BlueMercury – critical analysis of e-commerce strategy

2007 - 2011 University of Southern California, Los Angeles, California, USA B.S. Chemical Engineering from the Viterbi School of Engineering

LANGUAGES AND TECHNOLOGY Languages English: native, French / Spanish: beginner Computer skills Microsoft Office, MS Project, Visio, Basic AutoCAD, Basic C++, Six Sigma (for process

improvement), Certified Quality Improvement Associate (CQIA) License #: 9166

INTERESTS

Cosmetics & fragrances, beauty conferences such as BeautyCon and IMATS, travel, wine & spirits, beauty blogger, technology

Stephanie DAVISON

[email protected] Nationality : USA CAREER OBJECTIVE

A position as product manager in a product development or operational marketing role in cosmetics & fragrances

PROFESSIONAL EXPERIENCE

2017 (2,5 months)

Viktor & Rolf /L'Oréal Luxe, Paris, France ESSEC Field Project / Consulting Mission

Conceiving an action plan to boost SPICEBOMB franchise through an innovative product mix and 360° plan

March 2017 (1 week)

Sisley, Galeries Lafayette, Paris, France ESSEC Retail Internship

Learnt the fundamental elements of managing a luxury beauty boutique

2011 – 2016 Aera Energy LLC, Bakersfield and Ventura, California, USA (Independent upstream oil and gas producer)

Facilities Engineer / Project Manager – Capital Projects Department Effectively managed an annual budget of $3 million dollars, including approximately 5-12

projects at any given time, with majority of projects under budget and on or ahead of schedule Provided engineering associated with project scope, budget, design, and implementation Utilized the MOC (management-of-change) and PHA (process hazard analysis) processes Practiced continuous improvement / lean methodology with cross-functional teams such as

engineering, operations, construction, and purchasing to maximize project schedule and budget Featured in “Latinas in Energy” in the Society of Hispanic Professional Engineers (SHPE)

national magazine Winter 2015 issue http://www.nxtbook.com/nxtbooks/shpe/winter15/ (page 18-20)

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management

FACC (French-American Chamber of Commerce) Scholarship and ESSEC USA Alumni Scholarship recipient

Selected as participant in the Inside LVMH event – analysis of luxury and innovation Case studies include: MAC Cosmetics – analysis of brand distribution and collaborations;

Sephora vs. Ulta – cultural biography of two brands; Kylie Cosmetics – Brand DNA & SWOT analysis; BlueMercury – critical analysis of e-commerce strategy

2007 - 2011 University of Southern California, Los Angeles, California, USA B.S. Chemical Engineering from the Viterbi School of Engineering

LANGUAGES AND TECHNOLOGY Languages English: native, French / Spanish: beginner Computer skills Microsoft Office, MS Project, Visio, Basic AutoCAD, Basic C++, Six Sigma (for process

improvement), Certified Quality Improvement Associate (CQIA) License #: 9166

INTERESTS

Cosmetics & fragrances, beauty conferences such as BeautyCon and IMATS, travel, wine & spirits, beauty blogger, technology

Page 16: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Anthony EL NOMNOM

[email protected] Nationality: Franco-Lebanese CAREER OBJECTIVE

To pursue a challenging career in International Business Strategy and Development.

PROFESSIONAL EXPERIENCE

2017 (2,5 months)

Audemars Piguet, Le Brassus, Switzerland – ESSEC Field Project/Consulting Mission Developing new business model specifics in relation to financial services

March 2017 (1 week)

St Dupont, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2015 – 2016 Time and Diamonds, Paris, France (Multi-brand watch & jewellery manufacturer and distributor)

Export Business Manager Worldwide Developed and implemented the strategy for the portfolio of brands

Restructured the customer base, distribution channels and business partnerships Led the product development and market feedback Increased the volume of sales from 320k+ to 500k+ units

2014 – 2015 APM Monaco, Guangzhou, China (Jewellery Brand)

Business Development Manager Led the interface between sales, production, logistics and operations worldwide

Opened 20+ owned or franchised retail stores, shop-in-shop and corners in Europe Handled a network of 2000+ point of sales worldwide and managed up to 200+ co-workers Created from scratch and managed the International Customer Service Developed IT tools to monitor, control and manage the business development

2012 – 2013 A&A Associates, Abu Dhabi, UAE (Branch creation and development)

Business Development Manager Co-founded, led and turned profitable a branch in the UAE for Sovimpex

Developed and implemented the strategy for 5 years Prospected customers and generated the business

2010 – 2012 Sovimpex, Gardanne, France (Natural and chemical aromatic raw material supplier)

Business Exploitation Manager Developed and implemented the strategy to unlock the business potential

Handled the operations and logistics leading a team of 3 co-workers Increased of the turnover from 8M€+ to 10M€+ by streaming processes

2006 – 2009 Emp3 Import, Marseille, France (Electronic goods importer)

Import Business Manager Founded the company and sourced the products as a sole entrepreneur

Sold the products through all emerging tools offered by internet Reached a stable turnover of 100k€+

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management 2nd prize Chaumet Challenge: Europe wide business development & strategy competition.

2007 - 2009 University Paul Cézanne, Aix-en-Provence, France Bachelor in International Business Management

LANGUAGES AND TECHNOLOGY Languages French: mother tongue, English: fluent, Arabic: intermediate Computer skills Microsoft Dynamics, Cegid PMI, Microsoft Office, Adobe Suite, VBA for Office, PHP/MySQL and

HTML5/CSS3, Windev Suite. INTERESTS

Travel, fashion, economics, science, technology, history, art, culture

9

Anthony EL NOMNOM

[email protected] Nationality: Franco-Lebanese CAREER OBJECTIVE

To pursue a challenging career in International Business Strategy and Development.

PROFESSIONAL EXPERIENCE

2017 (2,5 months)

Audemars Piguet, Le Brassus, Switzerland – ESSEC Field Project/Consulting Mission Developing new business model specifics in relation to financial services

March 2017 (1 week)

St Dupont, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2015 – 2016 Time and Diamonds, Paris, France (Multi-brand watch & jewellery manufacturer and distributor)

Export Business Manager Worldwide Developed and implemented the strategy for the portfolio of brands

Restructured the customer base, distribution channels and business partnerships Led the product development and market feedback Increased the volume of sales from 320k+ to 500k+ units

2014 – 2015 APM Monaco, Guangzhou, China (Jewellery Brand)

Business Development Manager Led the interface between sales, production, logistics and operations worldwide

Opened 20+ owned or franchised retail stores, shop-in-shop and corners in Europe Handled a network of 2000+ point of sales worldwide and managed up to 200+ co-workers Created from scratch and managed the International Customer Service Developed IT tools to monitor, control and manage the business development

2012 – 2013 A&A Associates, Abu Dhabi, UAE (Branch creation and development)

Business Development Manager Co-founded, led and turned profitable a branch in the UAE for Sovimpex

Developed and implemented the strategy for 5 years Prospected customers and generated the business

2010 – 2012 Sovimpex, Gardanne, France (Natural and chemical aromatic raw material supplier)

Business Exploitation Manager Developed and implemented the strategy to unlock the business potential

Handled the operations and logistics leading a team of 3 co-workers Increased of the turnover from 8M€+ to 10M€+ by streaming processes

2006 – 2009 Emp3 Import, Marseille, France (Electronic goods importer)

Import Business Manager Founded the company and sourced the products as a sole entrepreneur

Sold the products through all emerging tools offered by internet Reached a stable turnover of 100k€+

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management 2nd prize Chaumet Challenge: Europe wide business development & strategy competition.

2007 - 2009 University Paul Cézanne, Aix-en-Provence, France Bachelor in International Business Management

LANGUAGES AND TECHNOLOGY Languages French: mother tongue, English: fluent, Arabic: intermediate Computer skills Microsoft Dynamics, Cegid PMI, Microsoft Office, Adobe Suite, VBA for Office, PHP/MySQL and

HTML5/CSS3, Windev Suite. INTERESTS

Travel, fashion, economics, science, technology, history, art, culture

Anthony EL NOMNOM

[email protected] Nationality: Franco-Lebanese CAREER OBJECTIVE

To pursue a challenging career in International Business Strategy and Development.

PROFESSIONAL EXPERIENCE

2017 (2,5 months)

Audemars Piguet, Le Brassus, Switzerland – ESSEC Field Project/Consulting Mission Developing new business model specifics in relation to financial services

March 2017 (1 week)

St Dupont, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2015 – 2016 Time and Diamonds, Paris, France (Multi-brand watch & jewellery manufacturer and distributor)

Export Business Manager Worldwide Developed and implemented the strategy for the portfolio of brands

Restructured the customer base, distribution channels and business partnerships Led the product development and market feedback Increased the volume of sales from 320k+ to 500k+ units

2014 – 2015 APM Monaco, Guangzhou, China (Jewellery Brand)

Business Development Manager Led the interface between sales, production, logistics and operations worldwide

Opened 20+ owned or franchised retail stores, shop-in-shop and corners in Europe Handled a network of 2000+ point of sales worldwide and managed up to 200+ co-workers Created from scratch and managed the International Customer Service Developed IT tools to monitor, control and manage the business development

2012 – 2013 A&A Associates, Abu Dhabi, UAE (Branch creation and development)

Business Development Manager Co-founded, led and turned profitable a branch in the UAE for Sovimpex

Developed and implemented the strategy for 5 years Prospected customers and generated the business

2010 – 2012 Sovimpex, Gardanne, France (Natural and chemical aromatic raw material supplier)

Business Exploitation Manager Developed and implemented the strategy to unlock the business potential

Handled the operations and logistics leading a team of 3 co-workers Increased of the turnover from 8M€+ to 10M€+ by streaming processes

2006 – 2009 Emp3 Import, Marseille, France (Electronic goods importer)

Import Business Manager Founded the company and sourced the products as a sole entrepreneur

Sold the products through all emerging tools offered by internet Reached a stable turnover of 100k€+

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management 2nd prize Chaumet Challenge: Europe wide business development & strategy competition.

2007 - 2009 University Paul Cézanne, Aix-en-Provence, France Bachelor in International Business Management

LANGUAGES AND TECHNOLOGY Languages French: mother tongue, English: fluent, Arabic: intermediate Computer skills Microsoft Dynamics, Cegid PMI, Microsoft Office, Adobe Suite, VBA for Office, PHP/MySQL and

HTML5/CSS3, Windev Suite. INTERESTS

Travel, fashion, economics, science, technology, history, art, culture

Page 17: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

10

Takeko FUJISAWA

[email protected] Nationality: Japanese CAREER OBJECTIVE A role in brand management within the watch & jewellery industry

PROFESSIONAL EXPERIENCE

2017 (2,5 months)

Audemars Piguet, Le Brassus, Switzerland – ESSEC Field Project/Consulting Mission Developing new business model specifics in relation to financial services

March 2017 (1 week)

Christian Dior Couture, Bon Marché, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2014 - 2016 Kokaido co., ltd., Tokyo, Japan (Limited edition furniture and private art dealer)

Tomoyuki Fujisawa’s Personal Assistant Examined new opportunities and project conceptions for cultural institutions (museums).

Acted as a liaison in France 2013 (3 months)

Artcurial, Paris, France (Leading French auction house)

Business Trip Coordinator for the lenders of the Caillebotte exhibition at Bridgestone Museum, Tokyo. Administered programmes with agendas

Budgeted expenses and negotiated with service providers Acted as full-time guide and translator

2013 (3 ½ months)

Neue Galerie, New-York, USA (Museum for German and Austrian Art from the early twentieth century)

Intern to the Assistant of Director’s Office Provided administrative assistance, registrar support, official document translation from French to

English, membership development operations 2012 - 2013 ShugoArts, Tokyo, Japan

(Contemporary art gallery) International Customer Relationship Manager Built relationships with artists and collectors

Coordinated exhibitions and art fairs (Art Basel, SHContemporary) Handled and managed logistics of artworks (shipping, receiving, inventory)

2007 - 2011 Freelance photographer “Coup de Coeur du Jury” Award, SFR Jeunes Talents, 2007, exhibited at Paris Photo

Solo exhibition, Espace Alma, Paris, France, 2009 Events photographer, photography research through world trips (social environment and behaviour

observation)

EDUCATION

2016 - 2017

ESSEC Business School, Paris, France MBA in International Luxury Brand Management Cases studies include: Mauboussin’s international strategy marketing, Chopard brand collaborations 2nd Prize in “The Chaumet Challenge”: A worldwide business development & strategy competition

2003 - 2006 IESA (Institut d’Etudes Supérieures des Arts), Paris, France B.A. in Art Market and expertise Specialty: Furniture and Decorative Arts

LANGUAGES AND TECHNOLOGY Languages Japanese/French : bilingual, English: fluent, Spanish: basic Computer skills Photography editing (Adobe Creative Suite), Inventory and record keeping (File Maker Pro)

INTERESTS

Advising and collaborating with Kyoko Fujisawa’s jewellery design and exhibitions, martial arts, travel, photography, arts

Takeko FUJISAWA

[email protected] Nationality: Japanese CAREER OBJECTIVE A role in brand management within the watch & jewellery industry

PROFESSIONAL EXPERIENCE

2017 (2,5 months)

Audemars Piguet, Le Brassus, Switzerland – ESSEC Field Project/Consulting Mission Developing new business model specifics in relation to financial services

March 2017 (1 week)

Christian Dior Couture, Bon Marché, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2014 - 2016 Kokaido co., ltd., Tokyo, Japan (Limited edition furniture and private art dealer)

Tomoyuki Fujisawa’s Personal Assistant Examined new opportunities and project conceptions for cultural institutions (museums).

Acted as a liaison in France 2013 (3 months)

Artcurial, Paris, France (Leading French auction house)

Business Trip Coordinator for the lenders of the Caillebotte exhibition at Bridgestone Museum, Tokyo. Administered programmes with agendas

Budgeted expenses and negotiated with service providers Acted as full-time guide and translator

2013 (3 ½ months)

Neue Galerie, New-York, USA (Museum for German and Austrian Art from the early twentieth century)

Intern to the Assistant of Director’s Office Provided administrative assistance, registrar support, official document translation from French to

English, membership development operations 2012 - 2013 ShugoArts, Tokyo, Japan

(Contemporary art gallery) International Customer Relationship Manager Built relationships with artists and collectors

Coordinated exhibitions and art fairs (Art Basel, SHContemporary) Handled and managed logistics of artworks (shipping, receiving, inventory)

2007 - 2011 Freelance photographer “Coup de Coeur du Jury” Award, SFR Jeunes Talents, 2007, exhibited at Paris Photo

Solo exhibition, Espace Alma, Paris, France, 2009 Events photographer, photography research through world trips (social environment and behaviour

observation)

EDUCATION

2016 - 2017

ESSEC Business School, Paris, France MBA in International Luxury Brand Management Cases studies include: Mauboussin’s international strategy marketing, Chopard brand collaborations 2nd Prize in “The Chaumet Challenge”: A worldwide business development & strategy competition

2003 - 2006 IESA (Institut d’Etudes Supérieures des Arts), Paris, France B.A. in Art Market and expertise Specialty: Furniture and Decorative Arts

LANGUAGES AND TECHNOLOGY Languages Japanese/French : bilingual, English: fluent, Spanish: basic Computer skills Photography editing (Adobe Creative Suite), Inventory and record keeping (File Maker Pro)

INTERESTS

Advising and collaborating with Kyoko Fujisawa’s jewellery design and exhibitions, martial arts, travel, photography, arts

Takeko FUJISAWA

[email protected] Nationality: Japanese CAREER OBJECTIVE A role in brand management within the watch & jewellery industry

PROFESSIONAL EXPERIENCE

2017 (2,5 months)

Audemars Piguet, Le Brassus, Switzerland – ESSEC Field Project/Consulting Mission Developing new business model specifics in relation to financial services

March 2017 (1 week)

Christian Dior Couture, Bon Marché, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2014 - 2016 Kokaido co., ltd., Tokyo, Japan (Limited edition furniture and private art dealer)

Tomoyuki Fujisawa’s Personal Assistant Examined new opportunities and project conceptions for cultural institutions (museums).

Acted as a liaison in France 2013 (3 months)

Artcurial, Paris, France (Leading French auction house)

Business Trip Coordinator for the lenders of the Caillebotte exhibition at Bridgestone Museum, Tokyo. Administered programmes with agendas

Budgeted expenses and negotiated with service providers Acted as full-time guide and translator

2013 (3 ½ months)

Neue Galerie, New-York, USA (Museum for German and Austrian Art from the early twentieth century)

Intern to the Assistant of Director’s Office Provided administrative assistance, registrar support, official document translation from French to

English, membership development operations 2012 - 2013 ShugoArts, Tokyo, Japan

(Contemporary art gallery) International Customer Relationship Manager Built relationships with artists and collectors

Coordinated exhibitions and art fairs (Art Basel, SHContemporary) Handled and managed logistics of artworks (shipping, receiving, inventory)

2007 - 2011 Freelance photographer “Coup de Coeur du Jury” Award, SFR Jeunes Talents, 2007, exhibited at Paris Photo

Solo exhibition, Espace Alma, Paris, France, 2009 Events photographer, photography research through world trips (social environment and behaviour

observation)

EDUCATION

2016 - 2017

ESSEC Business School, Paris, France MBA in International Luxury Brand Management Cases studies include: Mauboussin’s international strategy marketing, Chopard brand collaborations 2nd Prize in “The Chaumet Challenge”: A worldwide business development & strategy competition

2003 - 2006 IESA (Institut d’Etudes Supérieures des Arts), Paris, France B.A. in Art Market and expertise Specialty: Furniture and Decorative Arts

LANGUAGES AND TECHNOLOGY Languages Japanese/French : bilingual, English: fluent, Spanish: basic Computer skills Photography editing (Adobe Creative Suite), Inventory and record keeping (File Maker Pro)

INTERESTS

Advising and collaborating with Kyoko Fujisawa’s jewellery design and exhibitions, martial arts, travel, photography, arts

Page 18: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

11

Yamini_GOYAL

[email protected] Nationality: Indian

CAREER_OBJECTIVE

With a perpetual need to learn, seeking a position in Human Resources in the luxury industry.

PROFESSIONAL EXPERIENCE

2017 La Prairie, Switzerland - ESSEC Field Project/Consulting Mission (2,5 months) Developing proof of concept for a new e-commerce channel March 2017 Christian Dior Couture, Galeries Lafayette, Paris - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2014 – 2015 Mahindra and Mahindra Financial Services Limited, Mumbai, India

(Micro Finance organisation with 44000 plus employees across 12000 offices) Deputy Manager – Employee Engagement, HR Led a team of 70 HR across the country, creating plans for employee engagement activities including

budgets, planning and execution across more than 1200 branches. Trained and advised managers regarding continues supervision and feedback activities. Accountable for execution of engagement activities across the country. Responsible for creating and updating the R&R policy, timely execution, R&R pay-out. Received appreciations from the MD, CPO and HR head for creating a family day that saw 33%

increase in participation, highest since the event was started 5 years ago.

2012 – 2014 Tata Consultancy Services, Kolkata, India (IT service provider with 335000 employees across 46 countries)

Senior Executive – HR Business Partner, HR Responsible for employee relations and cultural fit of 9 units including 800+ employees.

Connected with employees and managers to identify gaps and propose solutions. Supported L&D, performance management and other HR teams in training and supervising 74

managers. BEI, Korn Ferry leadership traits and TTT trained. Based on the annual employee engagement survey, created annual action plan utilizing CFT. Retained 7 resigned associates, by providing them with substantial projected career paths. Created communication process method using agile software creation methodology. Awarded the TCS Soldier award for “exemplary work in one’s own field” in January 2014. Awarded the prestigious position of HR for HR and all support functions in the location.

2010 – 2011 Initto India Pvt Ltd, Gurgaon, India (IT captive of Saxo Bank, Denmark)

Assistant Executive, HR Acted as Business Partner for the two biggest Business Units (IT-Dev and IT-Testing).

Process owner for performance management; reduced project timeline by 20 days. EDUCATION

2016 – 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management

2008 – 2010 2009 Summer

2008 Winter

Lovely School of Business, Jalandhar, India MBA Honours International in Human Resources University of North Carolina, USA International Strategy, Marketing and Finance Management Development Institute Singapore (MDIS) International Business; Industrial visits

2004 – 2008 MDU, Rohtak, India Bachelor of Engineering, Electronics and communication

LANGUAGES AND TECHNOLOGY Languages English, Hindi: fluent, Regional India Languages: Punjabi, Bengali, Marathi, Gujrati, French: basic Computer skills (Windows and MAC) platforms, MS Office suite, C++ INTERESTS

Adventure sports, reading books, dancing

Yamini_GOYAL

[email protected] Nationality: Indian

CAREER_OBJECTIVE

With a perpetual need to learn, seeking a position in Human Resources in the luxury industry.

PROFESSIONAL EXPERIENCE

2017 La Prairie, Switzerland - ESSEC Field Project/Consulting Mission (2,5 months) Developing proof of concept for a new e-commerce channel March 2017 Christian Dior Couture, Galeries Lafayette, Paris - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2014 – 2015 Mahindra and Mahindra Financial Services Limited, Mumbai, India

(Micro Finance organisation with 44000 plus employees across 12000 offices) Deputy Manager – Employee Engagement, HR Led a team of 70 HR across the country, creating plans for employee engagement activities including

budgets, planning and execution across more than 1200 branches. Trained and advised managers regarding continues supervision and feedback activities. Accountable for execution of engagement activities across the country. Responsible for creating and updating the R&R policy, timely execution, R&R pay-out. Received appreciations from the MD, CPO and HR head for creating a family day that saw 33%

increase in participation, highest since the event was started 5 years ago.

2012 – 2014 Tata Consultancy Services, Kolkata, India (IT service provider with 335000 employees across 46 countries)

Senior Executive – HR Business Partner, HR Responsible for employee relations and cultural fit of 9 units including 800+ employees.

Connected with employees and managers to identify gaps and propose solutions. Supported L&D, performance management and other HR teams in training and supervising 74

managers. BEI, Korn Ferry leadership traits and TTT trained. Based on the annual employee engagement survey, created annual action plan utilizing CFT. Retained 7 resigned associates, by providing them with substantial projected career paths. Created communication process method using agile software creation methodology. Awarded the TCS Soldier award for “exemplary work in one’s own field” in January 2014. Awarded the prestigious position of HR for HR and all support functions in the location.

2010 – 2011 Initto India Pvt Ltd, Gurgaon, India (IT captive of Saxo Bank, Denmark)

Assistant Executive, HR Acted as Business Partner for the two biggest Business Units (IT-Dev and IT-Testing).

Process owner for performance management; reduced project timeline by 20 days. EDUCATION

2016 – 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management

2008 – 2010 2009 Summer

2008 Winter

Lovely School of Business, Jalandhar, India MBA Honours International in Human Resources University of North Carolina, USA International Strategy, Marketing and Finance Management Development Institute Singapore (MDIS) International Business; Industrial visits

2004 – 2008 MDU, Rohtak, India Bachelor of Engineering, Electronics and communication

LANGUAGES AND TECHNOLOGY Languages English, Hindi: fluent, Regional India Languages: Punjabi, Bengali, Marathi, Gujrati, French: basic Computer skills (Windows and MAC) platforms, MS Office suite, C++ INTERESTS

Adventure sports, reading books, dancing

Yamini_GOYAL

[email protected] Nationality: Indian

CAREER_OBJECTIVE

With a perpetual need to learn, seeking a position in Human Resources in the luxury industry.

PROFESSIONAL EXPERIENCE

2017 La Prairie, Switzerland - ESSEC Field Project/Consulting Mission (2,5 months) Developing proof of concept for a new e-commerce channel March 2017 Christian Dior Couture, Galeries Lafayette, Paris - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2014 – 2015 Mahindra and Mahindra Financial Services Limited, Mumbai, India

(Micro Finance organisation with 44000 plus employees across 12000 offices) Deputy Manager – Employee Engagement, HR Led a team of 70 HR across the country, creating plans for employee engagement activities including

budgets, planning and execution across more than 1200 branches. Trained and advised managers regarding continues supervision and feedback activities. Accountable for execution of engagement activities across the country. Responsible for creating and updating the R&R policy, timely execution, R&R pay-out. Received appreciations from the MD, CPO and HR head for creating a family day that saw 33%

increase in participation, highest since the event was started 5 years ago.

2012 – 2014 Tata Consultancy Services, Kolkata, India (IT service provider with 335000 employees across 46 countries)

Senior Executive – HR Business Partner, HR Responsible for employee relations and cultural fit of 9 units including 800+ employees.

Connected with employees and managers to identify gaps and propose solutions. Supported L&D, performance management and other HR teams in training and supervising 74

managers. BEI, Korn Ferry leadership traits and TTT trained. Based on the annual employee engagement survey, created annual action plan utilizing CFT. Retained 7 resigned associates, by providing them with substantial projected career paths. Created communication process method using agile software creation methodology. Awarded the TCS Soldier award for “exemplary work in one’s own field” in January 2014. Awarded the prestigious position of HR for HR and all support functions in the location.

2010 – 2011 Initto India Pvt Ltd, Gurgaon, India (IT captive of Saxo Bank, Denmark)

Assistant Executive, HR Acted as Business Partner for the two biggest Business Units (IT-Dev and IT-Testing).

Process owner for performance management; reduced project timeline by 20 days. EDUCATION

2016 – 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management

2008 – 2010 2009 Summer

2008 Winter

Lovely School of Business, Jalandhar, India MBA Honours International in Human Resources University of North Carolina, USA International Strategy, Marketing and Finance Management Development Institute Singapore (MDIS) International Business; Industrial visits

2004 – 2008 MDU, Rohtak, India Bachelor of Engineering, Electronics and communication

LANGUAGES AND TECHNOLOGY Languages English, Hindi: fluent, Regional India Languages: Punjabi, Bengali, Marathi, Gujrati, French: basic Computer skills (Windows and MAC) platforms, MS Office suite, C++ INTERESTS

Adventure sports, reading books, dancing

Yamini_GOYAL

[email protected] Nationality: Indian

CAREER_OBJECTIVE

With a perpetual need to learn, seeking a position in Human Resources in the luxury industry.

PROFESSIONAL EXPERIENCE

2017 La Prairie, Switzerland - ESSEC Field Project/Consulting Mission (2,5 months) Developing proof of concept for a new e-commerce channel March 2017 Christian Dior Couture, Galeries Lafayette, Paris - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2014 – 2015 Mahindra and Mahindra Financial Services Limited, Mumbai, India

(Micro Finance organisation with 44000 plus employees across 12000 offices) Deputy Manager – Employee Engagement, HR Led a team of 70 HR across the country, creating plans for employee engagement activities including

budgets, planning and execution across more than 1200 branches. Trained and advised managers regarding continues supervision and feedback activities. Accountable for execution of engagement activities across the country. Responsible for creating and updating the R&R policy, timely execution, R&R pay-out. Received appreciations from the MD, CPO and HR head for creating a family day that saw 33%

increase in participation, highest since the event was started 5 years ago.

2012 – 2014 Tata Consultancy Services, Kolkata, India (IT service provider with 335000 employees across 46 countries)

Senior Executive – HR Business Partner, HR Responsible for employee relations and cultural fit of 9 units including 800+ employees.

Connected with employees and managers to identify gaps and propose solutions. Supported L&D, performance management and other HR teams in training and supervising 74

managers. BEI, Korn Ferry leadership traits and TTT trained. Based on the annual employee engagement survey, created annual action plan utilizing CFT. Retained 7 resigned associates, by providing them with substantial projected career paths. Created communication process method using agile software creation methodology. Awarded the TCS Soldier award for “exemplary work in one’s own field” in January 2014. Awarded the prestigious position of HR for HR and all support functions in the location.

2010 – 2011 Initto India Pvt Ltd, Gurgaon, India (IT captive of Saxo Bank, Denmark)

Assistant Executive, HR Acted as Business Partner for the two biggest Business Units (IT-Dev and IT-Testing).

Process owner for performance management; reduced project timeline by 20 days. EDUCATION

2016 – 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management

2008 – 2010 2009 Summer

2008 Winter

Lovely School of Business, Jalandhar, India MBA Honours International in Human Resources University of North Carolina, USA International Strategy, Marketing and Finance Management Development Institute Singapore (MDIS) International Business; Industrial visits

2004 – 2008 MDU, Rohtak, India Bachelor of Engineering, Electronics and communication

LANGUAGES AND TECHNOLOGY Languages English, Hindi: fluent, Regional India Languages: Punjabi, Bengali, Marathi, Gujrati, French: basic Computer skills (Windows and MAC) platforms, MS Office suite, C++ INTERESTS

Adventure sports, reading books, dancing

Page 19: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

12

Anjali IYENGAR

[email protected] Nationality: American

CAREER OBJECTIVE

To pursue a career in business development, buying, collection merchandising, product management, e-commerce or digital marketing for a luxury fashion label or multi-label luxury fashion retailer. PROFESSIONAL EXPERIENCE

2017 Christian Louboutin, Paris, France - ESSEC Field Project/Consulting Mission Defining a digitalization plan for special orders March 2017 Roger Vivier, Paris, France ESSEC Retail Internship Learned the fundamental elements of running a store 2014 - 2016

Digital Marketing Consultant, Southern California, USA Freelance Marketing Consultant Freelance consultant specializing in product launches, digital and social media marketing Clients include but not limited to: Oakley, Juvederm, Voluma, Kevin Murphy USA and Ray Ban

2014 - 2016 Trumaker, Southern California, USA (Bespoke Menswear E-commerce Platform) Business Development Consultant Assisted in the recruitment and management of the Southern California branch

Developed new company business through marketing materials, referrals, networking and word of mouth 2015 - 2016 James Perse, Newport Beach, USA (Premium fashion brand) Area Sales Executive Assisted Store Manager in analysing sales numbers, collection buys and visual merchandising benchmarks

Worked toward the achievement of sales goals, individual focuses and KPIs applied 2014 - 2015 Zillow, Irvine, USA (The Leading Real Estate Marketplace) Advertising Sales Consultant Identified prospective customers using lead generating methods, performing an average of 100 daily calls

Developed and monitored sales opportunities, deals in progress and finished contracts, achieving above quota sales results month to month

2013 - 2014 Hayes Martin Associates, Newport Beach, USA (Advertising Agency) Advertising Account Executive Developed and implemented major online and offline marketing campaigns Collaborated with clients from concept to production and launch of nationwide print, mobile and social media

campaigns, while maintaining overall marketing strategy 2011 - 2013 First Service Residential, San Francisco/Aliso Viejo, USA (Real Estate Management Company)

Marketing and Public Relations Executive Managed special events, sponsorship and other company activities to increase public awareness Identified and developed company marketing strategy based on established objectives by maintaining company

social media accounts, press releases and digital marketing materials 2009 - 2010 Orsini Vintage, London, England (Luxury Vintage Store)

Assistant Manager Assisted Store Manager in buying, selling and merchandising luxury vintage store Built and maintained relationships amongst VIC clients, sellers and digital influencers

EDUCATION

2017- 2018 2016 - 2017

Alliance Francaise - French Language Course ESSEC Business School, Paris, France MBA in International Luxury Brand Management

2007- 2010 Richmond, The American International University in London BA of Arts: Communications; Minor in Art, Design and Media

Dean’s Scholarship Award: Awarded each year of attendance LANGUAGES AND TECHNOLOGY Languages English: fluent, French: intermediate, Spanish: beginner Computer skills Microsoft Office, Adobe Photoshop, InDesign, Final Cut Pro, CRM Programs, Email Marketing Software, Social

Media Platforms INTERESTS

Fashion, street style photography, social media, digital influence, travel, new languages, art, culture, psychology

Anjali IYENGAR

[email protected] Nationality: American

CAREER OBJECTIVE

To pursue a career in business development, buying, collection merchandising, product management, e-commerce or digital marketing for a luxury fashion label or multi-label luxury fashion retailer. PROFESSIONAL EXPERIENCE

2017 Christian Louboutin, Paris, France - ESSEC Field Project/Consulting Mission Defining a digitalization plan for special orders March 2017 Roger Vivier, Paris, France ESSEC Retail Internship Learned the fundamental elements of running a store 2014 - 2016

Digital Marketing Consultant, Southern California, USA Freelance Marketing Consultant Freelance consultant specializing in product launches, digital and social media marketing Clients include but not limited to: Oakley, Juvederm, Voluma, Kevin Murphy USA and Ray Ban

2014 - 2016 Trumaker, Southern California, USA (Bespoke Menswear E-commerce Platform) Business Development Consultant Assisted in the recruitment and management of the Southern California branch

Developed new company business through marketing materials, referrals, networking and word of mouth 2015 - 2016 James Perse, Newport Beach, USA (Premium fashion brand) Area Sales Executive Assisted Store Manager in analysing sales numbers, collection buys and visual merchandising benchmarks

Worked toward the achievement of sales goals, individual focuses and KPIs applied 2014 - 2015 Zillow, Irvine, USA (The Leading Real Estate Marketplace) Advertising Sales Consultant Identified prospective customers using lead generating methods, performing an average of 100 daily calls

Developed and monitored sales opportunities, deals in progress and finished contracts, achieving above quota sales results month to month

2013 - 2014 Hayes Martin Associates, Newport Beach, USA (Advertising Agency) Advertising Account Executive Developed and implemented major online and offline marketing campaigns Collaborated with clients from concept to production and launch of nationwide print, mobile and social media

campaigns, while maintaining overall marketing strategy 2011 - 2013 First Service Residential, San Francisco/Aliso Viejo, USA (Real Estate Management Company)

Marketing and Public Relations Executive Managed special events, sponsorship and other company activities to increase public awareness Identified and developed company marketing strategy based on established objectives by maintaining company

social media accounts, press releases and digital marketing materials 2009 - 2010 Orsini Vintage, London, England (Luxury Vintage Store)

Assistant Manager Assisted Store Manager in buying, selling and merchandising luxury vintage store Built and maintained relationships amongst VIC clients, sellers and digital influencers

EDUCATION

2017- 2018 2016 - 2017

Alliance Francaise - French Language Course ESSEC Business School, Paris, France MBA in International Luxury Brand Management

2007- 2010 Richmond, The American International University in London BA of Arts: Communications; Minor in Art, Design and Media

Dean’s Scholarship Award: Awarded each year of attendance LANGUAGES AND TECHNOLOGY Languages English: fluent, French: intermediate, Spanish: beginner Computer skills Microsoft Office, Adobe Photoshop, InDesign, Final Cut Pro, CRM Programs, Email Marketing Software, Social

Media Platforms INTERESTS

Fashion, street style photography, social media, digital influence, travel, new languages, art, culture, psychology

Anjali IYENGAR

[email protected] Nationality: American

CAREER OBJECTIVE

To pursue a career in business development, buying, collection merchandising, product management, e-commerce or digital marketing for a luxury fashion label or multi-label luxury fashion retailer. PROFESSIONAL EXPERIENCE

2017 Christian Louboutin, Paris, France - ESSEC Field Project/Consulting Mission Defining a digitalization plan for special orders March 2017 Roger Vivier, Paris, France ESSEC Retail Internship Learned the fundamental elements of running a store 2014 - 2016

Digital Marketing Consultant, Southern California, USA Freelance Marketing Consultant Freelance consultant specializing in product launches, digital and social media marketing Clients include but not limited to: Oakley, Juvederm, Voluma, Kevin Murphy USA and Ray Ban

2014 - 2016 Trumaker, Southern California, USA (Bespoke Menswear E-commerce Platform) Business Development Consultant Assisted in the recruitment and management of the Southern California branch

Developed new company business through marketing materials, referrals, networking and word of mouth 2015 - 2016 James Perse, Newport Beach, USA (Premium fashion brand) Area Sales Executive Assisted Store Manager in analysing sales numbers, collection buys and visual merchandising benchmarks

Worked toward the achievement of sales goals, individual focuses and KPIs applied 2014 - 2015 Zillow, Irvine, USA (The Leading Real Estate Marketplace) Advertising Sales Consultant Identified prospective customers using lead generating methods, performing an average of 100 daily calls

Developed and monitored sales opportunities, deals in progress and finished contracts, achieving above quota sales results month to month

2013 - 2014 Hayes Martin Associates, Newport Beach, USA (Advertising Agency) Advertising Account Executive Developed and implemented major online and offline marketing campaigns Collaborated with clients from concept to production and launch of nationwide print, mobile and social media

campaigns, while maintaining overall marketing strategy 2011 - 2013 First Service Residential, San Francisco/Aliso Viejo, USA (Real Estate Management Company)

Marketing and Public Relations Executive Managed special events, sponsorship and other company activities to increase public awareness Identified and developed company marketing strategy based on established objectives by maintaining company

social media accounts, press releases and digital marketing materials 2009 - 2010 Orsini Vintage, London, England (Luxury Vintage Store)

Assistant Manager Assisted Store Manager in buying, selling and merchandising luxury vintage store Built and maintained relationships amongst VIC clients, sellers and digital influencers

EDUCATION

2017- 2018 2016 - 2017

Alliance Francaise - French Language Course ESSEC Business School, Paris, France MBA in International Luxury Brand Management

2007- 2010 Richmond, The American International University in London BA of Arts: Communications; Minor in Art, Design and Media

Dean’s Scholarship Award: Awarded each year of attendance LANGUAGES AND TECHNOLOGY Languages English: fluent, French: intermediate, Spanish: beginner Computer skills Microsoft Office, Adobe Photoshop, InDesign, Final Cut Pro, CRM Programs, Email Marketing Software, Social

Media Platforms INTERESTS

Fashion, street style photography, social media, digital influence, travel, new languages, art, culture, psychology

Page 20: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

13

Hyunwoo KANG

[email protected] Nationality: Korean CAREER OBJECTIVE

Buying & merchandising or Product Development, preferably in fashion & accessories PROFESSIONAL EXPERIENCE

2017 La Prairie, Switzerland – ESSEC Field Project/Consulting Mission (2,5 months) Developing proof of concept for a new e-commerce channel. March 2017 Christian Dior Couture, Galeries Lafayette, Paris – ESSEC Retail Internship (1 week) Learnt the fundamental elements of running a store. 2014 - 2016 Mast Industries (Far East) LTD, Seoul, Korea - Subsidiary of L Brands Senior Merchandiser, Pink Division (Victoria’s Secret Group) Managed demand planning, projections, sourcing and negotiations.

Analysed data, and co-ordinated capacity for both pre-production and production. Developed collections and organized allocations. Handled primarily ladies’ knit and lounge wear.

2012 - 2013 Global Sourcing Solutions, Seoul, Korea - Branch of Crystal Group in Colombia Senior Merchandiser, GEF, Punto Blanco Responsible for allocation and projection planning.

Developed collections and pre-screened bulk feasibility. Managed manufacturers and suppliers, and monitored production status. Handled men’s & ladies’ knit wear and intimate.

2010 - 2012 ISS Korea, Seoul, Korea - Sourcing & Buying agent Senior Merchandiser, UO Division (Free People), Abercrombie & Fitch, Hollister Developed collections, managed negotiations and production for wholesale, retail and web orders.

Mediated costing and time & action plan between brands and manufacturers/suppliers. Elaborated and produced ideas of fabric positioning and liability management. Worked on allocation and risk management with feasible solutions. Handled ladies’ & girls’ knit wear.

2007 - 2010 SBK & Designers, Seoul, Korea - Sourcing & Buying agent Senior Merchandiser, Team 4 (Undiz, Etam Basic) Arranged collections through sourcing and development, and managed production.

Analysed data, planned projection with allocation. Worked on costing and T&A negotiations. Handled ladies’ & girls’ knit and woven wear.

2006 - 2007 Sunique International Corp., Seoul, Korea - Branch of Brooks Brothers Merchandiser, Knit Division (Brooks Brothers, Coldwater Creek, Cutter & Buck) Sourced and developed collections with quality fabrics, prints, and styles.

Implemented quality control from protos to pre-production samples sized petit to mama. Handled mainly ladies’ & girls’ & men’s knit wear including seamless golf wear.

2001 - 2006 Hilmarket Korea, Seoul, Korea - Branch of Hilmarket B.V. Amsterdam Merchandiser, Men’s & Ladies’ leather & woven merchandising Division (Hugo Boss, Peek &

Cloppenburg, Anson’s, Marc O’Polo, Douglas & Grahame, Feraud, Pohland, etc.) Managed production and developed collections.

Supported brands to establish sales plans by managing sample & order processes end to end. Handled mainly men’s & ladies’ leather, woven, and fur wears.

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management

1992 - 1996 Chung-Ang University, Seoul, Korea Bachelor of Arts Degree in Social Welfare

LANGUAGES AND TECHNOLOGY Languages Korean: native, English: fluent, French: Basic/Intermediate Computer skills Microsoft Office, Apple iWork (Keynote, Numbers, and Pages) INTERESTS

Fashion, luxury, travel, gastronomy, sports

Hyunwoo KANG

[email protected] Nationality: Korean CAREER OBJECTIVE

Buying & merchandising or Product Development, preferably in fashion & accessories PROFESSIONAL EXPERIENCE

2017 La Prairie, Switzerland – ESSEC Field Project/Consulting Mission (2,5 months) Developing proof of concept for a new e-commerce channel. March 2017 Christian Dior Couture, Galeries Lafayette, Paris – ESSEC Retail Internship (1 week) Learnt the fundamental elements of running a store. 2014 - 2016 Mast Industries (Far East) LTD, Seoul, Korea - Subsidiary of L Brands Senior Merchandiser, Pink Division (Victoria’s Secret Group) Managed demand planning, projections, sourcing and negotiations.

Analysed data, and co-ordinated capacity for both pre-production and production. Developed collections and organized allocations. Handled primarily ladies’ knit and lounge wear.

2012 - 2013 Global Sourcing Solutions, Seoul, Korea - Branch of Crystal Group in Colombia Senior Merchandiser, GEF, Punto Blanco Responsible for allocation and projection planning.

Developed collections and pre-screened bulk feasibility. Managed manufacturers and suppliers, and monitored production status. Handled men’s & ladies’ knit wear and intimate.

2010 - 2012 ISS Korea, Seoul, Korea - Sourcing & Buying agent Senior Merchandiser, UO Division (Free People), Abercrombie & Fitch, Hollister Developed collections, managed negotiations and production for wholesale, retail and web orders.

Mediated costing and time & action plan between brands and manufacturers/suppliers. Elaborated and produced ideas of fabric positioning and liability management. Worked on allocation and risk management with feasible solutions. Handled ladies’ & girls’ knit wear.

2007 - 2010 SBK & Designers, Seoul, Korea - Sourcing & Buying agent Senior Merchandiser, Team 4 (Undiz, Etam Basic) Arranged collections through sourcing and development, and managed production.

Analysed data, planned projection with allocation. Worked on costing and T&A negotiations. Handled ladies’ & girls’ knit and woven wear.

2006 - 2007 Sunique International Corp., Seoul, Korea - Branch of Brooks Brothers Merchandiser, Knit Division (Brooks Brothers, Coldwater Creek, Cutter & Buck) Sourced and developed collections with quality fabrics, prints, and styles.

Implemented quality control from protos to pre-production samples sized petit to mama. Handled mainly ladies’ & girls’ & men’s knit wear including seamless golf wear.

2001 - 2006 Hilmarket Korea, Seoul, Korea - Branch of Hilmarket B.V. Amsterdam Merchandiser, Men’s & Ladies’ leather & woven merchandising Division (Hugo Boss, Peek &

Cloppenburg, Anson’s, Marc O’Polo, Douglas & Grahame, Feraud, Pohland, etc.) Managed production and developed collections.

Supported brands to establish sales plans by managing sample & order processes end to end. Handled mainly men’s & ladies’ leather, woven, and fur wears.

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management

1992 - 1996 Chung-Ang University, Seoul, Korea Bachelor of Arts Degree in Social Welfare

LANGUAGES AND TECHNOLOGY Languages Korean: native, English: fluent, French: Basic/Intermediate Computer skills Microsoft Office, Apple iWork (Keynote, Numbers, and Pages) INTERESTS

Fashion, luxury, travel, gastronomy, sports

Hyunwoo KANG

[email protected] Nationality: Korean CAREER OBJECTIVE

Buying & merchandising or Product Development, preferably in fashion & accessories PROFESSIONAL EXPERIENCE

2017 La Prairie, Switzerland – ESSEC Field Project/Consulting Mission (2,5 months) Developing proof of concept for a new e-commerce channel. March 2017 Christian Dior Couture, Galeries Lafayette, Paris – ESSEC Retail Internship (1 week) Learnt the fundamental elements of running a store. 2014 - 2016 Mast Industries (Far East) LTD, Seoul, Korea - Subsidiary of L Brands Senior Merchandiser, Pink Division (Victoria’s Secret Group) Managed demand planning, projections, sourcing and negotiations.

Analysed data, and co-ordinated capacity for both pre-production and production. Developed collections and organized allocations. Handled primarily ladies’ knit and lounge wear.

2012 - 2013 Global Sourcing Solutions, Seoul, Korea - Branch of Crystal Group in Colombia Senior Merchandiser, GEF, Punto Blanco Responsible for allocation and projection planning.

Developed collections and pre-screened bulk feasibility. Managed manufacturers and suppliers, and monitored production status. Handled men’s & ladies’ knit wear and intimate.

2010 - 2012 ISS Korea, Seoul, Korea - Sourcing & Buying agent Senior Merchandiser, UO Division (Free People), Abercrombie & Fitch, Hollister Developed collections, managed negotiations and production for wholesale, retail and web orders.

Mediated costing and time & action plan between brands and manufacturers/suppliers. Elaborated and produced ideas of fabric positioning and liability management. Worked on allocation and risk management with feasible solutions. Handled ladies’ & girls’ knit wear.

2007 - 2010 SBK & Designers, Seoul, Korea - Sourcing & Buying agent Senior Merchandiser, Team 4 (Undiz, Etam Basic) Arranged collections through sourcing and development, and managed production.

Analysed data, planned projection with allocation. Worked on costing and T&A negotiations. Handled ladies’ & girls’ knit and woven wear.

2006 - 2007 Sunique International Corp., Seoul, Korea - Branch of Brooks Brothers Merchandiser, Knit Division (Brooks Brothers, Coldwater Creek, Cutter & Buck) Sourced and developed collections with quality fabrics, prints, and styles.

Implemented quality control from protos to pre-production samples sized petit to mama. Handled mainly ladies’ & girls’ & men’s knit wear including seamless golf wear.

2001 - 2006 Hilmarket Korea, Seoul, Korea - Branch of Hilmarket B.V. Amsterdam Merchandiser, Men’s & Ladies’ leather & woven merchandising Division (Hugo Boss, Peek &

Cloppenburg, Anson’s, Marc O’Polo, Douglas & Grahame, Feraud, Pohland, etc.) Managed production and developed collections.

Supported brands to establish sales plans by managing sample & order processes end to end. Handled mainly men’s & ladies’ leather, woven, and fur wears.

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management

1992 - 1996 Chung-Ang University, Seoul, Korea Bachelor of Arts Degree in Social Welfare

LANGUAGES AND TECHNOLOGY Languages Korean: native, English: fluent, French: Basic/Intermediate Computer skills Microsoft Office, Apple iWork (Keynote, Numbers, and Pages) INTERESTS

Fashion, luxury, travel, gastronomy, sports

Hyunwoo KANG

[email protected] Nationality: Korean CAREER OBJECTIVE

Buying & merchandising or Product Development, preferably in fashion & accessories PROFESSIONAL EXPERIENCE

2017 La Prairie, Switzerland – ESSEC Field Project/Consulting Mission (2,5 months) Developing proof of concept for a new e-commerce channel. March 2017 Christian Dior Couture, Galeries Lafayette, Paris – ESSEC Retail Internship (1 week) Learnt the fundamental elements of running a store. 2014 - 2016 Mast Industries (Far East) LTD, Seoul, Korea - Subsidiary of L Brands Senior Merchandiser, Pink Division (Victoria’s Secret Group) Managed demand planning, projections, sourcing and negotiations.

Analysed data, and co-ordinated capacity for both pre-production and production. Developed collections and organized allocations. Handled primarily ladies’ knit and lounge wear.

2012 - 2013 Global Sourcing Solutions, Seoul, Korea - Branch of Crystal Group in Colombia Senior Merchandiser, GEF, Punto Blanco Responsible for allocation and projection planning.

Developed collections and pre-screened bulk feasibility. Managed manufacturers and suppliers, and monitored production status. Handled men’s & ladies’ knit wear and intimate.

2010 - 2012 ISS Korea, Seoul, Korea - Sourcing & Buying agent Senior Merchandiser, UO Division (Free People), Abercrombie & Fitch, Hollister Developed collections, managed negotiations and production for wholesale, retail and web orders.

Mediated costing and time & action plan between brands and manufacturers/suppliers. Elaborated and produced ideas of fabric positioning and liability management. Worked on allocation and risk management with feasible solutions. Handled ladies’ & girls’ knit wear.

2007 - 2010 SBK & Designers, Seoul, Korea - Sourcing & Buying agent Senior Merchandiser, Team 4 (Undiz, Etam Basic) Arranged collections through sourcing and development, and managed production.

Analysed data, planned projection with allocation. Worked on costing and T&A negotiations. Handled ladies’ & girls’ knit and woven wear.

2006 - 2007 Sunique International Corp., Seoul, Korea - Branch of Brooks Brothers Merchandiser, Knit Division (Brooks Brothers, Coldwater Creek, Cutter & Buck) Sourced and developed collections with quality fabrics, prints, and styles.

Implemented quality control from protos to pre-production samples sized petit to mama. Handled mainly ladies’ & girls’ & men’s knit wear including seamless golf wear.

2001 - 2006 Hilmarket Korea, Seoul, Korea - Branch of Hilmarket B.V. Amsterdam Merchandiser, Men’s & Ladies’ leather & woven merchandising Division (Hugo Boss, Peek &

Cloppenburg, Anson’s, Marc O’Polo, Douglas & Grahame, Feraud, Pohland, etc.) Managed production and developed collections.

Supported brands to establish sales plans by managing sample & order processes end to end. Handled mainly men’s & ladies’ leather, woven, and fur wears.

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management

1992 - 1996 Chung-Ang University, Seoul, Korea Bachelor of Arts Degree in Social Welfare

LANGUAGES AND TECHNOLOGY Languages Korean: native, English: fluent, French: Basic/Intermediate Computer skills Microsoft Office, Apple iWork (Keynote, Numbers, and Pages) INTERESTS

Fashion, luxury, travel, gastronomy, sports

Page 21: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

14

Michelle KATZ

[email protected] Nationality: Spanish/Venezuelan

CAREER OBJECTIVE

Brand manager with over 6 years of experience in the FMCG sector with a passion for building iconic brands. Interested in pursuing a brand management career in fragrances & cosmetics in Europe or the USA.

PROFESSIONAL EXPERIENCE

2017 (2,5 months)

Viktor & Rolf /L'Oréal Luxe, Paris, France ESSEC Field Project / Consulting Mission

Conceiving an action plan to boost SPICEBOMB franchise through an innovative product mix and 360° plan

March 2017 Jimmy Choo, Paris, France – ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2013 - 2016 Procter & Gamble International Operations, Panamá City, Panamá 2016 Brand Manager Gillette APDOs & Beauty Care GDM - Marketing Department Outlined portfolio opportunities for hair care, soaps and deodorants categories while defining FY1617

strategies to return business “pocket of profit” status for P&G LA (+142% profit margin). Created portfolio simplification and must-have SKUs recommendation to drive focus on the

Distributors, while improving sales and gross margin (+16%) for the category. 2015 - 2016 Acting Brand Manager Safeguard - Marketing Department Developed and executed strategy to accelerate growth behind trading-in new users and trading-up

current users, enabling +2% profit margin, +8pts value share and 5% YoY budget efficiency. Built a sustainable business model after the divestiture of Camay & Zest brands, over-delivering sales

(105 IYA) & profit (+$2MM) targets. Value share reached record-high levels. Partnered with Product Supply team to move sourcing from in-house plant to 3rd party, while helping

local team transition codes, to reduce NPIs. Project delivered +$3.14 GOGS savings. Revamped digital strategy and digital target. Results include: i) YouTube: 125 IYA views with 19%

of YA budget (CPV: 66 IYA). ii) Facebook: +74MM impressions, CPM ix. 83 vs. planned. Defined communication guidelines in line with consumer media habits, improving reach and

awareness (140 IYA), while saving 2% of FY´s agency budget by leveraging global content. 2013 - 2015 Assistant Brand Manager Old Spice - Marketing Department Managed business focusing on profitable growth via portfolio expansion and brand re-launch to over-

deliver volume (112 IYA) and value sales (131 IYA), while growing share (+0.7pts vs. YA). Designed and launched brand in Brazil and Colombia (including marketing campaign, portfolio

across forms and financial structure). Year 1 results: volume at ix. 110 vs. target. Developed the first one-on-one live Twitter campaign for P&G LA, reaching (in one weekend)

6.89MM impressions, +6MM followers, 10.5% engagement and 4.5MM mentions. Crafted content strategy and defined new digital target, achieving +50% engagement rate and +90%

view rate in Facebook and YouTube, and top 10 video in YouTube´s Leader´s Board. 2010 - 2013 Procter & Gamble, Caracas, Venezuela Assistant Brand Manager Head & Shoulders - Marketing Department Developed Business Review and plans to turn around the business despite limited importations, fixed

prices and fixed FX. Brand grew +6.3 pts volume share and became best-selling brand. Designed 3in1 male shampoo launch, leveraging baseball star Johan Santana and P&G’s sport

platform, reaching +$500M in savings. Brand reached 2nd overall rating score within category. EDUCATION 2016 - 2017 ESSEC Business School, Paris, France

MBA in International Luxury Brand Management – Class of 2017 2005 - 2010 Universidad Católica Andrés Bello, Venezuela Bachelor’s Degree in Economics LANGUAGES AND TECHNOLOGY Languages Spanish / English: native, French: intermediate Computer skills Microsoft Office and MacOS INTERESTS

Photography, community work, mentoring, wine and spirits, food and fashion.

Michelle KATZ

[email protected] Nationality: Spanish/Venezuelan

CAREER OBJECTIVE

Brand manager with over 6 years of experience in the FMCG sector with a passion for building iconic brands. Interested in pursuing a brand management career in fragrances & cosmetics in Europe or the USA.

PROFESSIONAL EXPERIENCE

2017 (2,5 months)

Viktor & Rolf /L'Oréal Luxe, Paris, France ESSEC Field Project / Consulting Mission

Conceiving an action plan to boost SPICEBOMB franchise through an innovative product mix and 360° plan

March 2017 Jimmy Choo, Paris, France – ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2013 - 2016 Procter & Gamble International Operations, Panamá City, Panamá 2016 Brand Manager Gillette APDOs & Beauty Care GDM - Marketing Department Outlined portfolio opportunities for hair care, soaps and deodorants categories while defining FY1617

strategies to return business “pocket of profit” status for P&G LA (+142% profit margin). Created portfolio simplification and must-have SKUs recommendation to drive focus on the

Distributors, while improving sales and gross margin (+16%) for the category. 2015 - 2016 Acting Brand Manager Safeguard - Marketing Department Developed and executed strategy to accelerate growth behind trading-in new users and trading-up

current users, enabling +2% profit margin, +8pts value share and 5% YoY budget efficiency. Built a sustainable business model after the divestiture of Camay & Zest brands, over-delivering sales

(105 IYA) & profit (+$2MM) targets. Value share reached record-high levels. Partnered with Product Supply team to move sourcing from in-house plant to 3rd party, while helping

local team transition codes, to reduce NPIs. Project delivered +$3.14 GOGS savings. Revamped digital strategy and digital target. Results include: i) YouTube: 125 IYA views with 19%

of YA budget (CPV: 66 IYA). ii) Facebook: +74MM impressions, CPM ix. 83 vs. planned. Defined communication guidelines in line with consumer media habits, improving reach and

awareness (140 IYA), while saving 2% of FY´s agency budget by leveraging global content. 2013 - 2015 Assistant Brand Manager Old Spice - Marketing Department Managed business focusing on profitable growth via portfolio expansion and brand re-launch to over-

deliver volume (112 IYA) and value sales (131 IYA), while growing share (+0.7pts vs. YA). Designed and launched brand in Brazil and Colombia (including marketing campaign, portfolio

across forms and financial structure). Year 1 results: volume at ix. 110 vs. target. Developed the first one-on-one live Twitter campaign for P&G LA, reaching (in one weekend)

6.89MM impressions, +6MM followers, 10.5% engagement and 4.5MM mentions. Crafted content strategy and defined new digital target, achieving +50% engagement rate and +90%

view rate in Facebook and YouTube, and top 10 video in YouTube´s Leader´s Board. 2010 - 2013 Procter & Gamble, Caracas, Venezuela Assistant Brand Manager Head & Shoulders - Marketing Department Developed Business Review and plans to turn around the business despite limited importations, fixed

prices and fixed FX. Brand grew +6.3 pts volume share and became best-selling brand. Designed 3in1 male shampoo launch, leveraging baseball star Johan Santana and P&G’s sport

platform, reaching +$500M in savings. Brand reached 2nd overall rating score within category. EDUCATION 2016 - 2017 ESSEC Business School, Paris, France

MBA in International Luxury Brand Management – Class of 2017 2005 - 2010 Universidad Católica Andrés Bello, Venezuela Bachelor’s Degree in Economics LANGUAGES AND TECHNOLOGY Languages Spanish / English: native, French: intermediate Computer skills Microsoft Office and MacOS INTERESTS

Photography, community work, mentoring, wine and spirits, food and fashion.

Michelle KATZ

[email protected] Nationality: Spanish/Venezuelan

CAREER OBJECTIVE

Brand manager with over 6 years of experience in the FMCG sector with a passion for building iconic brands. Interested in pursuing a brand management career in fragrances & cosmetics in Europe or the USA.

PROFESSIONAL EXPERIENCE

2017 (2,5 months)

Viktor & Rolf /L'Oréal Luxe, Paris, France ESSEC Field Project / Consulting Mission

Conceiving an action plan to boost SPICEBOMB franchise through an innovative product mix and 360° plan

March 2017 Jimmy Choo, Paris, France – ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2013 - 2016 Procter & Gamble International Operations, Panamá City, Panamá 2016 Brand Manager Gillette APDOs & Beauty Care GDM - Marketing Department Outlined portfolio opportunities for hair care, soaps and deodorants categories while defining FY1617

strategies to return business “pocket of profit” status for P&G LA (+142% profit margin). Created portfolio simplification and must-have SKUs recommendation to drive focus on the

Distributors, while improving sales and gross margin (+16%) for the category. 2015 - 2016 Acting Brand Manager Safeguard - Marketing Department Developed and executed strategy to accelerate growth behind trading-in new users and trading-up

current users, enabling +2% profit margin, +8pts value share and 5% YoY budget efficiency. Built a sustainable business model after the divestiture of Camay & Zest brands, over-delivering sales

(105 IYA) & profit (+$2MM) targets. Value share reached record-high levels. Partnered with Product Supply team to move sourcing from in-house plant to 3rd party, while helping

local team transition codes, to reduce NPIs. Project delivered +$3.14 GOGS savings. Revamped digital strategy and digital target. Results include: i) YouTube: 125 IYA views with 19%

of YA budget (CPV: 66 IYA). ii) Facebook: +74MM impressions, CPM ix. 83 vs. planned. Defined communication guidelines in line with consumer media habits, improving reach and

awareness (140 IYA), while saving 2% of FY´s agency budget by leveraging global content. 2013 - 2015 Assistant Brand Manager Old Spice - Marketing Department Managed business focusing on profitable growth via portfolio expansion and brand re-launch to over-

deliver volume (112 IYA) and value sales (131 IYA), while growing share (+0.7pts vs. YA). Designed and launched brand in Brazil and Colombia (including marketing campaign, portfolio

across forms and financial structure). Year 1 results: volume at ix. 110 vs. target. Developed the first one-on-one live Twitter campaign for P&G LA, reaching (in one weekend)

6.89MM impressions, +6MM followers, 10.5% engagement and 4.5MM mentions. Crafted content strategy and defined new digital target, achieving +50% engagement rate and +90%

view rate in Facebook and YouTube, and top 10 video in YouTube´s Leader´s Board. 2010 - 2013 Procter & Gamble, Caracas, Venezuela Assistant Brand Manager Head & Shoulders - Marketing Department Developed Business Review and plans to turn around the business despite limited importations, fixed

prices and fixed FX. Brand grew +6.3 pts volume share and became best-selling brand. Designed 3in1 male shampoo launch, leveraging baseball star Johan Santana and P&G’s sport

platform, reaching +$500M in savings. Brand reached 2nd overall rating score within category. EDUCATION 2016 - 2017 ESSEC Business School, Paris, France

MBA in International Luxury Brand Management – Class of 2017 2005 - 2010 Universidad Católica Andrés Bello, Venezuela Bachelor’s Degree in Economics LANGUAGES AND TECHNOLOGY Languages Spanish / English: native, French: intermediate Computer skills Microsoft Office and MacOS INTERESTS

Photography, community work, mentoring, wine and spirits, food and fashion.

Page 22: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

15

Laurie KONCEWICZ

[email protected] Nationality: French / Belgian CAREER OBJECTIVE

To pursue a career in product management in fashion & accessories.

PROFESSIONAL EXPERIENCE

2017 Christian Dior Couture, Paris, France - ESSEC Field Project/Consulting Mission (2,5 months) Developing a new service concept for the future of luxury shopping at Dior March 2017 Louis Vuitton, Champs Elysées, Paris, France - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2011 - 2016 L’ORÉAL, Montreal, Canada 2014 - 2016 Retail Image Specialist, BIOTHERM & CLARISONIC Implemented the brands’ standards and image in over 500 Canadian stores

Managed meticulous projects such as development of visual displays to support the launches Participated in the opening of new stores Permanently communicated with suppliers and closely followed-up on the progress of various

projects Realized planograms to communicate the placement of products in store and the brand story Evaluated the condition of stores and took control of corrective actions Oversaw budget of approximately CAD$1M

2011 – 2014 Merchandising-Trade Coordinator, LANCÔME Realized planograms to communicate the placement of products in store and the brand story

Evaluated the condition of stores and took control of corrective actions Collaborated closely with marketing teams to implement launch strategies in stores Created visual merchandising guidelines Trained a new member

July 2009 EABJM, Paris, France (International School)

Summer Camp Counselor Elaborated ideas for daily activities which allowed to demonstrate creativity, leadership and

initiative Took responsibility of the well-being and education of young children

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Cases studies include: Gucci Group: Freedom within the framework (International Marketing) Mauboussin (International Marketing)

2008 - 2011 McGill University, Montreal, Canada Bachelor of Commerce, Major in Marketing, Minor in Organizational Behaviour

LANGUAGES AND TECHNOLOGY Languages French: mother tongue, English: fluent, Spanish: intermediate, Italian: beginner, Japanese: notions Computer skills PC & Mac. Microsoft Office Suite. SAP. Spaceman. Photoshop, Illustrator & InDesign (beginner

skills)

INTERESTS

Fashion, leather goods, jewellery, travel, interior design, photography, music, golf

Laurie KONCEWICZ

[email protected] Nationality: French / Belgian CAREER OBJECTIVE

To pursue a career in product management in fashion & accessories.

PROFESSIONAL EXPERIENCE

2017 Christian Dior Couture, Paris, France - ESSEC Field Project/Consulting Mission (2,5 months) Developing a new service concept for the future of luxury shopping at Dior March 2017 Louis Vuitton, Champs Elysées, Paris, France - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2011 - 2016 L’ORÉAL, Montreal, Canada 2014 - 2016 Retail Image Specialist, BIOTHERM & CLARISONIC Implemented the brands’ standards and image in over 500 Canadian stores

Managed meticulous projects such as development of visual displays to support the launches Participated in the opening of new stores Permanently communicated with suppliers and closely followed-up on the progress of various

projects Realized planograms to communicate the placement of products in store and the brand story Evaluated the condition of stores and took control of corrective actions Oversaw budget of approximately CAD$1M

2011 – 2014 Merchandising-Trade Coordinator, LANCÔME Realized planograms to communicate the placement of products in store and the brand story

Evaluated the condition of stores and took control of corrective actions Collaborated closely with marketing teams to implement launch strategies in stores Created visual merchandising guidelines Trained a new member

July 2009 EABJM, Paris, France (International School)

Summer Camp Counselor Elaborated ideas for daily activities which allowed to demonstrate creativity, leadership and

initiative Took responsibility of the well-being and education of young children

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Cases studies include: Gucci Group: Freedom within the framework (International Marketing) Mauboussin (International Marketing)

2008 - 2011 McGill University, Montreal, Canada Bachelor of Commerce, Major in Marketing, Minor in Organizational Behaviour

LANGUAGES AND TECHNOLOGY Languages French: mother tongue, English: fluent, Spanish: intermediate, Italian: beginner, Japanese: notions Computer skills PC & Mac. Microsoft Office Suite. SAP. Spaceman. Photoshop, Illustrator & InDesign (beginner

skills)

INTERESTS

Fashion, leather goods, jewellery, travel, interior design, photography, music, golf

Laurie KONCEWICZ

[email protected] Nationality: French / Belgian CAREER OBJECTIVE

To pursue a career in product management in fashion & accessories.

PROFESSIONAL EXPERIENCE

2017 Christian Dior Couture, Paris, France - ESSEC Field Project/Consulting Mission (2,5 months) Developing a new service concept for the future of luxury shopping at Dior March 2017 Louis Vuitton, Champs Elysées, Paris, France - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2011 - 2016 L’ORÉAL, Montreal, Canada 2014 - 2016 Retail Image Specialist, BIOTHERM & CLARISONIC Implemented the brands’ standards and image in over 500 Canadian stores

Managed meticulous projects such as development of visual displays to support the launches Participated in the opening of new stores Permanently communicated with suppliers and closely followed-up on the progress of various

projects Realized planograms to communicate the placement of products in store and the brand story Evaluated the condition of stores and took control of corrective actions Oversaw budget of approximately CAD$1M

2011 – 2014 Merchandising-Trade Coordinator, LANCÔME Realized planograms to communicate the placement of products in store and the brand story

Evaluated the condition of stores and took control of corrective actions Collaborated closely with marketing teams to implement launch strategies in stores Created visual merchandising guidelines Trained a new member

July 2009 EABJM, Paris, France (International School)

Summer Camp Counselor Elaborated ideas for daily activities which allowed to demonstrate creativity, leadership and

initiative Took responsibility of the well-being and education of young children

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Cases studies include: Gucci Group: Freedom within the framework (International Marketing) Mauboussin (International Marketing)

2008 - 2011 McGill University, Montreal, Canada Bachelor of Commerce, Major in Marketing, Minor in Organizational Behaviour

LANGUAGES AND TECHNOLOGY Languages French: mother tongue, English: fluent, Spanish: intermediate, Italian: beginner, Japanese: notions Computer skills PC & Mac. Microsoft Office Suite. SAP. Spaceman. Photoshop, Illustrator & InDesign (beginner

skills)

INTERESTS

Fashion, leather goods, jewellery, travel, interior design, photography, music, golf

Page 23: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

16

Dhanika KOTHARI

[email protected] Nationality: Indian CAREER OBJECTIVE

To pursue a career in Brand Management & Digital Marketing in the global wines & spirits industry

PROFESSIONAL EXPERIENCE

2017 Maison Collet, Ay - Essec Field Project/Consulting Mission (2,5 months) Recommending an innovative digital communication strategy that is consistent with the champagne

brand's DNA, namely a craftsman's brand 2014 - 2016 Sula Vineyards Pvt. Ltd, Mumbai, India

(India’s largest premium wine company with over 65% market share, thriving export business and a large import portfolio)

Assistant Manager - Marketing Developed the annual marketing budget for FY 16 & 17 and monitored MTD and YTD spends

Responsible for creating and implementing an omni-channel marketing plan for brand, limited editions, new brand launches and packaging, consumer and trade promotions pan India

Conceived and executed new displays and wine accessories for the brand, led the sourcing process, upgraded brand POS and reduced overall spends by 35%

Managed sponsors for SulaFest (annual gourmet world music festival – footfall of 13000) and part of the taskforce that upped the sponsorship revenue for SulaFest ’16 by 76%

Engaged a new creative agency and implemented visual communication for SulaFest Led selection and on-boarding of new PR agency, defined the scope of work and formulated the PR

strategy and media targets for FY 17 Worked closely with the digital teams on various social media and web campaigns; studied success

metrics and analytics Initiated online and offline brand collaborations for consumer interaction and brand recall Managed creative communication for the brand, liaising with the design team to develop relevant

and effective communication while upholding the brand DNA Achieved ‘Employee of the Quarter’ award in FY’15 Q3, a significant quarter for the company Managed 1 direct report and 2 interns

2013 - 2014 Adonta Mobility Solutions, Mumbai, India (Tech start-up handling in-store music for retail and hospitality)

Marketing Executive Involved in business development for the company; responsible for tying up with and managing

accounts of brands like Enrich Salons, Hotel Claridges Responsible for creatives, brand video and social media communication for the company

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: E-commerce for Chateau de Versailles, Hennessy & Old Monk – A cultural biography, Veuve Clicquot – Digital audit and recommendations

2013 - 2015

NMIMS Global Access School for Continuing Education, Mumbai, India Post Graduate Diploma in Marketing Management

2009 - 2012 Mumbai University – Wilson College, Mumbai, India Bachelors in Mass Media (Advertising)

LANGUAGES AND TECHNOLOGY Languages English/Hindi/Gujarati/Marathi : fluent, French : basic Computer skills Certifications:

MS Office: Word, PowerPoint, Excel Wines & Spirits Education Trust London – Level 1 Award in Wines Digital Marketing & Social Media – by Benedict Hayes, MD Sociomantic Labs

INTERESTS

Travel, photography, books, yoga

Dhanika KOTHARI

[email protected] Nationality: Indian CAREER OBJECTIVE

To pursue a career in Brand Management & Digital Marketing in the global wines & spirits industry

PROFESSIONAL EXPERIENCE

2017 Maison Collet, Ay - Essec Field Project/Consulting Mission (2,5 months) Recommending an innovative digital communication strategy that is consistent with the champagne

brand's DNA, namely a craftsman's brand 2014 - 2016 Sula Vineyards Pvt. Ltd, Mumbai, India

(India’s largest premium wine company with over 65% market share, thriving export business and a large import portfolio)

Assistant Manager - Marketing Developed the annual marketing budget for FY 16 & 17 and monitored MTD and YTD spends

Responsible for creating and implementing an omni-channel marketing plan for brand, limited editions, new brand launches and packaging, consumer and trade promotions pan India

Conceived and executed new displays and wine accessories for the brand, led the sourcing process, upgraded brand POS and reduced overall spends by 35%

Managed sponsors for SulaFest (annual gourmet world music festival – footfall of 13000) and part of the taskforce that upped the sponsorship revenue for SulaFest ’16 by 76%

Engaged a new creative agency and implemented visual communication for SulaFest Led selection and on-boarding of new PR agency, defined the scope of work and formulated the PR

strategy and media targets for FY 17 Worked closely with the digital teams on various social media and web campaigns; studied success

metrics and analytics Initiated online and offline brand collaborations for consumer interaction and brand recall Managed creative communication for the brand, liaising with the design team to develop relevant

and effective communication while upholding the brand DNA Achieved ‘Employee of the Quarter’ award in FY’15 Q3, a significant quarter for the company Managed 1 direct report and 2 interns

2013 - 2014 Adonta Mobility Solutions, Mumbai, India (Tech start-up handling in-store music for retail and hospitality)

Marketing Executive Involved in business development for the company; responsible for tying up with and managing

accounts of brands like Enrich Salons, Hotel Claridges Responsible for creatives, brand video and social media communication for the company

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: E-commerce for Chateau de Versailles, Hennessy & Old Monk – A cultural biography, Veuve Clicquot – Digital audit and recommendations

2013 - 2015

NMIMS Global Access School for Continuing Education, Mumbai, India Post Graduate Diploma in Marketing Management

2009 - 2012 Mumbai University – Wilson College, Mumbai, India Bachelors in Mass Media (Advertising)

LANGUAGES AND TECHNOLOGY Languages English/Hindi/Gujarati/Marathi : fluent, French : basic Computer skills Certifications:

MS Office: Word, PowerPoint, Excel Wines & Spirits Education Trust London – Level 1 Award in Wines Digital Marketing & Social Media – by Benedict Hayes, MD Sociomantic Labs

INTERESTS

Travel, photography, books, yoga

Dhanika KOTHARI

[email protected] Nationality: Indian CAREER OBJECTIVE

To pursue a career in Brand Management & Digital Marketing in the global wines & spirits industry

PROFESSIONAL EXPERIENCE

2017 Maison Collet, Ay - Essec Field Project/Consulting Mission (2,5 months) Recommending an innovative digital communication strategy that is consistent with the champagne

brand's DNA, namely a craftsman's brand 2014 - 2016 Sula Vineyards Pvt. Ltd, Mumbai, India

(India’s largest premium wine company with over 65% market share, thriving export business and a large import portfolio)

Assistant Manager - Marketing Developed the annual marketing budget for FY 16 & 17 and monitored MTD and YTD spends

Responsible for creating and implementing an omni-channel marketing plan for brand, limited editions, new brand launches and packaging, consumer and trade promotions pan India

Conceived and executed new displays and wine accessories for the brand, led the sourcing process, upgraded brand POS and reduced overall spends by 35%

Managed sponsors for SulaFest (annual gourmet world music festival – footfall of 13000) and part of the taskforce that upped the sponsorship revenue for SulaFest ’16 by 76%

Engaged a new creative agency and implemented visual communication for SulaFest Led selection and on-boarding of new PR agency, defined the scope of work and formulated the PR

strategy and media targets for FY 17 Worked closely with the digital teams on various social media and web campaigns; studied success

metrics and analytics Initiated online and offline brand collaborations for consumer interaction and brand recall Managed creative communication for the brand, liaising with the design team to develop relevant

and effective communication while upholding the brand DNA Achieved ‘Employee of the Quarter’ award in FY’15 Q3, a significant quarter for the company Managed 1 direct report and 2 interns

2013 - 2014 Adonta Mobility Solutions, Mumbai, India (Tech start-up handling in-store music for retail and hospitality)

Marketing Executive Involved in business development for the company; responsible for tying up with and managing

accounts of brands like Enrich Salons, Hotel Claridges Responsible for creatives, brand video and social media communication for the company

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: E-commerce for Chateau de Versailles, Hennessy & Old Monk – A cultural biography, Veuve Clicquot – Digital audit and recommendations

2013 - 2015

NMIMS Global Access School for Continuing Education, Mumbai, India Post Graduate Diploma in Marketing Management

2009 - 2012 Mumbai University – Wilson College, Mumbai, India Bachelors in Mass Media (Advertising)

LANGUAGES AND TECHNOLOGY Languages English/Hindi/Gujarati/Marathi : fluent, French : basic Computer skills Certifications:

MS Office: Word, PowerPoint, Excel Wines & Spirits Education Trust London – Level 1 Award in Wines Digital Marketing & Social Media – by Benedict Hayes, MD Sociomantic Labs

INTERESTS

Travel, photography, books, yoga

Page 24: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Ida LAI

[email protected] Nationality: Canadian/ HK

CAREER OBJECTIVE A position in buying/merchandising in luxury fashion accessories and footwear.

PROFESSIONAL EXPERIENCE 2017 (April - July)

Christian Louboutin, Paris, France ESSEC Field Project/Consulting Mission

Defining a digitalization plan for special orders

March 2017 (1 week)

Christian Louboutin, Paris, France ESSEC Retail Internship

Learnt the fundamental elements of managing a luxury boutique

2014 - 2016 CICINO, Vancouver, Canada – (Luxury multibrand fashion boutique) Product Manager Developed buying strategy for women and men apparel and accessories

Responsible for vendor relations, inventory management and sales & markdown calendars

Designed and launched the CICINO’s website in three months- also launched CICINO VIP, a members’ only initiative to improve web product offering of exclusive products; increased web users by 50% in 10 months

Developed and implemented a social media marketing plan, reaching 2000+ instagram followers and a mailing list of 500+ subscribers in 10 months

2012 - 2014 Aritzia Inc., Vancouver, Canada – (Contemporary women’s fashion brand) Product Catalog Coordinator Managed Aritzia’s Canadian and American websites with a database of over 50,000 SKUs.

Increased catalog publishing effectiveness and accuracy from 85% to 97% within six months by modifying the existing daily/weekly/seasonal campaigns, and on/off figure-shooting calendar.

Oversaw product catalog operating budget of $50,000 and prepared financial statements for managers and executives.

Sales Associate

2012 - 2013 Markio Design, Toronto, Canada – (Luxury & contemporary shoes retailer) E-Commerce Manager Responsible for the development and launch of newly redesigned DAVIDS and Capezio websites-

over 30 brands and 5000+ SKUs of products Created and executed all online marketing initiatives (including all social media platforms)

2011 - 2012 Endeavour Marketing, Toronto, Canada – (Marketing Agency) American Express Account Executive Assisted in launching new American Express initiative - American Express Delights, a program of

curated special offers and experiences for top tier American Express Cardmembers

EDUCATION 2016 - 2017 ESSEC Business School, Paris, France

MBA in International Luxury Brand Management Case studies include: Burberry Beauty Online/Offline Distribution, Christian Louboutin Co-

branding, Digital Analysis on CÉLINE, Cultural Biography on Jimmy Choo & Tamara Mellon Candidate for #INSIDELVMH

1 of 220 students selected out of 1000+ European students to attend an event hosted by LVMH 2007 - 2011 Western University, London, Canada

Bachelor in Business Management and Organizational Studies

LANGUAGES AND TECHNOLOGY Languages English/Cantonese: native, Mandarin/Shanghainese: fluent, French: beginner Computer skills MS Office, Adobe Photoshop, Basic HTML

INTERESTS Animals, music, traveling, fashion and sports.

Ida LAI

[email protected] Nationality: Canadian/ HK

CAREER OBJECTIVE A position in buying/merchandising in luxury fashion accessories and footwear.

PROFESSIONAL EXPERIENCE 2017 (April - July)

Christian Louboutin, Paris, France ESSEC Field Project/Consulting Mission

Defining a digitalization plan for special orders

March 2017 (1 week)

Christian Louboutin, Paris, France ESSEC Retail Internship

Learnt the fundamental elements of managing a luxury boutique

2014 - 2016 CICINO, Vancouver, Canada – (Luxury multibrand fashion boutique) Product Manager Developed buying strategy for women and men apparel and accessories

Responsible for vendor relations, inventory management and sales & markdown calendars

Designed and launched the CICINO’s website in three months- also launched CICINO VIP, a members’ only initiative to improve web product offering of exclusive products; increased web users by 50% in 10 months

Developed and implemented a social media marketing plan, reaching 2000+ instagram followers and a mailing list of 500+ subscribers in 10 months

2012 - 2014 Aritzia Inc., Vancouver, Canada – (Contemporary women’s fashion brand) Product Catalog Coordinator Managed Aritzia’s Canadian and American websites with a database of over 50,000 SKUs.

Increased catalog publishing effectiveness and accuracy from 85% to 97% within six months by modifying the existing daily/weekly/seasonal campaigns, and on/off figure-shooting calendar.

Oversaw product catalog operating budget of $50,000 and prepared financial statements for managers and executives.

Sales Associate

2012 - 2013 Markio Design, Toronto, Canada – (Luxury & contemporary shoes retailer) E-Commerce Manager Responsible for the development and launch of newly redesigned DAVIDS and Capezio websites-

over 30 brands and 5000+ SKUs of products Created and executed all online marketing initiatives (including all social media platforms)

2011 - 2012 Endeavour Marketing, Toronto, Canada – (Marketing Agency) American Express Account Executive Assisted in launching new American Express initiative - American Express Delights, a program of

curated special offers and experiences for top tier American Express Cardmembers

EDUCATION 2016 - 2017 ESSEC Business School, Paris, France

MBA in International Luxury Brand Management Case studies include: Burberry Beauty Online/Offline Distribution, Christian Louboutin Co-

branding, Digital Analysis on CÉLINE, Cultural Biography on Jimmy Choo & Tamara Mellon Candidate for #INSIDELVMH

1 of 220 students selected out of 1000+ European students to attend an event hosted by LVMH 2007 - 2011 Western University, London, Canada

Bachelor in Business Management and Organizational Studies

LANGUAGES AND TECHNOLOGY Languages English/Cantonese: native, Mandarin/Shanghainese: fluent, French: beginner Computer skills MS Office, Adobe Photoshop, Basic HTML

INTERESTS Animals, music, traveling, fashion and sports.

Ida LAI

[email protected] Nationality: Canadian/ HK

CAREER OBJECTIVE A position in buying/merchandising in luxury fashion accessories and footwear.

PROFESSIONAL EXPERIENCE 2017 (April - July)

Christian Louboutin, Paris, France ESSEC Field Project/Consulting Mission

Defining a digitalization plan for special orders

March 2017 (1 week)

Christian Louboutin, Paris, France ESSEC Retail Internship

Learnt the fundamental elements of managing a luxury boutique

2014 - 2016 CICINO, Vancouver, Canada – (Luxury multibrand fashion boutique) Product Manager Developed buying strategy for women and men apparel and accessories

Responsible for vendor relations, inventory management and sales & markdown calendars

Designed and launched the CICINO’s website in three months- also launched CICINO VIP, a members’ only initiative to improve web product offering of exclusive products; increased web users by 50% in 10 months

Developed and implemented a social media marketing plan, reaching 2000+ instagram followers and a mailing list of 500+ subscribers in 10 months

2012 - 2014 Aritzia Inc., Vancouver, Canada – (Contemporary women’s fashion brand) Product Catalog Coordinator Managed Aritzia’s Canadian and American websites with a database of over 50,000 SKUs.

Increased catalog publishing effectiveness and accuracy from 85% to 97% within six months by modifying the existing daily/weekly/seasonal campaigns, and on/off figure-shooting calendar.

Oversaw product catalog operating budget of $50,000 and prepared financial statements for managers and executives.

Sales Associate

2012 - 2013 Markio Design, Toronto, Canada – (Luxury & contemporary shoes retailer) E-Commerce Manager Responsible for the development and launch of newly redesigned DAVIDS and Capezio websites-

over 30 brands and 5000+ SKUs of products Created and executed all online marketing initiatives (including all social media platforms)

2011 - 2012 Endeavour Marketing, Toronto, Canada – (Marketing Agency) American Express Account Executive Assisted in launching new American Express initiative - American Express Delights, a program of

curated special offers and experiences for top tier American Express Cardmembers

EDUCATION 2016 - 2017 ESSEC Business School, Paris, France

MBA in International Luxury Brand Management Case studies include: Burberry Beauty Online/Offline Distribution, Christian Louboutin Co-

branding, Digital Analysis on CÉLINE, Cultural Biography on Jimmy Choo & Tamara Mellon Candidate for #INSIDELVMH

1 of 220 students selected out of 1000+ European students to attend an event hosted by LVMH 2007 - 2011 Western University, London, Canada

Bachelor in Business Management and Organizational Studies

LANGUAGES AND TECHNOLOGY Languages English/Cantonese: native, Mandarin/Shanghainese: fluent, French: beginner Computer skills MS Office, Adobe Photoshop, Basic HTML

INTERESTS Animals, music, traveling, fashion and sports.

17

Page 25: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

18

Kelly (Juhee) LEE

[email protected] Nationality: Korean CAREER OBJECTIVE

To pursue a career in business development, retail management or travel retail preferably in fragrances & cosmetics or fashion & accessories PROFESSIONAL EXPERIENCE

2017 DFS, Paris, France - Essec Field Project/Consulting Mission (2,5 months) Prioritizing options to enhance customer experience in a Parisian department store, based on

comprehensive retail environment benchmark March 2017 Sisley, Printemps, Paris, France – ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2013 - 20015 Marriott International Inc. HQ, Maryland, U.S.A. Revenue Manager, Revenue Management Remote Solutions Provided strategic and technical leadership to maximize revenue opportunities for 14 Hotels in 5

different markets across the US, a total of 1,198 Rooms and over $26m in revenue Improved YTD forecast accuracy by 4 points and grew YTD revenue by 10.3% for 12 hotels Utilized all available tools and systems, applicable by brand, to develop strategies focused on

revenue maximization. Conducted weekly sales strategy meetings with stakeholders (GMs, DOS&Ms, and representatives

of owner companies) analysed market changes influencing performance decision, and ensured that price points and inventory were correctly set up at all points of sale

2012 - 2013 Marriott Curacao, Curacao, Caribbean - Revenue Analysis Manager Led all the processes associated with demand, revenue and forecasting

Ensured strategic pricing and positioning of transient and group segments to drive performance Provided market strategy expertise and leadership to General Manager, property leadership teams

and sales leaders Worked closely with finance and sales teams to develop an annual budget and forecast

2007 - 2010 Marriott Executive Apartments, Seoul, Korea Courtyard Times Square, Seoul, Korea

Cluster Director of Revenue Management (Pre-opening & Opening member) Recommended sales strategies to maximize revenue through analysis of reports, statistics, and market

information Led revenue management processes and reservation functions for 2 hotels, a total of 386 rooms Managed 5-member reservation team Received Best RevPar Index (revenue) Growth award 2010 in Asia Pacific region for the hotel

2002 - 2006 Marriott Busan, Busan, Korea Executive Secretary to General Manager - Loyalty Program Coordinator Acted as a bridge between foreign GM and local department heads and ensured successful inter-

departmental relationships Organized ‘Preference Plus Club (Marriott loyalty program)’ activities for VIP corporate bookers

– Beauty class, Flower arrangement class, and wine class EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: YSL Beauté – Collaboration; J’adore – Brand Communication

1996 - 2002 Dong-A University, Busan, Korea Bachelor of Arts in French Language and Literature LANGUAGES AND TECHNOLOGY Languages Korean: native, English: fluent, French: intermediate Computer skills Proficient in Microsoft Office tools and OS INTERESTS

Travelling, contemporary art, fashion, yoga (certified teacher) and community work

Kelly (Juhee) LEE

[email protected] Nationality: Korean CAREER OBJECTIVE

To pursue a career in business development, retail management or travel retail preferably in fragrances & cosmetics or fashion & accessories PROFESSIONAL EXPERIENCE

2017 DFS, Paris, France - Essec Field Project/Consulting Mission (2,5 months) Prioritizing options to enhance customer experience in a Parisian department store, based on

comprehensive retail environment benchmark March 2017 Sisley, Printemps, Paris, France – ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2013 - 20015 Marriott International Inc. HQ, Maryland, U.S.A. Revenue Manager, Revenue Management Remote Solutions Provided strategic and technical leadership to maximize revenue opportunities for 14 Hotels in 5

different markets across the US, a total of 1,198 Rooms and over $26m in revenue Improved YTD forecast accuracy by 4 points and grew YTD revenue by 10.3% for 12 hotels Utilized all available tools and systems, applicable by brand, to develop strategies focused on

revenue maximization. Conducted weekly sales strategy meetings with stakeholders (GMs, DOS&Ms, and representatives

of owner companies) analysed market changes influencing performance decision, and ensured that price points and inventory were correctly set up at all points of sale

2012 - 2013 Marriott Curacao, Curacao, Caribbean - Revenue Analysis Manager Led all the processes associated with demand, revenue and forecasting

Ensured strategic pricing and positioning of transient and group segments to drive performance Provided market strategy expertise and leadership to General Manager, property leadership teams

and sales leaders Worked closely with finance and sales teams to develop an annual budget and forecast

2007 - 2010 Marriott Executive Apartments, Seoul, Korea Courtyard Times Square, Seoul, Korea

Cluster Director of Revenue Management (Pre-opening & Opening member) Recommended sales strategies to maximize revenue through analysis of reports, statistics, and market

information Led revenue management processes and reservation functions for 2 hotels, a total of 386 rooms Managed 5-member reservation team Received Best RevPar Index (revenue) Growth award 2010 in Asia Pacific region for the hotel

2002 - 2006 Marriott Busan, Busan, Korea Executive Secretary to General Manager - Loyalty Program Coordinator Acted as a bridge between foreign GM and local department heads and ensured successful inter-

departmental relationships Organized ‘Preference Plus Club (Marriott loyalty program)’ activities for VIP corporate bookers

– Beauty class, Flower arrangement class, and wine class EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: YSL Beauté – Collaboration; J’adore – Brand Communication

1996 - 2002 Dong-A University, Busan, Korea Bachelor of Arts in French Language and Literature LANGUAGES AND TECHNOLOGY Languages Korean: native, English: fluent, French: intermediate Computer skills Proficient in Microsoft Office tools and OS INTERESTS

Travelling, contemporary art, fashion, yoga (certified teacher) and community work

Kelly (Juhee) LEE

[email protected] Nationality: Korean CAREER OBJECTIVE

To pursue a career in business development, retail management or travel retail preferably in fragrances & cosmetics or fashion & accessories PROFESSIONAL EXPERIENCE

2017 DFS, Paris, France - Essec Field Project/Consulting Mission (2,5 months) Prioritizing options to enhance customer experience in a Parisian department store, based on

comprehensive retail environment benchmark March 2017 Sisley, Printemps, Paris, France – ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2013 - 20015 Marriott International Inc. HQ, Maryland, U.S.A. Revenue Manager, Revenue Management Remote Solutions Provided strategic and technical leadership to maximize revenue opportunities for 14 Hotels in 5

different markets across the US, a total of 1,198 Rooms and over $26m in revenue Improved YTD forecast accuracy by 4 points and grew YTD revenue by 10.3% for 12 hotels Utilized all available tools and systems, applicable by brand, to develop strategies focused on

revenue maximization. Conducted weekly sales strategy meetings with stakeholders (GMs, DOS&Ms, and representatives

of owner companies) analysed market changes influencing performance decision, and ensured that price points and inventory were correctly set up at all points of sale

2012 - 2013 Marriott Curacao, Curacao, Caribbean - Revenue Analysis Manager Led all the processes associated with demand, revenue and forecasting

Ensured strategic pricing and positioning of transient and group segments to drive performance Provided market strategy expertise and leadership to General Manager, property leadership teams

and sales leaders Worked closely with finance and sales teams to develop an annual budget and forecast

2007 - 2010 Marriott Executive Apartments, Seoul, Korea Courtyard Times Square, Seoul, Korea

Cluster Director of Revenue Management (Pre-opening & Opening member) Recommended sales strategies to maximize revenue through analysis of reports, statistics, and market

information Led revenue management processes and reservation functions for 2 hotels, a total of 386 rooms Managed 5-member reservation team Received Best RevPar Index (revenue) Growth award 2010 in Asia Pacific region for the hotel

2002 - 2006 Marriott Busan, Busan, Korea Executive Secretary to General Manager - Loyalty Program Coordinator Acted as a bridge between foreign GM and local department heads and ensured successful inter-

departmental relationships Organized ‘Preference Plus Club (Marriott loyalty program)’ activities for VIP corporate bookers

– Beauty class, Flower arrangement class, and wine class EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: YSL Beauté – Collaboration; J’adore – Brand Communication

1996 - 2002 Dong-A University, Busan, Korea Bachelor of Arts in French Language and Literature LANGUAGES AND TECHNOLOGY Languages Korean: native, English: fluent, French: intermediate Computer skills Proficient in Microsoft Office tools and OS INTERESTS

Travelling, contemporary art, fashion, yoga (certified teacher) and community work

Page 26: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

19

Nicola LUKOVICSOVÁ

[email protected] Nationality: Czech CAREER OBJECTIVE

A Management position in Luxury Retail, Communications or Business Development & Training within the Fashion industry in Prague PROFESSIONAL EXPERIENCE

2017 Christian Dior Couture, Paris, France - ESSEC Field Project/Consulting Mission (2,5 months) - Developing a new service concept for the future of luxury shopping at Dior March 2017 Christian Dior Couture, Printemps, Paris, France - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2015 - 2016 Louis Vuitton, Prague, Czech Republic Client Advisor, Leather Goods Welcomed and served demanding clientele, took care of 3 VICs.

Actively took part in every day store operations, including brainstorming on how to improve our service and overall store operations (implemented several strategies in Client Experience).

Responsible for the High-End Leather Goods category, improved the sales of this category by 12% in the first half of 2016.

Trained colleagues in the domain of high-end leather, exotic leather as well as in social manners connected to client experience.

2010 - 2015 Coolidge Consulting Services, Prague, Czech Republic (Consulting company in Business and Diplomatic Ethics and Etiquette of a former White House Official, Mrs. Eliška Hašková Coolidge – www.ehc.cz)

Office Manager & Personal Assistant Organised and supervised all the administrative activities, including recruitment of new

staff, training and induction. Acquired clients for prestigious courses on “The Art and Management of Social Skills,

Diplomatic and Business Protocol.” (Several courses for public, as well as for private companies including: Allianz, Raiffaisen Bank, KKCG, Czech Pariament, EU etc.).

Improved and updated the database system in the company. Managed PR communication, website and social media. Established the Facebook page acquiring more than 1,000 fans within the first year of

operation. 2013 - 2013 Max Mara, Prague, Czech Republic

(Franchise of the Max Mara Group in Czech Republic) Internship Actively involved in stock control and stock management.

Gave advice and guidance on product selection to customers. EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: Patek Philippe and Tiffany & Co. brand collaboration

2010 - 2015 University of Economics, Prague, Czech Republic MA in International and Diplomatic Studies

2015 – 2015 Sciences Po, Paris, France International Political Studies (ERASMUS)

LANGUAGES AND TECHNOLOGY Languages Czech: native, English: fluent, French: intermediate, Chinese: lower-intermediate Computer skills Microsoft Office

INTERESTS

Luxury fashion & emerging Czech fashion designers, travelling, reading, cooking & fine-gastronomy, wines & champagne, dog-breeding, yoga.

Nicola LUKOVICSOVÁ

[email protected] Nationality: Czech CAREER OBJECTIVE

A Management position in Luxury Retail, Communications or Business Development & Training within the Fashion industry in Prague PROFESSIONAL EXPERIENCE

2017 Christian Dior Couture, Paris, France - ESSEC Field Project/Consulting Mission (2,5 months) - Developing a new service concept for the future of luxury shopping at Dior March 2017 Christian Dior Couture, Printemps, Paris, France - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2015 - 2016 Louis Vuitton, Prague, Czech Republic Client Advisor, Leather Goods Welcomed and served demanding clientele, took care of 3 VICs.

Actively took part in every day store operations, including brainstorming on how to improve our service and overall store operations (implemented several strategies in Client Experience).

Responsible for the High-End Leather Goods category, improved the sales of this category by 12% in the first half of 2016.

Trained colleagues in the domain of high-end leather, exotic leather as well as in social manners connected to client experience.

2010 - 2015 Coolidge Consulting Services, Prague, Czech Republic (Consulting company in Business and Diplomatic Ethics and Etiquette of a former White House Official, Mrs. Eliška Hašková Coolidge – www.ehc.cz)

Office Manager & Personal Assistant Organised and supervised all the administrative activities, including recruitment of new

staff, training and induction. Acquired clients for prestigious courses on “The Art and Management of Social Skills,

Diplomatic and Business Protocol.” (Several courses for public, as well as for private companies including: Allianz, Raiffaisen Bank, KKCG, Czech Pariament, EU etc.).

Improved and updated the database system in the company. Managed PR communication, website and social media. Established the Facebook page acquiring more than 1,000 fans within the first year of

operation. 2013 - 2013 Max Mara, Prague, Czech Republic

(Franchise of the Max Mara Group in Czech Republic) Internship Actively involved in stock control and stock management.

Gave advice and guidance on product selection to customers. EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: Patek Philippe and Tiffany & Co. brand collaboration

2010 - 2015 University of Economics, Prague, Czech Republic MA in International and Diplomatic Studies

2015 – 2015 Sciences Po, Paris, France International Political Studies (ERASMUS)

LANGUAGES AND TECHNOLOGY Languages Czech: native, English: fluent, French: intermediate, Chinese: lower-intermediate Computer skills Microsoft Office

INTERESTS

Luxury fashion & emerging Czech fashion designers, travelling, reading, cooking & fine-gastronomy, wines & champagne, dog-breeding, yoga.

Nicola LUKOVICSOVÁ

[email protected] Nationality: Czech CAREER OBJECTIVE

A Management position in Luxury Retail, Communications or Business Development & Training within the Fashion industry in Prague PROFESSIONAL EXPERIENCE

2017 Christian Dior Couture, Paris, France - ESSEC Field Project/Consulting Mission (2,5 months) - Developing a new service concept for the future of luxury shopping at Dior March 2017 Christian Dior Couture, Printemps, Paris, France - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2015 - 2016 Louis Vuitton, Prague, Czech Republic Client Advisor, Leather Goods Welcomed and served demanding clientele, took care of 3 VICs.

Actively took part in every day store operations, including brainstorming on how to improve our service and overall store operations (implemented several strategies in Client Experience).

Responsible for the High-End Leather Goods category, improved the sales of this category by 12% in the first half of 2016.

Trained colleagues in the domain of high-end leather, exotic leather as well as in social manners connected to client experience.

2010 - 2015 Coolidge Consulting Services, Prague, Czech Republic (Consulting company in Business and Diplomatic Ethics and Etiquette of a former White House Official, Mrs. Eliška Hašková Coolidge – www.ehc.cz)

Office Manager & Personal Assistant Organised and supervised all the administrative activities, including recruitment of new

staff, training and induction. Acquired clients for prestigious courses on “The Art and Management of Social Skills,

Diplomatic and Business Protocol.” (Several courses for public, as well as for private companies including: Allianz, Raiffaisen Bank, KKCG, Czech Pariament, EU etc.).

Improved and updated the database system in the company. Managed PR communication, website and social media. Established the Facebook page acquiring more than 1,000 fans within the first year of

operation. 2013 - 2013 Max Mara, Prague, Czech Republic

(Franchise of the Max Mara Group in Czech Republic) Internship Actively involved in stock control and stock management.

Gave advice and guidance on product selection to customers. EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: Patek Philippe and Tiffany & Co. brand collaboration

2010 - 2015 University of Economics, Prague, Czech Republic MA in International and Diplomatic Studies

2015 – 2015 Sciences Po, Paris, France International Political Studies (ERASMUS)

LANGUAGES AND TECHNOLOGY Languages Czech: native, English: fluent, French: intermediate, Chinese: lower-intermediate Computer skills Microsoft Office

INTERESTS

Luxury fashion & emerging Czech fashion designers, travelling, reading, cooking & fine-gastronomy, wines & champagne, dog-breeding, yoga.

Page 27: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

20

Mariya MADERYCH

[email protected] Nationality: Ukrainian (Singapore resident)

Korean Green Card holder CAREER OBJECTIVE

A position in brand management, merchandising or retail operations in fashion and accessories. PROFESSIONAL EXPERIENCE

2017 Christian Dior Couture, Paris, France - ESSEC Field Project/Consulting Mission (2,5 months) Developing a new service concept for the future of luxury shopping at Dior 2017 Louis Vuitton, Galeries Lafayette, Paris, France – Summer internship (2 months) Learnt the fundamental elements of running a store 2016 Céline Marina Bay Sands, LVMH Fashion Singapore (5 months) Sales Associate Provided customers with excellent service and recommended items based on current season

trends. Handled various store operations based on store needs, helped during bi-annual stock take sessions, identified traffic report and weekly feedback on product categories.

Organized special birthday gift for member of K-Pop Big Bang for Céline VIC. 2014 – 2016 OMB Couture, Singapore - (High-end pet accessory e-commerce and offline boutiques) Owner Managed online and offline brand marketing, brand business development, sales and

bookkeeping. Conducted and supervised manufacture of couture hand-made garments for pets. Imported and sold luxury dog accessories from Europe. Successfully negotiated various agreements to sell brand in selected high-end pet cafes in

Singapore, South Korea, Malaysia, Indonesia and Australia. 2011 – 2014 Standard Chartered Bank, Seoul, Korea Relationship Manager for Small and Medium International Corporates at the Main Branch Established foreign companies through FDI. Conducted account openings, financing, foreign

exchange and daily management of group referred companies from overseas. Reported to Korea SME Head and Gateway Banking Head in Singapore.

2007 – 2011 Standard Chartered the Private Bank, Seoul, Korea Relationship Manager for International Private Banking clientele in Gangnam PB Branch

Managed investment accounts of International Clientele with AUM over US$1M. Conducted monthly financial seminars in cooperation with Bank’s investment partners. Provided non-financial services in partnership with various luxury brands and Art Houses.

2008 – 2013 (part-time)

Seoul Fashion Week and Gangnam Fashion Week, Seoul, Korea VIP Client List manager Oversaw foreign VIP invitees list and assistance during the fashion show.

2005 – 2006 Chanel/Shinsaege department store, Seoul, Korea Intern, Customer service Shinsaege department store Attended foreign customers at the Chanel Cosmetic counter.

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Selected by LVMH for LVMH Inside at Christian Dior Couture. Case studies include: “Brand extension - Café Dior collaboration with Pierre Hermé”, “MCM VS Charles and Keith”.

2005 - 2007 Yonsei University MA in International Cooperation

LANGUAGES AND TECHNOLOGY Languages English/Korean: fluent, Russian/Ukrainian: native, Mandarin/French/German: intermediate Computer skills Adobe Photoshop, Instagram, Twitter, Facebook, Wordpress, Shopify, Google Analytics, SEO INTERESTS

Investing, reading, fashion biographies, leather goods (contributor to bragmybag.com), fitness (FISAF certified instructor), organizing high profile event (galas, balls, VIP seminars)

Mariya MADERYCH

[email protected] Nationality: Ukrainian (Singapore resident)

Korean Green Card holder CAREER OBJECTIVE

A position in brand management, merchandising or retail operations in fashion and accessories. PROFESSIONAL EXPERIENCE

2017 Christian Dior Couture, Paris, France - ESSEC Field Project/Consulting Mission (2,5 months) Developing a new service concept for the future of luxury shopping at Dior 2017 Louis Vuitton, Galeries Lafayette, Paris, France – Summer internship (2 months) Learnt the fundamental elements of running a store 2016 Céline Marina Bay Sands, LVMH Fashion Singapore (5 months) Sales Associate Provided customers with excellent service and recommended items based on current season

trends. Handled various store operations based on store needs, helped during bi-annual stock take sessions, identified traffic report and weekly feedback on product categories.

Organized special birthday gift for member of K-Pop Big Bang for Céline VIC. 2014 – 2016 OMB Couture, Singapore - (High-end pet accessory e-commerce and offline boutiques) Owner Managed online and offline brand marketing, brand business development, sales and

bookkeeping. Conducted and supervised manufacture of couture hand-made garments for pets. Imported and sold luxury dog accessories from Europe. Successfully negotiated various agreements to sell brand in selected high-end pet cafes in

Singapore, South Korea, Malaysia, Indonesia and Australia. 2011 – 2014 Standard Chartered Bank, Seoul, Korea Relationship Manager for Small and Medium International Corporates at the Main Branch Established foreign companies through FDI. Conducted account openings, financing, foreign

exchange and daily management of group referred companies from overseas. Reported to Korea SME Head and Gateway Banking Head in Singapore.

2007 – 2011 Standard Chartered the Private Bank, Seoul, Korea Relationship Manager for International Private Banking clientele in Gangnam PB Branch

Managed investment accounts of International Clientele with AUM over US$1M. Conducted monthly financial seminars in cooperation with Bank’s investment partners. Provided non-financial services in partnership with various luxury brands and Art Houses.

2008 – 2013 (part-time)

Seoul Fashion Week and Gangnam Fashion Week, Seoul, Korea VIP Client List manager Oversaw foreign VIP invitees list and assistance during the fashion show.

2005 – 2006 Chanel/Shinsaege department store, Seoul, Korea Intern, Customer service Shinsaege department store Attended foreign customers at the Chanel Cosmetic counter.

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Selected by LVMH for LVMH Inside at Christian Dior Couture. Case studies include: “Brand extension - Café Dior collaboration with Pierre Hermé”, “MCM VS Charles and Keith”.

2005 - 2007 Yonsei University MA in International Cooperation

LANGUAGES AND TECHNOLOGY Languages English/Korean: fluent, Russian/Ukrainian: native, Mandarin/French/German: intermediate Computer skills Adobe Photoshop, Instagram, Twitter, Facebook, Wordpress, Shopify, Google Analytics, SEO INTERESTS

Investing, reading, fashion biographies, leather goods (contributor to bragmybag.com), fitness (FISAF certified instructor), organizing high profile event (galas, balls, VIP seminars)

Mariya MADERYCH

[email protected] Nationality: Ukrainian (Singapore resident)

Korean Green Card holder CAREER OBJECTIVE

A position in brand management, merchandising or retail operations in fashion and accessories. PROFESSIONAL EXPERIENCE

2017 Christian Dior Couture, Paris, France - ESSEC Field Project/Consulting Mission (2,5 months) Developing a new service concept for the future of luxury shopping at Dior 2017 Louis Vuitton, Galeries Lafayette, Paris, France – Summer internship (2 months) Learnt the fundamental elements of running a store 2016 Céline Marina Bay Sands, LVMH Fashion Singapore (5 months) Sales Associate Provided customers with excellent service and recommended items based on current season

trends. Handled various store operations based on store needs, helped during bi-annual stock take sessions, identified traffic report and weekly feedback on product categories.

Organized special birthday gift for member of K-Pop Big Bang for Céline VIC. 2014 – 2016 OMB Couture, Singapore - (High-end pet accessory e-commerce and offline boutiques) Owner Managed online and offline brand marketing, brand business development, sales and

bookkeeping. Conducted and supervised manufacture of couture hand-made garments for pets. Imported and sold luxury dog accessories from Europe. Successfully negotiated various agreements to sell brand in selected high-end pet cafes in

Singapore, South Korea, Malaysia, Indonesia and Australia. 2011 – 2014 Standard Chartered Bank, Seoul, Korea Relationship Manager for Small and Medium International Corporates at the Main Branch Established foreign companies through FDI. Conducted account openings, financing, foreign

exchange and daily management of group referred companies from overseas. Reported to Korea SME Head and Gateway Banking Head in Singapore.

2007 – 2011 Standard Chartered the Private Bank, Seoul, Korea Relationship Manager for International Private Banking clientele in Gangnam PB Branch

Managed investment accounts of International Clientele with AUM over US$1M. Conducted monthly financial seminars in cooperation with Bank’s investment partners. Provided non-financial services in partnership with various luxury brands and Art Houses.

2008 – 2013 (part-time)

Seoul Fashion Week and Gangnam Fashion Week, Seoul, Korea VIP Client List manager Oversaw foreign VIP invitees list and assistance during the fashion show.

2005 – 2006 Chanel/Shinsaege department store, Seoul, Korea Intern, Customer service Shinsaege department store Attended foreign customers at the Chanel Cosmetic counter.

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Selected by LVMH for LVMH Inside at Christian Dior Couture. Case studies include: “Brand extension - Café Dior collaboration with Pierre Hermé”, “MCM VS Charles and Keith”.

2005 - 2007 Yonsei University MA in International Cooperation

LANGUAGES AND TECHNOLOGY Languages English/Korean: fluent, Russian/Ukrainian: native, Mandarin/French/German: intermediate Computer skills Adobe Photoshop, Instagram, Twitter, Facebook, Wordpress, Shopify, Google Analytics, SEO INTERESTS

Investing, reading, fashion biographies, leather goods (contributor to bragmybag.com), fitness (FISAF certified instructor), organizing high profile event (galas, balls, VIP seminars)

Page 28: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

21

Alexia MASSIERA

[email protected] Nationality: French CAREER OBJECTIVE

A position in operational marketing in an international team in fragrances and cosmetics preferably in France

PROFESSIONAL EXPERIENCE

2017 (2,5 months)

Viktor & Rolf /L'Oréal Luxe, Paris ESSEC Field Project / Consulting Mission

Conceiving an action plan to boost SPICEBOMB franchise through an innovative product mix and 360° plan

March 2017 Sisley, BHV Marais, Paris, France – ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2013 - 2016 LVMH Fragrance Brands / Parfums Christian Dior, Singapore & Hong Kong Travel Retail Asia Pacific 2015 - 2016 Junior Trade Marketing Project Manager – Asia Pacific - Singapore Maximized the retail efficiency of Dior initiatives by optimizing the 360° for each Asian market

Coordinated seasonal events on counter & on podium - 40 animations a year Analysed animation results and recommended improvement action plan when necessary Built GWP, Sample and Trade tools annual budget and follow up

2013 - 2014 Regional Forecast and Trade Marketing Executive – Asia Pacific - Hong Kong Coordinated the regional forecast of POSM and Trade Marketing Tools (GWP, samples,

traffic stoppers and goodies) - 1 forecast run per month Controlled and managed regional POSM consumption and costs Assisted local teams to implement Central Marketing and merchandising guidelines

2012 - 2013 Bic APP Asia LTD, Hong Kong (Promotional Products company part of Bic Group)

Marketing and Business Development Executive Sourced new products during China Sourcing Fairs: Hong Kong & Guangzhou

Developed sales tools: Norwood Pacific Solutions (NPS) Catalog, NPS Sales Kit Analysed competitor’s activities

2011 - 2012 MSC Crociere S.A, Geneva (Cruising company part of MSC Group leader in the shipping industry)

Corporate Marketing Assistant Participated in preparing, implementing and defining the marketing strategy

Collaborated with communication agencies to implement brand positioning and create advertising materials - TVC, Print, Social Media

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: Jo Malone: brand DNA and codes and collaborations Chanel/Benefit: companies’ cultural biography

2006 - 2011 Paris Dauphine University, Paris, France Master’s Degree - First year M.Sc in Marketing and Strategy Bachelor’s Degree in Economics and Business Management

LANGUAGES AND TECHNOLOGY Languages French: mother tongue, English / Italian: fluent, German: basic Computer skills MS Office: Excel, Word, PowerPoint, FuturMaster, SAP

INTERESTS

Yoga, competitive synchronized swimming, skiing, travelling (Asia, Europe, USA) and oenology

Alexia MASSIERA

[email protected] Nationality: French CAREER OBJECTIVE

A position in operational marketing in an international team in fragrances and cosmetics preferably in France

PROFESSIONAL EXPERIENCE

2017 (2,5 months)

Viktor & Rolf /L'Oréal Luxe, Paris ESSEC Field Project / Consulting Mission

Conceiving an action plan to boost SPICEBOMB franchise through an innovative product mix and 360° plan

March 2017 Sisley, BHV Marais, Paris, France – ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2013 - 2016 LVMH Fragrance Brands / Parfums Christian Dior, Singapore & Hong Kong Travel Retail Asia Pacific 2015 - 2016 Junior Trade Marketing Project Manager – Asia Pacific - Singapore Maximized the retail efficiency of Dior initiatives by optimizing the 360° for each Asian market

Coordinated seasonal events on counter & on podium - 40 animations a year Analysed animation results and recommended improvement action plan when necessary Built GWP, Sample and Trade tools annual budget and follow up

2013 - 2014 Regional Forecast and Trade Marketing Executive – Asia Pacific - Hong Kong Coordinated the regional forecast of POSM and Trade Marketing Tools (GWP, samples,

traffic stoppers and goodies) - 1 forecast run per month Controlled and managed regional POSM consumption and costs Assisted local teams to implement Central Marketing and merchandising guidelines

2012 - 2013 Bic APP Asia LTD, Hong Kong (Promotional Products company part of Bic Group)

Marketing and Business Development Executive Sourced new products during China Sourcing Fairs: Hong Kong & Guangzhou

Developed sales tools: Norwood Pacific Solutions (NPS) Catalog, NPS Sales Kit Analysed competitor’s activities

2011 - 2012 MSC Crociere S.A, Geneva (Cruising company part of MSC Group leader in the shipping industry)

Corporate Marketing Assistant Participated in preparing, implementing and defining the marketing strategy

Collaborated with communication agencies to implement brand positioning and create advertising materials - TVC, Print, Social Media

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: Jo Malone: brand DNA and codes and collaborations Chanel/Benefit: companies’ cultural biography

2006 - 2011 Paris Dauphine University, Paris, France Master’s Degree - First year M.Sc in Marketing and Strategy Bachelor’s Degree in Economics and Business Management

LANGUAGES AND TECHNOLOGY Languages French: mother tongue, English / Italian: fluent, German: basic Computer skills MS Office: Excel, Word, PowerPoint, FuturMaster, SAP

INTERESTS

Yoga, competitive synchronized swimming, skiing, travelling (Asia, Europe, USA) and oenology

Alexia MASSIERA

[email protected] Nationality: French CAREER OBJECTIVE

A position in operational marketing in an international team in fragrances and cosmetics preferably in France

PROFESSIONAL EXPERIENCE

2017 (2,5 months)

Viktor & Rolf /L'Oréal Luxe, Paris ESSEC Field Project / Consulting Mission

Conceiving an action plan to boost SPICEBOMB franchise through an innovative product mix and 360° plan

March 2017 Sisley, BHV Marais, Paris, France – ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2013 - 2016 LVMH Fragrance Brands / Parfums Christian Dior, Singapore & Hong Kong Travel Retail Asia Pacific 2015 - 2016 Junior Trade Marketing Project Manager – Asia Pacific - Singapore Maximized the retail efficiency of Dior initiatives by optimizing the 360° for each Asian market

Coordinated seasonal events on counter & on podium - 40 animations a year Analysed animation results and recommended improvement action plan when necessary Built GWP, Sample and Trade tools annual budget and follow up

2013 - 2014 Regional Forecast and Trade Marketing Executive – Asia Pacific - Hong Kong Coordinated the regional forecast of POSM and Trade Marketing Tools (GWP, samples,

traffic stoppers and goodies) - 1 forecast run per month Controlled and managed regional POSM consumption and costs Assisted local teams to implement Central Marketing and merchandising guidelines

2012 - 2013 Bic APP Asia LTD, Hong Kong (Promotional Products company part of Bic Group)

Marketing and Business Development Executive Sourced new products during China Sourcing Fairs: Hong Kong & Guangzhou

Developed sales tools: Norwood Pacific Solutions (NPS) Catalog, NPS Sales Kit Analysed competitor’s activities

2011 - 2012 MSC Crociere S.A, Geneva (Cruising company part of MSC Group leader in the shipping industry)

Corporate Marketing Assistant Participated in preparing, implementing and defining the marketing strategy

Collaborated with communication agencies to implement brand positioning and create advertising materials - TVC, Print, Social Media

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: Jo Malone: brand DNA and codes and collaborations Chanel/Benefit: companies’ cultural biography

2006 - 2011 Paris Dauphine University, Paris, France Master’s Degree - First year M.Sc in Marketing and Strategy Bachelor’s Degree in Economics and Business Management

LANGUAGES AND TECHNOLOGY Languages French: mother tongue, English / Italian: fluent, German: basic Computer skills MS Office: Excel, Word, PowerPoint, FuturMaster, SAP

INTERESTS

Yoga, competitive synchronized swimming, skiing, travelling (Asia, Europe, USA) and oenology

Page 29: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

22

Lissette MORALES_____________________________

[email protected] Colombian

CAREER OBJECTIVE

To pursue a career in digital marketing, e-commerce, or product development/management in the fragrances and cosmetics or selective retailing sector. PROFESSIONAL EXPERIENCE

2017 Viktor & Rolf /L'Oréal Luxe, Paris - ESSEC Field Project / Consulting Mission (2,5 months) Conceiving an action plan to boost SPICEBOMB franchise through an innovative product mix and

360° plan March 2017 Sisley, Galeries Lafayette, Paris, France – ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2014 - 2016 IBM de Colombia, Bogotá, Colombia

(One of the leading technology and services company worldwide) Social Solutions Sales Specialist – Responsible for Spanish Speaking America Responsible for the identification, validation, progression and closure of the Social Solutions

Software portfolio business opportunities in Small and Medium companies. Developed and implemented business plans to meet objectives that included the participation of

extended teams inside and outside the company and the definition of strategies to reach clients both in traditional and innovative ways in the assigned territory.

Actively participated in the Digital Transformation taking place in the IBM Digital Sales Center, focusing on the use of digital tools to improve sales results and new ways of working.

Focused on educating clients in the use of technology to design a social strategy that allows them to strengthen the relationships between their employees, partners and customers, while improving productivity and fostering collaborative knowledge with their ecosystem.

2013 - Present (part-time)

Lugares Inteligentes S.A.S., Bogotá, Colombia (Family owned small business, distributor and installer of Home Automation Systems and Domotics)

Co-Founder Defined business plans, business objectives, company policies.

Selected and hired commercial staff. Established relationships with providers and third party vendors to ensure a strong and

competitive portfolio in the local market. 2008 - 2014 IBM de Colombia, Bogotá, Colombia

(One of the leading technology and services company worldwide) Subscription and Support Sales Representative – Responsible for Spanish Speaking Americas Established relationships with customers, showing them both the technologic and financial

value of their software acquisitions to maximize their investments and ensure a long and healthy business relationship.

Designed a business strategy to reach customers who were not utilizing their software products with the objective of increasing their satisfaction and generating new sales.

Recognized as Digital Champion within the team, helping peers define digital selling strategies to reach more customer effectively.

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: Analysis of Burberry’s Decision To Buy-Back Its Beauty License, Analysis of brands collaborations for NARS, Digital Strategy Analysis on Tata Harper, Château de Versailles: Revamping e-Commerce Strategy, Cultural Biography on Net-A-Porter and ASOS

2002 - 2008 Pontificia Universidad Javeriana, Bogotá, Colombia B.Sc. Electronic Engineering

LANGUAGES AND TECHNOLOGY Languages Spanish/English: bilingual, Portuguese: intermediate, French: beginner Computer skills MS Office Suite, Windows and MacOS, Social Media, Certificate in Professional Digital Selling INTERESTS

Fragrances, Skin Care, Make-up, travel, technology, social media, entrepreneurship, digital marketing, animal welfare, environmental sustainability

Lissette MORALES_____________________________

[email protected] Colombian

CAREER OBJECTIVE

To pursue a career in digital marketing, e-commerce, or product development/management in the fragrances and cosmetics or selective retailing sector. PROFESSIONAL EXPERIENCE

2017 Viktor & Rolf /L'Oréal Luxe, Paris - ESSEC Field Project / Consulting Mission (2,5 months) Conceiving an action plan to boost SPICEBOMB franchise through an innovative product mix and

360° plan March 2017 Sisley, Galeries Lafayette, Paris, France – ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2014 - 2016 IBM de Colombia, Bogotá, Colombia

(One of the leading technology and services company worldwide) Social Solutions Sales Specialist – Responsible for Spanish Speaking America Responsible for the identification, validation, progression and closure of the Social Solutions

Software portfolio business opportunities in Small and Medium companies. Developed and implemented business plans to meet objectives that included the participation of

extended teams inside and outside the company and the definition of strategies to reach clients both in traditional and innovative ways in the assigned territory.

Actively participated in the Digital Transformation taking place in the IBM Digital Sales Center, focusing on the use of digital tools to improve sales results and new ways of working.

Focused on educating clients in the use of technology to design a social strategy that allows them to strengthen the relationships between their employees, partners and customers, while improving productivity and fostering collaborative knowledge with their ecosystem.

2013 - Present (part-time)

Lugares Inteligentes S.A.S., Bogotá, Colombia (Family owned small business, distributor and installer of Home Automation Systems and Domotics)

Co-Founder Defined business plans, business objectives, company policies.

Selected and hired commercial staff. Established relationships with providers and third party vendors to ensure a strong and

competitive portfolio in the local market. 2008 - 2014 IBM de Colombia, Bogotá, Colombia

(One of the leading technology and services company worldwide) Subscription and Support Sales Representative – Responsible for Spanish Speaking Americas Established relationships with customers, showing them both the technologic and financial

value of their software acquisitions to maximize their investments and ensure a long and healthy business relationship.

Designed a business strategy to reach customers who were not utilizing their software products with the objective of increasing their satisfaction and generating new sales.

Recognized as Digital Champion within the team, helping peers define digital selling strategies to reach more customer effectively.

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: Analysis of Burberry’s Decision To Buy-Back Its Beauty License, Analysis of brands collaborations for NARS, Digital Strategy Analysis on Tata Harper, Château de Versailles: Revamping e-Commerce Strategy, Cultural Biography on Net-A-Porter and ASOS

2002 - 2008 Pontificia Universidad Javeriana, Bogotá, Colombia B.Sc. Electronic Engineering

LANGUAGES AND TECHNOLOGY Languages Spanish/English: bilingual, Portuguese: intermediate, French: beginner Computer skills MS Office Suite, Windows and MacOS, Social Media, Certificate in Professional Digital Selling INTERESTS

Fragrances, Skin Care, Make-up, travel, technology, social media, entrepreneurship, digital marketing, animal welfare, environmental sustainability

Lissette MORALES_____________________________

[email protected] Colombian

CAREER OBJECTIVE

To pursue a career in digital marketing, e-commerce, or product development/management in the fragrances and cosmetics or selective retailing sector. PROFESSIONAL EXPERIENCE

2017 Viktor & Rolf /L'Oréal Luxe, Paris - ESSEC Field Project / Consulting Mission (2,5 months) Conceiving an action plan to boost SPICEBOMB franchise through an innovative product mix and

360° plan March 2017 Sisley, Galeries Lafayette, Paris, France – ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2014 - 2016 IBM de Colombia, Bogotá, Colombia

(One of the leading technology and services company worldwide) Social Solutions Sales Specialist – Responsible for Spanish Speaking America Responsible for the identification, validation, progression and closure of the Social Solutions

Software portfolio business opportunities in Small and Medium companies. Developed and implemented business plans to meet objectives that included the participation of

extended teams inside and outside the company and the definition of strategies to reach clients both in traditional and innovative ways in the assigned territory.

Actively participated in the Digital Transformation taking place in the IBM Digital Sales Center, focusing on the use of digital tools to improve sales results and new ways of working.

Focused on educating clients in the use of technology to design a social strategy that allows them to strengthen the relationships between their employees, partners and customers, while improving productivity and fostering collaborative knowledge with their ecosystem.

2013 - Present (part-time)

Lugares Inteligentes S.A.S., Bogotá, Colombia (Family owned small business, distributor and installer of Home Automation Systems and Domotics)

Co-Founder Defined business plans, business objectives, company policies.

Selected and hired commercial staff. Established relationships with providers and third party vendors to ensure a strong and

competitive portfolio in the local market. 2008 - 2014 IBM de Colombia, Bogotá, Colombia

(One of the leading technology and services company worldwide) Subscription and Support Sales Representative – Responsible for Spanish Speaking Americas Established relationships with customers, showing them both the technologic and financial

value of their software acquisitions to maximize their investments and ensure a long and healthy business relationship.

Designed a business strategy to reach customers who were not utilizing their software products with the objective of increasing their satisfaction and generating new sales.

Recognized as Digital Champion within the team, helping peers define digital selling strategies to reach more customer effectively.

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: Analysis of Burberry’s Decision To Buy-Back Its Beauty License, Analysis of brands collaborations for NARS, Digital Strategy Analysis on Tata Harper, Château de Versailles: Revamping e-Commerce Strategy, Cultural Biography on Net-A-Porter and ASOS

2002 - 2008 Pontificia Universidad Javeriana, Bogotá, Colombia B.Sc. Electronic Engineering

LANGUAGES AND TECHNOLOGY Languages Spanish/English: bilingual, Portuguese: intermediate, French: beginner Computer skills MS Office Suite, Windows and MacOS, Social Media, Certificate in Professional Digital Selling INTERESTS

Fragrances, Skin Care, Make-up, travel, technology, social media, entrepreneurship, digital marketing, animal welfare, environmental sustainability

Lissette MORALES_____________________________

[email protected] Colombian

CAREER OBJECTIVE

To pursue a career in digital marketing, e-commerce, or product development/management in the fragrances and cosmetics or selective retailing sector. PROFESSIONAL EXPERIENCE

2017 Viktor & Rolf /L'Oréal Luxe, Paris - ESSEC Field Project / Consulting Mission (2,5 months) Conceiving an action plan to boost SPICEBOMB franchise through an innovative product mix and

360° plan March 2017 Sisley, Galeries Lafayette, Paris, France – ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2014 - 2016 IBM de Colombia, Bogotá, Colombia

(One of the leading technology and services company worldwide) Social Solutions Sales Specialist – Responsible for Spanish Speaking America Responsible for the identification, validation, progression and closure of the Social Solutions

Software portfolio business opportunities in Small and Medium companies. Developed and implemented business plans to meet objectives that included the participation of

extended teams inside and outside the company and the definition of strategies to reach clients both in traditional and innovative ways in the assigned territory.

Actively participated in the Digital Transformation taking place in the IBM Digital Sales Center, focusing on the use of digital tools to improve sales results and new ways of working.

Focused on educating clients in the use of technology to design a social strategy that allows them to strengthen the relationships between their employees, partners and customers, while improving productivity and fostering collaborative knowledge with their ecosystem.

2013 - Present (part-time)

Lugares Inteligentes S.A.S., Bogotá, Colombia (Family owned small business, distributor and installer of Home Automation Systems and Domotics)

Co-Founder Defined business plans, business objectives, company policies.

Selected and hired commercial staff. Established relationships with providers and third party vendors to ensure a strong and

competitive portfolio in the local market. 2008 - 2014 IBM de Colombia, Bogotá, Colombia

(One of the leading technology and services company worldwide) Subscription and Support Sales Representative – Responsible for Spanish Speaking Americas Established relationships with customers, showing them both the technologic and financial

value of their software acquisitions to maximize their investments and ensure a long and healthy business relationship.

Designed a business strategy to reach customers who were not utilizing their software products with the objective of increasing their satisfaction and generating new sales.

Recognized as Digital Champion within the team, helping peers define digital selling strategies to reach more customer effectively.

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: Analysis of Burberry’s Decision To Buy-Back Its Beauty License, Analysis of brands collaborations for NARS, Digital Strategy Analysis on Tata Harper, Château de Versailles: Revamping e-Commerce Strategy, Cultural Biography on Net-A-Porter and ASOS

2002 - 2008 Pontificia Universidad Javeriana, Bogotá, Colombia B.Sc. Electronic Engineering

LANGUAGES AND TECHNOLOGY Languages Spanish/English: bilingual, Portuguese: intermediate, French: beginner Computer skills MS Office Suite, Windows and MacOS, Social Media, Certificate in Professional Digital Selling INTERESTS

Fragrances, Skin Care, Make-up, travel, technology, social media, entrepreneurship, digital marketing, animal welfare, environmental sustainability

Page 30: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

23

Keisuke OKAHARA

[email protected] Nationality: Japanese

CAREER OBJECTIVE

Marketing/ Sales in Watches and Jewellery in Japan

PROFESSIONAL EXPERIENCE

2017 Cartier Joaillerie International SAS, Paris, France (3 months) ESSEC Field Project/Consulting Mission Carrying out a competition benchmark on exceptional high jewellery & the fine jewellery segment March 2017 Audemars Piguet UK Ltd, London, UK, Intern, Marketing (1 week) Organized VIP trips, carried out research for events, submitted artwork & visited wholesale clients 2015 Part-time

GM international Co., Ltd, Tokyo, Japan (Official import agent of Frederique Constant)

(3 months) Wrote 12 articles about Frederique Constant’s smart watch in its official page as official monitor 2014 – 2016 Part-time

SwissPrimeBrands Co., Ltd, Tokyo, Japan (Official import agent of Romain Gauthier, Antoine Martin and Favre Leuba)

(2.5 years) Pro Bono Marketing Consultant Responsible for marketing & communication of start-up company as Certified Watch Coordinator;

Contributed to Japan launch of 3 brands by building relationship with customers, retailers & media Romain Gauthier: (a)Responsible for creating catalogues & promotion material; contributed to

attaining Point of Sales at one of most reputed addresses (b)Organized VIP event; achieved sales of US$100,000 (c)Acted as interpreter at launch event; 3 watch magazines wrote articles about event

Antoine Martin: Responsible for creating catalogues & promotion material, established social media presence & wrote press releases; Chosen as “Most innovative watch in 2014” in famous magazine

Favre Leuba: Authored report on Japanese market before launch & created model catalogue & Baselworld presentation for Japanese media & retailers; contributed to attaining 10 Points of Sales

2010 – 2016 Full-time

Sogo Medical Co., Ltd, Osaka / Tokyo, Japan (Management consultant in the medical industry, Capital US$35M, Total employees 5,477)

(6.5 years) Chief Sales Representative / Sales Representative, Tokyo Responsible for organizing conferences for 80 directors of hospitals.

Consulted on relocation of largest hospice in Tokyo; assessed furniture requirements & medical equipment, total sale was worth US$200,000

Responsible for establishing new pharmacy; developed plan including financing & estimated use; negotiated with suppliers; pharmacy achieved annual sales of US$3M; awarded company prize

Sales Representative, Osaka Achieved 4th highest sales (2011) & 3rd highest consulting sales (2012) out of 300 representatives

Developed insurance plan for hospital executives; deal raised US$60,000 agent fee for company; achieved highest annual insurance sales out of 300 representatives in 2012

Oversaw acquisition of pharmacy with annual sales of US$1M; carried out due diligence Assisted in founding 1st nursing home with on-site clinic in city; created budget outline; arranged

purchase of equipment; negotiated government approval; held training sessions for 20 new staff Negotiated lease agreement of hospital machinery worth US$3M with 199-bed private hospital

EDUCATION 2016 – 2017 ESSEC Business School, Paris, France

MBA in International Luxury Brand Management Consulting project: Versailles brand expansion with Breguet

2005 – 2009 WASEDA University, Tokyo, Japan Bachelor of Arts in International Liberal Studies Selected from 2400 students to write about experience at Waseda for promotional materials

2006 – 2007 University of Alberta, Edmonton, Canada - Visiting Student Certificate Program Learnt culture-related subjects such as anthropology, linguistics and sociology Volunteer teaching assistant in local high school; taught one Japanese class and Japanese club

LANGUAGES AND TECHNOLOGY Languages Japanese: native, English: fluent, French: basic Computer skills Certified Watch Coordinator (Japan), Certified real estate transaction specialist (Japan),

Official Business Skill in Bookkeeping 2nd grade & Business Law 2nd grade (Japan) INTERESTS Watches, jewellery, fashion and gastronomy

Keisuke OKAHARA

[email protected] Nationality: Japanese

CAREER OBJECTIVE

Marketing/ Sales in Watches and Jewellery in Japan

PROFESSIONAL EXPERIENCE

2017 Cartier Joaillerie International SAS, Paris, France (3 months) ESSEC Field Project/Consulting Mission Carrying out a competition benchmark on exceptional high jewellery & the fine jewellery segment March 2017 Audemars Piguet UK Ltd, London, UK, Intern, Marketing (1 week) Organized VIP trips, carried out research for events, submitted artwork & visited wholesale clients 2015 Part-time

GM international Co., Ltd, Tokyo, Japan (Official import agent of Frederique Constant)

(3 months) Wrote 12 articles about Frederique Constant’s smart watch in its official page as official monitor 2014 – 2016 Part-time

SwissPrimeBrands Co., Ltd, Tokyo, Japan (Official import agent of Romain Gauthier, Antoine Martin and Favre Leuba)

(2.5 years) Pro Bono Marketing Consultant Responsible for marketing & communication of start-up company as Certified Watch Coordinator;

Contributed to Japan launch of 3 brands by building relationship with customers, retailers & media Romain Gauthier: (a)Responsible for creating catalogues & promotion material; contributed to

attaining Point of Sales at one of most reputed addresses (b)Organized VIP event; achieved sales of US$100,000 (c)Acted as interpreter at launch event; 3 watch magazines wrote articles about event

Antoine Martin: Responsible for creating catalogues & promotion material, established social media presence & wrote press releases; Chosen as “Most innovative watch in 2014” in famous magazine

Favre Leuba: Authored report on Japanese market before launch & created model catalogue & Baselworld presentation for Japanese media & retailers; contributed to attaining 10 Points of Sales

2010 – 2016 Full-time

Sogo Medical Co., Ltd, Osaka / Tokyo, Japan (Management consultant in the medical industry, Capital US$35M, Total employees 5,477)

(6.5 years) Chief Sales Representative / Sales Representative, Tokyo Responsible for organizing conferences for 80 directors of hospitals.

Consulted on relocation of largest hospice in Tokyo; assessed furniture requirements & medical equipment, total sale was worth US$200,000

Responsible for establishing new pharmacy; developed plan including financing & estimated use; negotiated with suppliers; pharmacy achieved annual sales of US$3M; awarded company prize

Sales Representative, Osaka Achieved 4th highest sales (2011) & 3rd highest consulting sales (2012) out of 300 representatives

Developed insurance plan for hospital executives; deal raised US$60,000 agent fee for company; achieved highest annual insurance sales out of 300 representatives in 2012

Oversaw acquisition of pharmacy with annual sales of US$1M; carried out due diligence Assisted in founding 1st nursing home with on-site clinic in city; created budget outline; arranged

purchase of equipment; negotiated government approval; held training sessions for 20 new staff Negotiated lease agreement of hospital machinery worth US$3M with 199-bed private hospital

EDUCATION 2016 – 2017 ESSEC Business School, Paris, France

MBA in International Luxury Brand Management Consulting project: Versailles brand expansion with Breguet

2005 – 2009 WASEDA University, Tokyo, Japan Bachelor of Arts in International Liberal Studies Selected from 2400 students to write about experience at Waseda for promotional materials

2006 – 2007 University of Alberta, Edmonton, Canada - Visiting Student Certificate Program Learnt culture-related subjects such as anthropology, linguistics and sociology Volunteer teaching assistant in local high school; taught one Japanese class and Japanese club

LANGUAGES AND TECHNOLOGY Languages Japanese: native, English: fluent, French: basic Computer skills Certified Watch Coordinator (Japan), Certified real estate transaction specialist (Japan),

Official Business Skill in Bookkeeping 2nd grade & Business Law 2nd grade (Japan) INTERESTS Watches, jewellery, fashion and gastronomy

Keisuke OKAHARA

[email protected] Nationality: Japanese

CAREER OBJECTIVE

Marketing/ Sales in Watches and Jewellery in Japan

PROFESSIONAL EXPERIENCE

2017 Cartier Joaillerie International SAS, Paris, France (3 months) ESSEC Field Project/Consulting Mission Carrying out a competition benchmark on exceptional high jewellery & the fine jewellery segment March 2017 Audemars Piguet UK Ltd, London, UK, Intern, Marketing (1 week) Organized VIP trips, carried out research for events, submitted artwork & visited wholesale clients 2015 Part-time

GM international Co., Ltd, Tokyo, Japan (Official import agent of Frederique Constant)

(3 months) Wrote 12 articles about Frederique Constant’s smart watch in its official page as official monitor 2014 – 2016 Part-time

SwissPrimeBrands Co., Ltd, Tokyo, Japan (Official import agent of Romain Gauthier, Antoine Martin and Favre Leuba)

(2.5 years) Pro Bono Marketing Consultant Responsible for marketing & communication of start-up company as Certified Watch Coordinator;

Contributed to Japan launch of 3 brands by building relationship with customers, retailers & media Romain Gauthier: (a)Responsible for creating catalogues & promotion material; contributed to

attaining Point of Sales at one of most reputed addresses (b)Organized VIP event; achieved sales of US$100,000 (c)Acted as interpreter at launch event; 3 watch magazines wrote articles about event

Antoine Martin: Responsible for creating catalogues & promotion material, established social media presence & wrote press releases; Chosen as “Most innovative watch in 2014” in famous magazine

Favre Leuba: Authored report on Japanese market before launch & created model catalogue & Baselworld presentation for Japanese media & retailers; contributed to attaining 10 Points of Sales

2010 – 2016 Full-time

Sogo Medical Co., Ltd, Osaka / Tokyo, Japan (Management consultant in the medical industry, Capital US$35M, Total employees 5,477)

(6.5 years) Chief Sales Representative / Sales Representative, Tokyo Responsible for organizing conferences for 80 directors of hospitals.

Consulted on relocation of largest hospice in Tokyo; assessed furniture requirements & medical equipment, total sale was worth US$200,000

Responsible for establishing new pharmacy; developed plan including financing & estimated use; negotiated with suppliers; pharmacy achieved annual sales of US$3M; awarded company prize

Sales Representative, Osaka Achieved 4th highest sales (2011) & 3rd highest consulting sales (2012) out of 300 representatives

Developed insurance plan for hospital executives; deal raised US$60,000 agent fee for company; achieved highest annual insurance sales out of 300 representatives in 2012

Oversaw acquisition of pharmacy with annual sales of US$1M; carried out due diligence Assisted in founding 1st nursing home with on-site clinic in city; created budget outline; arranged

purchase of equipment; negotiated government approval; held training sessions for 20 new staff Negotiated lease agreement of hospital machinery worth US$3M with 199-bed private hospital

EDUCATION 2016 – 2017 ESSEC Business School, Paris, France

MBA in International Luxury Brand Management Consulting project: Versailles brand expansion with Breguet

2005 – 2009 WASEDA University, Tokyo, Japan Bachelor of Arts in International Liberal Studies Selected from 2400 students to write about experience at Waseda for promotional materials

2006 – 2007 University of Alberta, Edmonton, Canada - Visiting Student Certificate Program Learnt culture-related subjects such as anthropology, linguistics and sociology Volunteer teaching assistant in local high school; taught one Japanese class and Japanese club

LANGUAGES AND TECHNOLOGY Languages Japanese: native, English: fluent, French: basic Computer skills Certified Watch Coordinator (Japan), Certified real estate transaction specialist (Japan),

Official Business Skill in Bookkeeping 2nd grade & Business Law 2nd grade (Japan) INTERESTS Watches, jewellery, fashion and gastronomy

Page 31: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

24

Arjun PANSARI

[email protected] Nationality: Indian CAREER OBJECTIVE

To attain a role in Product Development or Business Development in jewellery & watches

PROFESSIONAL EXPERIENCE

2017 Cartier Joaillerie International SAS, Paris, France (2,5 months) ESSEC Field Project/Consulting Mission Carrying out a competition benchmark on exceptional high jewellery and the fine jewellery segment March 2017 TOD’s Faubourg, Paris, France (1 week) ESSEC Retail internship Learnt the fundamental elements of running a store Dec 2009 – Aug 2016

Gemological Institute of America (GIA), Mumbai, India (World’s foremost authority on Diamond & Gemstone Knowledge)

Instructor, Education Conducted all gemology courses & related activities in India, South Africa, Zambia, Botswana,

United Arab Emirates, Oman, Thailand, Sri Lanka & Nepal for Sight Holders, Retailers Managed gemological equipment inventory worth approx. USD 1m Developed and maintained diamond & gemstone inventory worth USD 0.75m Trained 17 Instructors from India and abroad, 4 Business Development Zonal Heads and

Marketing team to deliver as per GIA standards Represented GIA at various B2B Trade shows in India and abroad Implemented Lean Management program to streamline processes in Education Department Selected by Government of India to conduct Advanced Diamond Grading/Assorting training. 1st in GIA to conduct Diploma programs outside the main campus in 3 different cities. Reduced the company’s “3 tiers instructor training module” to 2 tiers Upsold maximum programs by converting approx. 45% of students to enrol for additional classes

Apr 2007 – Jewellery Consultant, Mumbai, India - (Freelance) Nov 2009 Developed exclusive custom made jewellery Procured diamonds & coloured stones as per requirement from different parts of India.

Established effective communication with jewellery manufacturer in hand made, casting, cad-cam jewellery products to ensure complete satisfaction to customers.

Apr 2004 – Vinayak Products, Mumbai, India - (FMCG Distribution) Mar 2007 Family Business In charge of marketing & distribution of Amul Dairy Products

Handled MIS activities & catered to 1500 retail outlets EDUCATION

2016 – 2017

ESSEC Business School, Paris, France MBA in International Luxury Brand Management

2008 – 2011

Gemological Institute of America Diploma in Graduate Gemologist, Graduate Diamonds, Graduate Coloured Stones, Graduate Pearls, Accredited Jewellery Professional; Certificate in Identifying Diamond Synthetics & Treatments

2005

Gemological Institute of India Diploma in Gemology

2009

Indian Institute of Gems & Jewellery Certificate in Basic Jewellery Manufacturing

2009 University of Mumbai, BSc IT LANGUAGES Languages Hindi: native, English: fluent, French/Mandarin: basic INTERESTS

Playing outdoor sports, watching movies, listening to music

Arjun PANSARI

[email protected] Nationality: Indian CAREER OBJECTIVE

To attain a role in Product Development or Business Development in jewellery & watches

PROFESSIONAL EXPERIENCE

2017 Cartier Joaillerie International SAS, Paris, France (2,5 months) ESSEC Field Project/Consulting Mission Carrying out a competition benchmark on exceptional high jewellery and the fine jewellery segment March 2017 TOD’s Faubourg, Paris, France (1 week) ESSEC Retail internship Learnt the fundamental elements of running a store Dec 2009 – Aug 2016

Gemological Institute of America (GIA), Mumbai, India (World’s foremost authority on Diamond & Gemstone Knowledge)

Instructor, Education Conducted all gemology courses & related activities in India, South Africa, Zambia, Botswana,

United Arab Emirates, Oman, Thailand, Sri Lanka & Nepal for Sight Holders, Retailers Managed gemological equipment inventory worth approx. USD 1m Developed and maintained diamond & gemstone inventory worth USD 0.75m Trained 17 Instructors from India and abroad, 4 Business Development Zonal Heads and

Marketing team to deliver as per GIA standards Represented GIA at various B2B Trade shows in India and abroad Implemented Lean Management program to streamline processes in Education Department Selected by Government of India to conduct Advanced Diamond Grading/Assorting training. 1st in GIA to conduct Diploma programs outside the main campus in 3 different cities. Reduced the company’s “3 tiers instructor training module” to 2 tiers Upsold maximum programs by converting approx. 45% of students to enrol for additional classes

Apr 2007 – Jewellery Consultant, Mumbai, India - (Freelance) Nov 2009 Developed exclusive custom made jewellery Procured diamonds & coloured stones as per requirement from different parts of India.

Established effective communication with jewellery manufacturer in hand made, casting, cad-cam jewellery products to ensure complete satisfaction to customers.

Apr 2004 – Vinayak Products, Mumbai, India - (FMCG Distribution) Mar 2007 Family Business In charge of marketing & distribution of Amul Dairy Products

Handled MIS activities & catered to 1500 retail outlets EDUCATION

2016 – 2017

ESSEC Business School, Paris, France MBA in International Luxury Brand Management

2008 – 2011

Gemological Institute of America Diploma in Graduate Gemologist, Graduate Diamonds, Graduate Coloured Stones, Graduate Pearls, Accredited Jewellery Professional; Certificate in Identifying Diamond Synthetics & Treatments

2005

Gemological Institute of India Diploma in Gemology

2009

Indian Institute of Gems & Jewellery Certificate in Basic Jewellery Manufacturing

2009 University of Mumbai, BSc IT LANGUAGES Languages Hindi: native, English: fluent, French/Mandarin: basic INTERESTS

Playing outdoor sports, watching movies, listening to music

Arjun PANSARI

[email protected] Nationality: Indian CAREER OBJECTIVE

To attain a role in Product Development or Business Development in jewellery & watches

PROFESSIONAL EXPERIENCE

2017 Cartier Joaillerie International SAS, Paris, France (2,5 months) ESSEC Field Project/Consulting Mission Carrying out a competition benchmark on exceptional high jewellery and the fine jewellery segment March 2017 TOD’s Faubourg, Paris, France (1 week) ESSEC Retail internship Learnt the fundamental elements of running a store Dec 2009 – Aug 2016

Gemological Institute of America (GIA), Mumbai, India (World’s foremost authority on Diamond & Gemstone Knowledge)

Instructor, Education Conducted all gemology courses & related activities in India, South Africa, Zambia, Botswana,

United Arab Emirates, Oman, Thailand, Sri Lanka & Nepal for Sight Holders, Retailers Managed gemological equipment inventory worth approx. USD 1m Developed and maintained diamond & gemstone inventory worth USD 0.75m Trained 17 Instructors from India and abroad, 4 Business Development Zonal Heads and

Marketing team to deliver as per GIA standards Represented GIA at various B2B Trade shows in India and abroad Implemented Lean Management program to streamline processes in Education Department Selected by Government of India to conduct Advanced Diamond Grading/Assorting training. 1st in GIA to conduct Diploma programs outside the main campus in 3 different cities. Reduced the company’s “3 tiers instructor training module” to 2 tiers Upsold maximum programs by converting approx. 45% of students to enrol for additional classes

Apr 2007 – Jewellery Consultant, Mumbai, India - (Freelance) Nov 2009 Developed exclusive custom made jewellery Procured diamonds & coloured stones as per requirement from different parts of India.

Established effective communication with jewellery manufacturer in hand made, casting, cad-cam jewellery products to ensure complete satisfaction to customers.

Apr 2004 – Vinayak Products, Mumbai, India - (FMCG Distribution) Mar 2007 Family Business In charge of marketing & distribution of Amul Dairy Products

Handled MIS activities & catered to 1500 retail outlets EDUCATION

2016 – 2017

ESSEC Business School, Paris, France MBA in International Luxury Brand Management

2008 – 2011

Gemological Institute of America Diploma in Graduate Gemologist, Graduate Diamonds, Graduate Coloured Stones, Graduate Pearls, Accredited Jewellery Professional; Certificate in Identifying Diamond Synthetics & Treatments

2005

Gemological Institute of India Diploma in Gemology

2009

Indian Institute of Gems & Jewellery Certificate in Basic Jewellery Manufacturing

2009 University of Mumbai, BSc IT LANGUAGES Languages Hindi: native, English: fluent, French/Mandarin: basic INTERESTS

Playing outdoor sports, watching movies, listening to music

Page 32: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

25

Emilie ROY

[email protected] Nationality: Canadian

CAREER OBJECTIVE

An operational marketing, financial retail, or business development role in fashion & accessories or fragrances & cosmetics PROFESSIONAL EXPERIENCE

2017 (2,5 months)

Audemars Piguet, Le Brassus, Switzerland – ESSEC Field Project/Consulting Mission Developing new business model specifics in relation to financial services

March 2017 (1 week)

Louis Vuitton, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2009 - 2016 Willis Towers Watson, Toronto, Canada (Leading global professional services company that helps organizations improve performance through effective people, risk and financial management (39,000 associates in 120 countries))

2014 - 2016 Consulting Actuary, Benefit Management Provided consulting advice to Fortune 500 clients on key issues/strategies relating to risk

management and implemented solutions generating over €2M in annual revenues Mentored and supervised a team of 15 various level associates to operate efficiently within

schedule and budget 2012 - 2014 Senior Actuarial Associate, Benefit Management Managed ad-hoc projects, such as union negotiations, workforce planning, year-end accounting

disclosures and budgeting, merger and acquisitions, and asset liability management analysis Played key role in people management in North America for recruiting and training

2009 - 2012 Actuarial Associate, Benefit Management Analysed large databases and developed future industry/demographic trends

Conducted business analytics and monitored performance and risk using benchmarking and metric scorecard

Performed pricing valuation and accounting valuations under US GAAP, IFRS and CPA3462, including sensitivity analysis

Administered benefit programs exceeding €1B of assets on an ongoing basis, including preparation of annual statements, benefit calculations, data and asset reconciliations

Developed budget planning and practices to improve quality and reduce inefficiencies EDUCATION

2016 - 2017

ESSEC Business School, Paris, France MBA in International Luxury Brand Management Selected by Make Up For Ever for Inside LVMH to discuss innovation in luxury industry Selected by Christian Dior Couture for Women@Dior to promote women in business Case studies include: Cultural brand analysis, strategy and distribution (Stella McCartney, adidas, Gucci Group,

Uniqlo, Ralph Lauren, Lululemon, Burberry, Tesla, Celine), Digital strategy (Lululemon), Understanding beauty business in Asia Pacific and Middle East ; International marketing positioning (Swatch Group, Lululemon, Versailles, Coach Inc.)

2012 - 2013 Fellowship of the Canadian Institute of Actuaries (FCIA) 2012 - 2013 Fellowship of the Society of Actuaries (FSA)

Globally recognized Credentials Examinations establishing actuaries to be trusted financial and business advisors who manage risk to support financial security of societies

2006 - 2009 Laval University, Quebec, Canada Bachelor Degree in Actuarial Sciences

LANGUAGES AND SKILLS Languages French / English: bilingual Computer skills Microsoft office, VBA, Computer Programming, Mac iOS, WTW specific software INTERESTS

Business, travelling, fashion, tennis, yoga, gastronomy, music, animal welfare

Emilie ROY

[email protected] Nationality: Canadian

CAREER OBJECTIVE

An operational marketing, financial retail, or business development role in fashion & accessories or fragrances & cosmetics PROFESSIONAL EXPERIENCE

2017 (2,5 months)

Audemars Piguet, Le Brassus, Switzerland – ESSEC Field Project/Consulting Mission Developing new business model specifics in relation to financial services

March 2017 (1 week)

Louis Vuitton, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2009 - 2016 Willis Towers Watson, Toronto, Canada (Leading global professional services company that helps organizations improve performance through effective people, risk and financial management (39,000 associates in 120 countries))

2014 - 2016 Consulting Actuary, Benefit Management Provided consulting advice to Fortune 500 clients on key issues/strategies relating to risk

management and implemented solutions generating over €2M in annual revenues Mentored and supervised a team of 15 various level associates to operate efficiently within

schedule and budget 2012 - 2014 Senior Actuarial Associate, Benefit Management Managed ad-hoc projects, such as union negotiations, workforce planning, year-end accounting

disclosures and budgeting, merger and acquisitions, and asset liability management analysis Played key role in people management in North America for recruiting and training

2009 - 2012 Actuarial Associate, Benefit Management Analysed large databases and developed future industry/demographic trends

Conducted business analytics and monitored performance and risk using benchmarking and metric scorecard

Performed pricing valuation and accounting valuations under US GAAP, IFRS and CPA3462, including sensitivity analysis

Administered benefit programs exceeding €1B of assets on an ongoing basis, including preparation of annual statements, benefit calculations, data and asset reconciliations

Developed budget planning and practices to improve quality and reduce inefficiencies EDUCATION

2016 - 2017

ESSEC Business School, Paris, France MBA in International Luxury Brand Management Selected by Make Up For Ever for Inside LVMH to discuss innovation in luxury industry Selected by Christian Dior Couture for Women@Dior to promote women in business Case studies include: Cultural brand analysis, strategy and distribution (Stella McCartney, adidas, Gucci Group,

Uniqlo, Ralph Lauren, Lululemon, Burberry, Tesla, Celine), Digital strategy (Lululemon), Understanding beauty business in Asia Pacific and Middle East ; International marketing positioning (Swatch Group, Lululemon, Versailles, Coach Inc.)

2012 - 2013 Fellowship of the Canadian Institute of Actuaries (FCIA) 2012 - 2013 Fellowship of the Society of Actuaries (FSA)

Globally recognized Credentials Examinations establishing actuaries to be trusted financial and business advisors who manage risk to support financial security of societies

2006 - 2009 Laval University, Quebec, Canada Bachelor Degree in Actuarial Sciences

LANGUAGES AND SKILLS Languages French / English: bilingual Computer skills Microsoft office, VBA, Computer Programming, Mac iOS, WTW specific software INTERESTS

Business, travelling, fashion, tennis, yoga, gastronomy, music, animal welfare

Emilie ROY

[email protected] Nationality: Canadian

CAREER OBJECTIVE

An operational marketing, financial retail, or business development role in fashion & accessories or fragrances & cosmetics PROFESSIONAL EXPERIENCE

2017 (2,5 months)

Audemars Piguet, Le Brassus, Switzerland – ESSEC Field Project/Consulting Mission Developing new business model specifics in relation to financial services

March 2017 (1 week)

Louis Vuitton, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2009 - 2016 Willis Towers Watson, Toronto, Canada (Leading global professional services company that helps organizations improve performance through effective people, risk and financial management (39,000 associates in 120 countries))

2014 - 2016 Consulting Actuary, Benefit Management Provided consulting advice to Fortune 500 clients on key issues/strategies relating to risk

management and implemented solutions generating over €2M in annual revenues Mentored and supervised a team of 15 various level associates to operate efficiently within

schedule and budget 2012 - 2014 Senior Actuarial Associate, Benefit Management Managed ad-hoc projects, such as union negotiations, workforce planning, year-end accounting

disclosures and budgeting, merger and acquisitions, and asset liability management analysis Played key role in people management in North America for recruiting and training

2009 - 2012 Actuarial Associate, Benefit Management Analysed large databases and developed future industry/demographic trends

Conducted business analytics and monitored performance and risk using benchmarking and metric scorecard

Performed pricing valuation and accounting valuations under US GAAP, IFRS and CPA3462, including sensitivity analysis

Administered benefit programs exceeding €1B of assets on an ongoing basis, including preparation of annual statements, benefit calculations, data and asset reconciliations

Developed budget planning and practices to improve quality and reduce inefficiencies EDUCATION

2016 - 2017

ESSEC Business School, Paris, France MBA in International Luxury Brand Management Selected by Make Up For Ever for Inside LVMH to discuss innovation in luxury industry Selected by Christian Dior Couture for Women@Dior to promote women in business Case studies include: Cultural brand analysis, strategy and distribution (Stella McCartney, adidas, Gucci Group,

Uniqlo, Ralph Lauren, Lululemon, Burberry, Tesla, Celine), Digital strategy (Lululemon), Understanding beauty business in Asia Pacific and Middle East ; International marketing positioning (Swatch Group, Lululemon, Versailles, Coach Inc.)

2012 - 2013 Fellowship of the Canadian Institute of Actuaries (FCIA) 2012 - 2013 Fellowship of the Society of Actuaries (FSA)

Globally recognized Credentials Examinations establishing actuaries to be trusted financial and business advisors who manage risk to support financial security of societies

2006 - 2009 Laval University, Quebec, Canada Bachelor Degree in Actuarial Sciences

LANGUAGES AND SKILLS Languages French / English: bilingual Computer skills Microsoft office, VBA, Computer Programming, Mac iOS, WTW specific software INTERESTS

Business, travelling, fashion, tennis, yoga, gastronomy, music, animal welfare

Page 33: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

26

Thais SANTOS

[email protected] Nationality: Brazilian / Italian CAREER OBJECTIVE

A position in Marketing, special interest in Digital Marketing in the luxury sector

PROFESSIONAL EXPERIENCE

2017 Maison Collet, Ay - Essec Field Project/Consulting Mission (2,5 months) Recommending an innovative digital communication strategy that is consistent with the

champagne brand's DNA, namely a craftsman's brand

March 2017 Sisley, Galeries BHV Marais, Paris, France – ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store

2012 - 2015 Duaz Mordidaz, Rio de Janeiro, Brazil (Specialities Catering Bakery)

Owner and Head Decorator Started the company from scratch

Faced all the challenges of being a new player in the market, from attracting consumers to creating partnerships

Ensured daily contact with clients and suppliers Uploaded daily social network pages which had over 1000 subscriptions Managed a staff of 2 to 5

2010 - 2012 Vale S.A., Rio de Janeiro, Brazil (Brazilian multinational mining company)

International Procurement Analyst at Vale Canada Negotiated and approved purchase orders up to US$ 5 000,00, during the time in company

jurisdiction increased up to US$ 50000,00. Responsible for creating and awarding contracts of bidding processes

2009 Ford Models, Rio de Janeiro, Brazil (One of the biggest model agencies globally)

Assistant Manager Updated the agency’s website

Ensured daily contact with models, clients and industry professional Chaperoned national and international models

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management

Case studies include: Maison Krug Collaborations, Camus Cognac: La Grand Marque

2009 - 2012 Veiga de Almeida – Design School, Rio de Janeiro, Brazil Technical Degree in Fashion Design

LANGUAGES AND TECHNOLOGY Languages Portuguese / English / Spanish : fluent Computer skills

Excel, Power Point and Word/ Standard Photoshop and Corel Draw / Oracle EBS / Experience with sales and marketing on social medias

INTERESTS

Arts, gastronomy, fashion, digital communication, social media and advertising

Thais SANTOS

[email protected] Nationality: Brazilian / Italian CAREER OBJECTIVE

A position in Marketing, special interest in Digital Marketing in the luxury sector

PROFESSIONAL EXPERIENCE

2017 Maison Collet, Ay - Essec Field Project/Consulting Mission (2,5 months) Recommending an innovative digital communication strategy that is consistent with the

champagne brand's DNA, namely a craftsman's brand

March 2017 Sisley, Galeries BHV Marais, Paris, France – ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store

2012 - 2015 Duaz Mordidaz, Rio de Janeiro, Brazil (Specialities Catering Bakery)

Owner and Head Decorator Started the company from scratch

Faced all the challenges of being a new player in the market, from attracting consumers to creating partnerships

Ensured daily contact with clients and suppliers Uploaded daily social network pages which had over 1000 subscriptions Managed a staff of 2 to 5

2010 - 2012 Vale S.A., Rio de Janeiro, Brazil (Brazilian multinational mining company)

International Procurement Analyst at Vale Canada Negotiated and approved purchase orders up to US$ 5 000,00, during the time in company

jurisdiction increased up to US$ 50000,00. Responsible for creating and awarding contracts of bidding processes

2009 Ford Models, Rio de Janeiro, Brazil (One of the biggest model agencies globally)

Assistant Manager Updated the agency’s website

Ensured daily contact with models, clients and industry professional Chaperoned national and international models

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management

Case studies include: Maison Krug Collaborations, Camus Cognac: La Grand Marque

2009 - 2012 Veiga de Almeida – Design School, Rio de Janeiro, Brazil Technical Degree in Fashion Design

LANGUAGES AND TECHNOLOGY Languages Portuguese / English / Spanish : fluent Computer skills

Excel, Power Point and Word/ Standard Photoshop and Corel Draw / Oracle EBS / Experience with sales and marketing on social medias

INTERESTS

Arts, gastronomy, fashion, digital communication, social media and advertising

Thais SANTOS

[email protected] Nationality: Brazilian / Italian CAREER OBJECTIVE

A position in Marketing, special interest in Digital Marketing in the luxury sector

PROFESSIONAL EXPERIENCE

2017 Maison Collet, Ay - Essec Field Project/Consulting Mission (2,5 months) Recommending an innovative digital communication strategy that is consistent with the

champagne brand's DNA, namely a craftsman's brand

March 2017 Sisley, Galeries BHV Marais, Paris, France – ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store

2012 - 2015 Duaz Mordidaz, Rio de Janeiro, Brazil (Specialities Catering Bakery)

Owner and Head Decorator Started the company from scratch

Faced all the challenges of being a new player in the market, from attracting consumers to creating partnerships

Ensured daily contact with clients and suppliers Uploaded daily social network pages which had over 1000 subscriptions Managed a staff of 2 to 5

2010 - 2012 Vale S.A., Rio de Janeiro, Brazil (Brazilian multinational mining company)

International Procurement Analyst at Vale Canada Negotiated and approved purchase orders up to US$ 5 000,00, during the time in company

jurisdiction increased up to US$ 50000,00. Responsible for creating and awarding contracts of bidding processes

2009 Ford Models, Rio de Janeiro, Brazil (One of the biggest model agencies globally)

Assistant Manager Updated the agency’s website

Ensured daily contact with models, clients and industry professional Chaperoned national and international models

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management

Case studies include: Maison Krug Collaborations, Camus Cognac: La Grand Marque

2009 - 2012 Veiga de Almeida – Design School, Rio de Janeiro, Brazil Technical Degree in Fashion Design

LANGUAGES AND TECHNOLOGY Languages Portuguese / English / Spanish : fluent Computer skills

Excel, Power Point and Word/ Standard Photoshop and Corel Draw / Oracle EBS / Experience with sales and marketing on social medias

INTERESTS

Arts, gastronomy, fashion, digital communication, social media and advertising

Page 34: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

27

Xiaojing (Daisy) SHI

[email protected] Nationality: China

CAREER OBJECTIVE A position in digital marketing/brand management preferably in fashion and accessories, or fragrances and cosmetics

PROFESSIONAL EXPERIENCE

2017 Christian Louboutin, Paris, France - ESSEC Field Project/Consulting Mission (2,5 months) Defining a digitalization plan for special orders March 2017 Roger Vivier Faubourg, Paris, France – ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 02/2015 - 08/2016

Procter & Gamble, Shanghai, China Senior Account Brand Manager/Award: Power of You- Best Share growth Award (Top 5%) Responsible for Oral care and Fabric Care categories in Carrefour stores nationwide

delivered yearly sales and profit target; Managed budget of 4.5 million USD annually. Developed profitable and achievable account-level marketing/promotion/budget plans with

specific focus on market analysis, business review and consumer knowledge. Established national trade-term negotiations with category strategies; designed commercial

master plans, shopper marketing CRM engagements via O2O activities on digital platforms. Designed shopper marketing events, digital marketing strategy. Successfully launched Ariel new initiatives with 2% share growth in 6 months.

08/2013 - Senior Account Executive Manager/Award: Best Trainee in College 2 (Top 10%) 02/2015 Managed the top 5 retailers in P&G China including Carrefour-East Region and DIA business.

Created customer yearly winning strategies and set up quarterly/monthly business plans. Optimized business structures to improve profit; grew the share of high margin retail. Initiated and followed up shopper research studies on brand perception and market dynamics,

with in-store/mega/PR events on brand building; Led store operation management. Directly managed team of 12 persons, including one P&G manager; Established organization

capability building platforms; offered weekly in-class training and field coach to sales teams (over 100 people) on selling skills, product knowledge and career development.

08/2012-07/2013 Procter & Gamble, Changsha, China, Operation Manager In charge of 4 customers retail operations, distribution management, merchandising design,

provided high quality coverage, yearly joint business plan negotiations, new store openings. Digitalized the organization with full leverage of efficient data tracking and deployment, good

cooperation with other multifunction teams. Managed 6 sales representatives and 2 sales supervisors with training, performance rating 08/2011-07/2012 Procter & Gamble, Xi’an, China

Operation Manager/Award: Olympic Golden Award; Best Trainee in College 1 (Top 10%) Responsible for business retailer RRL in Shaanxi Province; proposed sales plans for regional

headquarters and stores; proposed store operation plans; led 5 new stores opening Led a group of 5 sales representatives and 2 sales supervisors; responsible for recruitment,

management, training, performance rating. EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management: Student Ambassador & Community Manager Case studies include: Burberry Strategy Analysis, Fairmont Consumer Experience Improvement, Jimmy Choo China Strategy Analysis, Camus Cognac Strategy in China, Alexander Wang Collaboration Study, Chloe Make-up line development, HK/Dubai beauty market analysis, Qeelin/Chow Tai Fook brand analysis, Chanel brand semiotics analysis.

09/2007 – 06/2011

Xi’an International Studies University, Xi’an China Major: French Language and Literature

LANGUAGES AND TECHNOLOGY Languages Chinese: native, English: full professional proficiency, French: intermediate (TFM4, 8) Computer skills Windows and Mac Operating Systems; Microsoft Office Adobe Lightroom INTERESTS

Travel, photography, music, reading, movies, blogging, volunteer work.

Xiaojing (Daisy) SHI

[email protected] Nationality: China

CAREER OBJECTIVE A position in digital marketing/brand management preferably in fashion and accessories, or fragrances and cosmetics

PROFESSIONAL EXPERIENCE

2017 Christian Louboutin, Paris, France - ESSEC Field Project/Consulting Mission (2,5 months) Defining a digitalization plan for special orders March 2017 Roger Vivier Faubourg, Paris, France – ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 02/2015 - 08/2016

Procter & Gamble, Shanghai, China Senior Account Brand Manager/Award: Power of You- Best Share growth Award (Top 5%) Responsible for Oral care and Fabric Care categories in Carrefour stores nationwide

delivered yearly sales and profit target; Managed budget of 4.5 million USD annually. Developed profitable and achievable account-level marketing/promotion/budget plans with

specific focus on market analysis, business review and consumer knowledge. Established national trade-term negotiations with category strategies; designed commercial

master plans, shopper marketing CRM engagements via O2O activities on digital platforms. Designed shopper marketing events, digital marketing strategy. Successfully launched Ariel new initiatives with 2% share growth in 6 months.

08/2013 - Senior Account Executive Manager/Award: Best Trainee in College 2 (Top 10%) 02/2015 Managed the top 5 retailers in P&G China including Carrefour-East Region and DIA business.

Created customer yearly winning strategies and set up quarterly/monthly business plans. Optimized business structures to improve profit; grew the share of high margin retail. Initiated and followed up shopper research studies on brand perception and market dynamics,

with in-store/mega/PR events on brand building; Led store operation management. Directly managed team of 12 persons, including one P&G manager; Established organization

capability building platforms; offered weekly in-class training and field coach to sales teams (over 100 people) on selling skills, product knowledge and career development.

08/2012-07/2013 Procter & Gamble, Changsha, China, Operation Manager In charge of 4 customers retail operations, distribution management, merchandising design,

provided high quality coverage, yearly joint business plan negotiations, new store openings. Digitalized the organization with full leverage of efficient data tracking and deployment, good

cooperation with other multifunction teams. Managed 6 sales representatives and 2 sales supervisors with training, performance rating 08/2011-07/2012 Procter & Gamble, Xi’an, China

Operation Manager/Award: Olympic Golden Award; Best Trainee in College 1 (Top 10%) Responsible for business retailer RRL in Shaanxi Province; proposed sales plans for regional

headquarters and stores; proposed store operation plans; led 5 new stores opening Led a group of 5 sales representatives and 2 sales supervisors; responsible for recruitment,

management, training, performance rating. EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management: Student Ambassador & Community Manager Case studies include: Burberry Strategy Analysis, Fairmont Consumer Experience Improvement, Jimmy Choo China Strategy Analysis, Camus Cognac Strategy in China, Alexander Wang Collaboration Study, Chloe Make-up line development, HK/Dubai beauty market analysis, Qeelin/Chow Tai Fook brand analysis, Chanel brand semiotics analysis.

09/2007 – 06/2011

Xi’an International Studies University, Xi’an China Major: French Language and Literature

LANGUAGES AND TECHNOLOGY Languages Chinese: native, English: full professional proficiency, French: intermediate (TFM4, 8) Computer skills Windows and Mac Operating Systems; Microsoft Office Adobe Lightroom INTERESTS

Travel, photography, music, reading, movies, blogging, volunteer work.

Xiaojing (Daisy) SHI

[email protected] Nationality: China

CAREER OBJECTIVE A position in digital marketing/brand management preferably in fashion and accessories, or fragrances and cosmetics

PROFESSIONAL EXPERIENCE

2017 Christian Louboutin, Paris, France - ESSEC Field Project/Consulting Mission (2,5 months) Defining a digitalization plan for special orders March 2017 Roger Vivier Faubourg, Paris, France – ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 02/2015 - 08/2016

Procter & Gamble, Shanghai, China Senior Account Brand Manager/Award: Power of You- Best Share growth Award (Top 5%) Responsible for Oral care and Fabric Care categories in Carrefour stores nationwide

delivered yearly sales and profit target; Managed budget of 4.5 million USD annually. Developed profitable and achievable account-level marketing/promotion/budget plans with

specific focus on market analysis, business review and consumer knowledge. Established national trade-term negotiations with category strategies; designed commercial

master plans, shopper marketing CRM engagements via O2O activities on digital platforms. Designed shopper marketing events, digital marketing strategy. Successfully launched Ariel new initiatives with 2% share growth in 6 months.

08/2013 - Senior Account Executive Manager/Award: Best Trainee in College 2 (Top 10%) 02/2015 Managed the top 5 retailers in P&G China including Carrefour-East Region and DIA business.

Created customer yearly winning strategies and set up quarterly/monthly business plans. Optimized business structures to improve profit; grew the share of high margin retail. Initiated and followed up shopper research studies on brand perception and market dynamics,

with in-store/mega/PR events on brand building; Led store operation management. Directly managed team of 12 persons, including one P&G manager; Established organization

capability building platforms; offered weekly in-class training and field coach to sales teams (over 100 people) on selling skills, product knowledge and career development.

08/2012-07/2013 Procter & Gamble, Changsha, China, Operation Manager In charge of 4 customers retail operations, distribution management, merchandising design,

provided high quality coverage, yearly joint business plan negotiations, new store openings. Digitalized the organization with full leverage of efficient data tracking and deployment, good

cooperation with other multifunction teams. Managed 6 sales representatives and 2 sales supervisors with training, performance rating 08/2011-07/2012 Procter & Gamble, Xi’an, China

Operation Manager/Award: Olympic Golden Award; Best Trainee in College 1 (Top 10%) Responsible for business retailer RRL in Shaanxi Province; proposed sales plans for regional

headquarters and stores; proposed store operation plans; led 5 new stores opening Led a group of 5 sales representatives and 2 sales supervisors; responsible for recruitment,

management, training, performance rating. EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management: Student Ambassador & Community Manager Case studies include: Burberry Strategy Analysis, Fairmont Consumer Experience Improvement, Jimmy Choo China Strategy Analysis, Camus Cognac Strategy in China, Alexander Wang Collaboration Study, Chloe Make-up line development, HK/Dubai beauty market analysis, Qeelin/Chow Tai Fook brand analysis, Chanel brand semiotics analysis.

09/2007 – 06/2011

Xi’an International Studies University, Xi’an China Major: French Language and Literature

LANGUAGES AND TECHNOLOGY Languages Chinese: native, English: full professional proficiency, French: intermediate (TFM4, 8) Computer skills Windows and Mac Operating Systems; Microsoft Office Adobe Lightroom INTERESTS

Travel, photography, music, reading, movies, blogging, volunteer work.

Page 35: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

28

Pang-Yun (Elynor) TANG

[email protected] Nationality: Taiwanese

CAREER OBJECTIVE

A strategic CRM or marketing role in watches and jewellery or fashion and accessories. PROFESSIONAL EXPERIENCE

2017 Cartier Joaillerie International SAS, Paris, France - ESSEC Field Project/Consulting Mission (2.5 months) Carrying out a competition benchmark on exceptional high jewellery and the fine jewellery segment. March 2017 Christian Dior Couture, Printemps, Paris - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store. 2016 (Part-time)

MAD Network, Paris, France (Global consulting firm specialized in luxury retail.)

Participated in Consulting Project of Star Place, Kaohsiung, Taiwan Provided expertise and advice of Taiwan market regarding CRM (client recruitment, loyalty

program), retail activation, brands selection, and marketing / PR practices...etc. 2016 Tiffany & Co., Taipei, Taiwan (6 months) Marketing Executive, Marketing and PR Department Monitored and executed 360° omnichannel marketing plans.

Responsible for client engagement including initiating and coordinating VIC events, supervising and facilitating CRM programs execution, composing digital and printed marketing materials...etc.

Improved internal branding and communication by editing internal monthly newsletter. Filed and reconciled marketing and CRM expenses.

2014 - 2015 De Beers Diamond Jewellers, Taipei, Taiwan 2015 Store Administrator, Merchandising and Logistics Department (3 months) Supervised CRM and inventory data maintenance.

Responsible for import / export custom clearance; tariff and logistics expenses management. 2014 - 2015 CRM & Administration Assistant, Finance and Operation Department (5 months) Developed and executed CRM programs and events.

Responsible for clients’ data, marketing and operation expenses, training and auditing materials...etc. 2013 - 2015 Sheer Wedding, Taipei, Taiwan

(Wedding studio, funded by leading domestic wedding favors / gifts factory) Co-founder / Manager, Management Conducted marketing and PR strategies, leading the studio to be ranked as “Top 10 Wedding Studio.”

Managed service and sales team. Contributed to a double expansion of boutique. 2012 - 2013 Bagmania, Taipei, Taiwan (Premium women’s fashion and accessories multi-brand distributor and retailer) Brand and Merchandising Specialist, PR and Merchandising Department Secured product placement and created more than US$ 10,000 PR value every month.

Initiated and conducted co-branding, charity, and VIP events. 2011 - 2012 Ohhmystyle.com, Taipei, Taiwan

(Premium fashion, accessories, and lifestyle multi-brand online retailer under MiTAC-Synnex Group) PR and Editor Responsible for digital marketing including website and ads design, blog, and social media.

Built good relationships with press and celebrities to secure product placement and create PR value EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: YSL Beauté, L’oreal: Winning team of male fragrance product and marketing strategy development. Château de Versailles: Benchmarked and created the bespoke Versailles experience. Fairmont Hotels & Resorts: Developed new tools for CRM and customer satisfaction measurement.

2006 - 2010 National Taiwan University, Taipei, Taiwan Bachelor of Arts in Drama and Theatre

LANGUAGES AND TECHNOLOGY Languages Chinese: native, English: fluent, French: basic Computer skills MS Office, Adobe Photoshop, Illustrator INTERESTS

Fashion, art, drama, film, music, travel, football, gastronomy, handcrafting

Pang-Yun (Elynor) TANG

[email protected] Nationality: Taiwanese

CAREER OBJECTIVE

A strategic CRM or marketing role in watches and jewellery or fashion and accessories. PROFESSIONAL EXPERIENCE

2017 Cartier Joaillerie International SAS, Paris, France - ESSEC Field Project/Consulting Mission (2.5 months) Carrying out a competition benchmark on exceptional high jewellery and the fine jewellery segment. March 2017 Christian Dior Couture, Printemps, Paris - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store. 2016 (Part-time)

MAD Network, Paris, France (Global consulting firm specialized in luxury retail.)

Participated in Consulting Project of Star Place, Kaohsiung, Taiwan Provided expertise and advice of Taiwan market regarding CRM (client recruitment, loyalty

program), retail activation, brands selection, and marketing / PR practices...etc. 2016 Tiffany & Co., Taipei, Taiwan (6 months) Marketing Executive, Marketing and PR Department Monitored and executed 360° omnichannel marketing plans.

Responsible for client engagement including initiating and coordinating VIC events, supervising and facilitating CRM programs execution, composing digital and printed marketing materials...etc.

Improved internal branding and communication by editing internal monthly newsletter. Filed and reconciled marketing and CRM expenses.

2014 - 2015 De Beers Diamond Jewellers, Taipei, Taiwan 2015 Store Administrator, Merchandising and Logistics Department (3 months) Supervised CRM and inventory data maintenance.

Responsible for import / export custom clearance; tariff and logistics expenses management. 2014 - 2015 CRM & Administration Assistant, Finance and Operation Department (5 months) Developed and executed CRM programs and events.

Responsible for clients’ data, marketing and operation expenses, training and auditing materials...etc. 2013 - 2015 Sheer Wedding, Taipei, Taiwan

(Wedding studio, funded by leading domestic wedding favors / gifts factory) Co-founder / Manager, Management Conducted marketing and PR strategies, leading the studio to be ranked as “Top 10 Wedding Studio.”

Managed service and sales team. Contributed to a double expansion of boutique. 2012 - 2013 Bagmania, Taipei, Taiwan (Premium women’s fashion and accessories multi-brand distributor and retailer) Brand and Merchandising Specialist, PR and Merchandising Department Secured product placement and created more than US$ 10,000 PR value every month.

Initiated and conducted co-branding, charity, and VIP events. 2011 - 2012 Ohhmystyle.com, Taipei, Taiwan

(Premium fashion, accessories, and lifestyle multi-brand online retailer under MiTAC-Synnex Group) PR and Editor Responsible for digital marketing including website and ads design, blog, and social media.

Built good relationships with press and celebrities to secure product placement and create PR value EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: YSL Beauté, L’oreal: Winning team of male fragrance product and marketing strategy development. Château de Versailles: Benchmarked and created the bespoke Versailles experience. Fairmont Hotels & Resorts: Developed new tools for CRM and customer satisfaction measurement.

2006 - 2010 National Taiwan University, Taipei, Taiwan Bachelor of Arts in Drama and Theatre

LANGUAGES AND TECHNOLOGY Languages Chinese: native, English: fluent, French: basic Computer skills MS Office, Adobe Photoshop, Illustrator INTERESTS

Fashion, art, drama, film, music, travel, football, gastronomy, handcrafting

Pang-Yun (Elynor) TANG

[email protected] Nationality: Taiwanese

CAREER OBJECTIVE

A strategic CRM or marketing role in watches and jewellery or fashion and accessories. PROFESSIONAL EXPERIENCE

2017 Cartier Joaillerie International SAS, Paris, France - ESSEC Field Project/Consulting Mission (2.5 months) Carrying out a competition benchmark on exceptional high jewellery and the fine jewellery segment. March 2017 Christian Dior Couture, Printemps, Paris - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store. 2016 (Part-time)

MAD Network, Paris, France (Global consulting firm specialized in luxury retail.)

Participated in Consulting Project of Star Place, Kaohsiung, Taiwan Provided expertise and advice of Taiwan market regarding CRM (client recruitment, loyalty

program), retail activation, brands selection, and marketing / PR practices...etc. 2016 Tiffany & Co., Taipei, Taiwan (6 months) Marketing Executive, Marketing and PR Department Monitored and executed 360° omnichannel marketing plans.

Responsible for client engagement including initiating and coordinating VIC events, supervising and facilitating CRM programs execution, composing digital and printed marketing materials...etc.

Improved internal branding and communication by editing internal monthly newsletter. Filed and reconciled marketing and CRM expenses.

2014 - 2015 De Beers Diamond Jewellers, Taipei, Taiwan 2015 Store Administrator, Merchandising and Logistics Department (3 months) Supervised CRM and inventory data maintenance.

Responsible for import / export custom clearance; tariff and logistics expenses management. 2014 - 2015 CRM & Administration Assistant, Finance and Operation Department (5 months) Developed and executed CRM programs and events.

Responsible for clients’ data, marketing and operation expenses, training and auditing materials...etc. 2013 - 2015 Sheer Wedding, Taipei, Taiwan

(Wedding studio, funded by leading domestic wedding favors / gifts factory) Co-founder / Manager, Management Conducted marketing and PR strategies, leading the studio to be ranked as “Top 10 Wedding Studio.”

Managed service and sales team. Contributed to a double expansion of boutique. 2012 - 2013 Bagmania, Taipei, Taiwan (Premium women’s fashion and accessories multi-brand distributor and retailer) Brand and Merchandising Specialist, PR and Merchandising Department Secured product placement and created more than US$ 10,000 PR value every month.

Initiated and conducted co-branding, charity, and VIP events. 2011 - 2012 Ohhmystyle.com, Taipei, Taiwan

(Premium fashion, accessories, and lifestyle multi-brand online retailer under MiTAC-Synnex Group) PR and Editor Responsible for digital marketing including website and ads design, blog, and social media.

Built good relationships with press and celebrities to secure product placement and create PR value EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: YSL Beauté, L’oreal: Winning team of male fragrance product and marketing strategy development. Château de Versailles: Benchmarked and created the bespoke Versailles experience. Fairmont Hotels & Resorts: Developed new tools for CRM and customer satisfaction measurement.

2006 - 2010 National Taiwan University, Taipei, Taiwan Bachelor of Arts in Drama and Theatre

LANGUAGES AND TECHNOLOGY Languages Chinese: native, English: fluent, French: basic Computer skills MS Office, Adobe Photoshop, Illustrator INTERESTS

Fashion, art, drama, film, music, travel, football, gastronomy, handcrafting

Page 36: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

29

Wynter THOMAS

[email protected] Nationality: American

CAREER OBJECTIVE

A training and communications specialist with ten years of experience seeking a challenging role in training and development or communications management in fashion and accessories PROFESSIONAL EXPERIENCE

2017 Christian Dior Couture, Paris, France - ESSEC Field Project/Consulting Mission (2,5 months) Developing a new service concept for the future of luxury shopping at Dior March 2017 Jimmy Choo, Printemps, Paris, France - ESSEC Retail Internship (1 week) Learned the fundamental elements of running a store 2011 - 2016 Morningstar, Incorporated, Chicago, United States - (Financial Services Firm) 2012 - 2016 Client Solutions Consultant Established and maintained client relationships with 250 financial advisory firms resulting

in 95% client retention rate for company. Created personalized, web-based training as key method to disseminate investment

advising program and process insights. Developed best practices across strategic engagement platforms and implemented across

teams. 2011 - 2012 Product Consultant – French Speaking Analyzed data related to operational issues and designed solutions to address procedural

concerns. Improved customer relations by resolving client inquiries in English and French resulting

in 90% contract renewal rates. Coached clients on how to create and analyze financial data on proprietary platform

2008 - 2011 Perfecting Church, Detroit, United States - (Church with over 4,500 parishioners) Chief of Staff Established cross-sector relationships with key public and private organizations and

businesses, which helped promote the church locally and nationally. Facilitated the completion of program goals by providing clear, timely and actionable

priorities to office personnel improving individual and group metrics. Improved communication strategy by creating a variety of internal and external

communications including press releases, pastoral speeches and newsletters; increasing event participation

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: Coach: To Be or Not to Be Luxury Jimmy Choo: Expansion in China Fairmont Hotels: Managing the Customer Experience

2007 - 2009 Marygrove College, Detroit, United States French Translation Certificate Program

2006 - 2007 Wayne State University, Detroit, United States Master of Arts in Organizational Communications and Public Relations

1995 – 2000 (18 months)

Western Michigan University, Kalamazoo, United States Bachelor of Arts in Organizational Communications Gap, Inc. Retail Management Training Program

LANGUAGES AND TECHNOLOGY Languages English: native, French: intermediate Computer skills Proficient in Microsoft Office INTERESTS

Dancing, learning, singing, traveling

Wynter THOMAS

[email protected] Nationality: American

CAREER OBJECTIVE

A training and communications specialist with ten years of experience seeking a challenging role in training and development or communications management in fashion and accessories PROFESSIONAL EXPERIENCE

2017 Christian Dior Couture, Paris, France - ESSEC Field Project/Consulting Mission (2,5 months) Developing a new service concept for the future of luxury shopping at Dior March 2017 Jimmy Choo, Printemps, Paris, France - ESSEC Retail Internship (1 week) Learned the fundamental elements of running a store 2011 - 2016 Morningstar, Incorporated, Chicago, United States - (Financial Services Firm) 2012 - 2016 Client Solutions Consultant Established and maintained client relationships with 250 financial advisory firms resulting

in 95% client retention rate for company. Created personalized, web-based training as key method to disseminate investment

advising program and process insights. Developed best practices across strategic engagement platforms and implemented across

teams. 2011 - 2012 Product Consultant – French Speaking Analyzed data related to operational issues and designed solutions to address procedural

concerns. Improved customer relations by resolving client inquiries in English and French resulting

in 90% contract renewal rates. Coached clients on how to create and analyze financial data on proprietary platform

2008 - 2011 Perfecting Church, Detroit, United States - (Church with over 4,500 parishioners) Chief of Staff Established cross-sector relationships with key public and private organizations and

businesses, which helped promote the church locally and nationally. Facilitated the completion of program goals by providing clear, timely and actionable

priorities to office personnel improving individual and group metrics. Improved communication strategy by creating a variety of internal and external

communications including press releases, pastoral speeches and newsletters; increasing event participation

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: Coach: To Be or Not to Be Luxury Jimmy Choo: Expansion in China Fairmont Hotels: Managing the Customer Experience

2007 - 2009 Marygrove College, Detroit, United States French Translation Certificate Program

2006 - 2007 Wayne State University, Detroit, United States Master of Arts in Organizational Communications and Public Relations

1995 – 2000 (18 months)

Western Michigan University, Kalamazoo, United States Bachelor of Arts in Organizational Communications Gap, Inc. Retail Management Training Program

LANGUAGES AND TECHNOLOGY Languages English: native, French: intermediate Computer skills Proficient in Microsoft Office INTERESTS

Dancing, learning, singing, traveling

Wynter THOMAS

[email protected] Nationality: American

CAREER OBJECTIVE

A training and communications specialist with ten years of experience seeking a challenging role in training and development or communications management in fashion and accessories PROFESSIONAL EXPERIENCE

2017 Christian Dior Couture, Paris, France - ESSEC Field Project/Consulting Mission (2,5 months) Developing a new service concept for the future of luxury shopping at Dior March 2017 Jimmy Choo, Printemps, Paris, France - ESSEC Retail Internship (1 week) Learned the fundamental elements of running a store 2011 - 2016 Morningstar, Incorporated, Chicago, United States - (Financial Services Firm) 2012 - 2016 Client Solutions Consultant Established and maintained client relationships with 250 financial advisory firms resulting

in 95% client retention rate for company. Created personalized, web-based training as key method to disseminate investment

advising program and process insights. Developed best practices across strategic engagement platforms and implemented across

teams. 2011 - 2012 Product Consultant – French Speaking Analyzed data related to operational issues and designed solutions to address procedural

concerns. Improved customer relations by resolving client inquiries in English and French resulting

in 90% contract renewal rates. Coached clients on how to create and analyze financial data on proprietary platform

2008 - 2011 Perfecting Church, Detroit, United States - (Church with over 4,500 parishioners) Chief of Staff Established cross-sector relationships with key public and private organizations and

businesses, which helped promote the church locally and nationally. Facilitated the completion of program goals by providing clear, timely and actionable

priorities to office personnel improving individual and group metrics. Improved communication strategy by creating a variety of internal and external

communications including press releases, pastoral speeches and newsletters; increasing event participation

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: Coach: To Be or Not to Be Luxury Jimmy Choo: Expansion in China Fairmont Hotels: Managing the Customer Experience

2007 - 2009 Marygrove College, Detroit, United States French Translation Certificate Program

2006 - 2007 Wayne State University, Detroit, United States Master of Arts in Organizational Communications and Public Relations

1995 – 2000 (18 months)

Western Michigan University, Kalamazoo, United States Bachelor of Arts in Organizational Communications Gap, Inc. Retail Management Training Program

LANGUAGES AND TECHNOLOGY Languages English: native, French: intermediate Computer skills Proficient in Microsoft Office INTERESTS

Dancing, learning, singing, traveling

Page 37: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Yanshu WANG

[email protected] Nationality: Chinese

CAREER OBJECTIVE A position in luxury real estate, travel retail or business development in fashion & accessories or fragrances & cosmetics

PROFESSIONAL EXPERIENCE 2017 DFS, Paris, France - Essec Field Project/Consulting Mission (2,5 months) Prioritizing options to enhance customer experience in a Parisian department store, based

on comprehensive retail environment benchmark March 2017 Louis Vuitton, Champs Elysées, Paris, France – ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2014 - 2016 H&M, Beijing, China

Leasing Manager, Expansion Department (Real Estate) In charge of expansion in north China

Negotiated the contracts and drew up agreements on a basis of Lease Guidelines Built a strategic growth plan, and enabled the country to reach full market potential at

optimized conditions for existing and new stores Fulfilled company’s expansion goals in the region (Signed and opened 20 new stores,

renegotiated 1 existing store) Gathered and synthesized in-depth information, and planned the targets for the future Coordinated the project process for the smooth progress of all operations before opening Communicated with head office in Sweden to get the approval on the project for signing Distributed information and supported other departments in all matters related to leasing

2011 - 2014 Decathlon Sports CO.,LTD, Guangzhou, China Expansion Manager, Expansion Department (Real Estate) In charge of expansion in South China

Realized detailed market study of agglomeration Hunted sites corresponding to company requirements to open stores Analyzed a detailed feasibility study to evaluate each project. Participated in the store design and construction terms’ negotiation Negotiated with landlord and reported all information to Head office for validation Obtained local administrative authorizations to realize the openings Ensured the smooth progress of all operations until the store’s opening Developed and maintained good relationships with governments & developers

2008 - 2011 Carrefour, Shanghai, China National Business Controller, Finance Department

Analyzed and adjusted the monthly finance report according to the operation results Forecasted the yearly budget Controlled the cost and monitored expenses Analyzed the market survey results, and carried out competitive analysis Evaluated the store expansion budget

EDUCATION 2016 - 2017 ESSEC Business School, Paris, France

MBA in International Luxury Brand Management Case studies include: Coach’s brand positioning and Givenchy’s cross-board collaborations

2004 - 2008 Dalian University of Foreign Language, China International Economic & Trade

LANGUAGES AND TECHNOLOGY Languages Mandarin: native, English / Cantonese: fluent, French: intermediate Computer skills Word, Excel, Powerpoint, Master use of Hyperion System

INTERESTS Travel, reading, sports

30

Page 38: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

31

Yu (Maggie) WANG

[email protected]

Nationality: Chinese

CAREER OBJECTIVE

A position in training or retail management, preferably in luxury jewellery & watches or fashion & accessories PROFESSIONAL EXPERIENCE

2017 La Prairie, Switzerland - ESSEC Field Project/Consulting Mission (2,5 months) Developing proof of concept for a new e-commerce channel March 2017 Louis Vuitton, Galeries Lafayette, Paris - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2015 - 2016 BURBERRY, Shanghai, China

(Luxury Fashion, headquarters office in China / 60 directly-operated stores, 2000+ employees) Retail Academy Manager, Retail Academy Organized and executed training programs and provided assessment to managers.

Oversaw and drove the training and development of regional/area trainers. Led the delivery of training to store managers, specialists and sales associates in China. Reported to global training management team UK and cascaded training at the local level and

evaluated effectiveness of programs. Led quarterly store manager digital meetings and annual conferences. Defined roll out strategy of key business initiatives at local level.

2010 - 2015 TIFFANY & Co. Shanghai, China (Luxury Jewellery, headquarters office in China / 30 directly-operated stores, 400+ employees)

Training Manager, Human Resources Identified training needs, planned and prioritized training.

Managed all aspects of the program, including participation and test results tracking, compilation of training evaluation, and cost analysis of the training program by market.

Managed and coached training supporting staff. Conducted trainings on people development / Jewelry & Watches/Service/selling skills.

2005 - 2010 Richemont Commercial Company Limited - Cartier, Shanghai, China (34 directly-operated stores, 50 wholesale stores, 800+ employees)

Wholesale coordinator, Commercial Managed existing dealer accounts, including sell-in, merchandising and action plans for each

point of sale, achieving 30%+ annual sales growth. Supported the opening of new franchisees in Shanghai, Jiangsu and Zhejiang provinces with the

number of retail stores growing from 12 to 20 within 5 years. Delivered luxury watch product training for wholesale staff. Coordinated with dealers and store managers to address customer service issues

2004 - 2005 Cross Asia Pacific Ltd. Shanghai, China (Italian raw hide and finished leather business agency) Account Supervisor Developed potential clients and new market for Italian leather business

Maintained smooth office administration that supported the General Manager’s needs. EDUCATION

2016 – 2017 2014 – 2014 2014 – 2014

ESSEC Business School, Paris, France MBA in International Luxury Brand Management CPP Asia Pacific: Certified Myers-Briggs Type Indicator (MBTI) The City and Guilds of London Institute: IVQ Advanced Diploma in Teaching, Training and Assessing Learning

2010 - 2012 Gemological Institute of America (GIA), Shanghai Certified Graduate Gemologist / Applied Jewellery Professional

2000 - 2004 Staffordshire University, Stoke-on-Trent, United Kingdom: Bachelor in Business Administration

LANGUAGES AND TECHNOLOGY Languages Mandarin: native, English: fluent, French: basic Computer skills Proficient in Microsoft Office, MAC OSX, SAP INTERESTS

Fashion, travelling, painting, cooking, photography, learning new languages, experiencing diverse cultures

Yu (Maggie) WANG

[email protected]

Nationality: Chinese

CAREER OBJECTIVE

A position in training or retail management, preferably in luxury jewellery & watches or fashion & accessories PROFESSIONAL EXPERIENCE

2017 La Prairie, Switzerland - ESSEC Field Project/Consulting Mission (2,5 months) Developing proof of concept for a new e-commerce channel March 2017 Louis Vuitton, Galeries Lafayette, Paris - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2015 - 2016 BURBERRY, Shanghai, China

(Luxury Fashion, headquarters office in China / 60 directly-operated stores, 2000+ employees) Retail Academy Manager, Retail Academy Organized and executed training programs and provided assessment to managers.

Oversaw and drove the training and development of regional/area trainers. Led the delivery of training to store managers, specialists and sales associates in China. Reported to global training management team UK and cascaded training at the local level and

evaluated effectiveness of programs. Led quarterly store manager digital meetings and annual conferences. Defined roll out strategy of key business initiatives at local level.

2010 - 2015 TIFFANY & Co. Shanghai, China (Luxury Jewellery, headquarters office in China / 30 directly-operated stores, 400+ employees)

Training Manager, Human Resources Identified training needs, planned and prioritized training.

Managed all aspects of the program, including participation and test results tracking, compilation of training evaluation, and cost analysis of the training program by market.

Managed and coached training supporting staff. Conducted trainings on people development / Jewelry & Watches/Service/selling skills.

2005 - 2010 Richemont Commercial Company Limited - Cartier, Shanghai, China (34 directly-operated stores, 50 wholesale stores, 800+ employees)

Wholesale coordinator, Commercial Managed existing dealer accounts, including sell-in, merchandising and action plans for each

point of sale, achieving 30%+ annual sales growth. Supported the opening of new franchisees in Shanghai, Jiangsu and Zhejiang provinces with the

number of retail stores growing from 12 to 20 within 5 years. Delivered luxury watch product training for wholesale staff. Coordinated with dealers and store managers to address customer service issues

2004 - 2005 Cross Asia Pacific Ltd. Shanghai, China (Italian raw hide and finished leather business agency) Account Supervisor Developed potential clients and new market for Italian leather business

Maintained smooth office administration that supported the General Manager’s needs. EDUCATION

2016 – 2017 2014 – 2014 2014 – 2014

ESSEC Business School, Paris, France MBA in International Luxury Brand Management CPP Asia Pacific: Certified Myers-Briggs Type Indicator (MBTI) The City and Guilds of London Institute: IVQ Advanced Diploma in Teaching, Training and Assessing Learning

2010 - 2012 Gemological Institute of America (GIA), Shanghai Certified Graduate Gemologist / Applied Jewellery Professional

2000 - 2004 Staffordshire University, Stoke-on-Trent, United Kingdom: Bachelor in Business Administration

LANGUAGES AND TECHNOLOGY Languages Mandarin: native, English: fluent, French: basic Computer skills Proficient in Microsoft Office, MAC OSX, SAP INTERESTS

Fashion, travelling, painting, cooking, photography, learning new languages, experiencing diverse cultures

Yu (Maggie) WANG

[email protected]

Nationality: Chinese

CAREER OBJECTIVE

A position in training or retail management, preferably in luxury jewellery & watches or fashion & accessories PROFESSIONAL EXPERIENCE

2017 La Prairie, Switzerland - ESSEC Field Project/Consulting Mission (2,5 months) Developing proof of concept for a new e-commerce channel March 2017 Louis Vuitton, Galeries Lafayette, Paris - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2015 - 2016 BURBERRY, Shanghai, China

(Luxury Fashion, headquarters office in China / 60 directly-operated stores, 2000+ employees) Retail Academy Manager, Retail Academy Organized and executed training programs and provided assessment to managers.

Oversaw and drove the training and development of regional/area trainers. Led the delivery of training to store managers, specialists and sales associates in China. Reported to global training management team UK and cascaded training at the local level and

evaluated effectiveness of programs. Led quarterly store manager digital meetings and annual conferences. Defined roll out strategy of key business initiatives at local level.

2010 - 2015 TIFFANY & Co. Shanghai, China (Luxury Jewellery, headquarters office in China / 30 directly-operated stores, 400+ employees)

Training Manager, Human Resources Identified training needs, planned and prioritized training.

Managed all aspects of the program, including participation and test results tracking, compilation of training evaluation, and cost analysis of the training program by market.

Managed and coached training supporting staff. Conducted trainings on people development / Jewelry & Watches/Service/selling skills.

2005 - 2010 Richemont Commercial Company Limited - Cartier, Shanghai, China (34 directly-operated stores, 50 wholesale stores, 800+ employees)

Wholesale coordinator, Commercial Managed existing dealer accounts, including sell-in, merchandising and action plans for each

point of sale, achieving 30%+ annual sales growth. Supported the opening of new franchisees in Shanghai, Jiangsu and Zhejiang provinces with the

number of retail stores growing from 12 to 20 within 5 years. Delivered luxury watch product training for wholesale staff. Coordinated with dealers and store managers to address customer service issues

2004 - 2005 Cross Asia Pacific Ltd. Shanghai, China (Italian raw hide and finished leather business agency) Account Supervisor Developed potential clients and new market for Italian leather business

Maintained smooth office administration that supported the General Manager’s needs. EDUCATION

2016 – 2017 2014 – 2014 2014 – 2014

ESSEC Business School, Paris, France MBA in International Luxury Brand Management CPP Asia Pacific: Certified Myers-Briggs Type Indicator (MBTI) The City and Guilds of London Institute: IVQ Advanced Diploma in Teaching, Training and Assessing Learning

2010 - 2012 Gemological Institute of America (GIA), Shanghai Certified Graduate Gemologist / Applied Jewellery Professional

2000 - 2004 Staffordshire University, Stoke-on-Trent, United Kingdom: Bachelor in Business Administration

LANGUAGES AND TECHNOLOGY Languages Mandarin: native, English: fluent, French: basic Computer skills Proficient in Microsoft Office, MAC OSX, SAP INTERESTS

Fashion, travelling, painting, cooking, photography, learning new languages, experiencing diverse cultures

Page 39: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

32

Di XI

[email protected]

Nationality : Chinese CAREER OBJECTIVE

To pursue a position in retail management, preferably in the jewellery & watches or wine & spirits sector.

PROFESSIONAL EXPERIENCE

2017 Maison Collet, Ay - Essec Field Project/Consulting Mission (2,5 months) Recommending an innovative digital communication strategy that is consistent with the

champagne brand's DNA, namely a craftsman's brand March 2017 (1 week)

St Dupont, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2015 - 2016 Fujitsu Fsas Inc., Kawasaki, Japan (The largest IT service provider in Japan with about 160,000 employees in 2015)

Trilingual Helpdesk Operator, Operation LCM Center Helpdesk Service Department Dealt with software and hardware issues from more than 20 influential corporations, such as

Canon, Lufthansa, Mitsubishi Heavy Industry, Philips, etc. Provided IT communication services in English, Japanese and Chinese Reported KPI’s to clients and discussed remedial measures to improve service level

2012 - 2015 H.I.S. Co., Ltd., Tokyo, Japan (The second biggest Japanese travel agency with 192 overseas branches in 129 Cities, by July 2015)

Sales Representative of European Trains Travel Sold European train tickets online, including answering inquiries and making quotations for 5

groups of customers per day on average Issued e-tickets and paper media tickets for more than 10 kinds of European trains, including TGV,

Thalys, Eurostar, ICE, etc. Compiled complete sets of ordered tickets and sent them to customers with home delivery service

Sales Representative for individual tourists

Sold travel packages and proposed tailor-made tours for individual customers in Kinshicho, one of the most prosperous downtown areas in Tokyo

Completed minimum sales goals regularly, with an average performance of sales worth 60,000 euros to 70 passengers per month

Checked sales information of other competitors continually by both shop visits and online to keep the prices competitive

2012 H.I.S. International Travel Service Co., Ltd, Shanghai, China (Shanghai branch of H.I.S. Co., Ltd)

Trainee Learnt basic know-how in the travel industry through internal courses

Conducted market survey via telephone and Internet, to keep updated with the local market rates Experienced salesmen’s fieldwork by distributing leaflets to about 100 Japanese stores of service

industry in Shanghai and introducing featured travel products to them one by one EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: Audemars Piguet – Strategy to target woman consumers, Omega’s brand image, Chaumet & Chow Tai Fook – A comparison study

2010 - 2012 Huazhong University of Science and Technology, Wuhan, China Master of Japanese Language and Literature

2006 - 2010 Huazhong Agricultural University & Huazhong University of Science and Technology, Wuhan, China - Bachelor of Animal Science Bachelor of Japanese Language (Dual Degree)

LANGUAGES AND TECHNOLOGY Languages Chinese: native, English / Japanese: fluent, French: basic Computer skills Microsoft Office, Lotus Notes INTERESTS

Japanese pop-culture, movie, football, travel

Di XI

[email protected]

Nationality : Chinese CAREER OBJECTIVE

To pursue a position in retail management, preferably in the jewellery & watches or wine & spirits sector.

PROFESSIONAL EXPERIENCE

2017 Maison Collet, Ay - Essec Field Project/Consulting Mission (2,5 months) Recommending an innovative digital communication strategy that is consistent with the

champagne brand's DNA, namely a craftsman's brand March 2017 (1 week)

St Dupont, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2015 - 2016 Fujitsu Fsas Inc., Kawasaki, Japan (The largest IT service provider in Japan with about 160,000 employees in 2015)

Trilingual Helpdesk Operator, Operation LCM Center Helpdesk Service Department Dealt with software and hardware issues from more than 20 influential corporations, such as

Canon, Lufthansa, Mitsubishi Heavy Industry, Philips, etc. Provided IT communication services in English, Japanese and Chinese Reported KPI’s to clients and discussed remedial measures to improve service level

2012 - 2015 H.I.S. Co., Ltd., Tokyo, Japan (The second biggest Japanese travel agency with 192 overseas branches in 129 Cities, by July 2015)

Sales Representative of European Trains Travel Sold European train tickets online, including answering inquiries and making quotations for 5

groups of customers per day on average Issued e-tickets and paper media tickets for more than 10 kinds of European trains, including TGV,

Thalys, Eurostar, ICE, etc. Compiled complete sets of ordered tickets and sent them to customers with home delivery service

Sales Representative for individual tourists

Sold travel packages and proposed tailor-made tours for individual customers in Kinshicho, one of the most prosperous downtown areas in Tokyo

Completed minimum sales goals regularly, with an average performance of sales worth 60,000 euros to 70 passengers per month

Checked sales information of other competitors continually by both shop visits and online to keep the prices competitive

2012 H.I.S. International Travel Service Co., Ltd, Shanghai, China (Shanghai branch of H.I.S. Co., Ltd)

Trainee Learnt basic know-how in the travel industry through internal courses

Conducted market survey via telephone and Internet, to keep updated with the local market rates Experienced salesmen’s fieldwork by distributing leaflets to about 100 Japanese stores of service

industry in Shanghai and introducing featured travel products to them one by one EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: Audemars Piguet – Strategy to target woman consumers, Omega’s brand image, Chaumet & Chow Tai Fook – A comparison study

2010 - 2012 Huazhong University of Science and Technology, Wuhan, China Master of Japanese Language and Literature

2006 - 2010 Huazhong Agricultural University & Huazhong University of Science and Technology, Wuhan, China - Bachelor of Animal Science Bachelor of Japanese Language (Dual Degree)

LANGUAGES AND TECHNOLOGY Languages Chinese: native, English / Japanese: fluent, French: basic Computer skills Microsoft Office, Lotus Notes INTERESTS

Japanese pop-culture, movie, football, travel

Di XI

[email protected]

Nationality : Chinese CAREER OBJECTIVE

To pursue a position in retail management, preferably in the jewellery & watches or wine & spirits sector.

PROFESSIONAL EXPERIENCE

2017 Maison Collet, Ay - Essec Field Project/Consulting Mission (2,5 months) Recommending an innovative digital communication strategy that is consistent with the

champagne brand's DNA, namely a craftsman's brand March 2017 (1 week)

St Dupont, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2015 - 2016 Fujitsu Fsas Inc., Kawasaki, Japan (The largest IT service provider in Japan with about 160,000 employees in 2015)

Trilingual Helpdesk Operator, Operation LCM Center Helpdesk Service Department Dealt with software and hardware issues from more than 20 influential corporations, such as

Canon, Lufthansa, Mitsubishi Heavy Industry, Philips, etc. Provided IT communication services in English, Japanese and Chinese Reported KPI’s to clients and discussed remedial measures to improve service level

2012 - 2015 H.I.S. Co., Ltd., Tokyo, Japan (The second biggest Japanese travel agency with 192 overseas branches in 129 Cities, by July 2015)

Sales Representative of European Trains Travel Sold European train tickets online, including answering inquiries and making quotations for 5

groups of customers per day on average Issued e-tickets and paper media tickets for more than 10 kinds of European trains, including TGV,

Thalys, Eurostar, ICE, etc. Compiled complete sets of ordered tickets and sent them to customers with home delivery service

Sales Representative for individual tourists

Sold travel packages and proposed tailor-made tours for individual customers in Kinshicho, one of the most prosperous downtown areas in Tokyo

Completed minimum sales goals regularly, with an average performance of sales worth 60,000 euros to 70 passengers per month

Checked sales information of other competitors continually by both shop visits and online to keep the prices competitive

2012 H.I.S. International Travel Service Co., Ltd, Shanghai, China (Shanghai branch of H.I.S. Co., Ltd)

Trainee Learnt basic know-how in the travel industry through internal courses

Conducted market survey via telephone and Internet, to keep updated with the local market rates Experienced salesmen’s fieldwork by distributing leaflets to about 100 Japanese stores of service

industry in Shanghai and introducing featured travel products to them one by one EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: Audemars Piguet – Strategy to target woman consumers, Omega’s brand image, Chaumet & Chow Tai Fook – A comparison study

2010 - 2012 Huazhong University of Science and Technology, Wuhan, China Master of Japanese Language and Literature

2006 - 2010 Huazhong Agricultural University & Huazhong University of Science and Technology, Wuhan, China - Bachelor of Animal Science Bachelor of Japanese Language (Dual Degree)

LANGUAGES AND TECHNOLOGY Languages Chinese: native, English / Japanese: fluent, French: basic Computer skills Microsoft Office, Lotus Notes INTERESTS

Japanese pop-culture, movie, football, travel

Page 40: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

33

Yue (Silvia) ZHAO

[email protected] Nationality: Chinese

CAREER OBJECTIVE

A challenging role in luxury brand management in fashion & accessories or jewellery & watches PROFESSIONAL EXPERIENCE

2017 La Prairie, Switzerland - ESSEC Field Project/Consulting Mission (2,5 months) Developing proof of concept for a new e-commerce channel March 2017 Christian Dior Couture, Galeries Lafayette, Paris - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2012 - 2016 GEFCO, Shanghai, China - (French logistics company, Europe Top 10) Marketing Manager Asia Led strategic market intelligence projects for market entry, joint venture and new offers;

Launched new business offers in 15 offices, 4 countries across the region aligned with HQ; offered training, communication, sales kits, etc., ensuring all stakeholders well received

Initiated and developed a value added digital tracking tool, enhancing customer satisfaction Liaised with corporate, defined regional communication & marketing strategy and budget Initiated digital marketing strategy, launched new website and social media platform Packaged local offers; produced marketing materials in cooperation with design houses Organized top-notch conferences, road shows, customer events, attaining desired ROI Managed PR agencies, executed PR & Media Plans, monitored media coverage Implemented CRM system, defined strategy for customer acquisition/retention Analyzed database to provide customer insight and identified business potential Launched CRM campaigns based on accurate customer segmentation Generated KPI reports to monitor sales performance and business development

2007 - 2012 Kuehne & Nagel, Shanghai, China - (Swiss logistics company, Global Top 3) Manager, Sales & Marketing | Central & North China Co-managed with Sales Director a team of 200 staff in 15 offices at double digit growth

Ensured integration and alignment of the defined strategies and guidelines at local level Monitored sales performance; identified area of improvement with recommendations Acted as cross-department channel, provided all-around supports to increase results Oversaw team recruitment, rewarding program; mentored in Trainee program

2006 - 2007 GRUEBER-WANG Intercultural Communication AG, Zurich, Switzerland Assistant to Project Manager (Intern) Designed and implemented commercial and cultural exchange programs between European

and Chinese governments and corporations (RBS, Credit Suisse, BoC, etc.) Assisted in the “China Center Project”- Sino-Swiss business consulting in Zurich

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: Brand extension of Château de Versailles; Market entry strategy of Jimmy Choo in China; Burberry online distribution; Brand collaboration strategy of Moynat

2003 - 2007 University of Freiburg, Freiburg, Switzerland Bachelor / Master in Management

1998 - 2002 Tongji University, Shanghai, China Bachelor in English Language and Literature

1999 - 2001 Fudan University, Shanghai, China Minor in International Economics & Trade LANGUAGES AND TECHNOLOGY Languages Chinese: native, English: fluent, German: intermediate, French: basic Computer skills Proficient in MS office software and CRM (Oracle, etc.)

INTERESTS

World traveller with special interest in European Culture; Certified in Fashion drawing by Istituto Marangoni; Gym

Yue (Silvia) ZHAO

[email protected] Nationality: Chinese

CAREER OBJECTIVE

A challenging role in luxury brand management in fashion & accessories or jewellery & watches PROFESSIONAL EXPERIENCE

2017 La Prairie, Switzerland - ESSEC Field Project/Consulting Mission (2,5 months) Developing proof of concept for a new e-commerce channel March 2017 Christian Dior Couture, Galeries Lafayette, Paris - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2012 - 2016 GEFCO, Shanghai, China - (French logistics company, Europe Top 10) Marketing Manager Asia Led strategic market intelligence projects for market entry, joint venture and new offers;

Launched new business offers in 15 offices, 4 countries across the region aligned with HQ; offered training, communication, sales kits, etc., ensuring all stakeholders well received

Initiated and developed a value added digital tracking tool, enhancing customer satisfaction Liaised with corporate, defined regional communication & marketing strategy and budget Initiated digital marketing strategy, launched new website and social media platform Packaged local offers; produced marketing materials in cooperation with design houses Organized top-notch conferences, road shows, customer events, attaining desired ROI Managed PR agencies, executed PR & Media Plans, monitored media coverage Implemented CRM system, defined strategy for customer acquisition/retention Analyzed database to provide customer insight and identified business potential Launched CRM campaigns based on accurate customer segmentation Generated KPI reports to monitor sales performance and business development

2007 - 2012 Kuehne & Nagel, Shanghai, China - (Swiss logistics company, Global Top 3) Manager, Sales & Marketing | Central & North China Co-managed with Sales Director a team of 200 staff in 15 offices at double digit growth

Ensured integration and alignment of the defined strategies and guidelines at local level Monitored sales performance; identified area of improvement with recommendations Acted as cross-department channel, provided all-around supports to increase results Oversaw team recruitment, rewarding program; mentored in Trainee program

2006 - 2007 GRUEBER-WANG Intercultural Communication AG, Zurich, Switzerland Assistant to Project Manager (Intern) Designed and implemented commercial and cultural exchange programs between European

and Chinese governments and corporations (RBS, Credit Suisse, BoC, etc.) Assisted in the “China Center Project”- Sino-Swiss business consulting in Zurich

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: Brand extension of Château de Versailles; Market entry strategy of Jimmy Choo in China; Burberry online distribution; Brand collaboration strategy of Moynat

2003 - 2007 University of Freiburg, Freiburg, Switzerland Bachelor / Master in Management

1998 - 2002 Tongji University, Shanghai, China Bachelor in English Language and Literature

1999 - 2001 Fudan University, Shanghai, China Minor in International Economics & Trade LANGUAGES AND TECHNOLOGY Languages Chinese: native, English: fluent, German: intermediate, French: basic Computer skills Proficient in MS office software and CRM (Oracle, etc.)

INTERESTS

World traveller with special interest in European Culture; Certified in Fashion drawing by Istituto Marangoni; Gym

Yue (Silvia) ZHAO

[email protected] Nationality: Chinese

CAREER OBJECTIVE

A challenging role in luxury brand management in fashion & accessories or jewellery & watches PROFESSIONAL EXPERIENCE

2017 La Prairie, Switzerland - ESSEC Field Project/Consulting Mission (2,5 months) Developing proof of concept for a new e-commerce channel March 2017 Christian Dior Couture, Galeries Lafayette, Paris - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2012 - 2016 GEFCO, Shanghai, China - (French logistics company, Europe Top 10) Marketing Manager Asia Led strategic market intelligence projects for market entry, joint venture and new offers;

Launched new business offers in 15 offices, 4 countries across the region aligned with HQ; offered training, communication, sales kits, etc., ensuring all stakeholders well received

Initiated and developed a value added digital tracking tool, enhancing customer satisfaction Liaised with corporate, defined regional communication & marketing strategy and budget Initiated digital marketing strategy, launched new website and social media platform Packaged local offers; produced marketing materials in cooperation with design houses Organized top-notch conferences, road shows, customer events, attaining desired ROI Managed PR agencies, executed PR & Media Plans, monitored media coverage Implemented CRM system, defined strategy for customer acquisition/retention Analyzed database to provide customer insight and identified business potential Launched CRM campaigns based on accurate customer segmentation Generated KPI reports to monitor sales performance and business development

2007 - 2012 Kuehne & Nagel, Shanghai, China - (Swiss logistics company, Global Top 3) Manager, Sales & Marketing | Central & North China Co-managed with Sales Director a team of 200 staff in 15 offices at double digit growth

Ensured integration and alignment of the defined strategies and guidelines at local level Monitored sales performance; identified area of improvement with recommendations Acted as cross-department channel, provided all-around supports to increase results Oversaw team recruitment, rewarding program; mentored in Trainee program

2006 - 2007 GRUEBER-WANG Intercultural Communication AG, Zurich, Switzerland Assistant to Project Manager (Intern) Designed and implemented commercial and cultural exchange programs between European

and Chinese governments and corporations (RBS, Credit Suisse, BoC, etc.) Assisted in the “China Center Project”- Sino-Swiss business consulting in Zurich

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: Brand extension of Château de Versailles; Market entry strategy of Jimmy Choo in China; Burberry online distribution; Brand collaboration strategy of Moynat

2003 - 2007 University of Freiburg, Freiburg, Switzerland Bachelor / Master in Management

1998 - 2002 Tongji University, Shanghai, China Bachelor in English Language and Literature

1999 - 2001 Fudan University, Shanghai, China Minor in International Economics & Trade LANGUAGES AND TECHNOLOGY Languages Chinese: native, English: fluent, German: intermediate, French: basic Computer skills Proficient in MS office software and CRM (Oracle, etc.)

INTERESTS

World traveller with special interest in European Culture; Certified in Fashion drawing by Istituto Marangoni; Gym

Yue (Silvia) ZHAO

[email protected] Nationality: Chinese

CAREER OBJECTIVE

A challenging role in luxury brand management in fashion & accessories or jewellery & watches PROFESSIONAL EXPERIENCE

2017 La Prairie, Switzerland - ESSEC Field Project/Consulting Mission (2,5 months) Developing proof of concept for a new e-commerce channel March 2017 Christian Dior Couture, Galeries Lafayette, Paris - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2012 - 2016 GEFCO, Shanghai, China - (French logistics company, Europe Top 10) Marketing Manager Asia Led strategic market intelligence projects for market entry, joint venture and new offers;

Launched new business offers in 15 offices, 4 countries across the region aligned with HQ; offered training, communication, sales kits, etc., ensuring all stakeholders well received

Initiated and developed a value added digital tracking tool, enhancing customer satisfaction Liaised with corporate, defined regional communication & marketing strategy and budget Initiated digital marketing strategy, launched new website and social media platform Packaged local offers; produced marketing materials in cooperation with design houses Organized top-notch conferences, road shows, customer events, attaining desired ROI Managed PR agencies, executed PR & Media Plans, monitored media coverage Implemented CRM system, defined strategy for customer acquisition/retention Analyzed database to provide customer insight and identified business potential Launched CRM campaigns based on accurate customer segmentation Generated KPI reports to monitor sales performance and business development

2007 - 2012 Kuehne & Nagel, Shanghai, China - (Swiss logistics company, Global Top 3) Manager, Sales & Marketing | Central & North China Co-managed with Sales Director a team of 200 staff in 15 offices at double digit growth

Ensured integration and alignment of the defined strategies and guidelines at local level Monitored sales performance; identified area of improvement with recommendations Acted as cross-department channel, provided all-around supports to increase results Oversaw team recruitment, rewarding program; mentored in Trainee program

2006 - 2007 GRUEBER-WANG Intercultural Communication AG, Zurich, Switzerland Assistant to Project Manager (Intern) Designed and implemented commercial and cultural exchange programs between European

and Chinese governments and corporations (RBS, Credit Suisse, BoC, etc.) Assisted in the “China Center Project”- Sino-Swiss business consulting in Zurich

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: Brand extension of Château de Versailles; Market entry strategy of Jimmy Choo in China; Burberry online distribution; Brand collaboration strategy of Moynat

2003 - 2007 University of Freiburg, Freiburg, Switzerland Bachelor / Master in Management

1998 - 2002 Tongji University, Shanghai, China Bachelor in English Language and Literature

1999 - 2001 Fudan University, Shanghai, China Minor in International Economics & Trade LANGUAGES AND TECHNOLOGY Languages Chinese: native, English: fluent, German: intermediate, French: basic Computer skills Proficient in MS office software and CRM (Oracle, etc.)

INTERESTS

World traveller with special interest in European Culture; Certified in Fashion drawing by Istituto Marangoni; Gym

Yue (Silvia) ZHAO

[email protected] Nationality: Chinese

CAREER OBJECTIVE

A challenging role in luxury brand management in fashion & accessories or jewellery & watches PROFESSIONAL EXPERIENCE

2017 La Prairie, Switzerland - ESSEC Field Project/Consulting Mission (2,5 months) Developing proof of concept for a new e-commerce channel March 2017 Christian Dior Couture, Galeries Lafayette, Paris - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2012 - 2016 GEFCO, Shanghai, China - (French logistics company, Europe Top 10) Marketing Manager Asia Led strategic market intelligence projects for market entry, joint venture and new offers;

Launched new business offers in 15 offices, 4 countries across the region aligned with HQ; offered training, communication, sales kits, etc., ensuring all stakeholders well received

Initiated and developed a value added digital tracking tool, enhancing customer satisfaction Liaised with corporate, defined regional communication & marketing strategy and budget Initiated digital marketing strategy, launched new website and social media platform Packaged local offers; produced marketing materials in cooperation with design houses Organized top-notch conferences, road shows, customer events, attaining desired ROI Managed PR agencies, executed PR & Media Plans, monitored media coverage Implemented CRM system, defined strategy for customer acquisition/retention Analyzed database to provide customer insight and identified business potential Launched CRM campaigns based on accurate customer segmentation Generated KPI reports to monitor sales performance and business development

2007 - 2012 Kuehne & Nagel, Shanghai, China - (Swiss logistics company, Global Top 3) Manager, Sales & Marketing | Central & North China Co-managed with Sales Director a team of 200 staff in 15 offices at double digit growth

Ensured integration and alignment of the defined strategies and guidelines at local level Monitored sales performance; identified area of improvement with recommendations Acted as cross-department channel, provided all-around supports to increase results Oversaw team recruitment, rewarding program; mentored in Trainee program

2006 - 2007 GRUEBER-WANG Intercultural Communication AG, Zurich, Switzerland Assistant to Project Manager (Intern) Designed and implemented commercial and cultural exchange programs between European

and Chinese governments and corporations (RBS, Credit Suisse, BoC, etc.) Assisted in the “China Center Project”- Sino-Swiss business consulting in Zurich

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: Brand extension of Château de Versailles; Market entry strategy of Jimmy Choo in China; Burberry online distribution; Brand collaboration strategy of Moynat

2003 - 2007 University of Freiburg, Freiburg, Switzerland Bachelor / Master in Management

1998 - 2002 Tongji University, Shanghai, China Bachelor in English Language and Literature

1999 - 2001 Fudan University, Shanghai, China Minor in International Economics & Trade LANGUAGES AND TECHNOLOGY Languages Chinese: native, English: fluent, German: intermediate, French: basic Computer skills Proficient in MS office software and CRM (Oracle, etc.)

INTERESTS

World traveller with special interest in European Culture; Certified in Fashion drawing by Istituto Marangoni; Gym

Yue (Silvia) ZHAO

[email protected] Nationality: Chinese

CAREER OBJECTIVE

A challenging role in luxury brand management in fashion & accessories or jewellery & watches PROFESSIONAL EXPERIENCE

2017 La Prairie, Switzerland - ESSEC Field Project/Consulting Mission (2,5 months) Developing proof of concept for a new e-commerce channel March 2017 Christian Dior Couture, Galeries Lafayette, Paris - ESSEC Retail internship (1 week) Learnt the fundamental elements of running a store 2012 - 2016 GEFCO, Shanghai, China - (French logistics company, Europe Top 10) Marketing Manager Asia Led strategic market intelligence projects for market entry, joint venture and new offers;

Launched new business offers in 15 offices, 4 countries across the region aligned with HQ; offered training, communication, sales kits, etc., ensuring all stakeholders well received

Initiated and developed a value added digital tracking tool, enhancing customer satisfaction Liaised with corporate, defined regional communication & marketing strategy and budget Initiated digital marketing strategy, launched new website and social media platform Packaged local offers; produced marketing materials in cooperation with design houses Organized top-notch conferences, road shows, customer events, attaining desired ROI Managed PR agencies, executed PR & Media Plans, monitored media coverage Implemented CRM system, defined strategy for customer acquisition/retention Analyzed database to provide customer insight and identified business potential Launched CRM campaigns based on accurate customer segmentation Generated KPI reports to monitor sales performance and business development

2007 - 2012 Kuehne & Nagel, Shanghai, China - (Swiss logistics company, Global Top 3) Manager, Sales & Marketing | Central & North China Co-managed with Sales Director a team of 200 staff in 15 offices at double digit growth

Ensured integration and alignment of the defined strategies and guidelines at local level Monitored sales performance; identified area of improvement with recommendations Acted as cross-department channel, provided all-around supports to increase results Oversaw team recruitment, rewarding program; mentored in Trainee program

2006 - 2007 GRUEBER-WANG Intercultural Communication AG, Zurich, Switzerland Assistant to Project Manager (Intern) Designed and implemented commercial and cultural exchange programs between European

and Chinese governments and corporations (RBS, Credit Suisse, BoC, etc.) Assisted in the “China Center Project”- Sino-Swiss business consulting in Zurich

EDUCATION

2016 - 2017 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: Brand extension of Château de Versailles; Market entry strategy of Jimmy Choo in China; Burberry online distribution; Brand collaboration strategy of Moynat

2003 - 2007 University of Freiburg, Freiburg, Switzerland Bachelor / Master in Management

1998 - 2002 Tongji University, Shanghai, China Bachelor in English Language and Literature

1999 - 2001 Fudan University, Shanghai, China Minor in International Economics & Trade LANGUAGES AND TECHNOLOGY Languages Chinese: native, English: fluent, German: intermediate, French: basic Computer skills Proficient in MS office software and CRM (Oracle, etc.)

INTERESTS

World traveller with special interest in European Culture; Certified in Fashion drawing by Istituto Marangoni; Gym

Page 41: CV BOOK 2017 22 - ESSEC Business School LUXE-2017... · ESSEC MBA IN INERNAIONA RY BRAND MANAGEMEN Examples of Global Projects Accessories Analysis of customer service in boutiques

ESSEC Business School3 avenue Bernard-HirschCS 50105 Cergy95021 Cergy-Pontoise Cedex - FranceTel. +33 (0)1 34 43 30 00www.essec.edu

ESSEC Executive EducationCNIT BP 23092053 Paris-La DéfenseFranceTel. +33 (0)1 46 92 49 00www.executive-education.essec.edu

ESSEC Asia-Pacific5 Nepal ParkSingapore 139408Tel. +65 6884 9780www.essec.edu/asia

ESSEC Africa-AtlanticPlage des Nations - Sidi BouknadelRabat-SaléMoroccoTel. +212 (0)5 30 10 40 19www.essec.edu

SINGAPOREPARIS RABAT

ESSEC | CPE Registration number 200511927D | Period of registration: 30 June 2017 - 29 June 2023 | Committee of Private Education (CPE) is part of SkillsFuture Singapore (SSG)

Contact

Anne-Marie ChivéTel. +33 (0)1 34 43 39 34

[email protected]

© E

SSEC

Bus

ines

s Sc

hool

- 8

080

3071

7 -

July

, 20

17 -

Not

-bin

ding

doc

umen

t - N

ot p

rinta

ble

file.