@thinkbespoke

Karen Hollenbach Founding Director, Think Bespoke

thinkbespoke.com.au

Session Agenda & Focus

@thinkbespoke

Introduction & Personal Goals for Session (1 minute each)

• Understanding LinkedIn for Career

• LinkedIn for Job Search

• What Recruiters Want

• Personal Branding

[Break]

• LinkedIn Etiquette

• Networking for Job Search

• Daily Rituals

Your Learning Journey

@thinkbespoke

It’s all about you!

@thinkbespoke

Workbook - Clarity on Goals & Purpose

@thinkbespoke

• What are you doing well on LinkedIn?

• What would you like to improve in terms of LinkedIn?

• Who do you want to have conversations with on LinkedIn?

• What do you want to be known for on LinkedIn?

Your Learning Journey

@thinkbespoke

How Members Use LinkedIn

@thinkbespoke

LinkedIn Phone Icons - explained

@thinkbespoke

• Search (People, Companies, Jobs, News, Hashtags)

• You (Dashboard & Who’s Viewed Your Profile)

• Home - newsfeed (this view)

• Connections - Invites to connect & suggestions

• Messaging

• Notifications

• Jobs

News - stay informed & do research

@thinkbespoke

• Create job alerts

• Update your dashboard (Career Interests)

• Follow companies (careers tab)

• Follow hashtags

• Customise your feed

Benefits of Professional Networking on LinkedIn

@thinkbespoke

• Get into a conversation that helps you make your next career move

• Continue face to face conversations online • Begin new conversations • Build relationships • Stay relevant and top of mind with your

community • Create & provide opportunities for others • Learn from others • Create know / like / trust

Clean Up & Tailor Your Newsfeed

@thinkbespoke

• Click on 3 dots or arrow (RH side of update) • Select ‘Improve my feed’ • Share via message and lots more! • Unfollow ‘guff’! • Tailor your newsfeed

Private Dashboard

@thinkbespoke

• Click on your face (top RH side) • Who’s viewed your profile • Post views • Search Appearances

Your Learning Journey

@thinkbespoke

LinkedIn for Job Search

@thinkbespoke

How Hiring Managers Use LinkedIn

Source: LinkedIn

@thinkbespoke

Recruitment Social Media Trends

Source: Society for Human Resource management (SHRM)

Reasons recruiters use social media

@thinkbespokeSource: Society for Human Resource management (SHRM)

Recruit passive candidates who

might not otherwise apply or be

contacted by an organisation.

Reasons recruiters use social media

@thinkbespokeSource: Society for Human Resource management (SHRM)

Increase employer brand and

recognition.

Reasons recruiters use social media

@thinkbespokeSource: Society for Human Resource management (SHRM)

Target job candidates with a very

specific set of skills.

Reasons recruiters use social media

@thinkbespokeSource: Society for Human Resource management (SHRM)

Allow potential job candidates to

easily contact the organisation

about employment.

Jobs in Melbourne on LinkedIn

@thinkbespoke

Branding

@thinkbespoke

LinkedIn Profile Key Features

• Written with clear goals

• Professional imagery

• Customised headline

• Customised URL

• Current contact info

• Personable summary

• Relevant experience

• Skills & endorsements

• Recommendations

Written with clear goals

Who do you want to start conversations with?

What do you want to be known for?

Professional Imagery

• Choose suitable copyright free

background image

Background Image

• Choose suitable copyright free background image

• re-size in canva.com to 1584 x 396 px

Professional Imagery unsplash.com

Customised Headline

• 120 characters

• Defaults to role and organisation

• Showcase specialties and industry@thinkbespoke

Headline Examples

@thinkbespoke

Personable Summary

• Written with intention (think ‘who am I trying to get into

conversations with’ or ‘who’s looking at my profile right now’)

• Written in the first person (this means you, writing about you)

• 2000 character limit

• Gives readers a sense of who you are and how you help

• Include a call to action e.g. I invite you to connect

Professional Summary - First line

The first line is critical as people need to click on ‘read more’. You

need to be compelling and relevant to potential employers, hiring

managers and recruiters. For example . . .

As a (describe your specialty) I’m exploring (describe who you want

work with or what you’d like to do) to (describe the results you’d like to

achieve).

Professional Summary - Middle sectionThe middle section should provide a snapshot of your work experience, relevant skills

and knowledge. For example . . .

Having recently completed my (insert qualification) I am passionate about (insert

industry types, types of roles and/or companies you wish to work for) I welcome the

opportunity to apply my learnings from (insert most relevant work / voluntary experience and core strengths and knowledge as they apply to the roles roles you

are applying for) . [You can list relevant skills and projects here if appropriate].

Professional Summary - Final sectionProvide some insight into how your training, skills and any work

experience has informed certain specific views about your industry

and the opportunities for future trends, and how you can assist this.

Include a sign off. For example . . .

I believe in the value of human relationships and welcome the

opportunity to leverage my highly developed relationship building skills

to further develop high performing teams and stakeholder

relationships to deliver commercial goals.

Relevant Experience

@thinkbespoke

Relevant Experience

1. It’s not your resume! 2. Share what’s relevant 3. Include key achievements 4. If a Company Page is listed, don’t explain further

Skills & Endorsements

@thinkbespoke

Skills & Endorsements

1. Social proof

2. Up to 50 skills - use all

3. Top 3

4. Searchable

5. Think ‘key word’

@thinkbespoke

Recommendations

@thinkbespoke

1. Think ‘reference’

2. Request via LinkedIn

3. Choose most senior and

relevant person, based on

your goals

4. Help people complete!

Workbook

@thinkbespoke