Crash Course:Free vs. Paid Hiring Tools on LinkedIn

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The tools to recruit more efficiently and grow more productive

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Meet your speaker I focus on creating

recruiting strategies for my clients that leverage the right LinkedIn

tools to improve the process and develop their brand.

LTS clients are able to find and attract the best talent in the world

while reducing the time and cost to recruit them.

Jonathan Iwert

Account Executive,LinkedIn Talent Solutions

What we’ll be talking about

• Challenges — your job isn’t easy

• Solutions — they might be closer than you think

• Free vs. Paid — a deep dive into LTS features & benefits

• Branding — how our tools can build your company profile

• Summary — the big picture and next steps

• Q&A — your chance to get specific

How to see for yourself I focus on creating recruiting

strategies for my clients that leverage the right LinkedIn tools to

improve the process and develop their brand.

LTS clients are able to find and attract the best talent in the world

while reducing the time and cost to recruit them.

This presentation will only show product snapshots.

For a live LinkedIn demo:

Call us at(855) 655-5653

Request to be contacted in the survey

CHALLENGESYour job isn’t easy

• Hiring managers have other work to do

• Recruiting has never been more crucial

• The competition moves fast

• You don’t have time to make mistakes

Fewer qualified applicants

CHALLENGES

The current state of recruiting

Last minute recruiting

Demands on Hiring ManagersUnsuccessful Outreach

Lack of Transparency

40%of employers globally are

having difficulty filling positions

Employers globally report the highest talent shortage since 20071

1 http://www.manpowergroup.com/talent-shortage-2016

Fewer qualified applicants

CHALLENGES

The current state of recruiting

Last minute recruiting

Demands on Hiring ManagersUnsuccessful Outreach

Lack of Transparency

36%Only 36% of people are actively looking for jobs

Fewer qualified applicants

CHALLENGES

The current state of recruiting

Last minute recruiting

Demands on Hiring ManagersUnsuccessful Outreach

Lack of Transparency

I have about 20 seconds to scan your resume and find the information I need.

2 http://money.usnews.com/money/blogs/outside-voices-careers/articles/2016-03-07/heres-exactly-what-hiring-managers-look-for-in-a-resume

2

Fewer qualified applicants

CHALLENGES

The current state of recruiting

Last minute recruiting

Demands on Hiring ManagersUnsuccessful Outreach

Lack of Transparency

Average InMail response rate =

3 https://www.slideshare.net/sidekick/subject-linestats/11-40_of_emails_areopened_on

+25%3

Fewer qualified applicants

CHALLENGES

The current state of recruiting

Last minute recruiting

Demands on Hiring ManagersUnsuccessful Outreach

Lack of Transparency

Organizations with time-to-fill greater than the average, resumes spend 10% more time with hiring manager than average resulting in less time to actually spend interviewing candidates.

TAKE AWAY: It is clear from this research that the most significant bottleneck in a longer hiring process is during the hiring manager’s review of candidate resumes.

4 https://www.icims.com/sites/www.icims.com/files/public/Hiring_Manager_Recruiter_Relationship.pdf

4

CHALLENGES

According to a SHRM study, not only does a poor hiring decision impact the morale of the team, but it also can cost at least 30% the bad hire’s salary.5

5 https://www.forbes.com/sites/falonfatemi/2016/09/28/the-true-cost-of-a-bad-hire-its-more-than-you-think/#6259c4d14aa4

The bottom-line impact of hiring the right talent is real:

Cost of bad hire =

+30%bad hire’s salary

SOLUTION

SOLUTIONThe right tools for the job

SOLUTION – THE RIGHT TOOLS FOR THE JOB

LinkedIn FREE

Use Google Searches to research your personal

network

LinkedIn PAID

LinkedIn Recruiter provides search insights to identify

quality talent

Find better pools of qualified candidates

I focus on creating recruiting

strategies for my clients that leverage the right LinkedIn tools to

improve the process and develop their brand.

LTS clients are able to find and attract the best talent in the world

while reducing the time and cost to recruit them.

SOLUTION – THE RIGHT TOOLS FOR THE JOB

Find better pools of qualified candidates

LinkedIn Recruiter

Data analytics & search insights for identifying and targeting quality talent.

Quickly visualize, analyze and interpret talent pool data

Prioritize the best talent pools to recruit from

Make strategic adjustments to your job criteria

SOLUTION – THE RIGHT TOOLS FOR THE JOB

LinkedIn FREE

Search in network. Need connection base of 500+ in specific market.

LinkedIn PAID

Talent Pool Reports: customized recruiter insights

target talent by area and industry.

Find better pools of qualified candidates

SOLUTION – THE RIGHT TOOLS FOR THE JOB

Find better pools of qualified candidates

LinkedIn Talent Pool Reports

• Generated by LinkedIn for Recruiter customers. • Focuses on talent by region and industry. • Shows talent supply and demand.

Candidate talent pool development is the 2nd most influential driver of talent

acquisition performance.

2nd

WHY IT’S VALUABLE:

• Data-driven recruiting saves time & effort• Determine if you should recruit locally or

expand search• Identify best places to find top talent• Sharpen your message with talent insights• Target universities to create a pipeline

6 Bersin by Deloitte, WhatWorks Brief: High-Impact Talent Analytics - Building a World-Class HR Measurement and Analytics Function, (Oct 2013).

6

SOLUTION – THE RIGHT TOOLS FOR THE JOB

LinkedIn FREE

Frequent manual updates on Company Page; difficult to

target.

LinkedIn PAID

Set it and forget it: Advanced tools and proactive searches maintain a focused

pipeline.

A smarter response to last minute recruiting

SOLUTION – THE RIGHT TOOLS FOR THE JOB

A smarter response to last minute recruiting

Work With Us Ads

Candidate Pipeline and Automation 50xbetter click-through rates with

personalized recruitment ads vs. average banner ads

Automatically own high-traffic ad space aimed at qualified candidates.

SOLUTION – THE RIGHT TOOLS FOR THE JOB

A smarter response to last minute recruiting

lower cost per hire.

Companies with a strong employer brand have a

Career PagesShowcase company culture and job opportunities to attract candidates

50%Candidate Pipeline and Automation

Work With Us Ads

SOLUTION – THE RIGHT TOOLS FOR THE JOB

A smarter response to last minute recruiting

Members are three times more likely to apply for a Sponsored Job than if they find the job another way.

Career Pages

Target quality candidates that match your needs 3x

Candidate Pipeline and Automation

Work With Us Ads

Sponsored Jobs

SOLUTION – THE RIGHT TOOLS FOR THE JOB

A smarter response to last minute recruiting

Career Pages

Proactively search active and passive talent; build pipeline for future hires by saving qualified candidates.

Candidate Pipeline and Automation

Work With Us Ads

Sponsored Jobs

RecruiterOf recruiters said they were more successful with Recruiter. 75%

SOLUTION – THE RIGHT TOOLS FOR THE JOB

LinkedIn FREE

Effective ways to make a difference on a tight budget

LinkedIn PAID

Proven tools for maximizing recruiting efficiency & results

A better way to manage the Hiring Manager’s time

SOLUTION – THE RIGHT TOOLS FOR THE JOB

A better way to manage the Hiring Manager’s time

LinkedIn Profile

Build your personal hiring manager brand

Company Page

Give candidates a way to get to know your brand

Status Updates

Stay engaged with your connections

LinkedIn Groups

Join relevant groups to network

79%

79% of LinkedIn members are interested in opportunities from companies they follow)

more profile views for members with profile photos

Up to

21X>1 Status

Updates/week =

40% more views to your LinkedIn Job

Postings.

21%Talent who share a LinkedIn group with you aremore likely to respond.

LinkedIn FREE

SOLUTION – THE RIGHT TOOLS FOR THE JOB

A better way to manage the Hiring Manager’s time

Members and counting

460M+

LinkedIn PAID

Sponsored Jobs

Target quality candidates that match your job needs.

LinkedIn Recruiter

Access the world’s largest talent pool

SOLUTION – THE RIGHT TOOLS FOR THE JOB

A better way to manage the Hiring Manager’s timeLinkedIn PAID

Contractor Sourcing

Specific searches find top candidates faster.

Career Page

Showcase company culture and job opportunities.

Work With Us Ads

Automatically own high-traffic ad space

lower employee turnover rate at companies with a strong employer brand.

28%

SOLUTION

SOLUTIONTips for your tools

• Be specific — leverage personal profile information

• Lead with benefit— position message with most relevant info for candidate.

• Mobile-first — almost 70% of candidates view jobs on LinkedIn from a mobile device.

• Keep it simple — InMail messages should be 500 characters or less.

• Action-oriented — close with a clear call to action.

• Grab attention— what would make you open, read, and reply?

SOLUTION – TIPS FOR YOUR TOOLS

Raise your response

InMail

• Show candidates your unique company culture

• Tailor a message that’s easy to manage

• Drive motivated talent to your organization

SOLUTION – TIPS FOR YOUR TOOLS

Raise your response

Career Pages

• Use a preloaded Job Title to utilize a set template

• Select keywords to successfully match with profile pages

• Use 1-click to “Apply Now” — generate 2x responses vs. sending candidates to apply on company website.

• Include your profile and image for reference: more relatable = more responses.

SOLUTION – TIPS FOR YOUR TOOLS

Raise your response

Post Jobs correctly

SOLUTION – TIPS FOR YOUR TOOLS

Transparency & Collaboration

Relationships and collaboration with those involved in the hiring process is the #1 driver of talent acquisition performance.

Keep the right people in the loop

• Keep a healthy relationship with the HR department

• Share Project Folders: build relationships & improve visibility

• Export reporting to show your progress

• Share Project Folders with CEO and COO

• Use Recruiter analytics to deliver insight & value to C-Suite

If you have a Recruiting team:

If you DON’T have a Recruiting team:

Become an expert on the marketplace and a trusted source in the C-Suite.

SOLUTION – TIPS FOR YOUR TOOLS

Raise your response

Recruiter InsightsLinkedIn PAID

The tools to meet the challenge

LinkedIn FREEEffective ways to make a difference on

a tight budget

LinkedIn PAID

Proven tools for maximizing recruiting efficiency & results

• Company Page

• Updates

• Limited InMail Messages

• Recruiter

• Job Slots

• Career Page

• Work With Us Ads

LinkedIn Talent Solutions offers a full suite of tools to help you find, attract, and hire top candidates. Contact us to learn more.

Call

855-655-5653

Or request a to be contacted in the surveyLinkedin.com/in/jonathani

Let’s connect!

Jonathan Iwert

Account Executive,LinkedIn Talent Solutions