Crash Course: Free vs. Paid Hiring Tools on LinkedIn

Crash Course:Free vs. Paid Hiring Tools on LinkedIn

Welcome to

“Free vs. Paid Hiring Tools on LinkedIn”The webcast will start momentarily.

Grow your business with LinkedIn Talent Solutions

ADVERTISE your open jobs

With

Work With Us Ads

2

BUILDyour brand

with

Career Pages

3

MATCHyour Jobs

with

Job Slots

4

FINDtop candidates

With

Recruiter

1

q Everyone on the line is muted

q Please type questions into the Q&A box

q Dedicated Q&A at the end

q The presentation and recording will be sent via email after the webinar

Housekeeping notes:

Nisa QaisTalent Solutions Consultant

Linkedin.com/in/nisaqais

Suzanne TranSr. Marketing Manager

Linkedin.com/in/suztran

Hi! It’s nice to meet you.

!This presentation will only show product snapshots.

Contact us for a live demothrough the link in the resources tab

Or request to be contacted in the survey

6

Professionals use LinkedIn to…

IdentityBuild a

Professional identity

NetworkConnect with

professionals globally

KnowledgeConsume or publish professional content

Paid (premium) tools to

SellHire Market

• Find top candidates, faster

• Contact qualified candidates directly

• Build relationships with prospective hires

Talent Solutions• Engage audience with relevant

content and advertisements

• Send highly visible marketing InMail campaigns

• Leverage marketing insights to inform your marketing strategy

Marketing Solutions• Find leads & accounts in your

target market

• Get real-time insights for warm outreach

• Build trusted relationships with customers & prospects

Sales Solutions

Today’s focus is

HireLeveraging free tools & Talent

Solutions

• Find top candidates, faster

• Contact qualified candidates directly

• Build relationships with prospective hires

Companies with a strong employer brand

50%

Attract more talent

More qualified applicants with a strong

talent brand

1-2x

Hire faster

Faster time to hire compared to weak

brands

50%

Lower cost per hire

Decrease in hiring spend compared to

weak brands

Members are 61% more likely to share your information as a result of following your company

* LinkedIn research, 2013

Free vs. paid:

Building a brand

You & Company Connections Candidates

Customers

YourBrand

• Articles• Videos• Images / photos• Presentations• Blog posts• Infographics• Guides• Reviews

• Lists• How-tos• eBooks• Case studies• Podcasts• Research / data• Tip sheets• Product info

Company Page

Status Updates(Sponsored Updates)

Groups

Pulse

SlideShare

Company PageBuild a presence for your business on LinkedIn

Resources① Create a Company Page

bit.ly/createacompanypage

② Optimize your Company Page bit.ly/companypagetips

Benefits

① Tells your company story

② Engages followers③ Share career opportunities

④ Builds credibility and trust

⑤ Creates a strong brand

Free

Create Company Page

PostStatus Updates

Start LinkedIn Group

PostPulse

Create SlideShare

Company PageBuild a presence for your business on LinkedIn

Resources① Create a Company Page

bit.ly/createacompanypage

② Optimize your Company Page bit.ly/companypagetips

Benefits

① Tells your company story

② Engages followers③ Share career opportunities

④ Builds credibility and trust


Paid

Premium Features

① Active Sponsored UpdateFrom your Company Page, you can share specific content with a targeted audience and reach more people and attract more followers.

② Create Career PageEnhance your Company Page and strengthen your employer brand, and attract top talent with dynamic content based on candidate profiles.

To get started, speak with a LinkedIn representative by requesting a demo in the resources tab

Free

Create Company Page

PostStatus Updates


PostPulse

Create SlideShare

Status Updates to Sponsored UpdatesStrong brands engage their audience with diverse content

Tips① Post regularly

• 20% of followers are typically reached with one status update.

• Companies that post 20 times a month, on average, reach 60% of their followers with 1 or more updates

Benefits

① Directly engage your audience

② Expand business visibility③ Share company updates

④ Builds more connections


Free

Create Company Page

PostStatus Updates


PostPulse

Create SlideShare

Status Updates to Sponsored UpdatesStrong brands engage their audience with diverse content

Tips① Post regularly

• 20% of followers are typically reached with one status update.

• Companies that post 20 times a month, on average, reach 60% of their followers with 1 or more updates

Benefits

① Directly engage your audience

② Expand business visibility③ Share company updates

④ Builds more connections


Free Paid

Premium Features

① Active Sponsored UpdateFrom your Company Page, you can share specific content with a targeted audience and reach more people and attract more followers.

• Enhance post visibility• Highlight post as “Sponsored”

Create Company Page

PostStatus Updates


PostPulse

Create SlideShare

LinkedIn GroupsFast-track your company’s reputation as an industry leader

Resources① Start a Group

linkedin.com/groups/

② Learn more about Groupsbit.ly/linkedingroups101

③ Get the guidehttp://bit.ly/groupsguide

Benefits

① Create a new community

② Attract thousands of like-minded③ Increases awareness & engagement

④ Drives traffic and leads


Free

Create Company Page

PostStatus Updates


PostPulse

Create SlideShare

4x more profile views from out-of-network

85 new conversations per minute

PulsePublish personalized daily news to the right audience

Resources① Download the app

Visit the App Store or Android Play Store

② Visit Pulsebit.ly/visitpulse

Benefits① 380+ million professionals

② Delivers your content to relevant contacts via recommendations

③ Greater visibility with alerts④ Builds a strong brand

Free

Create Company Page

PostStatus Updates


PostPulse

Create SlideShare

SlideShareDiscover, share, and present presentations and infographics

Resources① Get started

SlideShare.com

Benefits① Reach 70+ million professionals

② Additional outlet to build thought leadership

③ Traffic and lead generator④ Builds a strong brand

Free

Suzanne Tran

Create Company Page

PostStatus Updates


PostPulse

Create SlideShare

Summary

Free & paid hiring tools

You & Company

CandidateConnections

Company Page


Groups

Pulse

SlideShare

+

Summary


You & Company

Company Page


Groups

Pulse

SlideShare CandidateConnections

Advertisement(Work With Us Ads)

Employer Branding(Career Pages)

Job Posting(Job Slots)

Sourcing(Recruiter)

+

Work With Us AdsAttract more top talent to your company by putting job ads right on your employees LinkedIn profiles

AdvertisingWork With Us Ads

BuildCareer Page

Post Jobs onJob Slots

Sourcing candidatesRecruiter

1 2

3

Get seen when candidates research or connect with one of your employees.

Reach passive talent based on action

Displaying personalized job ads to every viewer.

Get the latest on Freshing Jobs, News and more!

Julie, Freshing is hiring

Account Executive

50x higher click-through rate compared to traditional ads, driving interested professionals to your jobs,

Career Page, and other destinations

Feature your most relevant jobs Strengthen your talent pipeline

1

Work With Us AdsAttract more top talent to your company by putting job ads right on your employees LinkedIn profiles


BuildCareer Page



Ideas: Market your job on…

① Company page – Company Update

② Employee profiles – Status Updates③ Groups – Open Jobs posting

No Free Ads

Summary


You & Company

Company Page


Groups

Pulse





Sourcing(Recruiter)

+

Career PagesPersonalized experience just for candidates


Paid: Career PageFree: Company Page



BuildCareer Page

Acme

ACME

Founded in 2003, ACME is the largest mobile phone device manufacturing company, headquartered in Silicon Valley. ACME is trusted by over 1,000 global mobile device carriers and is a Fortune 500 company.

www.acme.comw

Acme announces forth quarter

Career PagesPersonalized experience just for candidates




BuildCareer Page

2

3

4

Use LinkedIn data to personalize your audience's experience based on who they are, what they do, and

more.

Personalized for your audience Bring your employer brand to life Get your jobs out to more people

Let your employees tell the story of your company culture, business, or who you’re looking for in video testimonials.

Feature your job posts right where interested prospects can find them — on your company’s Career Pages.

Summary


You & Company

Company Page


Groups

Pulse





Sourcing(Recruiter)

+

Job Slots vs. Job PostsPost your job and automatically recommend the right job to the right candidate




BuildCareer Page

Job PostsJob Slot Job Post

Promote unlimited jobs in 1 “slot” for any amount of time within 12 months. Unlimited

edits and interchangeable jobs.

Promotes just 1-job posting with minimal modifications. Post for 30-days.

Posting time Up to 12 months 30 days

Interchangeable jobs posting X

Data ownership (personal vs. company account)

X

Cost $1500 / Job Slot(more cost efficient)

$200 - $500 / Job Post

Post your job and automatically recommend the right job to the right candidate




BuildCareer Page

Target top candidatesHarness all the power of LinkedIn’s data to promote your

jobs to just the right candidates.

Feature Jobs on homepageAttract new prospects with personalized job postings

qualified candidates will see right on their homepages.

Feature Jobs on Career PageGet the word out about great new jobs on your company’s

Career Page so prospects can easily find your jobs.

Job Slots and Posts

Post your job and automatically recommend the right job to the right candidate




BuildCareer Page

Feature Jobs on Jobs homepageGet the word out about great new jobs on your

company’s Career Page so prospects can easily find their way to you.

Reach candidates in their inboxWant to take your job posts further? Amplify your reach by contacting the right candidates right in their inbox.

Promote Jobs in LinkedIn Search AppThen, get the visibility you need in the LinkedIn Job

Search App - so you’re sure to be seen by candidates who are actively searching for jobs.

Job Slots and Posts

Summary


You & Company

Company Page


Groups

Pulse





Sourcing(Recruiter)

+

LinkedIn Free LinkedIn RecruiterAccount type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders

Search LinkedIn profilesSearch other members on LinkedIn

• Limited profile views for extended network upto 3rd-degree connections

• Access up to 3rd degree connections

• Unlimited profile views of extended LinkedIn network• Access to all 400M+ members

Zero in on top talent with advanced filtersPremium filters allow you to search by seniority, company size, years of experience and much more

Basic filters 20+ Premium search filters, including talent-specific filters plus Search Insights

Contact anyone directly with InMail messagesReach candidates whether you’re connected to them or not First-degree connections only Up to 150 InMails per month

Add ProjectsManage all of your recruiting activities in one place. Not available Clipboards, activity tracking, and more.

Who’s viewed your profile Discover professional opportunities, business deals, and possible new ventures

See the last 5 people who viewed your profile in the last 90 days

See all the people who viewed your profile in the last 90 days

Customer service and support Basic online Dedicated enterprise support and training

Templates & bulk messages Save time by sending InMails to multiple recipients Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once

Set up search alerts to find new candidatesSave searches and get email alerts when new profiles match your search criteria

Not available 50 alerts daily

Request introductions Get introduced to people you’d like to connect with Up to 5 introductions at a time Up to 25 introduction requests

Open profile Allow anyone to contact you on LinkedIn

Limited profile, only those in your network can contact you Open Profile, any LinkedIn member can contact you




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BuildCareer Page



BuildCareer Page

Gain access to more search results

PaidFree


Ben Stigg

Annie Caolin

Maryann Kuner

Ryan Davis

Debora So

Mike Tam

Lizzie Dean

Search limitations



BuildCareer Page

Zero in on top candidatesApply search filters to cut through to the best


PaidFree

Ryan Davis

Debora So

Mike Tam

Lizzie Dean



BuildCareer Page

Contact candidates with InMail messagesReach out to professionals with no introduction or contact info required

150 InMails / mo. + mass mail + templates1st degree connections only

Followers are 2x more likely to respond to an InMail


PaidFree

2x



BuildCareer Page

Manage your jobs and organize candidatesKeep tabs on your activity for different open jobs with the Projects feature

Your clipboard keeps you from losing track of candidates.

Save search results to your clipboard, or a project from the search results list

Summary activities reports shows who you’ve messaged, saved searches and profiles, and more.


Summary


You & Company

Company Page


Groups

Pulse





Sourcing(Recruiter)

+

Let’s connect!

LinkedIn Talent Solutions offers a full suite of tools to help you find, attract, and hire top candidates. Contact us to learn more.

Click on the link in the resources tab orrequest a to be contacted in the survey

Nisa QaisTalent Solutions Consultant

Linkedin.com/in/nisaqais

Crash Course: Free vs. Paid Hiring Tools on LinkedIn

Recruiting & HR

Transcript of Crash Course: Free vs. Paid Hiring Tools on LinkedIn